INTRODUCTION OF COMPANY

HISTORY
 For over 100 years. Vadilal has been bringing the delightful experience of Vadilal Ice
Creams to people across the world. This has been made possible by the deft blending of
tradition and innovation in every offering. From starting India's first Ice Cream parlour to
introducing Ice Cream lovers to the international taste of Cassana, today Vadilal has
emerged as India's most loved and trusted Ice Cream brand. And the Vadilal name is fast
becoming a synonym for the world's most preferred Indian treat.

 Way back in 1907, when Ice Cream was not even an industry in India, Mr. Vadilal
Gandhi started a small soda fountain in Ahmedabad. Driven by his vision of spreading
happiness, Mr. Gandhi began making Ice Crearn using the traditional Kothi' method and
delivering his products to his customers' doorsteps.

 In 1926, after Mr. Gandhi's sons joined in, they started the country's first Ice Cream
Parlour By 1947; there were 4 Vadilal parlours and India fell in love with the brand's
famous Cassata Ice Cream.

 Today, the one man soda fountain has evolved as one of the leading Ice Cream brands of
India under the fourth generation of the Vadilal family. With every generation, adding
fresh ideas to cater to changing markets, the Company now straddles both Indian and
International markets. Maiat remains unchanged is the commitment to reading happiness
with which Mr Vadilal Gandhi started out long ago
 VADILAL GROUP

VADILAL VADILAL VADILAL

INDUSTRIES ENTERPRISES CHEMICALES
LIMITED LIMITED LIMITED

 Vadilal was established in 1907, a name synonymous to Ice-Cream. A company, which is

around 85 years old, was started by the founder member Late “Shri Vadilal Gandhi”.

 Vadilal was set up when ice cream wasn't even an industry.

 From selling sodas in 1907, Vadilal has travelled through four generations of Gandhis.
 Initially, the founder Vadilal Gandhi used to make ice cream by the traditional Kothi
method, using a hand-operated machine to churn milk with other ingredients, ice and salt.
Home delivery was also offered back then, with ice creams packed in thermocol boxes.
 Vadilal Gandhi who started the soda fountain,passed on the business to his son, Ranchod
Lal Gandhi , who ran a one-man operation, and, with a hand cranked machine, started a
small retail outlet in 1926.

 In 1926, Vadilal imported ice-cream making machines.

 From a small outlet, Vadilal had expanded to four ice-cream shops before independence
and became popular for its flagship cassata ice cream, which was introduced in the 1950s.
 Eventually, Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business. This
dynamic duo imparted a new vision to the venture and infused a spirit of calculated risk-
taking into the firm.
 As a result, by the 1970s, the Vadilal Company had already evolved into a modern
corporate entity and had 8-10 outlets in Ahmedabad.
 By the late 1970s, Joy and Vadilal had a major share of the ice-cream industry that was
opening up to multinationals.
 The fact that Vadilal's ice cream is vegetarian helped them remain ahead and lead the
industry.
 Vadilal even ran ad campaigns in the late 1970s suggesting their ice creams could be
consumed even by people observing a fast.
 In 1984-85 Vadilal started expanding outside Gujarat.
 A multinational company tried to buy the company out in 1985 but Vadilal went in for
long haul and decided to go in nationwide.
 In 1987, Vadilal became the pioneer in installing first fully automated candy line.

 In the early 1990s, there was a split in the family, with Shailesh Gandhi, brother of
Rajesh and son of Ramchandra. Both families continue to use the same brand name but
there were territorial restrictions.
 In the year 1993, Vadilal purchased the Bareilly unit and made major expansion there. In
1995, Vadilal became first Indian brand to export frozen vegetables to the US market. In
2000 When the entire ice cream industry was going through a low phase. We launched
the iconic 1+1 scheme in the take home segment "Party Packs" and it was a greatly
successful scheme that it is now an important SKU for all ice cream manufacturers in the
country
 Today, Vadilal is the country's second-largest ice cream brand by sales. Vadilal has the
largest range of ice creams in the country, with more than 150 flavours sold in more than
300 packs and forms.
 A major success factor has been its ability to cater to different market segments through
multiple product ranges.
 Vadilal Industries, which has been growing at about 30% annually for the last 10 years,
aims to touch Rs 450 crore this fiscal.
 Vadilal has a core team of in-house "ice-cream experts" who taste 15-20 products a day.
It has 50,000 dealers across India and 250 Vadilal Parlors, most franchisee outlets.
Vadilal Industries also entered the processed foods industry in the early 1990s and is
today one of the largest players in India.
 Vadilal Quick Treat: Treading from processed frozen Mango products in 1990's, Vadilal
has marked milestones in frozen Foods category with multi-faceted growth and an
extensive product portfolio along with expanded manufacturing facility.
 The Company launched Badabite, Flingo and Gourmet which created a storm in the
Indian Ice-cream Market in 2011.
 As Badabite, Flingo and Gourmet (as well as new variants) continue with the high
trajectory growth in 2012 as well with new variants, the Company was again confronted
with huge challenge of sustaining the innovation trends.
 In 2013, Vadilal has been voted as the "Most Trusted Icecream brand in India" as per the
The Brand Trust Report-2013. Also, the Economic Times Survey ranked Vadilal among
the "Top 20 Food" brands in India.

 "Brand Vadilal has survived many challenges and it will live through generations," said
by Vadilal group’s managing director, Shri. Rajesh Gandhi, in the fourth generation of
Vadilal. Today, turnover of Vadilal Group, which has presence in Ice-Cream, Frozen
Food, Chemicals, Forex and Real Estate, stands at about Rs 450 crore.

 The group is focusing on the food business. Vadilal launched processed food business
under the brand name 'QUICK TREAT' some five years back that accounts for Rs 50
crore in our total turnover and growing at almost 80% a year. While ice-cream remains
the core activity, Company also exports ready-to-serve curries, range of Indian breads,
frozen samosa etc to 45 countries". Vadilal serves popular snacks items like parathas,
samosas and kachoris under the 'Quick Treat' segment. "Recently, company has added
two Chinese cuisines including spring rolls and Chinese samosas under 'Quick Treat'.

 The group launched ice-cream parlours under the banner of “HAPPINEZZ”. "They
believe that ice-cream is a happy thing, so they named their chain of ice-cream boutiques
Happinezz, which offers rich exotic flavors." Besides expanding manufacturing and
distribution capacitates, company is also strengthening its milk procurement network
from farm-to-factory to cater ice cream made from the fresh milk."
VADILAL INDUSTRIES LIMITED
Vadilal group of industries has 3 plants namely the Bareilly Plant, the Dharampur Plant and the
Pundhra Plant. The group ensures the practices carried out in each plant are safe and beneficial
for the society

ICE CREAM DIVISION:

 Vadilal the name perform tricks up the image of ice cream laden bowls and a plethora of
new flavors. Starting from one man show with a hand cranked machine in 1926 as a
small retail outlet, the ice cream division now has a production capacity of one lac liters
per day at three sophisticated plants, located at Ahmedabad, Pundhra and Bareilly. These
ISO 9002 certified plants for Pundhra and Bareilly are established in such a way that they
are in consonance with the market expansion strategies of the division.

 Vadilal offers the widest range of ice creams and frozen desserts (More than 200 Stock
Keeping units) in the country in packs including cups, party packs, family bricks, dollies,
cones and candies. Something for all taste, preference and budgets. To meet with the
consumer demand on regular basis, Vadilal introduces new flavors for different segments
of customers throughout the year. People eagerly await Vadilal’s new introductions.
Creativity is at forefront in all the activities of Vadilal.

