Click me!

CONTENTS
4-11 Introduction

12-17 Creative concept

18-27 Route to consumer

28-43 Campaign strategy & outcomes

44-47 Measuring success

46-49 Conclusion
Click me!
Fig. 8 Brand Recipe
Fig. 9
Fig. 10 The Digital Daydreamer
Fig. 11 The Social Worrie
r
Fig. 12 Behind The Scenes
Fig. 13
Fig. 14
Click me!

Fig. 15. WLF tiktok

 Click me!

Fig. 16 WLF Instagram

Click me!

Fig. 17 Spring clear out pop up poster

 Click me!

Fig. 18 App Launch mockup

Fig. 19
Fig. 20
 Click me!

Fig. 21 Website Mockup

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 LIST OF ILLUSTRATIONS
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Fig.1 Rebecca Quigley 2022, clothing means a lot to us
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loungewear-collection-3-small.jpeg
Fig. 8 Rebecca Quigley 2022 Brand Recipe

Chrisopher John Rogers Fall 2020, Available at: https://assets.vogue.com/
photos/5e3f385fdd7e170009c0c361/master/w_1920,c_limit/_DAN0027.jpg
Collina Strada Spring 2021, Available at: https://assets.vogue.com/
photos/5f6275bcfebc708fb8fccba4/master/w_1920,c_limit/00031-Collina-Strada-RTW-
SS-21.jpg
Fig. 9 Rebecca Quigley 2022 WLF Campaign image
Fig. 10 Rebecca Quigley 2022 The Digital Daydreamer
Fig. 11 Rebecca Quigley 2022 The Social Worrier

Fig. 4 ‘Out Of Office’ Quigley 2022 Fig. 12 Rebecca Quigley 2022 Behind the Scenes visual landscape

Fig. % ‘Daydreaming’ Quigley 2022 Fig. 13 Rebecca Quigley 2022 Flat Lay campaign imagery

Fig. 6 ‘Serotonin Scrapbook’ Quigley 2022 Fig. 14 Rebecca Quigley 2022 WLF labels and extras

Fig. 7 Concept Inspiration imagery, Quigley 2022. Images Included: Fig. 15 Rebecca Quigley 2022 WLF Tik Tok Mockup
Concept inspiration
Fig. 16 Rebecca Quigley 2022 WLF Instagram Mockup
Zuzanna Rogatty, Brain Magazine. Available at: http://rogatty.com/wp-content/
uploads/2021/04/BrainMagazine_ZuzannaRogatty_FINAL_IG-1536x1536.jpg Fig. 17 Rebecca Quigley 2022 Spring clear out pop up poster
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uncategorized/1623244173812-i-d-fila-x-msgm-client-select-color-1.jpeg?resize=1575:* Fig. 18 Rebecca Quigley 2022 App Launch Mockup
Collina Strada Spring 2021. Available at: https://assets.vogue.com/
photos/5f6275a6dc92daef289bba04/master/w_1920,c_limit/00001-Collina-Strada- Fig. 19 Rebecca Quigley 2022 Flat lay campaign imagery 2
RTW-SS-21.jpg
Fig. 20 Rebecca Quigley 2022 WLF Promotional Imagery
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t51.2885-15/258873795_482265203489857_684716324702230920_n.jpg?stp=dst-jpg_ Fig. 21 Rebecca Quigley 2022 website mockup
e35_p640x640_sh0.08&cb=9ad74b5e-8af86364&_nc_ht=scontent-lhr8-2.cdninstagram.
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