AD PACK

THE ESSENTIAL TOOL

04 / Introduction
05 / Meeting the standards
08 / Brand guidelines
12 / Product advertising
14 / Recruitment advertising
16 / Business-related cards
18 / Online advertising – websites
20 / Online advertising – social media
22 / Advertising and selling in stores
24 / Merchandise
26 / Further reading and useful contacts

02
03
 Ad Pack

Introduction
Building a business through networking marketing has progressed
in recent years and many new channels of communication are being
developed and introduced to help entrepreneurs advertise their products
and services.
Advertising through print and digital media are of This Ad Pack is designed to guide you through
course effective methods of communication, but advertising requirements – from business cards to
it is crucial to have a basic understanding of UK websites – so that you can confidently create your
advertising standards and Forever company policy own material (when permitted), and to help direct
before developing your advertising strategy. you to relevant material and platforms available to
you as a Forever Business Owner.

Meeting the standards

The Committee of Advertising Practice (CAP) and the Advertising
Standards Authority (ASA) set the standards for all advertising in the UK.
These standards are known as the ‘CAP codes’. Although CAP and ASA
govern advertising and enforce the rules, their sole role is to protect the
public. Any marketer in the UK must follow the CAP codes – this
includes you!
The strapline adopted by CAP and ASA is ‘LEGAL, help you understand the best and correct way to
DECENT, HONEST and TRUTHFUL’. These are the market your business. Here are a few key codes
four standards which you must always meet when that we would like to highlight:
advertising. Knowing the rules set out by CAP can

04
Meeting the standards
1. Promotions
A promotion is when an incentive is provided to
the consumer so that they buy into a product or
service. This includes things like ‘two for the price
of one’, money-off offers and competitions.
Key rules
• You are responsible for all aspects and stages
of your promotion.
• You must conduct your promotions fairly,
promptly and efficiently and be seen to deal
honourably with participants and potential
participants. You must avoid causing
unnecessary disappointment.
• Raffles and other similar promotions are
governed by the Gambling Commission
and there are a lot of rules that need to be
followed. We would not recommend this type
of promotion, but, if you do want to promote
2. Product claims
You must be very careful not to make any medical
or nutritional claims when referring to Forever
products. A medical claim is any statement or
image which suggests that a product can be specified in the EU Register, to show they
used to treat, prevent or reduce disease. meet the conditions of use. Claims must be
This includes an injury, ailment or adverse
condition (in body or mind).
A nutritional claim is any statement or image
which states, suggests or implies that a food has
particular beneficial and nutritional properties.
This could be due to the energy (calorific value) it
provides / does not provide, or anything to do with
the nutrients it does or does not contain.
Key rules
• You must not confuse consumers by using
unfamiliar scientific words for common
conditions.
• You should not falsely claim that a product
is able to cure illness, dysfunction or
malformations.
• References to the relief of symptoms or the
superficial signs of ageing are acceptable but
only if they can be substantiated.
in this way, please ensure you read the rules
first. Full details can be found here:
www.gamblingcommission.gov.uk/pdf/
Running-a-lottery-quick-guide.pdf
• You must do everything reasonable to ensure
that your promotions, including the giving of
product samples, are safe and cause no harm
to consumers or their property. Literature
accompanying promotional items must give
any necessary warnings and safety advice.
• Data protection legislation must be followed.
• You must award the prizes as described
in your marketing communication or a
reasonable equivalent should be offered.
Normally this would occur within thirty days.
For further guidance please click this link:
https://www.cap.org.uk/Advertising-Codes/Non-
Broadcast/CodeItem.aspx?cscid={9417c73e-fec7-
4212-8b26-aabeecec8460}#.VpTV32dybIU
• Marketing communications that contain
nutritional or medical claims must be
supported by documentary evidence, as
presented clearly and without exaggeration.
• References to general benefits of a nutrient or
food for overall good health or health-related
wellbeing are acceptable only if accompanied
by a specific authorised health claim (as
specified on the EU Register).
• You must not condone or encourage
excessive consumption of a food.
• Marketing communications for foods must
not claim to treat clinical vitamin or mineral
deficiency.
For further guidance please follow these links:
https://www.cap.org.uk/Advertising-Codes/Non-
Broadcast/CodeItem.aspx?cscid={71465b52-
4ad3-4154-819f-04bb1690fad8}#.VpTRHmdybIU
https://www.cap.org.uk/Advertising-Codes/Non-
Broadcast/CodeItem.aspx?cscid={cf74af6a-6344-
48b5-bc38-9407d822dcbc}#.VpTH4GdybIV
05
 Ad Pack

