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Valanteena Arisha Intern Report Final
Valanteena Arisha Intern Report Final
Submitted by
K A VALANTEENA ARISHA
MLM20MBA66
This is to certify that this internship report is a bonafide record of the work done by K A
VALANTEENA ARISHA (Reg No: MLM20MBA66) as part of the internship work during
the third semester at GEORGE MAIJO AUTOMOBILES PVT LTD, KUNDANOOR,
ERNAKULAM in partial fulfillment of the requirements of the degree of MASTER IN
BUSINESS ADMINISTRATION at A.P.J Abdul Kalam Technological University (KTU),
Thiruvananthapuram, under the guidance of Ms. NEETHU KUNCHERIA, Assistant
Professor, Mangalam College of Engineering, Ettumanoor, Kottayam.
DECLARATION
Date: 28/03/2022
ACKNOWLEDGEMENT
If the words are considered as a symbol of approval and of gratitude then the following words
play the heralding role of expressing gratitude. A great time and much effort have gone into
developing this Internship study.
First and foremost, I wish to express my sincere thanks to the Almighty God for giving me the
strength and guidance in completing this project.
I would like to thank Dr. VINOD P VIJAYAN, MTECH, PhD, Principal of Mangalam College
of Engineering, Ettumanoor.
I‟m thankful to our Dean Prof. Dr. JOHN T. VARUGHESE, M.com. MPHIL for giving the
opportunity for design the internship work.
I take this opportunity to express my heart full gratitude to Dr. SIBU C. CHITHRAN, MBA,
MPHIL, PhD (Management), FDP (IIM-K), AMT (AIMA), MAIMSSI (USA), Professor and
Head of the Department of Management studies, Mangalam College of Engineering,
Ettumanoor for his sincere support in all my endeavors‟.
I proudly take this opportunity to express my thanks to MR. BIBIN MATHEW, HR Head,
GEORGE MAIJO AUTOMOBLIES for permitting me to conduct my study and his esteemed
guidance and expert advice.
Above all, I thank Almighty God, my family, friends and others for their encouragement and
support.
K A VALANTEENA ARISHA
TABLE OF CONTENT
CHAPTER TITLE PAGE NO.
CHAPTER-1 1.INTRODUCTION 1
1.1 Introduction 2
1.2 Objective of the 3
Internship
1.3 Industrial Analysis 4
CHAPTER - 2 2. ORGANIZATIONAL 6
ANALYSIS
2.1 Nature of the 7
organization
2.2 Vision and Mission 7
2.3 Products of the company 8
CHAPTER - 3 3. POSITION OF THE 21
INTERN & HIS/HER
ROLE
3.1 Structure of the office to 22
which the intern is attached
LIST OF TABLES
LIST OF FIGURES
Figure 2 HR department 20
CHAPTER -1
INTRODUCTION
1.1 INTRODUCTION
This report is about the internship program in GEORGE MAIJO MOTO PVD LTD. In this
comprehensive report, the intern is discussed about the industry profile, company profile and
the various functions of different departments in GEORGE MAIJO MOTO PVT LTD. As
an intern I was incorporated in the HR department of George Maijo Moto Pvt Ltd.
The study been conducted in GEORGE MAIJO AUTOMOBILE PVT LTD Ernakulam.
They are the distributors of Maruti Suzuki vehicles and they also provide services like vehicle
insurance for both new and old car, after sales service etc. An organization is a planned
coordination of the people and their activities for the achievements of the organizational goals,
through division of labour work specialization and hierarchy of authority.
An internship study includes the study of structure and performance of each and every
department of an organization. During the study in George Maijo Moto Pvt Ltd, I got a great
opportunity to come across many facts that we study in the forms of theories in practice. This
enabled me to get a practice and real time feel of various aspects concerned with the
organization. This study also gives me the opportunity to observe, learn, assimilate and analyse
the object and vision of the organization are collection of people linked together formal and
informal relationship and have identical boundaries so organizational hierarchical structure and
functioning is very important for its future.
