Republic of the Philippines

Department of Education

Region III

Schools Division of Nueva Ecija

NUEVA ECIJA SENIOR HIGH SCHOOL

Llanera Street, Quezon District, Cabanatuan City,

Nueva Ecija, 3100

Title: “Cab Cake Studio: Efficiency and Effectivity of Marketing Strategy

through Social Media”

Submitted by:

Zyanelle S. Taculad

Emmalyn Clamonte

Shyla R. Angeles

Hannah Gray Flores

 Karylle Alyanna Domingo

Blessy Maniquis

Reylyn Joy Caranguian

Diana Rose Calderon

Marvin Dela Fuente

Submitted to:

Jhoesa Dela Cruz Cabanding

CHAPTER I

INTRODUCTION

1.1 BUSINESS NAME

One of the unique businesses in Cabanatuan is a customize and unique design of the cake,

cupcakes, and pastries. Customers have different designs and styles of a cake they want like cute,

minimalist, colorful, elegant, birthday cake, etc... and it depends on the occasion they will attend

like graduation, wedding, birthday, anniversary and holidays like valentine’s day, Christmas day

and new year. As a home base bakery, we think that CabCakeStudio is a fit for our bakery

business.
 1.2 BUSINESS RESEARCH TITLE

The research came up with the business research title “Cab Cake Studio: Efficiency and

Effectivity of Marketing Strategy through Social Media”. In addition, by merging

current ideas and new technology with the bakery sector, we investigated improvements and

future perspectives. We aim to identify how we going to promote and advertise our product to

our customers by using social media.

1.3 LOCATION

CabCakeStudio will use social networking sites such as Facebook, Instagram, Tik-Tok, and

Twitter to boost consumers around Cabanatuan City. Unlike a traditional bakery, Cab Cake

Studio accepts a range of cake orders through the homepage, so it's important to keep the

homepage consistent. We will deliver or pick up around the customer’s chosen place. The rest of
the job is nearly identical to that of a traditional bakery. However, because a customer orders a

cake with a personalized design and material selection, more diverse materials are necessary. So

far, we've seen a lot of new e-commerce technology. To look at the firm from a theoretical

perspective, the Cab Cake Studio appears to have a lot of issues to overcome.

1.4 SUMMARY OF THE FINDINGS

In this study, we want to improve our marketing strategy using social media. In the past 2 years,

we have pandemic as today, so we think that social media is the best way for our marketing

strategy to promote our product or store to them. This has a significant impact on the

environment of our contacts, whether with friends or with private and public entities

organizations. Indeed, social media platforms represent a new space for people, organizations,

and even governments to interact with one another and exchange information, thoughts,

products, and services on a commercial, social, political, and educational level (Hawkins and

Vel, 2013; Rathore, Ilavarasan, & Dwivedi, 2016; Usher et al., 2014). Zhu and Chen, 2015; Zeng

and Gerritsen, 2014. As a strategy, social media advertisements may be beneficial for businesses

to achieve a variety of marketing objectives, including creating clients' raising consumer

awareness, increasing customer knowledge, changing customer perceptions, and pushing

customers to buy things. Nowadays many people use social media. They can order food any time

anywhere. We will create a Facebook page to post some of our cakes and costumer who ordered

to use, Instagram for the aesthetic pictures, TikTok account to post our video on how we design

the cake and cupcakes. Social media advertising is a type of online advertisement, but because

they are Web 2.0, they are unique. Customers' thoughts and experiences with social media
advertisements may differ. This is because of the popularity of social media. Customers are more

likely to respond with advertisements because they enable them to do so (e.g., Likes, re-sharing,

comments, blogging, and learning) with the intended audiences. To promote our business

product, we going to use social media to post our design and the product. The bakery will sell

different pastries, cakes, bread, and cupcakes. We will make it all be a unique design unlike other

cakes, cupcakes, and pastries anyone has ever seen before. The customers would like this bakery

since they can make or design a personalized cake. Teenagers, children, adults, students, couples,

and families in Cabanatuan City are among our target consumers.

1.4.1 ORGANIZATIONAL STUDY

CabcakeStudio will offer its baked pastries, delights, cuisine, and drinks in a very simple, low-

cost manner. Nothing extravagant, simply the minimal essentials to keep prices down and appeal

to a price-sensitive market niche. And the company places a premium on product quality,

providing clients with freshly baked goods all day. We will also provide a variety of drinks and

meals to our consumers to attract more customers. Our company will utilize a variety of

marketing and promotional tactics to increase customer awareness, interest, and demand for our

products. Walk-in and made-to-order transactions, bulk purchases, and local door-to-door

delivery are all available.

 PRODUCTION

In terms of the creation and transformation of raw materials to manufacture our items,

we'll need some fundamental baking ingredients like flour, milk, sugar, and yeast.

 PERSONEL AND THEIR SALARIES

In terms of the creation and transformation of raw materials to manufacture our items, we'll

need some fundamental baking ingredients like flour, milk, sugar, and yeast.

 INVENTORY MANAGEMENT

We will ensure that our inventory is effectively handled so that resources reach the

production team at the appropriate moment and no gaps are recorded, ensuring that the

organization is always active.

 PRICINGPLACE

Strong market share, revenue, and return on investment are all goals for CabcakeStudio.

We'll use a simple, low-cost marketing strategy. Nothing extravagant, simply the minimal

essentials to keep prices down and appeal to a price-sensitive market niche. The firm will

set pricing that is competitive in the market. For the first year, we will provide cheap

costs, not a heavy discount from market rates.

