VICTORY TOURS

Introduction
Industry Overview
Initially Victory Tours are going to focus on the overseas market within the tours and
travel sector. The target buyers will primarily include international visitors in addition to
neighborhood visitors intending on sightseeing different attractions. The method is
usually to keep on growing the company by looking after clients, differentiating the
program from the competitors of ours, especially through service plus staff behavior.

Company Profile
Victory Tours is a booming, well known and very competitive by nature Operator based
in Muscat,Oman after 1999. They provide excellent solutions to our esteemed
customers and also seek to attain only superb satisfaction. The services include:
nourishing, exciting and eye-opening activities, adventure travel as well as excursions,
thrilling game safaris among even more others. Through the implementation of a fair,
competitive and effective remuneration policy we plan to optimize our human resource
result and development.

Vision
Victory Tours is aiming to grow it is business in international countries within the next
five years.

Mission
The emphasis is offering much more unique, affordable and distinctive solutions to our
esteemed consumers in order to optimize the profits of ours on the target amount.

Statement
Make an effort to excel

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PESTLE analysis
Political/Legal: Victory Tours are going to be extremely careful and will carry out all of
the rules and regulations of Government and ministries of the Sultanate of Oman. They
had been concerned with just how political developments, domestically, internationally
and nationally, that could influence the company. Almost any change in government
might influence the capital of Victory Tours; they are able to lower in case the federal
government offers new taxes and policies, which suggests they are going to have to
spend much more immediate taxes can seem political instability in the Sultanate of
Oman. This can result in a breach of public purchase, as well as the inclusion are able
to likewise have an impact on individuals purchasing items from Victory Tours, since the
smaller amount of visitors could arrive at the Sultanate of Oman. If the federal
government is gon na be for businesses that will provide products tax free, and this also
might have a good effect on the Victory Tours since they won't need to pay fees. In the
long term, this will provide them with increased capital for development and investment.
(Adeniji and Oladeji, 2008)

Economic: With the development of the economic system, there's a boom in the
economic system, and thus investment in the company is extremely rewarding and
additionally the organization is able to achieve very good profits. This has such items as
government policy, interest rates and monetary policy. Additionally, include financial
variables, inflation as well as unemployment levels. In case the authorities to increase
interest rates that implies that businesses planning to broaden have getting loans,
giving them paying extra interest on the bank, which subsequently might influence the
business. Might cause greater interest rates on the business to boost the prices of its,
thereby overcharging buyers paying an extra advantage, which subsequently is able to
result in buyers purchasing from huge competitors of others, and this also may also can
involve the organization to charge additional for that particular wages for the extra
interest. In case the amount of inflation on the rise, and this also could trigger a drop in
demand, therefore making work, which might have a major effect on a business like
Victory Tours and. An increased inflation could leave function with fewer capital, which
could make Victory Tours will lose employees as it might be also influenced with the

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employees don't get the actual wages. The degree of inflation contains an effect on
businesses, since in case costs had been pretty high, in addition to this might influence
the fads in consumer spending that resulted in the delay. Unemployment that is high
means that the individuals in the Sultanate of Oman have less to invest, and this also
could affect the consumer Victory Tours could quit purchasing the item. Oman. is
among the world's biggest oil producer and profiles of the engine oil and gas extraction
for fifty five % of GDp. The assistance segment profiles for thirty eight % of the wealth.
Of all the services, probably the largest sectors are: retail and wholesale trade (nine %
of GdP); public defense and administration (eight %), transport, communications and
storage (6..8 %). Manufacturing production and additionally contributes to six % of GDP,
construction, electrical energy and water source to five % and farming for the remaining
one %. (Anderson, 2013)

Social: There is a huge difference between individuals in the previous 2.0 years as well
as today. Nowadays, individuals have an excellent life as well as it's been revised. Many
good tours are wanted by people and also travel services Victory Tours and
consequently can provide the very best tours and travel products for all the individuals.
The elements might include community factors that could impact businesses like Victory
Tours skin conditions as customer trends. In case the industry is seeing an increased
need for many items, that implies that you are going to be in Victory Tours to employ
additional staff members to meet up with the need for consumer products, and meaning
being forced to invest cash to invest more cash. In case the petition would fall then have
an extra team member to cover since they are going to lose money since they've a
great deal of employees. Demographic changes may also impact the business, for
instance, in case there's a rise in the say in over thirty eight markets, it is going to be
because of the business to use brand new marketing and strategies to motivate the
market to purchase these items. (Ansoff, 2008)

Technological: The technologies Victory Tours are unique, and also they won't see in
some other locations. The business won't make use of some cost good quality products,
and also they are going to continue to keep its status. If the petition for a rise, the

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Victory Tours should deliver much more effective and much more effective, this can
suggest buying much more high tech and advanced tools to do it. Buy items you might
have being facilitated, and this also is often attained isn't brand new technology and
ensure it is more effective, it is going to help Victory Tours to continue with all of the
various other competitors in the industry. Staff education has additionally turned into an
issue in the launch of innovative technical innovations, which implies that Victory Tours
will need to pay additional for staff being educated.

