Marketing Meeting

English at Work – Episode #8

Marketing Meeting
Pre-Reading
A. Warm-Up Questions

1. What kinds of advertising are there? 4. What commercials do you

remember most from television?
2. Where do you see the most advertising?
5. What do you think makes a good commercial?
3. What is your favorite advertisement?

B. Vocabulary Preview

Match the words on the left with the correct meanings on the right.

1. introduce a)  to call the attention of the public to a certain product or service
2. commercial b)  better chance of happening
3. advertise c)  the first thing to do
4. come up with d)  to develop, to think of, to create
5. marketing campaign e)  to be sure of
6. first order of business f)  main
7. audience g)  to present two people to each other
8. wider h)  the people who will likely buy your product or service
9. bet i)  bigger, broader
10. primary j)  an advertisement (usually on TV or radio)
11. more likely k)  an advertising plan
12. face it l)  to accept something

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 Marketing Meeting
English at Work – Episode #8

Reading
Practice reading the dialogue out loud with a group of three.
Underline any words or phrases you don’t understand. Lee Jim Jacob

Lee, let me introduce you to Jacob. He’s going to help us come up with a marketing campaign.

It’s nice to meet you, Jacob.

It’s nice to meet you, too.

I think our first order of business is to decide what kind of marketing campaign to do.

There are three primary places to advertise: newspapers, radio, and television.

Yes, that’s true. Let’s think about our audience.

Our audience is college students. They use the books we sell.

I’d bet that they don’t read the newspapers much.

I agree. I think they probably listen to the radio more.

They like to listen to music.

They like television, too.

Television advertising is more expensive than radio advertising.

So which is a college student more likely to do: listen to the radio or watch television?

Let’s face it. They’ll watch more television.

Do you agree, Jacob?

Yes, I do. Even though television commercials cost more,

we should do a television commercial because we’ll reach a wider audience.

A commercial it is!

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 Marketing Meeting
English at Work – Episode #8

Comprehension
1. What was the first order of business at the marketing meeting?

2. What are the three primary places to advertise?

3. According to Jim, who is their company’s target audience?

4. What is Lee’s opinion about college students?

5. Why do they agree to do a TV commercial?

Vocabulary Review
Complete the sentences using vocabulary from page 1.
You may need to change the word forms.

1. On my first day at the office, my boss              me to everyone.

2. Ana needs to              the fact that getting a job in advertising is difficult.

3. The              is to order supplies for everybody in the accounting department.

4. The advertising team wanted to reach a wider             

so they decided to put ads on the radio and in the newspapers.

5. The              reason I want a job is so I can pay my bills.

6. He wants to be a manager, but I think it’s             

that he will have to start at a lower level.

7. Nathan had better              a good excuse for being late or else the teacher will suspend him.

8. The              for the new sports drink consisted

of television commercials and advertisements in the newspaper.

9. In order to increase our sales, we needed to launch TV and radio              .

10. At the marketing meeting, it became apparent that the

company needed to              its products more.

Speaking
Write your own dialogue. Work with a partner and write your own
conversation using at least four words or phrases from today’s lesson.
Practice the dialogue, and then present it in front of the class.

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 Marketing Meeting
English at Work – Episode #8

Writing
In the spaces below, write complete sentences to answer these questions.

1. What’s your favorite company or organization? 5. What kind of marketing campaign

would you come up with?

2. What kind of marketing campaigns does it have?

6. If you owned this company, what
would be your first order of business?

3. W
 ho is the primary audience for its
marketing campaigns? How can you tell?
7. What challenges would you be likely to face?

4. How do you think the company

could reach a wider audience?

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 Marketing Meeting
English at Work – Episode #8

Listening
Fill in the blanks as you listen to the recording. Lee Jim Jacob

Lee, let me introduce you to Jacob. He’s going to help us

              a               .

It’s nice to meet you, Jacob.

It’s nice to meet you, too.

I think our                    is to decide what kind of marketing campaign to do.