 Both Pundhra and Bareilly plants are well equipped with the latest world-class
manufacturing facilities. The in-house R & D department continuously strives to offer a
variety of ice cream flavours. The plants have been awarded several quality benchmarks
which are a proof of our great ice cream quality and hygiene.
PROCESS FOOD DIVISION:

 Vadilal entered the Horticulture Processing Industries in May 1991.The best way to
ensure total quality is to exercise total control right from the raw material stage onwards.
That’s exactly what Vadilal does. Selected fruits and vegetables are grown under the
company’s guidance in South Gujarat the important ‘Fruit Bowl’ of India. It is in close
proximity to the Alphonso Mango region. This is where the manufacturing plant is
situated. These plants at Dharampur are modern units with a well-equipped laboratory for
product development and microbiological testing

 The Dharampur plant is the Frozen food Vadilal Quik treat plant. Latest Production
capacity of frozen products is110 MT / Day, Canning is 110 MT / Day and Ready to eat
is about 10 MT / day. Daily usage of fruits and vegetables is more than 300 MT.
Proportion of land that is allotted to tree plantation plant and green belt at Dharampur is
50,000 Sq. Ft. The plant conducts 6 stages of quality checks on products before they are
deemed ready for consumption. Vadilal Group has generated employment opportunities
in various sectors at various levels for about Lakhs of people since its inception.

 It all started about 20 years ago when, after 80 years of spreading happiness as the most
loved ice-cream brand, something was still making us restless. Our passion for Food
Products kept us restless and inspired us to take up something more challenging,
contemporary and diversified. The launch of our processed food division Vadilal Quick
Treat was the result. With novel and innovative technologies, refined R&D facilities,
exceptional quality support teams and a headstrong determination, today we deliver
freshness sealed with trust. With a bagful of products to choose from, our basket of
freshness has something for everyone, for anytime of the day and for any occasion. And
with more than 100 importers and distributors across America, Australia, Europe, UAE
and Africa, we can pretty much say for anywhere too. Each day we strive for more, spare
a few more minutes and walk an extra mile for making lives easier.
  Keeping in view the tremendous export potential for the processed foods Vadilal has set
up manufacturing unit having an installed capacity of 32,500 MT per annum. Vadilal is a
registered Indian supplier to international mega brands. The products are exported to
Europe, USA, Middle & Far East and South East Asia. Vadilal is the leading producers
and exporters of Mango Pulp and Green Vegetables in the country.

 Vadilal has installed an automated line from Mather & Platt for washing, desponding,
inspecting, blanching and cooling fruits and vegetables. Their slicing and dicing is done
on imported machines. In order it preserves freshness and enhances shelf life the food is
processed using ‘Individually Quick Frozen’ (IQF) technique. This technology has been
imported from Eurotek Engineering Limited, UK and it involves fluidized belt type
continuous freezing. It can process two tons of material per hour, and it provides the
flexibility of freezing at varying depths for different durations.

 It has all been worth the effort, considering that M/s. Underwriters Laboratories Inc. USA
has awarded the ISO 9002 certification for quality system. Vadilal was also awarded the
certificate of merit for excellent export performance by APEDA (Agricultural and
Processed Foods Export Development Authority). Among IQF vegetables the range
includes, green Peas, Sweet Corn, Okra, Mixed Vegetables etc all. The IQF Fruits range
has exotic varieties of the famous Indian Mangoes- Alphanso, Kesar, Totapuri in pulps,
slices, cubes in addition to strawberries, Samosa and other ready to eat foods and
condiments also from apart from Vadilal’s formidable range.

VADILAL ENTERPRISE LTD:

 An excellent product would be of little use if it didn't have somebody to maintain that
excellence and give it to the world. That is how Vadilal Enterprises Ltd – the marketing
arm of Vadilal Industries came into existence. Today Vadilal have a dynamic sales force
of over 200 sales & marketing professionals, through which they have improved their
promotion strategy and increasing their sales. The company has effected changes in its
organization structure and training inputs from time to time, in order to infuse a
competitive spirit amongst peers and build a consolidated force of live-wire
professionals. Target achievement is monitored through an elaborate Management
Information System, across the rank and file. Vadilal has stood the challenge of time and
held its own in the country, even in the presence of global giants.
VADILAL CHEMICALES LIMITED

 It is clear that the current natural gas market is working. Demand in all sectors is already
responding to affordable prices. Indian manufacturing is on the rebound largely because
of the currently affordable and reliable supply of natural gas.
 At Vadilal Industries we incorporate intelligent public policy that is a necessary part of
renewing and sustaining this Indian manufacturing competitive advantage Natural gas is
essential for Indian industry.
 It is used as an energy source and a raw material to manufacture chemicals, plastics,
pharmaceuticals and many other products. For the first time in more than a decade, due to
the recent discoveries and development of domestic shale gas, natural gas prices are
affordable and relatively stable, especially when compared to oil.
 In fact, global oil is more than five times as expensive as domestic natural gas on a
thermal basis. This disparity between expensive, volatile global crude oil and affordable,
competitive domestic natural gas is fueling 
 This division started in 1970, deals mainly in industrial gases and chemicals. The main
products are gases such as Argon Nitrogen, hydrogen and Oxygen, Speciality gases,
Industrial gas mixtures, Calibration Gases, Anhydrous and Liquor Ammonia. Vadilal is
one of the biggest bottlers of Anhydrous Ammonia. Vadilal Chemicals Ltd. has over
2000 industrial customers. To serve them, there is a marketing network of twelve
branches and eight dealers, a fleet of 50 cryogenic/liquid transport tankers & commercial
vehicles and 25,000-gas cylinders- one of the largest networks for industrial gases in
western India.
FOREX ADVISORY SERVICES & FFMC DIVISION:

Vadilal ventured into this segment in April 1996, offering non-banking financial services.

The main activities are:

 Forex advisory & Forex Exposure Management to Importers and Exporters.

 Bullion inf ormative Service on Gold Silve r--- A completes useful guidance to bullion
traders, importers and jewellers.
 LME-Metal informative service bin base and Scrape metals. A complete useful ‘guidance
and information to metal traders, importers, and Metal scrap indenting agents.
 RBI authorized fully fledged money changer – FFMC related transactions: Sale/Purchase
of foreign Currency and Traveller’s Cheque.

