VALUE PROPOSITION

Everybody deserves a break and a relaxing and therapeutic experience. Sadly salons and spas
charge exorbitant amounts for these necessary self-care routines. That’s where Kapelo comes
in with our massager.
We intend to provide a relaxing massage and hair care solution which the customer can use at
their home at a convenient price. We aim to create a consumer centric experience in which all
their hair care needs are being fulfilled. In order to do so we at Kapelo put serious efforts into
our front and back end in order to provide a seamless service to our customers.
We introduced our “WeCare” app which has a wide variety of our products on display which
the consumer can customize according to their needs. It also has our consumer service tab
which enables us to connect and resolve any issues they may face.
The app also provides the customers to access our loyalty programme. They can get access to
their personal dermatologist who will recommend them products and a routine which if they
follow will help them earn points which can provide them with discounts on cosmetics
products.

PROGRAM DEFECTORS: -
Many consumers are willing to attach themselves to certain brands as long as they have an
emotional attachment. Research has revealed that consumers are prepared to commit to up to
five brands as longs as they believe the brand adds value to their lives or society in general.
In other words, a certain brand paradox exists in the world today where people will
wholeheartedly buy into specific brands, while putting less trust in brands in general at the
same time.
According to popular theory, businesses can succeed in a commodity market in one of two
ways. Firstly, you can work more efficiently to make it possible to sell products cheaper.
Alternatively, you can offer some unique added value to differentiate your product enough to
justify the higher prices. The reality of today’s society, however, means that businesses really
need to do both – if a company is going to survive it will not only have to work more
efficiently, but also offer some unique to add value for their customers.
Studied have revealed that today’s consumers expect companies to act properly on the
following three levels, ranked in order of importance:
1. Be good to your customers: Customers firstly expect an excellent treatment and
service.
2. Be good to your employees: Companies that exploit their employees or place profits
ahead of how they treat people can get into trouble.
3. Be good to society: Customers like companies with a view on the world that reflects
their own. This doesn’t mean giving all profits to charitable causes, but there is a level
of expectation that it will aim to make a difference in a way befitting the company’s
identity.