3. Weight control
The rules below are particularly important to
note if you are promoting the F.I.T. programme,
including C9, or any other Forever product that
you would associate with weight control.
Key rules
• If you are claiming that a product or
programme is effective at achieving weight
reduction, your claim must be supported
by significant evidence, e.g. a rigorous trial.
Testimonials that are not reinforced by such
trials will not be accepted.
• Marketing communications for a weight-
reduction regime must not intentionally attract
people who are under eighteen or to those
whom weight reduction could be potentially
harmful.
• Any promotion for a low calorie diet (below
800 kilo-calories a day) must indicate that
the diet is for short-term use. It must also
encourage users to seek medical advice
before following the diet.
• Marketing communications for diet aids must
clearly state how the diet works. You must not
give the impression that dieters cannot fail or
that they can eat as much as they like and still
lose weight.
• Marketing communications must not contain
claims that people can lose precise amounts
of weight within a stated period, or that weight
/ fat can be lost from specific parts of the
body.
For further guidance please click this link:

• Marketing communications must not https://www.cap.org.uk/Advertising-Codes/Non-

suggest that being underweight is desirable Broadcast/CodeItem.aspx?cscid={103cf916-ce1c-
or acceptable. 4224-b42c-49f4c4dc5203}#.VpTJRmdybIU

Who are the regulatory bodies?

++ The Advertising Standards Authority (ASA) www.asa.org.uk

++ Committee for Advertising Practice (CAP) www.cap.org.uk

++ Medicines Health Regulatory Agency (MHRA) www.gov.uk/mhra

++ Veterinary Medicines Directorate (VMD) www.vmd.defra.gov.uk

++ Trading Standards www.tradingstandards.uk

++ Gambling Commission www.gamblingcommission.gov.uk

As Forever is a member of the Direct Selling Association (DSA), you are also required
to follow the DSA’s rules and guidelines, as well as adhering to Forever’s company policy.

++ The Direct Selling Association (DSA) www.dsa.org.uk

++ Forever’s Company Policy www.foreverknowledge.info > Business > Company Policy

06
Meeting the standards

07
 Ad Pack

Brand guidelines
Too often a brand is considered to be just a company name and its
designated logo, but in fact an effective brand encompasses so much
more and should fully reflect the business it stands for.
Many aspects help to shape a brand, including Building a strong identity can take many years,
a company’s values, design style, choice of and there are certain factors that can shape the
colours or fonts, personality and product choice. image that consumers may attach to branding.
The brand distinguishes a business from its These factors do carry a degree of fragility, and
competition, and every element – including therefore it is important that Forever Business
the staff – should be representative of this Owners understand and follow the basic principles
brand identity. that help shape the Forever brand.

Logos
The Forever logo is unique and is one of the
most important visual elements of the brand.
It is available as a high quality download from
foreverknowledge.info (subscriber benefit) and
should appear on literature and any digital
platform that is used for advertising.
The other Forever branded logos available to be
used by Forever Business Owners include the
flawless by Sonya, F.I.T. and sixty-day money-back
guarantee logo. These can also be downloaded
from foreverknowledge.info (subscriber benefit)
and the same rules of use apply.

Route:
Home Page > Products and Retailing > Tools >
Retailing Tools > Image Library and Logos
It is essential that you use the logo as it is
displayed on foreverknowledge.info and you must
not alter or stretch it in any way. You must also
ensure that an appropriate amount of space is
left surrounding the logo to ensure that is
remains prominent.

08
Brand guidelines

Colours
These colours provide a strong visual link to a high-quality reproduction method (rather
our brand and you should try to replicate them than a home printer) to ensure a consistent
whenever possible. You should also try to adopt representation is achieved.

