CH4032 NEW ENTREPRISE CREATION AND

MANAGEMENT

Perfume
Presented by
Naven Kalirana
B130660CH
Content
 Executive Summary
 Company Description
 Market Description
 Product and services
 Market Analysis
 Marketing and sales
 Financial projection
 Funding
 Management
 Implementation Plan & Scheduling
 Executive Summary
PERFUMEBAZAAR Perfume is the next evolution in how people express themselves through scent.
By allowing customers to be directly involved in making their own custom perfume
PERFUMEBAZAAR will be a unique and fun way to design perfume.

 The core of this business plan is based on four principals; research, marketing, operations and
financial planning.

Marketing Plan Operation Plan

Research Financial Plan

Strategic
Business
Planning
 • 18 – 55 years old
• Has an income range of anywhere between 1,50,000– 10,00,000 per year
Target • Will spend anywhere from 200 – 800 on a single bottle of perfume
market

• No loans
Financial • large funding near to 20 laks from top funding company in our area
plan

• November and December

• gift around the gift giving season
Sale and • Retail shop and online selling
Marketing
 Goals and
Our Goals: Objectives
Position PERFUMEBAZAAR Perfume as a high quality perfume that customers will
want to talk about
Create an efficient online store
 Provide amazing customer service wherever, whenever possible.
Build an online ad campaign that works

Our Objectives:
 Finish this business plan, and prove that PERFUMEBAZAAR Perfume will be a viable
business opportunity.
Build a prototype website by July 1st, 2017
Run a focus group to discover what kind of customer service gets people talking about a
company by May 1st, 2017
Research online advertising methods and test mock advertisements at previously
mentioned focus group
 Company
Company Name – PERFUMEBAZAAR
Description perfume private limited
Company Founder- N.K. Choudhary and S.K.Choudhary
Company Operating place – Calicut India
Business operation: Full time venture, Monday to Friday, 9:00am to
5:00pm

Business description: PERFUMEBAZAAR is an online retailer of

perfume. The product is sold using a unique matching system to tailor a
perfume to the customer’s satisfaction. They can select a perfume based
Initial operating
on their personality and– customize
Market Kerala it with bottles and labels.
Competitive company in Calicut –
Thai Group of Companies
Ajmal Perfumes
Company Partners – Sri perfume limited
No. Of seller – 34th (calicut) and outside seller -200th (out of calicut )
 The Perfume Market in INDIA

 India - a sub-tropical country. Perfume - a crucial grooming product.

 Market has grown from 103 crore in 2003 to 2000 crore in 2017.
 With a current growth rate of 30%, in next 9 years 75% urban citizens and
10% rural citizens would be using Perfume.
 Changing socio-economic fabric and women empowerment major factors
for Perfume revolution.
 Perfume predominantly a male grooming product, but expansion into the
women’s segment underway.
 The Perfume Market in World
• Global Industry Analysts which says the industry will “reach about $45.6
BILLION dollars in 2018

•The market is set to benefit from the growing trend towards consumer
urbanisation, higher spending propensity and the heightened importance on
personal appearance and grooming

•Currently on the global radar are low penetration markets such as China, and
Japan, where huge untapped opportunities are the focus of large international
players.
 Product and Services
PERFUMEBAZAAR is both a product and a service

Features
Lot of different perfume at Custom label Colour of their perfume
different age group

Benefits to our customers

Their very own scent they can Resell their perfume to their
The feeling of being unique
show off to their friends friends

Unique features of our service

Nowhere else will you find a website that You can order perfume at anytime from
makes it easy to create perfume anywhere
 SWOT Analysis
Strengths Weakness

 Offering customization to customers  Brand awareness

 Corporate Social Responsibility initiatives  Only sold online in start up
 Competitively priced according to industry standard pricing  Located in Canada generating expensive international
 User friendly storefront and customization software shipping costs
 Difficult to obtain perfume materials at wholesale
prices

Opportunities Threats
 Other health and beauty products such as all natural soaps  Big name perfumes and brand loyalty. Only 5% of
and perfume companies survive after two years
 Subscription program for new scents each month  Anti-fragrance campaigns against use of perfumes in
 Advertising with social networking technology and Google public and private spaces
AdWords  The holiday season (November to December) brings its
 Affiliate program
own challenges
 FUTURE
PRODUCTS/SERVICES
Some potential future products might include custom made:

Body Lotions

Body lotions available for label customization could be sold along with our perfume.