 Vadilal Forex and Consultancy Services Ltd specialized in Complete Foreign Exchange
and Interest Rate Risk Management, Non- Agro Commodity Price Risk Management,
FEMA, EXIM Related Matters including Valuation and M2M Pricing of Options, Swaps
and Structured Derivative Products is a Fully Owned subsidiary of Vadilal Industries Ltd.
 Vadilal has the First and the Only Forex Advisory Company in India with ISO 9001:2008
Certification.
 It has the Lions share of Forex Advisory Market in Gujarat and among the Top Three on
All India Basis.
 Vadilal Forex serves all categories of clients from MNCs and Listed Corporate to
MSMEs, some of the Largest Bullion Importers to small Jewellers and from the Biggest
Name in Power and Infrastructure sector to small time Metal Scrap Dealers. Vadilal
Forex has impeccable record of having Dozens of early subscribers cutting across various
categories still being attached to it even as the numbers grew multi-fold.
 Vadilal Forex has a dynamic team of Young, Energetic, Well Qualified Professionals
devoted to effectively manage Risk for its clients under the able leadership of
Mr.Hemendra Bhatia, who was also a chief Strategist of Vadilal Forex was second most
accurate forecaster globally for GBP/USD and USD/INR
VISION & MISSION

 TO BECOME AN INDIAN MNC IN FROZEN FOODS

 ”TO PROVIDE PRODUCTS AND SERVICES AT AN AFFORDABLE PRICE
WITHOUT COMPROMISING THE QUALITY.”
TOP PRODUCTS
BIG CUPS

Chocolate Chips Vanilla Cookies N Cream

Butterscotch Mughal-E-Azam Alphonse Mango

Keasar Pista Badam Carnival Kesar Crunch

Cup trers

Kaju Draksh Strawberry Special

Kesar Pista Pista

Super Butterscotch Super Vanilla

Chocolate Chips Golden Fantasy

Red Velvet Cassatta

Butterscotch Black Forest

Candies

Funtastic Ice Cream One-Up Chocobar

Best Chocobar Kacha Pakka Aam

Raspberry Mango
Cone

Big T Choco Vanilla Mini Cone No.1

Big T Pista Volcano Chocolate

Vadilal Treat Cone Butterscotch

Gourment Products

Choco Brownie Dip Pistachio Almond Fudge

Silk Chocolate Belgian Chocolate(1l)

American Nuts Cookies ‘N’ Cream

Other products

BPK – Badam-Pista-Kesar Shrikhand

American Nuts Rajbhog Ice Cream

Badam Carnival Black Currant

Chocolate Disk Cone Flingo Cookie Disc

Ice Trooper

Football Candy Double Spin

Thunder Stik Smiley Launcher

Cassatta Slice Kesar Matka Kulfi

SWOT ANALYSIS

Swot analysis is one of the important medium of analyzing. It’s obvious that an organization
with more strength, less weakness, wide opportunities and fewer threats will be certainly ahead
of its competitors.

Strength:

 Vadilal the brand name is itself the strongest point which is difficult to eradicate.
 It enjoys comparison with the competitors i.e.kwality walls as there are no other large
scale competitions except some local brands in Aligarh.
 Effective distribution system and commitment towards better quality and services as
compared to other local and national brands is also the strength.
 The organization has its own transportation and sends products to the required
distributors immediately without any failure giving the best response. The network is
kept alive by a large fleet or refrigerated vehicles.
 Refrigeration equipments and retail freezer are sourced from world leaders in technology
so as to deliver quality products to the consumers.
 The three ISO certified plants located at Ahmedabad, pundhra and Bareilly are
established in such a way that they are in consonance with the market expansion
strategies of the division who have a production capacity of 1lakh lit/day.
 Vadilal has 25%of the Indian ice-cream as its shares. but that is no surprise considering
that the group has the largest range of ice-cream in the country considering
flavours,packs and forms with a product matrix of over 200 SKU’s comprising
cones,cups,candies,sticks,,novelties family, party and bulk packs.
 Vadilal introduced the concept of FLAVOUR OF THE MONTH under which the
company develops and markets one new flavor every month for its customer delight.
 Vadilal because of pricing at par with brand like AMUL and cheaper than Quality walls,
Baskin robbins, Dinshaws etc and maintain highly satisfactory quality products is gaining
market share.

Weakness

 It is not focusing much upon low end customers

 Though vadilal ice-cream is available at affordable price and suitable to every standard
people of every means but low class customers are less aware of it and they are still going
for the local ones.
 Though vadilal is able to win consumer’s loyalty, it is not able to win retailer’s loyalty as
compared to others except some credit facility.
 There is less media advertisements in Aligarh .many consumers are least aware of this
branded product and message given by the glow signboard i.e. ―vadilal the ice-cream
experts‖
  There is virtually no direct contact between the retailers and company which shows a
communication gap.

Opportunities

 It has got a great chance to penetrate to the rural areas as it has not been intensively
exploited by all other competitors in terms of market share
 Due to new economic policies and liberalization more multinational companies are
expected to enter into the Indian market .these MNCs will have to start everything from
a stretch starting from consumer awareness. Vadilal in this prospective has an upper
hand and can utilize its time more on market penetration and development. Threats
 Local companies like celesty, Amrit have their manufacturing concerns in Orissa. So
when there will be a demand for their product, they immediately replace the orders. but
at vadilal it took little time to place the orders
 Lack of advertisements and signboards
 All the vadilal ice-cream products are full of demand in the market. but when some
special products are out of stock in the market, then it is difficult in the part of retailers
and distributors to meet the consumer’s demand. Seeing the unavailability of the
products for some days, the consumers prefer other brands.

Threats

 Local companies like celesty, Amrit have their manufacturing concerns in Orissa. So
when there will be a demand for their product, they immediately replace the orders. but at
vadilal it took little time to place the orders
 Lack of advertisements and signboards
 All the vadilal ice-cream products are full of demand in the market. but when some
special products are out of stock in the market, then it is difficult in the part of retailers
and distributors to meet the consumer’s demand. Seeing the unavailability of the products
for some days, the consumers prefer other brands.
INDUSTRY OF INTRODUCTION
Fast-moving consumer goods (FMCG) sector is India's fourth-largest sector with household and
personal care accounting for 50% of FMCG sales in India. Growing awareness, easier access and
changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts
for a revenue share of around 55%) is the largest contributor to the overall revenue generated by
the FMCG sector in India. However, in the last few years, the FMCG market has grown at a
faster pace in rural India compared to urban India. Semi-urban and rural segments are growing at
a rapid pace and FMCG products account for 50% of the total rural spending.
INVESTMENTS

 The Government has allowed 100% Foreign Direct Investment (FDI) in food processing
and single-brand retail and 51% in multi-brand retail. This would bolster employment,
supply chain and high visibility for FMCG brands across organised retail markets thereby
bolstering consumer spending and encouraging more product launches. The sector
witnessed healthy FDI inflows of US$ 20.01 billion from April 2000-December 2021.

Some of the recent developments in the FMCG sector are as follows:

 In February 2022, Dabur India, formed an exclusive partnership with energy provider
Indian Oil, which will give Dabur's products direct access to around 140 million Indane
LPG consumer households across India.

 Beco, a startup in India, is revolutionising the FMCG market with low-cost,

environmentally-friendly consumer goods.

 In February 2022, Dabur India achieved its goal to collect, process, and recycle
approximately 22,000MT of post-consumer plastic three months early.

 In February 2022, Marico Ltd announced its aims to achieve net-zero emissions by 2040
in its global operations.

 In November 2021, Tata Consumer Products (TCPL) signed definitive agreements to

acquire 100% equity shares of Tata SmartFoodz Limited (TSFL) from Tata Industries
Limited for a cash consideration of Rs. 395 crore (US$ 53.13 million). This move was in
line with TCPL's strategic intent to expand into the value-added categories.

 In November 2021, Unilever Plc agreed to sell its global tea business to CVC Capital
Partners for EUR 4.5 billion (US$ 5.1 billion. The business being sold—Ekaterra—hosts
a portfolio of 34 tea brands, including Lipton, PG Tips, Pukka Herbs and TAZO.

 In November 2021, McDonald's India partnered with an FMCG company ITC to add a
differentiated fruit beverage, B Natural, to its Happy Meal, which will be available across
all McDonald's restaurants in South and West India, primarily catering to children aged
3–12 years.