Environment: Victory Tours continues to be really cautious with the items sent. And
provided also they didn't employ some wrapping unwanted therefore all of the use of
clear plastic containers and packaging were cancelled by them to be disrupted
environment. There's also a need to get a cover of biodegradable plastics to eliminate
green risks. (Anyaele, 2013)

SWOT Analysis
The strengths since the capability to react timorously on the industry are foreseen by
them. The key personnel now have high quality comprehensive understanding of the
places we shoot travelers. Below are the summarized strengths, threats, opportunities
and weaknesses.
Strengths:
 Diversified customer base: This lessens the dependency on a specific industry
and also allows our name flourish as we foresee expanding Victory Tours Around
the world.
 Combination of abilities in personnel: The employees and directors are well
experienced with skilled master skills to productive attain company objectives.
 Extensive marketing and advertising: The company has performed substantial
marketing and advertising, promoting both its title and service awareness.
(Arens, 2010)
Weaknesses:
 A limited monetary base as compared to the main players within the market.
 Unclear unique selling proposition.

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  Lack of strategic allies.
 Heavy tax duties which lessen the earnings maximization goal.
 One weak point of Victory Tours is the dependency of its on providers and
search engines. What the offers of theirs in site are very is dependent on the
intermediaries and the hotel. Without providers and search engines, customer
wouldn't have the ability to browse their ideal accommodations, and commercial
airline tickets.
 Victory Tours broad ranges of business solutions are the same to the
competitors of theirs. Absolutely no differences for consumer are provided by
travel solutions and also their the same services. It is difficult for Victory Tours to
keep the consumer base and also boost the consumer loyalty. (Ayodele, 2015)
Opportunities:
 Current drive by federal government towards pushing the participation of
indigenous entrepreneurs in tourism provides a chance that they might fully
utilize.
 Current growth rate of tourist provides a chance that we might make use of in
growing internationally.
 International tourism trends indicate that today's traveler wants more enriching
experience which gives us more opportunity to thrive in the market.
 The Victory Tours is growing its global presence with global travel websites, and
also might continue to develop. Victory Tours has additionally created agreement
with Travelocity along with a number of different businesses. Their partnership
agreements throughout the global markets might boost the user base; eliminate
the competitors of theirs from locals and transforming them right into a marketing
industry.
 As far more and more aging people often have much more disposable income
and free time, Victory Tours can easily improve brand awareness by performing
effective marketing campaigns in emerging markets as Dubai. (Ball, 2014)

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Threats:
The current development in tourism industry might lead to an increasing amount of firms
entering the industry. This might result in increased competition emerging from a
selection of given sources including:
 Established travel organizations, lodges and hotels might take a look at the
advancement of new collections as well as vertically integrate transportation to
offer extra services to clientele.
 New advertising tactics and tactics by established businesses targeted at
providing excursions of our planned nature.
 Negative press/media coverage which ruins our image in the market.
 Changing consumer attitudes.
 New emerging competitors show up each day, like new entrants. Theses
increasable competitions can hurt fiscal performance and even much more
decrease Victory Tours market share. (Bassey, 2014)
 Any business, whether it might be a little dollar store or maybe a huge travel
company, has increasing connectivity to be able to grow and also grow. Small
businesses might not have the resources; however business like Victory Tours
has options that are many. In case invested properly they might be ready to
enjoy rewards. It's extremely crucial that their engagement moderate, whether it
might be mobile application or webpage, it's to be user friendly and very easy to
work with. Now days, the market is extremely impatient and a hard and
exhaustive to get around software will simply turn away prospective business.
Not merely does the software need to be user friendly; it's to give "sticky"
promotions which keep on bringing guest to just use the sites of ours. Stick
solutions might are available in a kind of coupons too. The more they reserve the
much more they save. Rewarding repeating clients with ways to conserve. This
could in addition be an element of incentive retention. (Baudam, 2010)
 Victory Tours must purchase technology, like, artificial intelligence which
examines booking trends subsequently suggests dependant on those trends. A
market within the marketplace must be sought after. This could be a driving thing
for the group to concentrate the growth of it’s on. It is often a game changer in