This internship study includes the study of structure and functioning of every department of
this organization. An effective structure is very important for its proper functioning and growth.
An organizational structure consists of activities such as task allocation, coordination and
supervision, which are directed towards the achievement of organizational aims. An
organizational can be structured in many ways, depending on their objectives. The structure of
an organization will determine the mode in which it operates and performs. The growth in
retailing, has required merchants to readdress their tables of organization so that they will better
serve the need of their customer and make companies more profitable. The term organizing is
the important function of management and involves primarily, the creating of activities and
assigning suitable work, to complete these activities successfully, efficiently and effectively.
Organizational objectives are well defined and different activities are primarily undertaken to
achieve objective.
The internship study at the GERORGE MAIJO MOTO PVT LTD, covers a period of 45
days. The internship started on the date of „9th February, 2022‟ and end on „25th March, 2022‟.
PERIOD OF STUDY
The study was from the period of 20 days starting from 15th February to 4th March.
The automobile industry is one of the most important drivers of economic growth of India
and one with high participation in global value chain. All these has happened only with the
support of government which has helped it carve a unique path among the manufacturing
sectors of India. The automobiles produced in the country cater to the demands of low- and
middle-income group of people which makes this sector stand out among the other
automobile producing countries. The major manufactures in the automobile industry are Tata
Motors, Maruti Suzuki India, Mahindra & Mahindra, Ashok Leyland etc. It is the most
dynamic sector in the present era. Increase in the income of the people lead to the rising of
demand for cars and vehicles, which is the main growth engine for the automobile industry in
India.
The liberalization in the year 1991, played a crucial role in the automobile industry in India
right from the beginning of planned development. The changes took place in two stages in the
form of deregulations which was introduced in 1985 and measures of liberalization which
was into effect since 1991. Some changes were initially made during the first stage i.e., 1985
which eased the requirement of licensing, selective expansion of capacity was allowed and
rules regarding foreign collaborations were partially relaxed for capital goods, raw materials
and spares. On the other hand, in 1991 there was a dramatic change in this sector. Chance in
the policies made a greater environmental transformation in which the companies were
operating. Because of this, the industry witnessed the entry of new firms and adoption of new
strategies and technologies.
The size and high growth potential of the Indian car market attracted foreign companies like
Mercedes Benz, BMW, Volkswagen, Toyota, Honda, Ford, Hyundai and so on. Several of
these companies expanded their operation in Indian market. The most important ones are
Hyundai, Mercedes Benz, Nissan and General Motors.
these industries also provide non-technical jobs like sales person or sale managers, public
relationship officers, customer care service officers etc.
The role of automobile industry in India GDP has been phenomenon. This sector is one of the
fastest growing sectors in India. Indian automobile industry mainly focused on dealership,
servicing, maintenance of vehicles and financing. Manufacturing of the vehicles were started
only after a decade from independence. Indian railways played an important role to meet the
transportation requirement during that period. Since independence this industry faced several
challenges. The automobile industry includes two- wheelers, three- wheelers, truck, cars, buses
which played an important role in growth of the Indian economy. India has emerged as
Asia‟s fourth largest exporter of automobiles, behind Japan, South Korea and Thailand.
India has become one of the international players in the automobile market.
The Indian automobile industry is engaged in mergers and acquisitions on the
international scale.
This sector creates employment opportunities both technical and non-technical.
It plays a major role in the economic development of the country.
It creates the foreign direct investment.
1. The government of India has identified the automobile industry as a focus industry for
Foreign Direct Investment (FDI) given its importance from an employment generation
perspective.
2. Foreign Direct Investment (FDI) up to 100% is allowed under automatic route
automotive sector.
3. Government to introduce new fuel mileage standards and labelling for new cars
beginning 2015, giving manufacturer‟s tie to introduce and invest in new technology.