 In October 2021, Procter & Gamble announced an investment of Rs. 500 crore (US$ 66.8
million) in rural India.
 In September 2021, PepsiCo commissioned its Rs. 814 crore (US$ 109.56 million) Kosi
Kalan foods facility in Mathura, Uttar Pradesh; it is the company's largest greenfield
manufacturing investment in India.

 In September 2021, Vahdam India, an Indian tea brand, raised Rs. 174 crore (US$ 24
million) as part of its Series D round led by IIFL AMC's Private Equity Fund.

 In September 2021, RP-Sanjiv Goenka Group entered the personal-care segment by

launching skin and haircare products, aiming at a revenue of Rs. 400-500 crore (US$
53.84-67.30 million) in the next 4-5 years.

 In September 2021, Adani Wilmar announced the opening of physical stores under the
name 'Fortune Mart' that will exclusively sell Fortune and other Adani Wilmar brand
products.

 In August 2021, Apnaklub, a Bengaluru-based B2B wholesale marketplace for consumer

goods, raised US$ 3.5 million in a seed round from Sequoia Capital India's Surge,
increasing the total funds to US$ 5 million.

 In August 2021, Soothe Healthcare, an Indian personal hygiene products brand, raised
Rs. 130 crore (US$ 17.54 million) in a Series-C round of funding from A91 Partner
Partners.

 In August, Adani Wilmar, a 50/50 joint venture between Adani Group and Singapore-
based Wilmar, filed for initial public offering (IPO) to raise up to Rs. 4,500 crore (US$
607.13 million) for expansion.

 In the fourth quarter of FY21, e-commerce sales of Marico Ltd., Hindustan Unilever Ltd.,
Dabur India, ITC and Godrej Consumer Products Ltd. were 8%, 6%, 5%, 5%, and 4%,
respectively, of the total FMCG sales.

 In July 2021, Emami Ltd. increased its stake (by 15% to 46%) in Helios Lifestyle, which
sells male-grooming products under The Man Company brand in line with its ambition to
tap emerging online opportunities.

 In July 2021, Tata Consumer Products Ltd. introduced 'Eight O'Clock', America's
Original Gourmet Coffee, under D2C, besides Tata Coffee 1868 and Sonnets, as a part of
its strategy to enhance its D2C approach for select coffee brands and their specific
websites. The company plans to add more brands in the D2C space as these three coffee
brands stabilise.
  In July 2021, HUL launched in-store vending machine model, Smart Fill machine, for its
home care products with the aim to reuse and recycle plastic. Smart Fill machine will
allow consumers to reuse plastic bottles by refilling products from its brands like Surf
Excel, Comfort and Vim.

 As of June 2021, e-commerce share has already touched 7-8% for some of the largest
FMCG companies in the country, according to Accenture India.

 In June 2021, Dabur India announced its Rs. 550 crore (US$ 75.6 million) investment to
set up a new plant in Madhya Pradesh for manufacturing of food products, ayurvedic
medicines and health supplements.

 In May 2021, Tata Digital Ltd., a 100% subsidiary of Tata Sons, acquired a 64.3% stake
in supermarket grocery supplies, the business-to-business arm of BigBasket in tandem
with Tata Group's strategy to build a digital consumer ecosystem. According to the
Economic Times, the deal is worth U$ 1.8-2 billion.

 In May 2021, Nepal-based CG Corp Global, known for its popular noodles brand Wai
Wai, announced its plan to invest Rs. 200 crore (27.42 million) to set up two new
manufacturing plants in West Bengal and Uttar Pradesh.

GOVERNMENT INITIATIVES

Some of the major initiatives taken by the Government to promote the FMCG sector in India are
as follows:

 In November 2021, Flipkart signed an MoU with the Ministry of Rural Development of
the Government of India (MoRD) for their ambitious Deendayal Antyodaya Yojana –
National Rural Livelihood Mission (DAY-NRLM) Programme to empower local
businesses and self-help groups (SHGs) by bringing them into the e-commerce fold.

 Companies are counting on recent budget announcements like direct transfer of Rs. 2.37
lakh crore (US$ 30.93 billion) in minimum support payment (MSP) to wheat and paddy
farmers and the integration of 150,000 post offices into the core banking system to
expand their reach in rural India.

 On November 11, 2020, Union Cabinet approved the production-linked incentive (PLI)
scheme in 10 key sectors (including electronics and white goods) to boost India's
manufacturing capabilities, exports and promote the 'Atmanirbhar Bharat' initiative.
  Developments in the packaged food sector will contribute to increased prices for farmer
and reduce the high levels of waste. In order to provide support through the PLI scheme,
unique product lines—with high-growth potential and capabilities to generate medium- to
large-scale jobs—have been established.

 The Government of India has approved 100% FDI in the cash and carry segment and in
single-brand retail along with 51% FDI in multi-brand retail.

 The Government has drafted a new Consumer Protection Bill with special emphasis on
setting up an extensive mechanism to ensure simple, speedy, accessible, affordable and
timely delivery of justice to consumers.

 The Goods and Services Tax (GST) is beneficial for the FMCG industry as many of the
FMCG products such as soap, toothpaste and hair oil now come under the 18% tax
bracket against the previous rate of 23-24%. Also, GST on food products and hygiene
products has been reduced to 0-5% and 12-18% respectively.

 GST is expected to transform logistics in the FMCG sector into a modern and efficient
model as all major corporations are remodelling their operations into larger logistics and
warehousing.

ROAD AHEAD

 Rural consumption has increased, led by a combination of increasing income and higher
aspiration levels. There is an increased demand for branded products in rural India.

 On the other hand, with the share of unorganised market in the FMCG sector falling, the
organised sector growth is expected to rise with increased level of brand consciousness,
augmented by the growth in modern retail.

 Another major factor propelling the demand for food services in India is the growing
youth population, primarily in urban regions. India has a large base of young consumers
who form majority of the workforce, and due to time constraints, barely get time for
cooking.

 Online portals are expected to play a key role for companies trying to enter the
hinterlands. Internet has contributed in a big way, facilitating a cheaper and more
convenient mode to increase a company’s reach. The number of internet users in India is
likely to reach 1 billion by 2025. It is estimated that 40% of all FMCG consumption in
 India will be made online by 2020. The online FMCG market is forecast to reach US$ 45
billion in 2020 from US$ 20 billion in 2017.

 It is estimated that India will gain US$ 15 billion a year by implementing GST. GST and
demonetisation are expected to drive demand, both in the rural and urban areas, and
economic growth in a structured manner in the long term and improved performance of
companies within the sector

Industry growth rate

 The FMCG market in India is expected to increase at a CAGR of 14.9% to reach US$
220 billion by 2025, from US$ 110 billion in 2020. The Indian FMCG industry grew by
16% in CY21 a 9-year high, despite nationwide lockdowns, supported by consumption-
led growth and value expansion from higher product prices, particularly for staples. The
rural market registered an increase of 14.6% in the same quarter and metro markets
recorded positive growth after two quarters. Final consumption expenditure increased at a
CAGR of 5.2% during 2015-20. According to Fitch Solutions, real household spending is
projected to increase 9.1% YoY in 2021, after contracting >9.3% in 2020 due to
economic impact of the pandemic. The FMCG sector's revenue growth will double from
5-6% in FY21 to 10-12% in FY22, according to CRISIL Ratings. Price increases across
product categories will offset the impact of rising raw material prices, along with volume
growth and resurgence in demand for discretionary items, are driving growth. The FMCG
sector grew by 36.9% in the April-June quarter of 2021 despite lockdowns in various
parts of the country.