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 case applied properly. As a result of evolving technology in predictive analytics
as well as power to evaluate the entire public instead of a sample, certain trends
or maybe better estimations can be grown. AI could in use the shopping pattern
by utilizing cookies and display relevant ads also. Algorithms also can aid travel
organizations make the majority of their customer’s internet activities. This could
prep the organizations good for future planning. Personalized extends mean
increased rate of conversion, which will be improving tourists shopping
experience.
 Forge Partnerships. In markets that are new, Victory Tours ought to attempt to
kick partner and barriers up with local booking organizations and also specific
destinations. Partnerships with airline businesses, resorts and hotels require the
company to brand new levels. Victory Tours are able to function as a broad
spectrum for the companies and these companies are able to get back a share in
the revenue from these bookings. The market place is more developed for
Victory Tours in the Americas. Nevertheless, Victory Tours are able to appear to
locations like India and China where need is at it is biggest. Victory Tours are
able to provide its experience and evaluation score system to the advantage to
agent companies. By doing this they will provide greater packages to conclude
consumer, in turn much more satisfied clients. For elements they could utilize the
platform as being a quality assurance. They could provide much better and also
costlier packages to clients with far more disposable income. (Benson and
Jackson, 2015)

Marketing Objectives:
The selling procedure will depend on individual advertising and selling/networking to
trick and inform more prospective customers about the services they provide along with
the advantages of using the quality services. Their marketing and advertising doesn't
plan to influence the perception of demand almost as awareness and knowledge of the
program class.

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Product sales Target:
The following chart shows the planned Sales Forecast of ours for the following 3 years

Sales Yearly
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Year 1 Year 2 Year 3

Series 1 Series 2 Series 3

Marketing Strategies:
A core part of the approach is the fact that of differentiation from the opposition. In terms
of advertising, they constantly guarantee that the title and services are sold on a
considerable schedule. In cost, they provide competitive and reasonable rates in
comparison to competitors and they also have to have the ability to maintain that. The
service advertising aims to make sure we always keep lengthy associations with
customers. (Cox, 2007)

Segmentation, Positioning and Targeting

Just about the most crucial strategies in advertising will be the idea of segmentation,
Positioning and targeting (STP). These 3 resources enable companies to determine
their probably customers and also tailor emails to these consumers in order to increase
the chances of theirs of giving the proper merchandise on the correct buyer.

Segmentation is the procedure of splitting up an enormous set of all the feasible

customers into substantial sub groups. Segmentation is frequently completed on market
lines like age range, family size, income levels, gender, home address or maybe work
address. For instance, Victory Tours could possibly split its customers into female and

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male clients or perhaps into people that are in the teens of theirs, 30-40, 20-30, 40 50
and more than fifty. Alternatively, Victory Tours may perhaps differentiate between
people that reside within ten miles of the store of theirs along with people who live over
ten miles from the shop. Along with these objective market categories, segmentation
could additionally be performed on an subjective level, for example life phase, character
or maybe behavioural characteristics. For instance, life stages may incorporate
individual, married without any children, married, kids, and so on. Though there's a
correlation with age it's not fixed. For instance a married couple in the forties of theirs
might not have any kids, one kid or even 2 teenage kids. The main factor of
segmentation is picking segmentation criteria which are applicable on the item or maybe
system Victory Tours are giving. (David, 2014)

Once Victory Tours want to target the segmentation criteria, the next thing is selecting
many segmentation organizations to target. For instance within the trips and also travels
industry, grow old and genders are usually employed for segmentation. Early targeting
methods focused on guys in the teens of theirs and early twenties. As an outcome
games have been created that appealed to this particular target group. Nevertheless, as
the market produced it was recognized that there have been other prospective target
groups. Older buyers from equally genders had been targeted for a totally brand new
genre of games involving female customers and brain training in their 30s as well as
40s has been targeted for video games like the Sims plus Farmville. By using
appropriate segmentation criteria, the trips and travel business was in a position to very
increase its prospective market. It's just by using segmentation & focusing on that this
was attainable. In case they'd attempted to present the very same item to other groups
they will have failed to grow beyond their first market, however by knowing that there
had been various segmentation groups the market can provide a far more appropriate
product to every one of those organizations. (Didia, 2006)

This final phase is widely known as positioning. This calls for selling a solution which fits
the target team and talking with that target set in a good fashion. Within the video game
example, placement began with offering a radically different item to every goal team. In

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any other instances similar or maybe similar items could be placed really differently
using advertising and packaging.