PANTONE PANTONE PANTONE PANTONE

5757 1245 375 873
CMYK CMYK CMYK CMYK
C35 M12 Y91 K56 C7 M37 Y99 K19 C48 M0 Y94 K0 C38 M48 Y76 K15
HTML HTML HTML HTML
#6A7029 #C59217 #92D400 #9 5774C
RGB RGB RGB RGB
R106 G112 B41 R197 G146 B23 R146 G212 B0 R149 G119 B76

PANTONE PANTONE PANTONE PANTONE

443 5205 7515 7535
CMYK CMYK CMYK CMYK
C33 M10 Y18 K30 C30 M59 Y13 K45 C5 M43 Y48 K11 C10 M11 Y21 K19
HTML HTML HTML HTML
#949D9E #89687C #C99272 #BEB9A6
RGB RGB RGB RGB
R148 G157 B158 R137 G104 B124 R201 G146 B114 R190 G185 B166

Fonts
You may have noticed that the fonts used across
all Forever literature remain consistent. This is
to ensure that marketing materials are effective,
legible and recognisable as belonging to Forever.
For this reason we recommend that you
also adopt Helvetica Neue as your Forever
business font.

Helvetica Neue Light/Regular/Bold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789!;:/?,.@%&*( )£$/<+>

09
 Ad Pack

Imagery
Forever is about people. We use lifestyle imagery
with natural poses that capture the feelings and
emotions of success, life, and the joys of being
a part of Forever.

If you are a subscriber to foreverknowledge.info, These images are available to anyone but should
you will have access to all of Forever’s official only be shared digitally – the quality will not be
event photography (Homepage > Events > good enough for print if taken from Facebook!
Events Photo Gallery). This section contains high
Forever Business Owners should always refrain
quality images that Forever Business Owners are
from using low quality or pixelated images, and
welcome to access and use if desired. Forever
stock imagery should only ever be used as a
UK also shares event imagery on their social
last resort.
media platforms.

10
Brand guidelines

11
 Ad Pack

Product advertising
It can be challenging trying to create compliant material so Forever’s UK
Head Office has decided to help you out by designing a range of stunning
product adverts that capture the Forever brand.
These adverts have been designed for Please be aware that Forever’s company policy
Forever Business Owners to use across online now states that you are only allowed to market
platforms and they cover the core retailing areas. Forever products using these company-supplied
This includes Forever Aloe Vera Gel, Animal Care, adverts. However, if you want to take pictures of
flawless by Sonya, the Sonya Skincare Collection, products (or selfies with them) you can also use
Life Balance and the F.I.T. programme. this as a form of advertisement. If you are posting
There are also several designs and size options them on social media you can write a comment to
to choose from within each of the categories. accompany the image, but what you write in the
These adverts are available to download for post will need to be compliant. For guidance on
free from foreverknowledge.info or you can buy promoting via social media please view our
printed versions from forever.webstore.uk.com. Social Media Code of Conduct.

Revive
your skin.
Protect Awaken tired skin with the Sonya

your
Skincare Collection.
This collection integrates anti-ageing technology
through five fundamental stages, each designed
to maintain healthy, radiant skin.

pet.
Lavish your pets with the benefits
of aloe and contribute to their
continued health and wellbeing.
Our pet-friendly range cares for your pets and
farm animals from the inside out.

For further information For further information

on the range of products on the range of products
available please contact: available please contact:

12
 Product advertising

Flawless
Forever’s luxury beauty &
wellness range is a cut above
the rest, containing only the finest
natural ingredients to leave your
skin looking and feeling radiant.

Using the purest form of Aloe Vera, these products enhance

natural beauty to leave you looking and feeling your best.
Gently complementing the skin on both face and body, Forever’s
range of beauty and wellness products work in harmony to
create a natural and glowing complexion, for the ultimate body,
Forever

hair and skincare experience.

Forever
Beauty &
Infused with the goodness of aloe and the
latest innovations that nature and science
Wellness
offer, Flawless by Sonya products
empower women from around the world
to explore and express their individual
perception of beauty.