 Number of households shopping on modern-trade channel grew 29.15% YoY in the

September quarter and shopping volume on the channel went up by 19.2% YoY.

 In September 2021, rural consumption of FMCG increased 58.2% YoY; this is 2x more
than the urban consumption (27.7%).

 In the third quarter of FY20 in rural India, FMCG witnessed a double-digit growth
recovery of 10.6% due to various government initiatives (such as packaged staples and
hygiene categories); high agricultural produce, reverse migration, and a lower
unemployment rate. Rise in rural consumption will drive the FMCG market. The Indian
processed food market is projected to expand to US$ 470 billion by 2025, up from US$
263 billion in 2019-20

 FMCG giants such as Johnson & Johnson, Himalaya, Hindustan Unilever, ITC, Lakmé
and other companies (that have dominated the Indian market for decades) are now
 competing with D2C-focused start-ups such as Mamaearth, The Moms Co., Bey Bee,
Azah, Nua and Pee Safe. Market giants such as Revlon and Lotus took ~20 years to reach
the Rs. 100 crore (US$ 13.4 million) revenue mark, while new-age D2C brands such as
Mamaearth and Sugar took four and eight years, respectively, to achieve that milestone.

 Companies with dedicated websites recorded an 88% YoY rise in consumer demand in
2020. Since then, more businesses have begun to adopt the D2C model, and India is now
home to >800 D2C brands looking at a US$ 101 billion opportunity by 2025.

 E-commerce companies reported sales worth US$ 9.2 billion across platforms in October
and November (2021), driven by increased shopping during the festive season. With
festive season sales, Flipkart Group emerged as the leader with a 62% market share.

 Advertising volumes on television recorded healthy growth in the July-September

quarter, registering 461 million seconds of advertising, which is the highest in 2021.
FMCG continued to maintain its leadership position with 29% growth in ad volumes
against the same period in 2019. Even the e-commerce sector showed a healthy 26%
jump over 2020.

 The fast-moving consumer goods market expanded 16% in value during 2021, the fastest
in nine years, largely driven by price hikes and a low base to compare with, even as
volume, or actual number of products sold, remained under pressure.

 Volume, which normally accounts for more than two-thirds of FMCG growth, expanded
5% or about a third of the overall growth, indicating that bulk of the revenue expansion
was due to price hikes, industry executives quoting Nielsen data said. In 2020, the market
had shrunk about 2% in both value and volume.

 However, as companies increased prices to offset rising input costs over the past six
months, volume growth has gradually tapered off and it registered a 1.8% decline in the
December quarter. This was largely due to a decline in home and personal care segments,
as packaged food and beverages have grown both in value and volume terms, according
to officials.

 "Out-of-home consumption of food is not as big as in-home. In addition, consumers tend

to load pantries during restrictions. While in 2020-21, the total packaged food segment
grew by 16-17% with 70-75% led by volumes due to extensive pantry loading, this fiscal
it is up by 6-7% with 70-75% led by value growth," said Mayank Shah, senior category
head at Parle Products. Lockdowns, restrictions on mobility and work from home have
helped snacking consumption, he said.
 Even commodities including packaged atta and edible oil saw higher growth last year,
and with price correction over the past few months, companies expect consumption to go
up.

 "This year, harvests are going to be good which should bring some money into the hands
of farmers improving rural demand. While edible oil prices have cooled down, it is still
40% higher than last year. But we expect edible oil prices will further come down due to
improvement in oil seed production which will further boost volume demand," said
Angshu Mallick, chief executive of Adani Wilmar, which sells the Fortune brand of
edible oils.

 Most consumer goods firms such as Britannia, Godrej Consumer and Dabur have warned
in recent months that prices would continue to rise amid the highest levels of inflation in
decades. The prices of everything from soaps to skincare products have gone up already
by 10-15%.

 "Sustained inflation in the economy has certainly impacted disposable incomes and
consumer spending especially in FMCG, which is also evident in the sequential
moderation in quarterly market growth. Given the relative susceptibility of inflation, the
rural sector has seen a visibly higher slowdown than urban," Marico managing director
Saugata Gupta told analysts on Friday.

 Hindustan Unilever said nearly a third of its overall business comes from affordable price
points such as Rs 1, Rs 5 and Rs 10, where pricing remained unchanged but grammage
was reduced, which in turn impacted volume. "A large part of price-point packs is sold in
rural areas and in these packs, even if you don't touch the MRP (maximum retail price)
but adjust the volume, it does reflect in your volume growth going down," chairman
Sanjiv Mehta said during HUL's earnings call.
Fast-moving consumer goods (FMCG) are also termed as consumer packaged goods (CPG). The
meaning of this goods can be clearly extracted from the word FMCG itself. These products are
sold in a fast space and the prices of these goods are relatively low. The perfect examples can be
non-durable products such as soft drinks, fast food/processed foods, medicines, cosmetic
products and many more consumable products. Further explaining the term non-durable, it
includes all the goods that should be used within three years and less. Because of this very fact,
FMCG has a really short

Shelf life that may be because of its demand or may be because of its non- durable nature.FMCG
are sold in a huge quantities but the profit margin is relatively low for the producers as compared
to the retailers. But as the products are sold in large quantities, the aggregate profit will be
enough to sustain the business. The natures of FMCG are as follows:

 Low price
 Low involvement of buyers
 Repeated purchase
 Large quantities
 Easily Available
 High stock turnover

OVERVIEW OR INDUSTRY

 FMCG companies are one of the most versatile business houses. It stands out as the
biggest industry in the world itself.

 FMCG companies are known for their brand name: Everyone around the global knows
the brand of FMCG, as they will be using it all the time. People recognize these brands
from their trip to supermarket or from the various sources of advisement. part of the
home, you will find various brand of FMCG.

 FMCG firms are flexible in nature: In FMCG industry there is never a dull moment as it
keeps changing as per the time and environment. The basic reason for its constant
evolution is change in demand of people and creating an urge for consumer to buy that
product. It keeps creating various needs for consumer. Another aspect is that the FMCG
moves really fast from the time they are bought in the store to the time the shelves are
being emptied to the time next stock is refilled.

 FMCG companies put efforts in employee and customer retention: Sustainability is

determined by the loyalty of the customer and its employee. FMCG focuses to retain its
 customer in order to go strong and to earn profit. Moreover, it also focuses on keeping its
employee merry as satisfied employee equals to satisfied customer.

 FMCG firms are resistant to the recession: No matter how much fluctuation is in the
economy, FMCG firms are least affected. Consumers need to buy FMCG products, as
these are the basic necessity and essential commodities for them.

 FMCG industries focus on two "B", Bigger and Better: This industry is getting bigger
as many brands are entering in the market and giving absolute competition. Moreover,
FMCG companies always focus on innovative ideas and technology to provide better
products to the customers,

 FMCG ultimate objective is to deliver what the consumers want: This industry has
been satisfying the everyday needs and wants of customer. It keeps the ends of the
customer in first place and tries its level best to deliver and fulfil their expectation and
Necessity.

SCENARIO OF FMCG IN INDIA

 India is one of the countries that cover large population of the world and more over; the
GDP of India is expected to increase in the nearby future. Because of this very factor,
India has been in the limelight for many FMCG companies. However, from 1950's to the
80's there were little investments in the FMCG industries because the purchasing power
of the people in India were really low and moreover, the government of India was also in
support of small scale sectors. The only company that was able to sustain in this
environment was Hindustan Unilever Limited, previously known as Hindustan Lever
Limited. This MNC Company had its manufacturing base in India.

