Discussion and Text-Dependent Questions:

 Why did the author begin the Article by talking about the April 2017
incident involving United Airlines?

 How do today's whistleblowers differ from whistleblowers before the

creation of social media sites?

 Explain how Dave Carroll addressed the issue of his damaged guitar.
Do you feel his method was effective? Why or why not?

 Do you think on-site employees should be given more power to

respond in order to avoid escalating an incident? Explain.

 Branding consultant Laura Ries said, "Soon people won't remember

which company was the offender. They'll think, 'Was it Delta
[Airlines] or American? I'm not sure. It was one of the airlines.'" Do
you think this statement is accurate? Why or why not?