Positioning Victory Tours programs will rely the target team. One particular target group
might prefer internet education while an additional may like the face to deal with
approach. A team might be attracted by adventure and action while an additional might
be concerned about the risks involved. A team might be keen on the environment and
marine life while an additional might be much more interested in visiting wrecks. A team
might be keen on diving in far flung unusual locations, while an additional perhaps much
more interested in being ready to instruct locally without the requirement to take a trip
from home. By developing a suitable range of target groups Victory Tours are able to
build a set of offerings which please those target groups. (Doghugbue, 2015)

In addition product specification plus product imagery, positioning could in addition

impact Victory Tours option of advertising medium. National television advertising on a
significant channel is able to have an enormous reach but is a really costly and an
ineffective approach to attaining a particular target group. In case Victory Tours
audience lives within ten miles of the plunge centre then local marketing will get so
much cheaper than national advertising. In case Victory Tours are focusing on brand
new divers, online forums or diving magazines aren't the appropriate spot to search for
all those buyers. Nevertheless, in case Victory Tours are targeting skilled divers that are
wanting to enter into specialized diving well then they're a lot more suitable. In case
Victory Tours are targeting new divers that would like to acquire far more experience
next the students that are open during the last couple of years are probably the very
best starting point. (Doyle, 2013)

Segmentation, positioning and targeting isn't a magic bullet but in case used properly it
is able to assist any entrepreneur determine likely groups of customers and also help
Victory Tours consider exactly how better to place the offering to those buyers.

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Developing Partnerships
Partnerships assist maximize Victory Tours advertising money and also talk to a wider
and much more appealing market when promoting tourist for any given location. Rather
than trying to make a wide base of supporters & an access the extends all over the
globe, piggyback with someone that probably has that access in ways that benefits both
parties. For instance, enter into a marketing agreement with a national travel bureau.
Grant the company special promotions and deals for the customers of its in return for
nationwide access to the consumer base. Victory Tours are going to have to purchase
the opportunity, obviously, though the return can far exceed the cost, so the answer of
creating Victory Tours very own national network is usually unrealistic. (Ekpe, 2011)

Trade Shows
Trade shows supply Victory Tours location with permission to access each tourism and
travel dealer within the region and beyond, every traveling seller as well as organization
that offers or perhaps would like to offer Victory Tours spot and also the general public
that has a concern in what Victory Tours are giving. Whether Victory Tours attend
current industry shows around the world and the country, or maybe Victory Tours
manage Victory Tours very own to bring attention and advanced movement to Victory
Tours desired destination, the benefits is helpful. Trade shows bring together every
single facet of the travel market in one location and permit time for group meetings, new
deals and interaction. Additionally they bring press interest, public attendees along with,
in case they're big enough, national travel organizations and the millions of theirs of
customers.

Advertising in Trade Publications

Remove advertisements in trade publications to receive the eyes of traveling sellers
across the nation onto Victory Tours product. Develop a manufacturer for Victory Tours
destination which speaks to what Victory Tours have to provide and why. Find Victory
Tours destination’s identity and explain it with the general public so that they understand
the reason they wish to go to Victory Tours. The advertisements in a targeted and smart
fashion will be the last piece in the puzzle. (Frank, 2013)

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Sponsoring Events and also Giveaways
Sponsored events and giveaways which tie in with Victory Tours spot and also establish
a quality of status for the manufacturer. Sponsorships are made in most sizes and
shapes from neighborhood parades to national gatherings, each one because of its own
personal target viewers and each with a certain range of advantages. Investigate
activities which occur in the areas Victory Tours want to achieve that have a strong
connection with Victory Tours tourism destination. For instance, if Victory Tours are
advertising a fantastic brand new art scene, they need to look into regional open air art
shows or maybe national art events as potential sponsorships. Televised events hold
the additional advantage of neighborhood & at times national press coverage, a
component that multiplies Victory Tours likely advertising reach significantly.
Additionally, it has a tendency to boost the price of the sponsorship.