CHAPTER 2
ORGANISATIONAL ANALYSIS
MAIJO MOTO
Commenced in September 2016, we are happy that it is envisaged to be one of the largest
Maruti Suzuki car dealerships in Kerala as well as in our nation in infrastructure of the
Showroom, Service Centre and overall customer satisfaction. With a showroom at Thrikkakara
and service facilities in Kalamassery to start off, we envisage to expand across Kerala in a short
span of time. When operational our Kundanoor, Ernakulam facilities will be the largest of its
kind 3 S Maruti facility, scheduled to be operational in July 2017. Maijo Moto has a customer
centric approach in both sales and service of Maruti Suzuki vehicles.
2.2 VISION
Our vision is to emerge as the prime dealer of Maruti Suzuki in South India through a customer
centric business model.
MISSION
Serve the best automotive products and services to the customers and build everlasting
relationships.
SPECIALITIES
• DENT PULLER
Dent puller a method of removing dents from the body of a motor vehicle. A wide range of
damage can be repaired using Dent puller. The most common practical use for is the repair of
door dings, minor creases, large dents and bodylines damage. The method can also be utilized
to prepare damage panel for repainting by minimizing the use of body filter. This technique is
currently known as “push to paint”. Repairing time and material cost saved at the most optimum
level.
• PLASMA CUTTER
Plasma cutting is a process that cuts through electrically conductive materials by means of an
accelerated jet of hot plasma. Typical materials cut by this process include steel, aluminum,
brass and copper though other conductive metals may be cut as well. Due to the high speed,
precision cuts, combined with low cost of operation.
• IR CURING LAMP
An infrared heater or heat lamp is a body with a higher temperature which transfers energy to
a body with a lower temperature through electromagnetic radiation. Depending on the
temperature of the emitting body, the wavelength of the peak of the infrared radiation ranges
from 780nm to 1mm. no contact or medium between the two bodies is needed for the energy
transfer. Infrared heaters can be operated in vacuum or atmosphere. The main applications were
in the metal finishing fields, particularly in the curing and drying of paints. Minor painting parts
can be cured even in wet atmospheric conditions.
• JIB CRANE
A jib crane is a type of machine, generally equipped with a hoist rope, wire ropes or chains that
can be used both to lift and lower engines and to move them horizontally. Lifting engines and
transporting them to other places safely. Move loads beyond the normal capability of a human.
Saves man hours, reduce damage and avoid employee fatigue.
• WHEEL BALANCE
Wheel balance, also referred to as tire unbalance or imbalance, describes the distribution of
mass within an automobile tire or the entire wheel (including the rim) to which it is attached.
• WHEEL ALIGNER
An oil dispensing system, often referred to as a centralized distribution system, is a system that
delivers controlled amounts of oil to multiple locations in a workshop. These systems are
usually semi-automated.
Head lamp beam tester is used to check the orientation and intensity of a vehicles head lamps.
Portable infrared flue gas analyzer is used to measure concentration of SO2, NO, CO, CO2 and
O2 from stack or boiler emission gases, in which SO2, NO, CO and CO2 are measured by
micro-flow infrared sensors and by O2 by electrochemical sensor (optional paramagnetic
detector O2 sensor), with optional gas temperature, pressure, velocity etc. calculating
combustion efficiency, lambda and so on.
BUSINESS DIVISION
• MARINE ENGINE
George Maijo represents Yamaha Motors Co. Ltd; Japan as their sole distributor in India for
the last three decades for their marine engines, spare parts, water vehicles and Yama lube.
Yamaha commands 65% marks share. George Maijo has also been distributing Lombardini and
Kubota Marine Engines.
• FISHING HOOKS
George Maijo is the sole distributor for the world-renowned Mustad brand Fishing Hooks
manufacture by O. Mustad and son Pvt Ltd; Norway, one of the largest fishing hooks
manufactures in the world.
