Highly Somewhat Less Not at all

Particulars Important Majority

Important Important Important Important

Positive
Ola has a good 44.1% 32.4% 17.1% 4.2% 2.2. %
(76.5%)
brand image
Positive
It has affordable 38.1% 40.3% 18.3% 1.5% 1.7%
(78.4%)
purchase price
It offers
Positive
attractive 27.5% 43.8% 24.5% 2.7% 1.5%
discounts and (71.3%)
offers
It has less
Positive
waiting period to 31.2% 34.9% 26.2% 5% 2.7%
get the scooter (66.1%)
after Booking
Ola e-scooters
Positive
have are 33.4% 35.9% 123.3% 5.2% 2.2%
attractive in (69.3%)
looks
Positive
It has good 30.2% 43.6% 20.8% 3% 2.5%
(73.8%)
quality

It is comfortable Positive
27.5% 41.6% 24.8% 5% 1%
in driving (69.1%)

It has long lasting

battery back-up/ Positive
30.2% 39.4% 23% 5.9% 1.5%
gives good (69.6%)
mileage

Positive
It has fast Pick up 32.4% 38.4% 23.5% 4.5% 1.2%
(70.8%)
It gives a joyful Positive
30.4% 38.4% 23.5% 6.2% 1.5%
diving experience (68.8%)

It has good Positive

30.4% 39.9% 23.5% 3.7% 2.5%
features (70.3%)

It has high weight Positive

30% 38.1% 25.5% 4.7% 1.7%
carrying capacity (68.1%)

It Consume less
Positive
time in charging 28.7% 39.1% 24.8% 5.4% 2%
(67.8%)
the scooter

It Consume less
electricity in
charging the
Positive
scooter and 31.2% 37.2% 26.7% 3.7% 1%
(68.4%)
hence, electricity
cost per charge is
low

Its maintenance
Positive
cost/ operating 30.9% 39.6% 24% 3.7% 1.7%
(70.5%)
cost is Low

It provides good Positive

33.9% 36.9% 21.5% 6.9% 0.7%
after sale service (336%)

Its spare parts are 28.5% 40.8% 25% 3.7% 2% Positive

easily available (70.8%)
 Positive
It follows good
safety standards/ (50.7%)
22% 28.7% 14.6% 7.9% 26.7%
this e-scooter is
safe

Positive

Its dealers are (60.4%)

26.7% 33.7% 25.7% 8.2% 5.7%
highly supportive

Positive
This E-Scooter is
(66.6%)
environment 27.7% 38.9% 23.5% 7.54%% 2.5%
friendly

Positive

It has good resale (62.4%)

25.7% 36.4% 27.7% 8.2% 2%
value

Positive
This e-scooter
(61.6%)
suits/matches my 25.7% 35.9% 26% 8.2% 4.2%
personality

This e-scooter 22% 34.9% 19.8% 8.4% 14.9% Positive

shows my high (56.9%)
status in the
society

Bajaj Chetak
 Highly Somewhat Less Not at all
Particulars Important Majority
Important Important Important Important
 Positive

(78.9%)
48% 30.9% 16.3% 3.2% 1.5%
Bajaj Chetak has
a good brand
image
Positive

42.1% 40.8% 12.1% 3.2% 1.7% (82.9%)

It has affordable
purchase price
Positive
It offers
attractive 27.2% 47.8% 22% 1.7% 1.2% (75%)
discounts and
offers
Positive
It has less
waiting period to 30.9% 36.9% 27% 4% 1.2% (67.8%)
get the scooter
after Booking
Positive
Bajaj Chetak e-
scooters have are 31.4% 43.3% 20.5% 3.7% 1% (74.7%)
attractive in
looks
Positive

28.5% 38.1% 28.2% 4% 1.2% (66.6%)

It has good
quality
Positive
It is comfortable
32.7% 36.4% 26.2% 4% 7% (69.1%)
in driving

It has long lasting 35.6% 36.6% 23.5% 3.2% 1% Positive

battery back-up/
gives good (72.2%)
mileage

Positive

It has fast Pick up 31.2% 40.6% 22.3% 5.4% 0.5% (56.9%)

Positive
It gives a joyful
30.9% 39.1% 26.2% 3.5% 0.2% (70%)
diving experience

Positive
It has high weight
29.2% 42.6% 25% 3% 0.2% (71.8%)
carrying capacity

Positive
It Consume less
time in charging 30.4% 37.9% 25% 5.9% 0.7% (68.3%)
the scooter

