Why are you talking?

and emotions to encourage him/her to act in a

particular direction.
People communicate for several reasons. Example: Sending messages that include
1. Regulation & Control pictures of the devastation brought about by the
2. Social Interaction typhoon Yolanda to move the receiver to
3. Motivation donate.
4. Information Dissemination
5. Emotional Expression

A. Regulation/Control
Purpose: managing the behaviour of the
audience; directs; insists
Examples:
a. Making an announcement that the
community will start segregating their
garbage.
b. A parent tells a child not to misbehave.

B. Social Interaction
The most familiar and the primary reason why
people communicate is because people love to
talk with each other.
Conversation with one another gives the people
involved pleasure while passing the time in an
entertaining way.
Social Interaction allows people to be
connected with one another.
Example: Casual talk with friends.

C. Motivation
Speaker’s purpose: to persuade another person
to change his/her opinion, attitude, or behaviour.
People communicate because there is a goal to
be achieved and motive that must be
accomplished.
Examples: The students are talking to the
teacher and are asking him to give them more
time to finish their class project.

D. Information Dissemination
Purpose: When the speaker wants to make
others aware of certain data, concepts and
processes – knowledge that may be useful to
them.
For example: A newscaster reports about the
latest weather disturbance.

E. Emotion Expression
Purpose: Move the other person to action. The
speaker appeals to the Listener’s feelings