• FISHING PRODUCTS
George Maijo has a sea food processing plant at Kolkata since 1981.
• FARM MACHINERY
George Maijo farm machinery division does import and distributor of Agriculture/ Farm
Machinery and Equipment‟s.
ORGANIZATIONAL STRUCTURE
General Manager
Branch Manager
Team Leader
Relationship
Manager
Fig:1
DEPARTMENT PROFILE
SALES DEPARTMENT
The sales department has its own significant role to play in ever sales-oriented company. It is
a sales-oriented company the sales and marketing department is a very important department.
All other department are directly or indirectly depended upon the entire sales team. The sales
and marketing functions are under the control of general manager. under the sales manager
comes the assistant sales managers. There are two assistant sales managers, under each assistant
manager comes three SPC Head; i.e., Satellite Profit Centre Heads. So, in total there are seven
SPC head and under each SPC there is a team leader. Under each team leader there are seven
sales executives. People involved in sales department are head of department, branch head,
sales manager, SPC Heads, team leader, sales executives.
FINANCE DEPARTMENT
The main job of a finance manager is to provide loan facility to the customers. The finance
manager forces the customer to take the loan if a customer takes loan from the banks which
they have suggested, and then it is a profit to the company also. A certain mount is given as
commission to the company if a customer takes loan and that commission is known as dealer
payout.
ACCOUNTING DEPARTMENT
Accounting department is the department were all the accounting works in the company is
done.
• To know the daily collection, vehicles pending for delivery, stocks foe cars
etc.…
• To know collection details and bank remittance for the fund management.
• To account all the transactions without delay and to generate correct reports in
monthly MIS report.
• To prepare GST return and monthly report to be presented by PCH at
performance review meeting at the head office.
• To prepare monthly reports to be presented by PCH at the performance review
meeting at the head office.
• Record for future reference.
• Safe guard against system data corruption.
SERVICE DEPARTMENT
Investment in service centers will always higher than on showrooms and sales outlets.
Experience had proven beyond doubt that the quality of after sales service influence additional
sales I the long run. MSIL always considered service as an important activity tracks service
performance and customer satisfaction on regular basis through an external agency. Post-sale,
customer details are automatically available to the service department for follow up and
relationship building. The department regularly connects with customers after the purchase. It
enables both MSIL and the dealer to bond with existing as well as potential customer by
collecting feedback on products and services assess market trends and gather future aspirations.
All customers receive similar treatment at service centers, regardless of their vehicles or even
the dealer. But different skills were needed to deal with customers who owned high-end
vehicles and organization acknowledged that. Trained technical personnel handle all vehicles
and quality of workmanship would be carefully monitored by supervisors, MSIL also tracks
service performance and customer satisfaction on regular basis through an external agency, and
high scores there had contributed significantly to organizations dealer grading.
Vehicle that reaches workshop would be examined by trained service advisors who assess the
quantum of work, brief customers about it and also communicate the estimated cost. Through
manufacturer had prescribed an optimal service interval for vehicles, many dealers seldom
advised intervals. However, some customers still extended it as they saved in the short run. The
market additionally perceives their service as expensive, when compared with other dealers
and road side workshops. Therefore, service advisors had to convince customer „why‟ service
at organization may be expensive by stressing on quality, workmanship and long-term cost
effectiveness. Analysis of customer data showed organization that dealer service centers was
one reason why customers opted against regular service at dealer workshops, particularly after
the free service warranty period expired. To overcome that a chain of organization workshops
was established across the state, with vehicle pick up and drop facility at customer‟s door.
IT DEPARTMENT
IT department can be defined as the back bone of any organization. Information technology is
the application of computer and telecommunication equipment to store, retrieve, transmit and
manipulate data with computer hardware, software electronics, semiconductors internet
telecom equipment‟s e-commerce and computer service without information technology no
organization can sustain in the present scenario it has becomes a vital and integral part of every
business plan. From Multinational Corporation who maintains main frame system and database
to small businesses that own a single computer, it plays a role. IT department support all other
functional units in their day-to-day operations. This department helps in main transactions and
data processing activities of the company.
