Course Code: MKTM805 Course Title: S O C I A L M E D I A M A R K E T I N G

Course Instructor: Dr. Mohit Jamwal

Academic Task No: 1 Academic Task Title: Assignment

Date of Allotment: 21th April 2022 Date of Submission: 7th May 2022

Student Registration No: 12103946

Evaluation Parameters:

Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other student’s work or
from any other source except where due acknowledgement is made explicitly in the text, nor has any part
been written for me by any other person.

Student’s Signature: AGRIM THAPLIYAL

Evaluator’s comments (For Instructor’ use only)

General Observations Suggestions for Improvement Best part of assignment

Evaluator’s Signature and Date:

FAC
REPORT

CLICKS (ALL) AMOUNT SPENT COST PER 1000 PEOPLE REACHED

120 ₹ 169.49 ₹ 19.50

Previous period 3 l ast week ’s avg. Previous period 3 l ast week ’s avg. Previous period 3 l ast week ’s avg.
100 % 100 % 100 % 100 % 100 % 100 %

CTR (ALL)

1.29%

Previous period 3 l ast week ’s avg.

100 % 100 %

ENGAGEMENT BY AD
IMPRESSIONS
Post Re actions Post Comments Post Shares Link Clicks CPC (Cost pe r Link Click
Ad IDPost Engagement Age Impressions
Falkan_DM (id:
23850638139690091) 93 + 93 3 +3 0 = 0 = 90 + 90 ₹ 1.88

IMPRESSIONS

9, 327 55-64
65+
2,242
1,845
18 -24 1,434
45-54 1,355
25-34 1,304
35-44 1,147

Previous period 3 l ast week ’s avg.

100 % 100 %

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REACH REACH

Gender Reach
8,692 m ale 6,306
fem ale 2,380
unknown 6

Previous period 3 l ast week ’s avg.

100 % 100 %

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 TOP CAMPAIGN BY CLICKS (ALL) FREQUENCY BY AD

Clicks (All) Frequency

Campaign Name 120 Ad ID 1.07
12103946 _23-04 -2022 Falkan_DM (id: 23850638139690091)

CPC (COST PER LINK CLICK)

CPC (COST PER LINK CLICK)

Region CPC (Cost per Link Click)

₹ 1.88 352. 1%
Maharashtra
Bihar
₹ 6.63
₹ 4.36
Jam m u and Kashmir ₹ 3.94
Tam il Nadu ₹ 3.11
2 0 9.4%
Uttarakhand ₹ 2.93
Dadra and Nagar Haveli ₹ 2.48
Karnataka ₹ 2.40
Gujarat ₹ 2.07
Previou s period 3 l ast week ’s avg. Kerala ₹ 1.99
100 % 100 % Madhya Pradesh ₹ 1.89
Assam ₹ 1.7 7
Uttar Pradesh ₹ 1.7 7
Jharkhand ₹ 1.7 5
Andhra Pradesh ₹ 1.7 4
Delhi ₹ 1.68
Sikkim ₹ 1.68
Rajasthan ₹ 1.67
West Bengal ₹ 1.60
Punjab region ₹ 1.49
Himachal Pradesh ₹ 1.48
Odisha ₹ 1.31
Telangana ₹ 1.17
Arunachal Pradesh ₹ 0.89
Haryana ₹ 0.7 4
Manipur ₹ 0.67
Meghalaya ₹ 0.67
Chandigarh ₹ 0.19
Andaman and Nicobar Islands ₹ 0.00
Chhattisgarh ₹ 0.00
Goa ₹ 0.00
Mizoram ₹ 0.00
Nagaland ₹ 0.00
Puducherry ₹ 0.00
Tripura ₹ 0.00

Reach Impressions Frequency Result type Results Amount spent (INR) CPC (cost per link click)Link clicks Cost per 1,000 people reached CPM (cost per 1,000 impressions) CTR (all) CPC (All) Cost per result
8672 9303 1.07 Link clicks 90 169.49 1.88 90 19.54 18.22 1.29 1.41 1.88

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Img.1- This image shows the performance overview in Facebook insight.

Img.2- This image shows the Age and gender distribution in Facebook insight.

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KEY LEARNINGS

 The effectiveness of content marketing and how to improve them.

 The effective implementation of social media strategies to help client
 The selection of Audience plays an important role in every marketing strategy.
 Content must be related to your service or product provided by company.
 Correct selection of region is also must.

AD IMAGE