 HUL had been the main player till then. It was carrying out their business in a urbane
manner Consumers however were limited to few choices but the entry of Nirma detergent
powder bought a change in the FMCG industry as a whole. This company focused on
"value for money" approach and made detergent affordable to low segment of people,
which drastically changed the lifestyle of Indian people. This opened the gate to many
FMCG companies in India. FMCG was no longer viewed as luxury products that were
just targeted for the elite class of people. It was regarded more as a day-to-day necessity
for the masses in affordable price. There were many global FMCG in the country for
many decades but in the last ten years, many domestic FMCG companies have entered
the market such as Godrej, Dabur, Nirma, Emami,CavinKare and more.
  In the current scenario, FMCG sector is one of the important contributor to the India's
GDP and more over it is the fourth largest sector of the economy in India. The most used
products from the list are toilet soaps, toothpaste, detergents, and shampoos, shaving
goods, shoe polish, packaged food items and household products. In this market about 2
trillion is covered by rural India in terms of its revenue.

THE MAJOR FMCG MARKET INDUSTRY IN INDIA MAINLY COMPRISES OF;

HOUSEHOLD CARE

 The demand for household care in India has been growing rapidly. In the past five years,
there has been a annual growth rate of 10% to 11%. In the urban area, consumer prefers
washing powder and detergents to bars, as there is increase use of washing machines and
purchasing power and aggressive advertising as well. While in the rural areas, consumers
are still using bars. In case of detergents, small and unorganized player's holds majority
of share. Vim bars, of HUL lead the market by pleasing its customer. It provides superior
product and performance and constantly comes with new offering such as Anti-Germ Bar
and Monthly Tub Pack.Vim liquid dish wash is one of the hit products among many other
dishwashing brands. Domex, again of HUL,on the other hand is the leading FMCG
product in the toiletries categories.

PERSONAL CARE

 In India, personal care products are estimated to be USD 4 billion (25144 crore) p.a. The
key products include hair care, skin care, colour cosmetics, bath/shower products and
fragrances Different segments have different trends. Bar soaps dominates the largest
segment of this products and second largest is the hair care products. Bar soaps is being
growing at 5% per annum over the last five years where as in the case of hair care
products, its 9-10% per annum during the same period,
  In the case of hair care, coconut oil holds 72% share in the India's hair oil market.
 The skin care market is in the initial stage in India. People are becoming more aware of it
as there is change in lifestyle, rise in income, more choices and ease in availability.
 Oral care, which is also the important part of personal care, can be segmented into
toothpaste, toothpowder and toothbrushes that holds 60%, 23% and 17% of market share
respectively.

FOOD AND BEVERAGES

 In India, food and Beverages come in fifth in terms of production, growth, consumption
and export. The packaged food segment is estimated to grow at 9% annually to become a
6-lakh crore industry by the end of 2030. Ready to drink tea and coffee segment is
estimated to be 2200 crore in the next three years. The total soft drink that includes both
carbonated beverages and juices segment is expected to touch USD 1 billion. Coca cola
and Pepsi are the leaders in the Indian soft drink market.
 PESTLE
POLITICAL FACTORS-

 Political stability : Political stability is one of the important most factor which influence
the growth of business directly. If Political stability is higher, then it leads to perfection in
business & on the other hand if there is unstability the business will have to suffer.
 Taxation policy : Tax policy of government will affect the price of inputs & it ultimately
affect the prices of final products & it will directly affect the sale of product.
 Government intervenes : This indicates that at what level the government intervences in
theeconomy. If the government intervence is more sometimes it helps the organization at
large extent.
 Subsidies : The subsidies which are provided by government to different organisation at
different level also help it to grow at faster rate & helps the organisation in reducing the
finance which is to be funded from outside & it directly reduces interest amount paid in
favour of fund raised from outside.
 Trading policies : This indicates the policies related to import & export of goods and
services from different nations. If the policies are favourable more goods & services will
be imported & exported, & on the other hand if policies are unfavourable it will restricts
the import &export.
 Labour law : Labour law also affect the organisation, for example- child labour, a child
below 14 year of age can not work In factory or any hazardious place.

ECONOMIC FACTORS

 Interest rates : Interest rate directly affect the cost of capital, if the interest rate is higher
thecost of capital will increase & if it is lower then cost of capital will be lower. This
directly affectthe profit of the organization & it’s growth.
 Tax charges : If the tax charged by the government is lower then it will reduce the
product price & if it is higher then it will increase the prices of the products.
 Exchange rates : This shows that what is the exchange rate or foreign currency rate. If
exchange rate is higher more amount is paid on import of goods & if it lowers less
amount is to be paid & on the other hand if it is higher the amount received will be more
& if it is lower the amount received will be low.
 National income : National income is important factor as if affect the growth of the
organisation. If per capita income is more the amount spend will be more & if it will be
lower the amount spent will be less.
 Economic growth : Economic growth is important factor in the development of the
organization. If economy grows at a higher speed it will directly affect the growth of the
organization.
  Inflation rate : Inflation means the rise in the value of all the product in the economy, if
inflation rate is higher the cost of products will be higher & if inflation rate is lower the
cost of product will be lower. This directly affect the growth of the organization.

SOCIOL FACTORS

 Demographics : Demographics is the study of human population in the economy. It helps

the organization to divide the markets in different segments to target a large of customers.
For Example- according to race, age, gender, family, religion, & sex.
 Distribution of income : This shows that how income is distributed in the ecconomy. It
directly affect the purchasing power of the buyers. And ultimately leads to increase or
decrease in the consumption level of the products.
 Changes in life style : Change in life style also leads to increase or decrease in the
demand for different commodities. For example- presently LCD & LED TV’s have
replaced Digital displayed TV set, this shows that the changes in life style of consumers.
 Consumerism : This indicates that a large number of options are available while
purchasing of goods to consumers, so the choice becomes easy & quality products can be
choose by consumers. So while purchasing a consumer have different choices to select
product according to his needs.
 Education levels : Education is one of the most important factor which influence the
buying power of consumer, while selecting a particular good a consumer should know all
it’s features so it can differentiate them with another products.
 Law affect social behaviour : Different laws are made by the government to safe guard
the rights of consumers. For example- Consumer protection act, this law indicates that a
consumer can file a case against a seller if he finds that he is cheated.

TECHNOLOGICAL FACTORS

 Advancement in technology : New technology helps in economising the scale of

production,this means that new technology helps in increasing the level of production, &
reducing the costs of inputs, & maximising the level of profits.
 Discoveries & innovation : Advancement in technology will leads to discoveries &
innovations & further improvements in technology so as to improve perfections in the
production process.
 Competitive forces : Advancement in technology will also leads to competition in the
markets, more quality products will be provided to consumers to cover a large number of
market.
 Automation : Change in technology will leads to automation, this means that with new
technology labour required is less as machines are automatic. All the works are done
 automatically by the machines as earlier it is labour oriented. Now all the work is
machine oriented.
 Obselete rate : Day-by-day new inventions are made so the rate of obselete is higher, as
in Computer LAPTOPS have replaced the PC. This shows that the technology becomes
obsolete very fast.
 Research & development : This department plays a vital role in the development of the
organization. As this department always do research that what are the demand of the
markets & how to make advancements so the organization can survive in the competitive
world.