For further information For further information

on the range of products on the range of products
available please contact: available please contact:

Forever Forever
Life Balance Health
& Wellbeing
Create life balance with our
Aloe Vera drinking gels
Pure stabilised Aloe Vera gels - as close to the natural plant
juice as possible, containing over 200 different compounds.

Available in 4 versions:
Forever Aloe Vera Gel
Forever Freedom
Forever Bits n’ Peaches
Forever Aloe Berry Nectar

Introduce vitamins and

minerals through our
range of supplements.
Benefit from the most potent formulas and
high quality ingredients available in Forever’s
supplement collection, designed to give you
the ultimate sense of wellbeing.

For further information For further information

on the range of products on the range of products
available please contact: available please contact:

13
 Ad Pack

Recruitment advertising
Forever Business Owners are allowed to create their own recruitment
adverts, but it is essential that any advert you do create contains the
following information:

A STEP Any income

or earning

IN A NEW claim must be

balanced and

DIRECTION It’s time to set your own pace and

achievable.
This will give
your advert
Suitable images. credibility in the
determine your own success.
Forever gives you the current climate.
flexibility and financial
rewards you crave.

Your name A description

and the phrase of the types of
‘Independent goods sold with
Forever an emphasis
Business on the sales of
Owner’. products.
FIND OUT MORE:

Joe Bloggs
Any featured Independent Forever Business Owner Aloe 4 u is run by Joe Bloggs,
an Independent Forever Business Owner
MOBILE: +44 055 555 555
web address EMAIL:
WEBSITE:
Joe@aloe4u.co.uk
www.aloe4u.co.uk
who sells Forever products relating to
health, wellbeing and the fitness industry.
Correct logos.
should not
mislead people It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.

Forever Living Products (UK) Ltd, Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever are members of the Direct Selling Association (DSA).

into thinking
it is an official
Forever
The name and The statutory If the advert
website.
address of wealth warning is more than
Forever’s UK (if applicable – thirty words, it
Head Office. see page 15) must state that
should be Forever is a
included to member of the
prove integrity. Direct Selling
Association
(DSA).

14
Recruitment advertising

HAVE YOU ALWAYS BEEN

THE INDEPENDENT SORT?
Want to set your own schedule, make your
own decisions and be your own boss?
Forever gives you the flexibility and
financial rewards you crave.

No need to compromise
your vision to meet someone
else’s expectations.
Start a business for yourself,
not by yourself!
Forever gives you the SAY GOODBYE
flexibility and financial TO BORING
rewards you crave.
BUSINESS TRIPS.
Say hello to seeing where life takes you.
Forever gives you the flexibility
and financial rewards you crave.

For further information please contact: For further information please contact: For further information please contact:
Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx

Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx

It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.
Forever Living Products (UK Ltd), Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA). Forever Living Products (UK) Ltd, Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA). Forever Living Products (UK Ltd), Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA).

DO YOU WANT
TO EXPRESS
YOURSELF?
Trade your tailored suit for a wet suit
and make everyday casual Friday.
Forever gives you the
flexibility and financial
rewards you crave.

9-5, MONDAY THROUGH FRIDAY?

Not your style? Take the kids to school, meet friends for coffee
and work around your priorities, not the other way around.
Forever gives you the flexibility and financial rewards you crave.

For further information please contact: For further information please contact: For further information please contact:
Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx Business ID: xxxxxxxxxxxxxxxxxx Name: xxxxxxxxxxxxxxxxxxxxxxxxxxx

Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx Phone: xxxxxxxxxxxxxxxxxxx Email: xxxxxxxxxxxxxxxxxxxxxxxxxxx

It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved.
Forever Living Products (UK) Ltd, Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA). Forever Living Products (UK) Ltd, Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA). Forever Living Products (UK Ltd), Longbridge Manor, Longbridge, Warwick, CV34 6RB Forever is a member of the Direct Selling Association (DSA).

Head Office has also designed a selection of approved recruitment adverts that Forever
Business Owners are welcome to use. These adverts are available to download for free from
foreverknowledge.info or you can buy printed versions from forever.webstore.uk.com.

