FundFront Launches Leading Alternative Investment Platform

The platform offers financial advisors and their investors a carefully selected menu of alternative
investment strategies that can be accessed directly from bank and brokerage accounts.

London, United Kingdom May 16, 2022 --(PR.com)-- FundFront, a London-based FinTech company,
announces the launch of its alternative investment platform. Founding partners, Amin Naj, Arman
Salavitabar and Dr. Aric Whitewood come from leading financial institutions including J.P. Morgan and
Credit Suisse with a collective mission: to simplify access to leading alternative investment strategies.
With extensive experience across technology and fund management, the FundFront team is set to break
down entry barriers to alternative investments.

“When it comes to alternatives, there is a huge disconnect between investors and opportunities due to
complexity as well as the lack of liquidity and higher investment minimums,” Naj explains. “Our
platform simplifies alternatives by removing these friction points and delivering a seamless alternative
investing experience.”

Through their tech-based infrastructure, due diligence capabilities and partnership with high-performing
fund managers, FundFront’s product platform offers access to these opportunities directly through bank
and investment accounts with up to daily liquidity and low investment minimums. Investors benefit from
a high level of flexibility, transparency, and control, enabling them to make their own investment choices,
using any combination of products.

“Our ultimate goal is to do for alternative investment strategies what ETF companies did for index
investing,” Salavitabar adds, “Investors can browse, research, and select from a curated menu of leading
alternative strategies and invest directly from their bank accounts. With the improvement that our
products offer across liquidity and access, the entire investment community stands to benefit – from
qualified individuals to banks and institutions.”

In today’s environment of high inflation and increased market volatility, a traditional portfolio allocation
to equities and bonds may not be enough to achieve long-term investment goals. FundFront’s platform
provides financial advisors and their investors an opportunity to build a diversified portfolio that reflects
their desired balance of profitability, stability, consistency, and control.

About FundFront
FundFront is a technology platform that unlocks access, removes friction, and delivers a better investing
experience, whilst offering liquidity and cost efficiency to investors.

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Contact Information:
FundFront Ltd.
Arman Salavitabar
+442045518693
Contact via Email
https://fundfront.com

Online Version of Press Release:

https://www.pr.com/press-release/861311

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