For many companies‟ emails is the principle many of communication between employees,
suppliers and customers E-mail was one of the early drive one the internet providing a simple
and inexpensive means to communicate. Over the years a number of other communication tools
have also evolved allowing staff to communicate using live chat, online meeting tools and
video conferencing system. Voice over internet protocol (VoIP) telephones and smart phones
offer even more high-tech ways for employees to communicate.
When it comes to managing inventory, organizations need to maintain enough stock to meet
demand with out in vesting more than they required. Inventory management system track the
quality of each item a company triggering can additionally stock when the quality full below a
pre-determined amount this system.
INSURANCE DEPARTMENT
This department deals with the insurance of new and old cars. Vehicle insurance is insurance
purchased of new cars, trucks, motorcycles and other road vehicles. Its primary use is to provide
financial protection against physical damage and bodily injury resulting from traffic collisions
and against liability that could also arise there from. The specific terms of vehicle insurance
any additionally offer financial protection against theft of the vehicle and possible damage to
the vehicles, sustained from things other than traffic collisions.
HRM FUNCTION
The function performed by managers are common to all organization. Generally, the functions
performed by Human Resource Management may be classified in to two categories.
They are,
• Managerial functions
• Operative function
The human resource requirement of each department, to achieve the target determined first.
Manpower requirements of the organization are planned in such a way to meet the future
expansion and development of the company. The departments prepare manpower planning
schedule in future and current need for an organization to achieve its goals.
• JOB ANALYSIS
Job analysis is the process of getting detailed information about the job. Job analysis includes
analysis of the major responsibilities‟ duties and tasks of a job, as well as the kind of
knowledge, skills and ability needed to perform the job.
• JOB DESRIPTION
Job description are written statement which indicates what all a job involves. It involves job
title, location of the job, job summary duties supervision given and received and working
conditions.
• JOB SPECIFICATION
The capabilities that the job holder should possess from part of job specification. The process
includes education, training, experience, initiate physical effort, physical skills.
Communication skills and emotional characteristics.
ii. ORGANISING
This is a process by which the structure and allocation of jobs are determined. Organizing
involves each subordinate a specific task, establishing departments, delegating authority to
subordinates, establishing channels of authority and communication, and coordinating the work
of subordinates.
iii. STAFFING
This is a process by which managers select, train, promote and retire the subordinates. This
involves in deciding the type of people to be hired, recruiting prospective employees,
selecting employees, setting performance standard, compensating employees, evaluating
performance, counselling employees, training and developing employees.
iv. DIRECTING
Directing is the process of activating group efforts to achieve the desired goals.
v. CONTROLLING
This is the process of setting standards for performance, checking to compares see how actual
performance compares with these set standards and taking needed corrective action. Human
resource functions are concerned with a variety of activities that significantly influence almost
all areas of an organization and aims at:
• Ensuring that the organization fulfills all of its equal employment opportunities and
other government obligations.
• Carrying out job analysis to establish the specific requirements for individual jobs
within an organization.
• Developing and implementing a plan to meet these requirements.
• Recruiting and selecting personnel to fill specific jobs within an organization.
• Orienting and training employees.
• Designing and implementing management and organizational development programs.
• Assisting employees in developing career plans.
• Designing and implementing compensation system for all employees.
vi. RECRUITMENT
• Employee referral
• Newspaper ads
• Consultant
Recruiting is the process of collecting a pool of candidates later, these candidates may enter the
process of selection. Selection is the process of choosing the individuals, out of the rules of
the candidate who have requisite qualification and competence required for the job to be filled
in the organization. The company select people through interview. HR department has three
levels of interviews
vii. TRAINING
In regular training for newly recruited employees. The training programs organized by
company trainer the different types of training conducted by the organization.