What is the statutory wealth warning?

‘It is illegal for a promoter or a participant in a trading scheme to
persuade anyone to make a payment by promising benefits from getting
others to join a scheme. Do not be misled by claims that high earnings
are easily achieved.’
Displaying this statement on your recruitment However, if you do want to submit an advert
advert is a requirement by law. It should also be to a magazine, you should seek approval from
used on any literature or social media post that Forever’s UK Head Office first. Simply submit your
seeks to recruit others into the business. advert to compliance@flpuk.net and a member of
the team will respond within five working days.
If your advert is for TV, radio or a magazine,
you do not need the statutory wealth warning.

15
 Ad Pack

Business-related cards
Business cards
Your business card is considered a form of
advertisement since it is often the first tool you Joe Bloggs
give to a prospect or customer that promotes Independent Forever Business Owner
what you do. Therefore any business card MOBILE: +44 055 555 555
belonging to a Forever Business Owner must EMAIL: Joe@aloe4u.co.uk
WEBSITE: www.aloe4u.co.uk
include:
• Your name and the phrase ‘Independent
Forever Business Owner’.
• Your contact details, including a mobile
number and email address.
• A link to your website (which should not
mislead people to think it’s an official
Forever site).
• The official Forever logo.

Excuse-me cards
An excuse-me card is a bit like a business card
but it will also mention the business opportunity. If
you supply anything which advertises the benefits
of joining the business – such as extra income,
part-time hours or any mention of earnings –
this is considered to be an excuse-me card. Forever gives you the flexibility
and financial rewards you crave.
Excuse-me cards must include:
• Your name and the phrase
‘Independent Forever Business Owner’.
• The statutory wealth warning. Joe Bloggs Get in touch
to find out
INDEPENDENT FOREVER
BUSINESS OWNER
• Head Office’s address. M: +44 055 555 555
E: Joe@aloe4u.co.uk
more about the
• The statement ‘Forever is a member of the W: www.aloe4u.co.uk opportunity.
Direct Selling Association.’ (If the card uses
over thirty words.) It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a
payment by promising benefits from getting others to join a scheme. Do not be misled by claims
that high earnings are easily achieved.

Forever Living Products (UK) Ltd, Longbridge Manor, Longbridge, Warwick, CV34 6RB
Forever is a member of the Direct Selling Association (DSA)

16
Business-related cards

Be independent…
Business Owners need to be recognised as being
independent from Forever Living as a company.
It is therefore essential that you state that you are
such, but also you should ensure that any web
addresses or business names you choose do
not contain any trademarked product names that
would usually be associated with Head Office.

GOOD: BAD:

Forever with Amy Forever Living Wales

Aloe to glow Forever Living UK

Aloe 4 U Forever Living Products

Forever C9
You can be creative, but do try to keep your
business name professional.
FIT Forever

Anything that could be interpreted as belonging

to Forever’s Head Office is not permitted.
Generally this means steering clear of business
names that include ‘Forever Living’ or the
names of Forever products.

17
 Ad Pack

Online advertising – websites

The only website that Forever Business Owners are permitted to develop
independently is a business opportunity website. This must include the
following information:

• Your name and the phrase ‘Independent • The statement ‘Forever is a member of the
Forever Business Owner’. Direct Selling Association’.

• The statutory wealth warning. • The approved description of goods (you

cannot create your own).

On this site you are able to talk about the pre-approved FBO website through FLP360‎° (log
business opportunity and your journey as a on to foreverliving.com and click the FLP360° logo
Forever Business Owner, but unfortunately that appears on the right hand side). Subscribers
you are not permitted to sell products from it. to foreverknowledge.info also have access to
However, Forever’s Marketing Department has templated but personalised sites that they can
made your life easier by creating the tools you use for marketing products online. These sites
need to effectively market your business. include direct links to Forever’s online shop
(on foreverliving.com) and the linked Business
All Forever Business Owners therefore have Owner will still benefit from the case credits
the opportunity to purchase their own and sales.

18
Online advertising – websites

Do... Don’t

Use a templated Forever website Build your own website to promote

to sell products and/or promote the and sell the products – even if it links
Forever opportunity. to the official shop!