Soaps
Soaps available for label customization could be sold along with our perfume.
.
Bundles, Gift Packages

Offering bundles and gift packages creates great convenience to our customers
shopping for gifts. These packages would consist of same scented lotions and soap,
selections of lotion, and selections of soap.
 Market Analysis
Top 10 Best Selling Perfumes in India Top 10 Best Selling Perfumes in World

1. Giorgio Armani 10 Guerlain Paris

2. Azzaro 9. Dior
3. Burberry 8. Armani
4. Chanel 7. Chanel
5. Calvin Klein 6. Tom Ford
6. ESCADA 5. Boss (Hugo Boss)
4. Escada
7. Estee Lauder
3. Dolce & Gabbana
8. Hugo Boss 2. Gucci
9. Ralph Lauren 1. Lacoste
10.Police
 Market Analysis
What is the price of perfume that use?

Count of Range of the Perfumes

used
Rs 2000 - Rs 5000 34

more than Rs 5000 6

less than Rs 2000 61

0 10 20 30 40 50 60 70

BRAND RANGE OF PERFUMES

Burberry, Calvin klein, Davidoff, Ralph Lauren Rs 1,000 – Rs 4,000

Escada, Gucci , Giorgio Armani , Givenchy Rs 4,000 – Rs 9,000

Channel Rs 10,000 – Rs 25,000
What age group you are
in?
Age/ Gender Buying propensity
50
45
40
35
30
25
20 Total

15
10
5
0
Female Male Female Male Female Male
15-25 25-35 35-45
 Purchasing
power
Purchasing power Vs. Salary
45
40
35
30
25
20
15
Total
10
5
0
less than Rs 2000 - less than more Rs 2000 - less than Rs 2000 - less than more Rs 2000 -
Rs 2000 Rs 5000 Rs 2000 than Rs Rs 5000 Rs 2000 Rs 5000 Rs 2000 than Rs Rs 5000
5000 5000
above Rs 1,00,000 No Income Upto Rs 1,00,000 upto Rs 50,000 monthly
monthly monthly
 Marketing and Sales
PRODUCT
PLACE • Variety : Wide range of fragrances.
• Strong marketing logistics • Quality : Dermatological testing , has no side effects
network. and strong fragrance.
• Relies heavily on location and • Design: Sturdy looks and twisting top, to minimize
distribution channels. aerosol leakage.
• In-store communication • Packaging: Distinctive metallic can with custom
• Over the counter strategy designed typography
• Online and offline availability

PROMOTION
• 360 degree branding effort around
central idea of seduction PRICE
• Online initiatives • Cheaper substitutes for expensive colognes
• Viral marketing and perfumes.
• Extensive use of television •Priced at around Rs 150
advertising. •Pricing done considering middle income
•Interactive marketing groups, helps in gaining market penetration
• Events and experiences
Target market
Our aim is to attract customers from

Elite & Top Middle Class

People between 25 to 60

Different products for male & female

Worldwide Availability
 Marketing

Retailing

Advertis Social
ement Media

Referral
Program
 Social Media
Face book
Print Media Google
Electronic media Twitter
pinterest

Retailing
Gift Shops
Friends Online Selling
Relatives Malls,
Stalls
 Location/Distribution

Warehouse in Calicut, Kochi

Selected Distributors
Online Store
a) Amazon.
b) Flipkart.
c) Snapdeal.
d) Jabong.
e) Myntra.

perfume will be distributed online through perfumebazaar.com

Factory outlet
 Management
Structure
Our organizational chart shows that this company is rather flat.
 We believe a flat company can move more quickly than one that is bogged down
with many levels of management

President

VP of
VP of Marketing VP of Finance
Operations

Marketing & Customer

Sales Perfumer Service Bookkeeper Accountant
Representative Representative
 Finance Projection

Initial Investment(First year) Rs. 15,21,000/-

1) Raw Material cost = 5,00,000/-
2) Other cost = 10,21,000/-

 No cash in hand.

 If partnership, than Profits also have to be Shared

 Startup Budget/Use of Proceeds
First year Budget Cost
Salaries 4,00,000
Repairs & maintenance 1,00,000
Local Advertising 50,000
Marketing 2,00,000
Accounting and legal 50,000
Rent 1,00,000
Internet & Telephone 20,000
Equipment 1,00,000
Domain Name 10000
Total 10,31,000
 Funding and Money Inflow
 Current Funding requirement = 2 Million Rupees
 Future Funding requirement = 1 Million Rupees
 Top funding Investors
 Implementation Plan & Scheduling

What When 
Research January 2017 

Marketing Plan February 2017 

Operations Plan March 2017 

Financial Plan March 2017

Finalize Business Plan April 2017

Register Copyright & Trademark April 2017

Build Website May – July 2017

Launch Website August 2017