ENVIRONMENTAL FACTORS

 Ecological : The ecological and environment aspects such as weather, climate, & climate
changes, which may especially affect industry such as tourism, farming, & insurance. In
FMCG Air conditioner’s d emand increase in summer season.
 Environmental issues : Global warming is one of the major issue now-a-days as external
factor is becoming a significant issue for firms to consider. Many remedies have been
taken to reduce Global warming.
 Environmental regulations : Various regulations have been declared by government to
safe guard the environment. For example- no company should through it’s waste in
rivers.

LEGAL FACTORS

 Employment law : Employment law provides equal opportunities to every citizen to work
& earn his livelihood. It provides equal opportunities to every citizen.
 Consumer protection : This law helps to protect the rights of consumers & he can file a
case against seller if he fined that he is cheated.
 Industry-specific regulations : These laws are related to industry for example- no industry
can establish in between cities i.e. it should be outside the cities
 COMPETITOR

In this report, we will be doing an industry analysis on 5 major FMCG companies of India.
Namely:

1) ITC Limited

2) Hindustan Unilever Limited

3) Dabur India Limited

4) Britannia Industries Limited

5) Godrej Consumer Products Limited

Reason for choosing these Industries

 These Industries holds maximum number of shares

 These Industries covers 70% of the total FMCG market.
 Major of Indian people are using products from these brands.
 Consumers of India are more aware about these companies.
 Advertisement and promotion of these companies are hardcore in India.

1) ITC Ltd:
 ITC was established in 1910 as the Imperial Tobacco Company of India Limited but later
in the year 1970, it was renamed as Indian Tobacco Company and further in the year
1974, it was named as I.T.C Ltd. In 2001, periods were removed from the name.
 It is an Indian conglomerate headquartered in Kolkata, West Bengal. Its businesses
include mainly
 five segments: FMCG, Hotels, Paperboards & Packaging, Agri Business & Information
Technology.
 It employs more than 25000 people at more than 60 locations all across India.
2) Hindustan Unilever Limited:
 HUL was established in the year 1933 as Lever Brothers but in the year 1956, it renamed
as
 Hindustan Lever Limited as there was a merger between the Lever brothers, Hindustan
Vanaspati
 Manufacturing Company Limited and United Traders Ltd. Later in June 2007, it was
again renamed as Hindustan Unilever Limited. It is based in Mumbai.
 It employs more than 16,500 workers in India and indirectly helps to assist the
employment of more than 65,000 people.
 As per the research conducted by Nielsen, two out of three people use the products of
HUL in India.
 Moreover, HUL has more than 2 million direct retail store all across India and its
products areavailable in more than 6.5 million outlets in the country

3) Dabur India Ltd:

 Dabur is derived from the word " Daktar Burman". Dabur India was established in the
year 1884 by a physician names as Dr.SK Burman. This company is the India's largest
Ayurvedic medicine related manufacturer. In June 2008, Fresenius SE, a German
company bought 73.27% equity stake in Dabur at a price of Rs.76.50 per share.
Moreover, the same company also bought another 17.62% shares through an open letter
at the same price.
 Dr.SK Burman produced Ayurvedic medicine for various diseases such as malaria and
cholera. In the Ayurvedic Specialities Divison of Dabur, there is more than 260
medicines treating various health related problems such as common cold to chronic
paralysis
4) Godrej Consumer Products Limited:
 Godrej Consumer Products Limited was founded in 2001. Its headquarter is in Mumbai
Maharashtra. Its subsidiaries are:
 Essence Consumer Care Products Pvt. Ltd
 Natures’ Consumer Care Products Pvt. Ltd
 Godrej Hygiene Products Ltd.
 Godrej Netherlands B.V
 INTRODUCTION OF TOPIC
Vadilal product Consumer's buying behavior

 Before knowing consumer brand preference we have to know the buying behaviour and
decision making process of consumers. Consumers are the life blood of the company
because for them the company achieves success in the market as well as in the corporate
world. Term” consumer generally refers to any one engaging in or all the activities like
evaluating, acquiring, using or disposing goods and services."

Problem Identification

 There is cut throat competition in the present Ice- Cream market more than 8 branded
level players are there in the market. The list grows ever more impressive. The problem is
the consumer preference, choice will change or not, measurement of brand loyalty is a
difficult task. Various types of consumers are loyal towards different brands of Ice-
cream. Thus the main problem in this study is to measure and calculate the number of
consumers preferring for "Vadilal" Ice -Cream brand in Aligarh market. They can also
have other problems like that of promotion and transportation. They can also have to face
the competition from Amul.

HISTORY OF ICE – CREAM

 Ice-cream has a very long history about its origin and manufacturing in the international
market. Ice-cream, way back in 1670, a sicilian, named francisco procopia, opened a cafe
in paris (france) and began to sell ice's & squashes and this is how the life of ice cream
began. Than the innovative changes market was came to existence. They came directly
with deep freezers. In early times, the ice cream were practically frozen & drawn off into
packages and frozen solid or hardened. But after 1939, suit ice-cream was invented. It
was served directly from the freezers without being allowed to harden.
 In india, the ice-creams become popular and famous of the end of 18'" century. Than the
icecream were made at homes from pure cow/buffalo milk's and ice-cream machine had
 been developed for home use. It is comprised of a wooden bucket with a metal
(aluminum) jar and a chummier and handle. The ice-cream made at aroma. Though not so
smooth as what we have got today, but it was delicious and yummy.
 Today, the story is totally different. We have large number of mega companies,
manufacturing icecreams in astonishing verities of flavors’, colour & shapes, maintaining
the quality. Today ice-cream industry holds an important segment of industrial activity in
food-based industry in the country. It provides nutritious treat to self & guest as the best
follower of cold drinks. Now-days most of the parties and functions are treated with ice-
creams. And in india its consumption is increasing day by day. It has been observed that
the growing demand for this product is vast at present. It is an old-aged product but the
tastes, manufacturing process and raw materials are coming in change with the changing
concepts of food & life styles day-by-day. At present there are number of ice-creams
industries in india who give supply of the real taste and best quality product. Kwality
walls, vadilal, amul, baskin robbins, cadbury's dollops and some of the branded ice-
creams. But in india, vadilal ice-cream is one of the oldest ones. And at kwality walls in
the national market with a market share of 25% and in aligarh, the market share is 20%
(sources from business world & india today.

SCOPE OF ICE-CREAM INDUSTRY IN INDIA

 The Ice-Cream Industry was % registered Eight years ago with phenaroenal growth rating
of 35% per annum. Such rush is due to the general up trend in the economy of late
eighties. The consumer goods include Ice-Cream caught a good market when color
advertisements started in a fold. Bui in summer the sales effected due to cold storage
problems. But later by avoiding that type of problem, the Ice-Cream considered the
consumers demand throughout the whole year like gets marketing mix right, success may
not be far off. The wars in creams, for all practical purposes in only halfway through
there are some losers, in sight & not clear predict on winners too. Latter in mid-eighties
throughout India in the Summer, in the not sun shines, for all maw factors of soft drinks,
it was the point where the Ice-Cream manufactures over track them by Satisfying the
consumers with tasty & flavored Ice-Creams filled with cream and sweet aromas to give
lite refreshments to consumers by maintaining the high class quality.

Top Trends in ice cream

 It is not a secret that consumers love to love ice cream. It is definitely part of everyone's
favorite desserts.
 Nearly all consumers purchase ice cream. Per capita consumption of ice cream in EMEA
is around 4.6kg yearly, and expected to grow (Source: Global Data).
 Take-home ice cream will continue to see positive growth, while impulse ice cream
returned to record increased sales in 2021 (Source: Euromonitor International).
 Keep reading to learn about the exciting trends Barry Callebaut believes are essential to
stay at the top of your game in the ice cream segment.

