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Notable Highlights 7

Survey Methodology 9

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Worth $16.4 Billion in 2022 10

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&RPSDQLHV&RQWLQXHWR*URZ 12

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Marketing Industry Raised More Than $800M in 2021 13

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/DVW)HZ<HDUV 22

The Most Mentioned Brands on Social Media in 2021 23

The Value of Social Commerce Sales in 2022

Estimated to be $958 Billion 28

Creator Economy Estimated Market Size $104 Billion 30

The FTC Sent Hundreds of Businesses Warnings About Fake

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Sizeable Increase in Content in Recent Years 32

An Increasing Majority Have a Standalone Budget for

Content Marketing 32

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WREH(ƪHFWLYH 33

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Their Marketing Budget 50

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,QƮXHQFHU)UDXG 58

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The Majority of Firms Have Little Concerns About

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Scalable Tactic in their Marketing Ecosystem 64

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