DELAIA A.

VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

GRAPHI C D E
WITH DEL
S I G N

APRIL 2022.
FAMILY :]
 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

THE BASICS:

APRIL 2022.
 THE COLOR
WHEEL

PRIMARY SECONDARY
COLORS COLORS
THESE ARE THE COLORS IN THE
MOST BASIC FORM.

THESE ALL TOGETHER MAKE THE

COLOR WHEEL!
 MONOCHROMATIC: ANALOGOUS:
THESE COLORS “HARMONIZE“
WELL. NORMALLY THEY’RE NEXT
TO EACH OTHER ON THE COLOR
WHEEL.

THIS IS WHEN THE COLORS 100% MATCH. THEY‘RE

FOR EXAMPLE, GREEN AND BLUE
ALWAYS GOING TO COMPLEMENT EACH OTHER
GO WELL TOGETHER SINCE
BECAUSE THEY’RE IN THE SAME “FAMILY” OF
THEY’RE NEXT TO EACH OTHER ON
COLORS.
THE COLOR WHEEL.

WHAT WORKS WELL?

COMPLEMENTARY: TRIADIC:
THESE COLORS ARE
OPPOSITE OF EACH THESE COLORS PAIR WELL
OTHER ON THE TOGETHER AND ARE
COLOR WHEEL AND USUALLY OPPOSITE ON THE
SUPRISINGLY PAIR COLOR WHEEL. IT’S ALSO A
WELL WITH EACH MIX OF PRIMARY AND
OTHER. SECONDARY COLORS.

FOR EXAMPLE, GREEN + RED AND YELLOW + BLUE!

 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

BALANCE IT ALL OUT!

APRIL 2022.
 BALANCE IT ALL OUT!

DON’T USE USE MORE

BRIGHT, EYE- NEUTRAL, CALM,
STRAINING EYE-PLEASING
COLORS!
COLORS!!

BRIGHT COLOR + BRIGHT COLOR = NO!! BRIGHT COLOR + DARKER COLOR = YES!!!

BEING ABLE TO BALANCE OUT COLORS AND MAKING EYE-PLEASING DESIGNS IS SUCH A NECESSITY FOR GRAPHIC
DESIGNERS. YOU WOULDN’T WANT TO MAKE SOMETHING TOO BRIGHT SO THAT THEN PEOPLE WOULDN’T WANT TO LOOK
AT IT FOR TOO LONG AND IT WOULDN’T BE A “GOOD” DESIGN. THE COLORS CLASH AND THEN LOOK SO WRONG.
 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

USING COLORS FOR MOODS:

APRIL 2022.
 NATURE / ADVENTURES LOVELY / WARMTH

ANNUAL
THE
VALENTINE’S DAY
JOHN MUIR
TRAIL DANCE!
210 MILES. FEB. 14

USE DIFFERENT COLORS FOR YOUR

DIFFERENT MOODS!
LOCAL USING DIFFERENT COLORS (AND
DIFFERENT FONTS) CAN HAVE SUCH A BIG
COVID-19 IMPACT ON WHAT YOU WANT TO DO
WHEN MAKING YOUR DESIGN

SHOTS FOR EXAMPLE: USING MORE “ORGANIC” AND GREEN GIVES

YOU A NATURE DESIGN WHILE USING NEUTRALS + BLUE
GIVES YOU A CLEAN / HOSPITAL FEEL.
GETVACCINATED.COM

MODERN / CLEAN
 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

COLORS + WHAT THEY REPRESENT:

APRIL 2022.
HAVE YOU COLORS ARE ALL AROUND US AND IF YOU TAKE A CLOSER LOOK,
THEY EACH HAVE A CERTAIN MEANING ASSOCIATED WITH THEM.

EVER IT’S KIND OF LIKE AN UNWRITTEN RULE THAT CERTAIN COLORS

HAVE MEANING.

THOUGHT FOR EXAMPLE:

ABOUT
SOMEONE WEARING A YELLOW DRESS CAN BE FUN AND
PLAYFUL, WHILE A YELLOW SIGN CAN BE CAUTION AND DANGER!