It Consume less
electricity in
Positive
charging the
scooter and 32.2% 37.6% 26.6% 2.7% 1.2% (69.8%)
hence, electricity
cost per charge is
low

Positive
Its maintenance
cost/ operating 31.2% 39.9% 24.3% 3.7% 1.0% (71.1%)
cost is Low

It provides good 30% 40.6% 24.8% 3.7% 1% Positive

 (70.6%)
after sale service

Its spare parts are

Positive
easily available
31.9% 36.4% 25% 5.4% 1.2% (68.3%)

It follows good Positive

safety standards/
34.7% 36.1% 23.5% 3.5% 2.0% (70.8%)
this e-scooter is
safe

Positive
Its dealers are
29% 40.3% 23.8% 5% 2% (69.3%)
highly supportive

Positive
This E-Scooter is
environment 30.9% 44.1% 19.3% 3.7% 2.0% (75%)
friendly

Positive
It has good resale
33.9% 37.1% 22.5% 5.7% 0.7% (71%)
value
 Positive
This e-scooter
suits/matches my 27.7% 39.1%% 23.3% 5.9% 4.0% (66.8%)
personality

This e-scooter Positive

shows my high
26.2% 34.4% 23% 9.4% 6.9% (60.4%)
status in the
society

Q3 percentage Analysis

Highly Importa Somewh Less Not at all Majorit

Particulars
Importa nt at Importa Importa y
 Importa
nt nt nt
nt

Positive
53.3% 30.7% 13.1% 1.7% 1.0. %
(84%)
1. Brand image
Positive
47.3% 37.4% 12.9% 1.7% 0.7%
(84.7%)
2. Country of Origin
Positive
38.9% 41.3% 17.1% 1.7% 1.0 %
(79.3%)
3. Purchase Price
Positive
4. Discounts & 32.7% 47% 17.8% 1.5% 1.0%
(79.7%)
Offers
Positive
37.1% 38.4% 19.8% 3.5% 1.2%
(75.5%)
5. waiting Period
Positive
38.1% 40.6% 18.6% 1.7% 1.0%
(78.7%)
6. Appearance/Look
Positive
7. Quality 38.1% 40.1% 19.3% 1.7% 0.7%
(78.2%)

Positive
8. Comfort 37.9% 40.1% 18.1% 2.7% 1.2%
(78%)

Positive
9. Mileage 39.6% 37.9% 19.6% 2.2% 0.7%
(77.5%)

Positive
10. Speed/Pickup 41.3% 36.9% 18.1% 63.0% 0.7%
(78.2%)

11. Performance/ 40.1% 37.1% 18.8% 2.2% 1.7% Positive

Driving Experience
 (77.2%)

Positive
12. Features 34.7.% 42.8% 19.3% 2.5% 0.7%
(77.5%)

13. Weight Carrying Positive

38.1% 39.1% 21.3% 2.5% 0.5%
capacity (77.2%)

14. Availability of Positive

40.1% 38.6% 18.6% 2.0% 0.7%
charging stat (78.7%)

Positive
15. Charging Time 40.3% 39.9% 16.3% 3.0% 0.5%
(80.2%)

16. Electricity Cost

incurred in Positive
39.4% 38.6% 18.6% 2.7% 0.5%
charging the (336%)
vehicle

Positive

(75.2%)

17. Maintenance Cost/

40.3% 34.9% 20.3% 3.7% 0.7%
Operating Cost

Positive

(76%)
18. After Sales Service 34.7% 41.3% 19.8% 3.0% 1.2%
 Positive

19. Availability of (75.2%)

37.1% 38.1% 20.3% 3.2% 1.2%
Spare parts

Positive

(77.2%)
20. Safety 38.6% 38.6% 188% 4.0% 0.5%

Positive

21. Dealer Support/ (74.6%)

36.4% 37.9% 19.3% 4.7% 1.7%
Behavior

Positive
22. Eco-friendly/
(77.5%)
environment 37.4% 40.1% 19.3% 2.0% 1.2%
friendly e-scooter

Positive

(75.5%)
23. Resale Value 34.2% 41.3% 21% 3.0% 0.5%

Positive
24. The e-scooter that
suits/ matches my 33.4% 31.9% 27.2% 5.7% 1.7% (65.3%)
personality
 Positive
25. The e-scooter that
(58.7%)
shows my high 24.5% 34.2% 28.0% 6.7% 6.7%
status in the society