 PLACE

Cabcakestudio will be in Cabanatuan City to ensure that our target clients receive their orders

quickly. We're also aiming for every other tenant at the location. This may alter if we can

locate a more affordable rental stall, but we'll still be in Cabanatuan City or the home area.

 PROMOTION

CabcakeStudio will increase consumer awareness, interest, and demand for various

promotion techniques. Referrals or word of mouth are the most popular marketing

approach for this sector. We will employ social media marketing, pamphlets, posters, and
 SMS messaging in the first months of operation. On special events, holidays, and even

everyday days, we will include surprises in our packing.

1.4.2 MARKETING STUDY

Sweet food is one of the Filipino’s favorites. So, our target customers are teenagers, K-pop

fans, children, adults, students, couples, and families in Cabanatuan City. The distinction

between the Internet and Online marketing is only in the word. It all comes down to which

term performs better with search engines. According to Google AdWords’ Keyword

Generator data from April 2013, "Internet Marketing" outnumbers "Online Marketing" by a

2-1 margin in monthly search inquiries in the United States. However, "Online Marketing"

occurs 9 times more frequently in global searches than "Internet Marketing”. Online

marketing is defined as "the art and science of harnessing the Internet to get your message

out and persuade people to act." The following are the primary avenues of online marketing:

Internet site, Search engine marketing (SEM) consists of Search, Engine Optimization

(SEO), and Paid Search., Search Engine Marketing (PSA), Marketing on social media,

Content promotion, Email promotion, and Marketing using mobile devices, Advertisement

on display. These days the trend is a minimalist design, they may be a clean but elegant,

vibrant but cute design of cakes or cupcakes, especially the millennials and Gen z’s want that

design. Millennials these days always use social media, and they always post a picture of

their clothes or outfits, drink, and place where they go. So, if our product rides the trend, they

can buy this cake. There are so many home bakers here in Cabanatuan city but not everyone

can make minimalist cute cake designs their taste in the design is different from ours. Not
 just the design but the unique flavor, texture, and taste of the pastries, we want our

consumers to be satisfied with our products.

1.4.3 TECHNICAL STUDY

The proposed business is a bakery that will sell different pastries, cakes, bread, and cupcakes.

We can use a different spatula, measuring cups, wooden spoon, pastry brush, whisk, kitchen

scissors, rolling pin, fine-mesh sieve, chef's knife, paring knife, rectangular baking pan,

round cake pan, loaf pan, pie plate, square baking pan, wire rack, muffin pan, hand mixer,

offset spatula, zester, pastry wheel, oven thermometer, hand mixer, food scale, silicone

baking mats, cookie scoops, sifter or fine-mesh sieve, tiny offset spatulas, a wooden rolling

pin, a sifter, heat-resistant spatulas, a pastry brush, ice cream scoops, a stainless, steel bench

scraper, a digital thermometer, stand mixer, hand mixer, measuring cups and spoons, mixing

bowls, baking pans, rolling pin and pastry board.

1.4.4 FINANCIAL STUDY

“CabcakeStudio” is a retail business specializing in producing and/or selling cakes. We may also

sell cupcakes, muffins, sponges, as well as other baked goods that fall under the title of a cake. I

found out that we have many competitors in Cabanatuan. So, for our competitors, we will create

a unique flavor of cakes, and use quality and fresh ingredients when making our products. We

will make sure that the Taste is what will set us apart from our competitors. Our potential
customers are People of all ages, children through adults enjoy delicious treats, and therefore will

be incorporated into the target market. For our business, we need ₱45k for the tools and

equipment and ingredients for making our business products and other expenses. we plan that

each of the members will invest ₱5,000 or ₱5k. The price of our customized lunch box cakes or

mini cakes (4 inches) starts at ₱450 and for the customized standard cakes (6 inches) start at

₱1000 and for our custom cupcakes the price starts at ₱300 (for 1 dozen). Our profit potential.

we expect that the profit will be higher than what we invest.

1.4.5 SOCIO-ECONOMICS STUDY

This chapter discusses the benefits of the proposed business and how the business affects the

economy, employment, environment, household, and government. It mentioned additionally the

contribution of the business to the economy and the relevance of it to society. This is considered

via the commercial enterprise to obtain tremendous comments from the community. The

commercial enterprise should now not solely be difficult about its earnings but also about the

impact on it the people and the situation of the society. Most of the time, when any individual

orders a cake, it's to celebrate an accomplishment, birthday, or holiday. Along with the reputation

of Cakes comes the growing demand due to the fact of its style that Filipino loves. While many

of these products have been offered in retail shops and malls, the ongoing Pandemic (Covid-19)

and the country's excessive web penetration price gas growth in the e-commerce retail scene. We

love that we can grant a cake that can help your celebration be a delicious success. As a result of

the pandemic and the more than a few restrictions including lockdowns imposed by way of the
government to control the unfold of the virus, pastry products continued to dominate the fee

income of Sweets in the Philippines in 2020 due to their increased affordability to much of the

population. However, demand for several products, such as Cakes, which is mentioned as one of

the most negatively impacted classes within Pastry, was extensively reduced during the 12

months because of the pandemic which placed a strain on finances due to rising unemployment.

This forced many Filipino consumers to spend their time in the home environment apart from

doing grocery shopping, prioritizing their expenditure, and focusing on more crucial groceries or

hygiene-related items. As a result, they had fewer activities to buy cakes, mainly as many have

been working from home and unable to socialize. The pandemic-induced restrictions in 2020

changed consumer attitudes in the direction of desserts and sweets merchandise in the

Philippines.