Build your own business opportunity

Promote products via a third party
website which complies with the
website or on your own site.
policies and legal requirements.

Use a product banner which links

Make unrealistic earning claims when
to your shop. This can be found on
promoting the business online.
foreverliving.com.

Use social media to promote

products.

19
 Ad Pack

Online advertising
– social media
On foreverknowledge.info select Business > Getting Started > Social Media Guides

SOCIAL MEDIA
CODE OF
CONDUCT

20
Online advertising – social media

On foreverknowledge.info select Business > Getting Started > Social Media Guides

21
 Ad Pack

Advertising and selling

in stores
Forever Business Owners are allowed to sell in service orientated
environments but only if the service provided by the business links
to particular Forever products (e.g. hairdressers, beauty salons and
health clubs).
Related products must only be displayed where Exhibitions for a period of less than two weeks
treatment is taking place, such as in treatment (in a twelve-month period) at the same venue
rooms or consultation rooms, and not in the main are considered temporary and are permitted.
areas of the establishment, such as the reception, However, you must receive written approval
shop window or on the shelves. from Head Office first.

You are also not allowed to advertise through

posters in the shop window or by displaying any
literature in the establishment. If you need to seek
any further advice please consult company policy
or contact the Compliance Department on
01926 626 678 or email compliance@flpuk.net.

22
Advertising and selling in stores

Approved shops
to sell Forever You cannot sell:
products within:

In retails shops, e.g. health shops,

Hair salons.
clothing shops.

Beauty salons. In pet shops.

Health clubs. At a car boot sale.

Therapists. At wholesale centres.

Dentists. On eBay / Amazon or equivalent.

Craft fairs.

Restaurants/cafes.

Workplaces.

You must only stock and sell products that

relate to the particular service. E.g. you cannot
sell Forever Lite Ultra at a dentist!

23
 Ad Pack

Merchandise
Forever-branded merchandise – which includes clothing, accessories
and promotional items – must also use a specific logo, but this logo does
differ slightly from the one which must appear on literature. It is extremely
important you use the correct logo so please ensure you download the
right one from foreverknowledge.info.
Please also be aware that any Forever-branded You can, however, create unofficial merchandise
merchandise that has not been purchased from for personal use, but only if first approved by the
one of our official suppliers must not be sold Marketing Department at Head Office.
for profit. Doing so is a breach of copyright
and you will be required to remove all such
items immediately.

Our approved suppliers:

Stationery King offers Forever-branded stationery and products that help create a
professional image. You can construct beautiful displays using the approved point-of-sale
displays and dispensers, pull-up banners and more.
Email: info@stationeryking.co.uk | Tel: 01865 592 772

Team Spirit provides an exciting range of Forever-branded and approved merchandise including
stationery, bags, balloons, clothing, key rings and more.
Website: www.flpmerchandise.co.uk | Email: sales@t-spirit.co.uk | Tel: Andrew Lawrie on 01484 688 839

Forever webstore is the place to go for Head Office-approved literature, leaflets and flyers.
Forever webstore also allows you to personalise Forever-branded stationery with your
contact details.
Website: forever.webstore.uk.com | Tel: 01865 853 629

24
Merchandise

25
 Ad Pack

Further reading
and useful contacts
Further reading:
Relevant sections of Forever’s company policy:

Section 17: Prohibited activities

Section 18: Retailing products to consumers

Section 19: Company policies

Section 25: Advertising guidelines

Compliance FAQs

The Advertising Standards Authority (www.asa.org.uk)

The Committee of Advertising Practice (www.cap.org.uk)

26
Further reading and useful contacts

Useful contacts:
UK Head Office address – Longbridge Manor, Warwick, Warwickshire, CV34 6RB.

UK Head Office switchboard – 01926 626 600

Compliance Department – 01926 626 678 | compliance@flpuk.net

Marketing Department – 01926 626 630 | marketing@flpuk.net

Web Support – 01926 626 613 | websupport@flpuk.net

Business Owner Support – 01926 626 629 | businessownersupport@flpuk.net

27
March 2016/A