1. Lifestyle-Specific Options
 Consumers feel less guilty when they indulge with low calorie ice cream options. Calorie
counts on ice cream products riding this trend are appearing in large font on the front of
the package.
 A great example of this trend is ZOCal - No Allergen - All Natural Lite Ice Cream with
no sugar alcohols and keto friendly. There is a +229% average annual global growth in
food & beverage launches with Keto claims.

2. Added Functional Benefits

 In today's market, it's not uncommon to see consumers turning to food for functional
benefits and added goodness, in many categories including ice cream.
 Added functional ingredients in ice cream can include:
o Probiotics
o Protein
o Fiber
o CBD
 Now ice cream can offer indulgence and an added sense of well-being. One interesting
example is Van Leeuwen Artisan's - 'Vegan Couch Potato' ice cream which contains
approximately 5 milligrams of CBD in each scoop
3. Craft and Small Batch
 As with other product categories, a product that is a craft or small batch has an exclusive
feel and positioning. This entices consumers to try a special product while they can.
 These products can often be perceived as more premium. Limited Time Offers fit into
this category too. Anything that might create a sense of "FOMO" (Fear of Missing Out)
in consumers.
 Haagen-Dazs collaborated with BTS character TinyTAN to promote special premium
collectables

4. Customization
 47% of regular ice cream consumers have a favorable perception of a product that is
"customized/ personalized".
 Consumer interest in customized treats is being addressed at ice cream shops around the
country. This has led to innovators taking a new approach to differentiate themselves.
 The National Restaurant Association asked chefs what they thought would be the
trending snacks and sweets in 2019 and Thai rolled ice cream was named the top sweet
item.
 Gordo's Ice Cream in Chicago has found another way to customize with their
personalized dipped and topped bars.

5. Bakery & Dessert Inspired Flavors

 Indulgent flavors like birthday cake are increasingly common in ice cream due to many
people turning to indulgent foods to treat themselves and relieve stress. This comforting
reminder of simpler times can augment the indulgence of such flavors. 15% of all ice
cream launches in Europe had a bakery flavor component in 2021
 The Cornetto Stellati Sicilian Cannoli inspired ice cream cone was designed by Martina
Caruso, an Italian Michelin-starred chef. The product features a cinnamon wafer, ricotta
ice cream, toasted pistachios, orange sauce and cocoa.

6. Unique Flavors & Mash-Ups

 Consumers are interested in unique flavor experiences in their ice creams. Brands need to
offer options to meet their needs
 Exciting new flavors can be achieved through cross-category innovation (bringing
confection or bakery into ice cream) or new flavor discovery!
  Nothing tops the delicious fresh fruity flavor of the cacaofruit from the white pulp
surrounding the cocoa beans. Dandelion's 'Cacaofruit & Lime' ice cream is the perfect
example of the same

LIST OF 5 BEST ICE CREAM BRANDS IN INDIA

India has a wide range of sweets and desserts, however, ice cream remains a highly desirable
food amongst the young and adults alike. Considering the flavours and options you have at your
disposal, ice cream might just be one of the biggest industries in the country.

As you might know, the dairy industry is anyway highly consumed, however, statistically India
only consumes 400 ml ice cream per capita. Whereas, the US consumes around 22,000 ml of ice
per capita. Also, milk consumption is highest in India than any other country. It is even greater
than the milk consumption of the EU as a whole

1. Amul Ice Cream

 Amul is synonymous with ice cream in India. The incredibly huge chain of primarily
dairy-based products, is based in Anand, Gujarat. Founded in 1946, its availability is
credited worldwide, with India being its primary consumer. It is essentially a cooperative
brand, managed by the GCMMF, or the Gujarat Co-operative Milk Marketing Federation
Ltd. The body is jointly owned by a total of 36 lakh milk producers in Gujarat and is the
primary supplier of milk to a huge part of the country.
 Amul started India’s White Revolution, which essentially doubled milk production at the
time and has since allowed the country to achieve the title of the largest producer of milk
and milk products in the entire world.
 For so many ice cream lovers, Amul is the first choice. Amul has been able to provide
quality without being overly expensive. Their line of affordable ice cream bricks have
been a household staple for years in every household that enjoys ice cream. Easily one of
the most recognizable Ice cream brands in India.
2. Kwality Wall’s
 Kwality Wall’s has been another staple in the Indian consumer’s dessert plans. The
company is a frozen desserts brand that is owned and operated by Hindustan Unilever. It
is one of the biggest FMCG companies producing and delivering ice cream and other
frozen desserts in India, Pakistan, Bangladesh, Bhutan, Brunei, Myanmar, Nepal,
Thailand, Singapore, Malaysia, and Sri Lanka.
 For many who do not know, Kwality Wall’s is an amalgamation of two brands, Kwality
from India, and Wall’s from Britain. Unilever simply created a brand mixing the
operations of these two companies two build a brand that could potentially run in either
country. In 1956, Kwality was the first brand to import machinery to produce and
distribute ice cream in India. In 1995, after a visible growth potential Unilever took over
the company, merged it with Wall’s and has been selling frozen goods under its current
brand name ever since.
 If you are a lover of Cornetta and Magnum, you should be thanking Kwality Wall’s for
those wonderful cold treats. Kwality Wall’s in no doubt one of the biggest ice cream
brands in India, if not the entire South Asian region.
3. Vadilal
 Its a huge name in the Indian consumer market, especially when it comes to ice creams,
Vadilal has forever been a part of our culture, and for the right reasons. Vadilal is
amongst the very few companies that solely focus on ice creams and candies. As a brand,
they are a household name in India and have been for a very long time.
 Vadilal started out as an outlet in Ahmedabad, Gujarat and is now able to produce upto
150+ ice cream flavours for its quite loyal customers. Primarily an ice cream and
flavoured milk manufacturer, Vadilal is also huge with exports of frozen vegetables,
breads, and ready to eat snacks. With its modest beginnings as Vadilal Gandhi started a
soda fountain in 1926, his son and his grandsons were instrumental in evolving the
company into the modern day entity it is today.
 4. Mother Dairy
 Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian food processing company that
manufactures, markets and sells milk, milk products and obviously ice cream. Its milk
products include cultured products, buttermilk, ice cream, paneer and ghee under the
Mother Dairy brand. The company also sells edible oils, frozen vegetables, fresh fruits
and vegetables, and even processed food like fruit juices, jams, pickles, and such. The
company was founded in 1974 has been one of the biggest and most consumed brands in
India.

5. Arun Ice Cream

Also one of the more easily recognizable brands to serve ice cream to its consumers in India,
Arun ice creams is owned by Hatsun Agro Product, Tamil Nadu. It was started by R. G.
Chadramogan in the year 1970 and has since only grown to be in every state of the country. By
1985, the brand was huge in the state of Tamil Nadu, topping ice cream sales in terms of volume.
By the year 1999, over 700 outlets in Tamil Nadu, Karnataka, Kerala, and Andhra Pradesh had
sprung open. As of 2018, the brand has moved northwards and now owns and operates over 2300
parlors in multiple states and cities.
The company started off serving the rural and suburban public, allowing them to put up
affordable products and introducing new flavours every season. This allowed customers to love
their concept, affordability, quality and readiness to be an exclusive brand.