Interim report on

“Planning and overseeing market initiatives

and proper functioning of outlets”

By: Som Sekhar Singh

Roll: 21BSP0615
 A REPORT ON
“Planning and overseeing market initiatives
and Optical chain retail outlets
development”

By: Som Sekhar Singh

Roll: 21BSP0615
AKRITI OCULOPLASTY LOGISTICS
Medical device park, Sultanpur Village, Hydrabad-
502319
A report submitted in partial fulfillment of the
requirements of PGPM program of
IBS Bangalore.

FACULTY GUIDE COMPANY GUIDE

PROF. R HARISH MRS. DEEPA RANI DIDDI

CONTENTS:
1. ABSTRACT
2. INTRODUCTION
3. DETAILED PROGRESS TILL DATE
 To understand and analyze the sales process
 To analyze files and excel sheets to find out the
best model.
 Identifying, finalizing, and lease the location for the
outlets.
 Functioning of outlets.
4. Planning for remaining period of
internship.

1. ABSTRACT
As a student of PGPM it is a part of study for
everyone to undergo summer internship
program at some good organization to get
insight of corporate world. For this purpose, I got
the opportunity of summer internship training at
Akriti oculoplasty logistics. This is an attempt to
know how theories can be applied in practical
situations. The Akriti oculoplasty logistics is a
Eyewear company. I am going to share my
experience in the company of the last 8 weeks.
My summer internship program (SIP) started on
15/February/2022. During this period my role
was to plan and oversee the market initiatives
and the various functions that needs to be
properly monitored for smooth functioning of
the outlets to be opened.
2. INTRODUCTION:

Before starting a eyewear business there a few

criteria’s that must be took into consideration:

 One must be aware of the fact glasses are

required by most of the customers whereas
others use it for the sake of fashion. There are
two sections of people, one who look for
fashionable glasses and the other who have a
compulsion for wearing the glasses.
Depending on the need of the customers, the
company has to decide on which type of shop
they wish to open so that they will be able to
grab the attention of the customers and
therefore, they will be able to make a good
profit throughout the year.

A team of professionals with specialization in every

aspect of ophthalmic requirements is what makes
 Akriti a Its rich and varied experiences is our main
asset. Our team with passion to deliver innovative
and creative solutions has a profound ability to
bring the best to our clients. Akriti take great
pleasure in introducing ourselves as an established
company in the field of Ophthalmology, Surgical
and non-surgical products etc, our hardcore
activities are to establish the Complete Eye Clinics,
Eye Hospitals, Provide Quality Instruments,
Diagnostic Devices ,Vision Testing Equipments. Our
company's logo depicts the third eye of Lord Shiva
which signifies that We have an Eye for Perfection
and we pay attention to the minutest details
regarding the logistics need for your organization.
The third eye also means that we are futuristic and
we see things differently. We believe in doing
things that don't even occur to others. The strength
of our company lies in the creative team of Akriti
that can handle all five stages of your practice:
Education, Research, Design of new products,
Conceptualization and Co-ordination.

3. DETAILED PROGRESS:
1. Understanding and analyzing the sales
process(for optical) :
 Focusing on growing the optical business to turn it into a
brand that people trust implicitly is essential to boost
clientele and sales. While advertisements and promotions
can help you attract potential customers, you can take a
few measures to increase your sales and profit margins.
For instance, ensure that you offer services like home
delivery. This way, clients who don’t stay in the same area
won’t hesitate to shop from you. Also, ensure that you
accept payment by credit and debit cards to make it more
appealing to customers. Most importantly, consider adding
a section wherein the customers can have their vision
checked and glasses centered. This will go a long way in
offering customer satisfaction and increasing your sales.

 Offering a wide selection of frames

The one thing that sets one apart from other optical
businesses is offering a wide variety of frames—stock
various styles, sizes and brands, as well as specialty
glasses for the elderly and athletes. Stocking designer
frames, basic ones, as well as colorful ones for children.
Considering trends and ensure that you have something
for every price range and also for every taste. This way,
we cater to everyone’s preferences with equal ease.