Influencer Marketing
Using social media, online videos and blogs allows destinations to link with an audience
by using brands the end customer probably loves. For instance, a Florida theme park
might look for a fruitful partnership by contracting with a preferred mommy blogger to
spotlight family features that are new in the place and market the entire vacation
experience. (David, 2009)

Marketing Mix Strategies:

Price Strategy: Pricing techniques are influenced by a wide variety of influencing
factors. Despite popular opinion, probably the lowest rates aren't most appealing to
other buyers, as the needs on the industry in general is now more advanced and
consumers have grown to be conscious of the idea of value for cash. As a result,
customers are ready to pay premium rates in case they're comfortable within the
perception that they are going to obtain a top quality product. Victory Tours aims to
boost earnings by lowering costs while recharging industry typical costs and raising the
market share through charging reduced costs, while consistently making a reasonable
profit on each sale. Victory Tours should stick to strategies that are different to establish
rates to entice clients. Victory Tours should stick to the directions of 6 steps to identify

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the price tag. The very first detail is choosing the pricing objectives. Next you have to
allow the products of theirs on the market need. After that , they have to compute the
price of production after which they've to evaluate the costs and rates and also
competition offers. After that they must select a distinctive method of rates after which
they should pick the ultimate price tag. Victory Tours must stick to the technique of
market penetration of reduced costs are able to stimulate demand and also increase
sales. (David, 2006)

Product Strategy: They plan to make use of stars (products in increased growth
markets with increased market shares) because they produce even more Return on
Investment than many other product categories. Victory Tours items helps it be the very
best in the market. The item provided by Victory Tours is a distinctive features and
quality.

Place Strategy: Victory Tours will initially place the services of its in neighboring Gulf
Countries in an aim to increase market share and also consumer purchases. The
distribution Channels of theirs are generally from Victory Tours straight to the customer.
Distribution likewise plays a crucial role in the achievements of Victory Tours. It is going
to focus on the Victory Tours workplaces opened where there's a need for great travel
and tours services. Victory Tours must focus on websites and also make sure the target
clients are reached by them and also make certain they increase the need because of
its products and services. At a later phase of the exercise on the business, and also
they are going to try to branches that are open so as to focus on customers accurately.
(Cox, 2007)

Promotional Strategy:
 Advertising: This shall be performed through trade and business publications that
are read by visitors, in addition to the area newspaper and Internet and TV
Commercials.
 Personal Selling: Undoubtedly buyer solicitation face-to-face is going to be a
strong kind of promotion primarily as a result of the point that the flexibility of its

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 will allow us to complement the customer’s must certain characteristics of the
services of ours.
 Direct Marketing: This is utilized but just to a small level in the type of
telemarketing and also telling customers and also getting referrals where you
can.
 E marketing: A site is created especially to offer services promptly at the
simplicity of the customer's coziness. (Bassey, 2014)
It must be Victory Tours offers every once in awhile to entice clients. It must resemble
the seasonal offers also much more than the vast majority of people. Victory Tours can
be utilized for excellent public relations and marketing resources for the profit of people.
They should make use of the press they market strong like the paper, billboards,
television and magazines. Develop a good brand name is really important within the
confectionery industry. About ninety % of tours plus travel services buy are unplanned
and additionally the impetus. Media blend for the plan Victory Tours is made up of Tv,
Twitter, Facebook, print, radio, Instagram. The ads work with to produce emotional bond
with customers, and are thus on top of content that is emotional. The press is making
customers much more knowledgeable about the company and is utilized electronic
media to talk much more specific way. Through the years, the Victory Tours
concentrated mostly on television commercials, but lately there's a shift towards
electronic media. Campaigns have been done in an effort to boost brand loyalty and
promote repeat purchases with the increased market share. Include apart from media
various other techniques to generate Victory Tours a sure indication of the marketplace
and promote samples that are free through tournaments to make the confidence and
also familiarity between the target viewers. (Baudam, 2010)

Conclusion
Create marketing programs isn't a simple job. Not everybody is able to create marketing
strategies plus plans. Nearly all folks believe that the hardest undertaking in the
improvement of plans and marketing strategies. The following article mentioned above
developing a marketing strategy and then reviewed about the Victory Tours in which the
business offers travel services and also quality tours. The statement started with the

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launch of the business and after that started explaining about the item after which later
on in the article, there was a talk relating to this goal. Since the preparation of the
marketing and marketing strategies mix on how you can market and market the item.

Although it's critical that Victory Tours do this, a tough job when identifying the
marketing strategy is determining the target market. It's apparent that most companies
wish to draw in as many clients as likely, the way it's naive to tag the audience as'
everyone'; the goods or maybe services Victory Tours give won't catch the attention of
everybody and it's not sensible or maybe economical to try to focus on the advertising
materials towards numerous various types of individuals. Victory Tours should be
discerning and pick those customer organizations which is much more likely to be
enthusiastic about the company.

When Victory Tours adopt the value of a strategic advertising plan Victory Tours will
start to see the protection that a strategic plan will provide and which will direct The
organisation and victory Tours through both great times and times that are hard. Today,
realizing the value of a strategic marketing program is going to give Victory Tours the
capability to manage the future of the business.

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