Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

E- commerce practices in Blue Dart Company:

● The company launched IXF 2, a door-to-door service for heavy international cargo to the US. In the domestic sector,
the company has a number of products which includes domestic priority for the movement of domestic documents
and packages to 237 locations across the country - Dart Apex, a special multi-modal distribution service for medium
and heavy shipments; and Dart Surface line, a door-to-door express surface product. Its range of products include
Voice Dart, Power Dart, Dart Collect, Dart Apex, etc.

● Blue Dart Aviation began operations in June 1996, primarily to support the growing demands of Blue Dart’s express
business, but has ventured further and optimised its opportunities, carving for itself a significant niche. Today, it
remains the most successful express operator in the Indian skies, with scheduled night operations focused on early
morning, time-definite deliveries.

● In 2007, Blue Dart forayed into Ground Express and launched several features like Freight on Delivery (FOD), Freight
on Value (FOV) and Demand Draft on Delivery (DOD).

● In 2011, in terms of technological and GO GREEN advancements, Blue Dart launched Smart Truck, an “intelligent”
pick-up and delivery vehicle that combines a number of innovative technologies including a route planner.
● In 2014, Blue Dart successfully became a part of Deutsche Post DHL (DPDHL) Group’s Post – eCommerce – Parcel
(PeP) division which has further enabled the company to tap on the strong growth momentum seen in the dynamic e-
tailing market in India.

● In 2015, Blue Dart introduced Parcel Locker, a 24×7 automated service that will allow recipients of parcels to collect
their shipments from the facility. This mechanism will benefit e-tail customers who may not be present during regular
delivery hours, and can collect their shipments from the PARCEL LOCKER at any time as per their convenience. The
service will also be beneficial for those who travel often, especially with the festive season around the corner.

● Blue Dart has the largest private Email in India. It tracks all its domestic shipments through its tracking system
COSMAT and is linked with COSMOS, the Federal Express satellite communication system for tracking international
shipments.

● In 2006, Blue Dart launched its unique SMS based Mobile Tracking Service. On 1 June 2006, Blue Dart introduced the
first Boeing 757 freighter in the Indian skies with 2 of these aircraft connecting the 5 major metros of Delhi, Mumbai,
Chennai, Bangalore and Kolkata. A second flight launched from Hyderabad and Ahmedabad is the 7th airport
connected to Blue Dart's network.

You might also like