Effective Strategies

for Social Change

A N D T H E R O L E O F C O M M U N I T Y
P S Y C H O L O G Y
 Social change

It has been defined as the

transformation of the social order in
the community by making
adjustments and variations to
social institutions, behavior, and
relations.
 • Extremely rapid social change- is the most important

fact of life today. (Nolan and Lensky, 2019).

• In the light of the pandemic- ... there is no going back to

normal; crises require change and that social

Why act on priorities and people- centered policies are vital
Social Change? to restoring confidence and resilience (Bradford, 2020).

• Young people in India could feel the impact of COVID-

19 on their mental health and well- being for many

years to come (UNICEF, 2021).

A Community Psychology perspective can help

&

In facilitating social change towards building To make the vulnerable more resilient to life’s slings
stronger, healthier, and more effective communities, and arrows.
neighborhoods, organizations and societies.
The Roadmap to
Effective Social Change
Strategies is the
employment of Human
Capital
 At the Core:

1 2 3
Community Consciousness Social Action
Coalitions Raising • Empowering the
• Chanelling of social • Inspiring readiness to oppressed to build
energy positive change self- efficacy and
social capacity
 Mental Health
To prevent

Maladaption to
Innovation
social change by

promoting Community as a
Social System
India: A Model for Community Change

India is itself a paragon of community and social change.

We historically fought for our freedom through non-violence, we

built our nation as a democracy, and we stand in strength today

only because of our approach to nation building by following the

principles of 'Humanology.'
"Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it's the only thing that ever has.
- Margaret Mead
References
• Dalton et al., 2012. 3rd Ed. Community Psychology: Linking Individuals and
Communities. India: Wadsworth.

• Sablonniere, 2017. Toward a Psychology of Social Change: A Typology of Social

Change., Frontiers in Psychology.

• Swain. Applied Psychology. India: Vishal's.

• Ahmed.A., (2021). UNICEF report spotlights on the mental health impact of

COVID-19 in children and young people.