 Specializing in various lens

Today, customers need glasses that can help them see
better depending on whether they have bi-focal vision,
astigmatism or other varieties of vision complications.
Additionally, they also require glasses that can enhance
their quality of life. For example, professionals who work
behind a computer screen all day prefer lenses with blue
light filters to help them protect their eyes. We suggest
these lenses based on the profession and lifestyle of your
customers. For example, for someone who spends a lot of
time outdoors, you can recommend anti-glare glasses,
and for active children, suggest lightweight, scratch-
resistant frames. Build your catalogue, keeping price and
features in mind. This alone will help elevate the
customer’s experience and create another way to
generate revenue, too, as lenses and protective coatings
come at an extra charge.

 Focusing on the window display

We may have the best collection of frames and eye
solutions in town; however, a customer is not going to
know that until they have walked in and carefully looked at
your entire collection of frames. So, instead of waiting for
potential customers to stumble upon our great stock, we
try and utilize window displays smartly.

2. To analyze files and excel sheets to find out

the best model.
I was handed over with some excel files where I had
to examine the given files (where there were some
given models) and find out the best one. The purpose
of finding out the best model was to know the
breakeven point where after investing a particular
 sum of money, at what time will it start giving
return(breakeven point).

3. Identifying, finalizing, and lease the location

for the outlets.
So here I was assigned to find out the proper place
where the launching of the outlets would be ideal.
My study was based upon some crucial factors which
are necessary to keep in mind for the outlets to be
opened.

 Connectivity and ease of traffic flow:

These are the important issues that a retailer must
consider while selecting a site. There may be good
merchandising, good customer service, and good
interiors but if the man who has to visit cannot reach
the store easily, will not be a good preposition. The
store sites you have short listed should be well
connected through roads, trains and means of public
transport.
 Parking facility:
 Parking today has become the most
uncontrollable civic problem for not only
metro / big cities but even the small cities and
towns are facing the same problem. In a store
where tens to hundreds of customers come to
shop with their vehicles (two or four wheeler)
require space to accommodate their vehicles. In
absence of proper and safe parking
arrangement, customers hesitate to visit the
store, knowing parking today has become the
reason for public clashes, stealing and other
cases of road rage.

 Cost effectiveness:
An important factor to be considered before
taking the decision on a particular site is the
cost consideration. A retailer must remember
that so called ‘good site’ is always a costly affair
and retailer should try to go for that because
ignorance to such site may be the reason for
failure of your store. Retailer may manage the
funds to have such site but one thing should not
be forgotten that space cost is a combination of
mortgage/rent, facilities, lease hold
improvements, usual decoration, wear and
tear, insurance, security and so on. Therefore,
 selecting site location only on the basis of cost
factor alone may be risky.

 Presence of competitors:

While selecting a site, it is beneficial to check

the compatibility of the retail store with the
other nearby retail stores in that area. It
includes analyzing the type and number of
competitors, other industrial parks, shopping
complexes, franchisee chains, individual stores
and other departmental stores, and setting up a
new store among established competition
means new store will have its market share
from the existing ones. Further, under intense
competitive area, newcomer must come with
unique merchandise, wide merchandise
assortment and high level customer service.

4. Functioning of outlets.
There are always various factors which are
important to keep in mind while opening a
store.
 Your product is your foundation
 Its important to build the product first. It
may not be the best one at the time of
launch, but what’s more important is to
get user feedback and improve. Learning
what is working and which is not and
making changes accordingly. There will
come a time where there’s going to be one
product that hits the jackpot and from
there on we have to capitalize.

 Naming your store

The store name is the identity so it is really
essential to come up with a name which
resembles a meaning and can connect with
the audience.
 Using technology in favor
Its important not to look at technological
advances as a challenge or an obstacle we
try and use them to help company
overcome the day-to-day challenges and
deliver your client’s needs.

 Respond to what client wants

 Customer demands have only become
higher in the past few decades. Alongside
constant technological changes, they may
have reshaped the market over and over
again. Being able to respond quickly to
these ever-changing customer demands
could be our differential and the key to
success in highly competitive markets.

 Collaboration is the key

Focus on having each one of the team
members on the same page when it comes
to our workflow strategy and team
collaboration. Having a well-set workflow
system will allow members of different
teams to collaborate in processes much
easier.

4. Planning for remaining period of

internship.
After talking with my company guide, I had
understood that I need to check with the stores
from this month onwards (April) and inform
them about the activities and the sales.