INDUCTION
Induction training, gives a general idea about the policies and procedure of the company.
Maruti provide special training only for the sales manager. Internal training only for the sales
manager this training provided through need basis. The company provide three days induction
program and also provide SOT this conducted at different levels that are first level, second
level and third level training.
On the job training refers to a form of training which is provided at the workplace during the
performance of the actual job. It is conducted at the workplace.
DEVELOPMENT PROGRAMS:
The organization also conduct development programs for the employees. It is the monthly
recognition program for the workers.
Promotion is judged with reference to the performance and also promotion as made according
to the rank list. Transfer mainly two types internal transfer and external transfer. Transfer also
the need basis.
Payment structure – Total payment is divided into Basic Pay, PF, ESI and other special
allowances which are fixed accounting to the experience and grade of the employee and also
provide bonus to the workers incentive paid 15th of every month and salary 30th every month.
PERFORMANCE APPRAISAL
his or her performance. In the case of workers, superior appraises the performance the top
managers also used rating scale for performance appraisal depends upon the following factors:
Work skill
Timeliness
Cost consciousness
Problem solving
Initiate
Adaptability
Team work
House keeping
Regulatory in work
Discipline
COMPENSATION:
This function is concerned with the determined of adequate and equitable remuneration of the
employees in the organization of the employees in the organization of their contribution to the
organizational goal. The personnel can be compensated both in terms of monetary as well as
non- monetary rewards. Factors which must be borne in mind while fixing the remuneration of
the personnel are their basic needs, requirement of jobs, legal provisions regarding minimum
wages, capacity of the organization to pay, wages level afforded by competitor etc. for fixing
the wage levels, the personnel department can make use of certain techniques like job
evaluation and performance appraisal.
Merely appointment and training of people is not sufficient; they must be provided with good
working conditions so that they may like their work and workplace and maintain their
efficiency. Working conditions certainly influence the motivation and morale of the employees.
These include measures taken for health, safety, and comfort of the workforce.
The personnel department also provides for various welfare services which relate to the
physical and social well-being of the employees. These may include provision of cafeteria, rest
MOTIVATION:
Employees work in the organization for the satisfaction of their needs. In many of the cases, it
is found that they do not contribute towards the organizational goals as much as they can. This
happens because employees are not adequately motivated. The human resource manager helps
the various departmental managers to design a system of financial and non- financial rewards
to motivate the employees.
HR
Head
Deputy Asst. HR
Manager Manager Manager
Senior HR
Fig: 2
CHAPTER 3
ROLE
General Manager
Branch Manager
Team Leader
Relationship
Manager
Fig: 1
CHAPTER 4
Table: 1
Table: 3
CHAPTER 5
CONCLUSION
Overall, the internship was a very good experience. It helps to enhance and develop my skills,
abilities and knowledge. My findings and suggestions are the following.
Findings
Good working environment.
Good customer relation.
Better employer employee relation.
Market penetration and distribution.
Suggestions
CONCLUSION
The internship at GEORGE MAIJO AUTOMOBILE PVT LTD was aimed at the study
about the various functional departments in detail. The internship gave me the opportunity to
learn about the role and responsibilities of different personnel‟s and also about the objectives
and functions of various departments operating within the organization. Also, the company and
its environment provided a good exposure to the functions of the firm and it helped to
understand and improve my practical knowledge to a great extent.
After the internship, I found that the company has a good working environment and there exist
a good co-operation among the employees and the departments that helps in the smooth
working of the company. The company is very successful in achieving the organizational goal
of holding market leadership and building up company‟s image among the customers. The
hard work and commitment of the employees, prompt delivery of the vehicles has helped the
company in achieving the dominant position in the market.
REFERENCE
REFERENCE
https://www.ibef.org
http://absjournal.abs.edu.in
http://www.eria.otg