COLORS
AND
WHAT
THEY
REPRESENT?
 RED
Evokes Strong / Passionate Emotions.
Love, Comfort, Confidence, Warmth,
Anger, and Danger
Excitement, Enthusiasm, Energetic.
Refreshing (orange juice).
Summer and Fall Weather.
ORANGE
YELLOW
Cheerful, Happy, Attentive.
Caution, Anger, and Fustration.
WARM COLORS
WARMER TONES INCLUDE RED, ORANGE, AND
YELLOWS. THEY’RE NORMALLY ASSOCIATED
WITH BRIGHT, EXCITEMENT, AND EVEN DANGER.
THEY ALSO EVOKE REALLY STRONG EMOTIONS
AND CAN BE ASSOCIATED WITH SUMMER AND
FALL. OTHER EXAMPLES INCLUDE HOT WEATHER.
 GREEN PURPLE

Nature, Soothing, Calm. Mysterious, Imaginative, Spiritual.

Jealousy, Green, and Good Luck. Wealth, Royalty, and Relaxing.

COOL COLORS
COOL TONES INCLUDE GREEN, BLUE, AND
PURPLE. THEY’RE NORMALLY ASSOCIATED
WITH COOL, CALM, AND RELAXED. THEY’RE
Cold, Sadness, “Addictive”.
NORMALLY ASSOCIATED WITH COLDER
Tranquility, Stress-Free, and Water.
WEATHER LIKE WINTER.

BLUE
 PINK GRAY, BLACK, AND WHITE

Kind, Soft, Compassionate. Death, Evil, Scary, Modern.

Romance, Love, Cute. Cleanliness, Sterile, Bland, Basic, Simplistic.

”OTHER” COLORS
THESE ARE THE COLORS THAT PEOPLE
DON’T REALLY ADD ON THE RAINBOW.
THEY’RE COMMONLY USED AND PEOPLE
Nature, Earth.
DON’T EVEN KNOW HOW MUCH THEY USE
Boring, Basic, Old, Dirty, Messy.
THESE COLORS ON A DAY TO DAY BASIS.

BROWN
 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

AT IRL EXMAPLES:
TAKING A CLOSER LOOK

APRIL 2022.
 THE DESIGN BECOMING MORE
SIMPLISTIC OVER TIME.

APPLE.
- Created in 1976.
- Between 1977-1998, Apple used the
Rainbow Apple Logo.

Why does this design “stand out”?

- It stands out because the simplicity. WHY THE BITE?
They’ve grown and tried to make their
logos as stylish as possible. The chrome
and “flat-color” logos communicate a - THE “BITE” IS A PUN ON THE
WORD “BYTE” AND KIND OF A
sophistication that the brand wants to “NERDY” JOKE.
establish themselves as.
(AS IN GIGABYTE, OR MEGABYTE).
 RED = IMPORTANCE & ATTENTION.

TARGET.
- Created in 1962.
- Originally had the company name
“Target” included but then was changed
in 2006 to just the iconic logo.

Why does this design “stand out”?

- It stands out because of the color used
and the simplicity of it. THere’s not much
going on, so it’s easier to remember and
the design communicates the right
emotions that target wants.

WHITE: CLEANLINESS & HEALTH.

 THIN, SLEEK LINES: ELEGANCE AND MODERN.

MERCEDES-
BENZ.
- Created in 1909.
- It’s one of few car logos that has stayed
similar to the original design over time.
- The three prongs represent: air, land, and sea
—each a part of the automotive industry.

Why does this design “stand out”?

- It stands out because of the simplicity of the
logo. The three-prong star makes it such a
simple design that‘s easy to remember. The
logo’s silver color communicates
professionalism, security, value, and quality.

SILVER: LUXURY, PROFESSIONAL, AND ELEGANT.

 BY: DELAIA A. VILLARREAL
SENIOR CAPSTONE 2022 - CAPSTONE
PROJECT

NOW LETS

DESIGN YOUR DREAMS!

APRIL 2022.
 THANK YOU FOR VIEWING MY PRESENTATION!

ANY QUESTIONS?
SENIOR CAPSTONE 2022 - CAPSTONE
BY: DELAIA A. VILLARREAL

PROJECT

APRIL 2022.