There are three               places to               :

newspapers, radio, and television.

Yes, that’s true. Let’s think about our               .

Our audience is college students. They use the books we sell.

I’d bet that they don’t read the newspapers much.

I agree. I think they probably listen to the radio more.

They like to listen to music.

They like television, too.

Television advertising is more expensive than radio advertising.

So which is a college student               to do: listen to the radio or watch television?

Let’s               . They’ll watch more television.

Do you agree, Jacob?

Yes, I do. Even though television               cost more,

we should do a television commercial because we’ll reach a               audience.

A commercial it is!

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 Marketing Meeting
English at Work – Episode #8

Answer Key
LESSON DESCRIPTION: LEVEL: Intermediate–Advanced

In this lesson, Lee takes part in a marketing meeting with two other TIME: 2 hours
business professionals. Students write and perform their own
TAGS: business, business English, English at Work,
dialogues with the new vocabulary that they learn.
office, marketing, advertising

Pre-Reading Vocabulary Review

A. WARM-UP QUESTIONS 1. introduced 6. more likely

2. face 7. come up with
Discuss as a class, in groups, or in pairs.
3. first order of business 8. marketing campaign
4. audience 9. commercials
B. VOCABULARY PREVIEW
5. primary 10. advertise
1. g 3. a 5. k 7. h 9. e 11. b
2. j 4. d 6. c 8. i 10. f 12. l
Speaking

Reading Answers will vary.

Have students practice reading the dialogue in groups of three.

Writing
Monitor their pronunciation. Go over any difficult vocabulary
and useful phrases as a class. You may also choose to play the
Answers will vary.
audio as your students read along a second time. A gap-fill
version of the reading is available on page 5.
Listening
Comprehension
1. come up with 6. audience

1. The first order of business was to decide 2. marketing campaign 7. more likely

what kind of marketing campaign to do. 3. first order of business 8. face it

2. The three primary places to advertise 4. primary 9. commercials

are newspapers, radio, and television. 5. advertise 10. wider

3. According to Jim, their company’s target

audience is college students. (continued on the next page...)

4. Lee thinks that college students

don’t read newspapers very often.
5. They agree to do a TV commercial because, even though
it will cost more, they will reach a wider audience.

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 Marketing Meeting
English at Work – Episode #8

Answer Key cont.

Dialogue Building

This optional task is included at the end of the lesson. Students

should cut up the strips and rearrange them into the correct order.

1. c 4. o 7. k 10. p 13. q 16. l

2. h 5. e 8. f 11. g 14. n 17. b
3. a 6. i 9. m 12. d 15. j

SPELLING NOTES:

This lesson shows the American spelling of the words Favorite

and Practice. Most other English-speaking countries spell these
words this way: Favourite and Practise (when used as a verb;
Practice when used as a noun). Make it a challenge for your
students to find these words in the lesson and see if they know
the alternate spellings.

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 Marketing Meeting
English at Work – Episode #8

Dialogue Building
The dialogue below is not in the right order. Cut up the strips,
and then work alone or with a group of three to rearrange
them into the correct order. Then read the dialogue out loud.

a It’s nice to meet you, too. j Do you agree, Jacob?

Our audience is college students.

b A commercial it is! k
They use the books we sell.

Lee, let me introduce you to Yes, I do. Even though

c Jacob. He’s going to help us come television commercials cost more,
l
up with a marketing campaign. we should do a television commercial
because we’ll reach a wider audience.
Television advertising is more
d
expensive than radio advertising. I agree. I think they probably
m
listen to the radio more.
There are three primary places
e to advertise: newspapers, radio, Let’s face it.
n
and television. They’ll watch more television.

I’d bet that they don’t read I think our first order of
f
the newspapers much. o business is to decide what kind
of marketing campaign to do.

g They like television, too.

p They like to listen to music.

h It’s nice to meet you, Jacob.

So which is a college student
q more likely to do: listen to the
Yes, that’s true. radio or watch television?
i
Let’s think about our audience.

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