Professional Documents
Culture Documents
Pitching Your Idea Template
Pitching Your Idea Template
Grabber
o Does the audience quickly grasp your idea and proposed solution?
o Does the opening engage your audience in a novel or interesting way?
Check out Monroe’s Motivated Sequence Pattern to quickly establish a connection.
Problem
o What is the problem or opportunity? Who is affected?
Clearly identify the problem/opportunity and exactly who has the problem, what is unique about it, and/or how big it
is. In sharing how big the problem or opportunity is, use quality research, logic, or facts.
Relevance
o Why is the problem important? How does it help achieve the goals and objectives?
o What would likely happen if the problem or opportunity is not addressed?
Be clear in describing why the customer/audience needs this problem to be solved. Share the relevance of the
customer/audience’s need/pain/problem. Why do they need to get the solution from you versus
someone/somewhere else? This is a great section to use research and an emotional connection.
Sticker
o Do you have a memorable closing? What is your call to action (desired audience response)?
Use Monroe’s Motivated Sequence Pattern to create a strong sticker. Do you need any approval, money, staff, time
or other investment to execute the solution? What do you need from the audience to solve the problem?