NOTRE DAME OF DADIANGAS UNIVERSITY

Marist Avenue, General Santos City

ONLINE RESOURCE MODULE FOR GE 5

Catalogue Number GE5 (MWF) Course Title Purposive Communication

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. It develops
students’ communicative competence and intercultural awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for
Course Description
critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual
and/or web-based output for various purposes.

a. infer the nature, elements, functions of verbal and non-verbal communication in various and multicultural contexts and how cultural and
Course Learning
global issues affect communication
Outcomes

b. evaluate culturally appropriate terms, expressions, images and multimodal texts critically to enhance receptive (listening, reading, viewing)
skills
c. summarize the principles of academic text structure
d. formulate clear, coherent, and effective ideas through oral, audio-visual and/or web-based presentations for different target audiences in
local and global settings using appropriate registers
e. write and present academic papers using appropriate tone, style, conventions, and reference styles
f. develop cultural and intercultural awareness and sensitivity in presenting ideas both in spoken and written language in understanding the
impact of communication on society and the world
g. demonstrate an understanding and practice of the Marian values and the ideals of St. Marcellin Champagnat.

Page 1 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

ASSESSMENT TIMELINE REMARKS

TASKS/SELF- EXERCISES/ /DEADLINE
RESOURCES FURTHER STUDY
TOPICS CHECK TEST ACTIVITIES

Page 2 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

OCT 18 This will be covered for 2

PPT Presentation on Online hours online meeting in
classroom and course ZOOM.
COURSE contents orientation
ORIENTATION
Activity Sheets http://mpbou.edu.in/ Lecture-Discussion Online Quiz OCT 18-22 This topic will be covered
slm/B.Ed_SLM/bedt for 7 hours, 4 hours will be
Assigned Readings - Reading and eb1u1.pdf Think-Pair-Share Performance- ONLINE used for online discussion
interactive Writing based OCT18 & 2O and 3 hours for offline
Language and
Communication Assignments https://www.toppr.co Q&A Assessment mode for activities and
m/guides/business- (Process and OFFLINE worksheets completion.
PowerPoint communication-and- Small Group Product) OCT 19, 21 & 22 (Independent Reading and
Presentations on ethics/intro-to- Organizing Basic
Nature of Language business- Pair Work Recitation Concepts, Illustrating the
Nature of Language and Models of communication/visu Process)
and Models of Communication and al-communication/ Drawing
Communication Communication: Types,
Purpose and Principles
Communication:
Types, Purpose and PowerPoint
Principles Presentation on Forms
of Communication and
Forms of Visual Communication
Communication

Visual Video Presentation

Communication https://www.youtube.com/
watch?v=_TudzupRuCs

Communication Activity Sheets https://www.smbadvi Lecture-Discussion Online Quiz OCT 25 - 29 This topic will be covered
Ethics PowerPoint Presentation sors.com/capabilitie for 8 hours, 4 hours will be
on Communication Ethics Reading and s/knowledge- Think-Pair-Share Performance- ONLINE used for online discussion
Writing management/insight based OCT 25 & 27 and 4 hours for offline

Page 3 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Assignments s/ethical- Q&A Assessment mode for activities and

Modes of PowerPoint Presentation communication-the- (Process and OFFLINE worksheets completion.
Communication on Public Speaking basic-principles Small Group Product) OCT 26, 28 & 29 (Film Viewing, Responding
to Questions, Mapping of
https://oxfordre.com/ Pair Work Recitation Concepts)
communication/view
Public Speaking Video Presentation /10.1093/acrefore/97
https://www.youtube.com/ 80190228613.001.0
watch?v=tShavGuo0_E 001/acrefore-
9780190228613-e-
58

Viewing

Group Work

Writing Speeches

2-min. speech

Public Speaking
Activities

Speeches according to PowerPoint Presentations Activity Sheets http://speechcommu Online Quiz NOV 2 - 5 This topic will be covered
purpose On Speeches according nicationmt.blogspot. Writing Speeches for 7 hours, 2 hours will
to purpose and Speeches Reading and com/2016/10/types- ONLINE be used for online
Speeches according to according to delivery Writing of-speeches- 2-min. speech NOV 3 discussion and 5 hours
delivery Assignments according-to- Performance- for offline mode for
purpose.html Public Speaking based OFFLINE activities and worksheets
Video Presentation Activities Assessment NOV 2, 4 & 5 completion.

Page 4 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

https://courses.lume (Process and (Recording of Speeches,

https://www.youtube.com/ nlearning.com/atd- Product) Writing of Speech Scripts
watch?v=0KBD4W1w89c fscj- and Editing, Reading and
&t=36s publicspeaking/chap Recitation Synthesizing)
ter/four-types-of-
speeches/

Speeches for special PowerPoint Presentation https://www.youtube Lecture-Discussion

occasion on Lecture Speeches for .com/watch?v=gum
special occasion NCHoUmYY Group Work
Computer-mediated
Communication PowerPoint Presentation Writing Speeches
on Computer-mediated
Communication

Online Quiz
Communication and PowerPoint Presentations Activity Sheets https://www.slidesha Lecture-Discussion NOV 8 - 12 This topic will be covered
Globalization on Local and Global re.net/RyanBuer/loc Performance- for 4 hours, 2 hours will be
Communication in Reading and al-and-global- Group Dynamics based ONLINE used for online discussion
Local and Global Writing communication-in- Assessment NOV 8 and 2 hours for offline
Communication in Multicultural Setting, Assignments multicultural-setting Viewing (Process and mode for activities and
Product) OFFLINE worksheets completion.
Cultural and Global
Multicultural Setting Interview invited NOV 9 (Film viewing, Film
Issues Affecting speakers/students Recitation Analysis, Writing
Communication , and Commentaries)
Terms, Expressions, and
Cultural and Global Images Reflecting
Issues Affecting Different Cultures Lecture-Discussion
Communication
Video Presentation Group Dynamics
https://www.youtube.com/
watch?v=mZI3CRtJumw Viewing
Terms, Expressions,
Page 5 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

and Images Simulation

Reflecting Different
Cultures Class exercises on
using culturally
appropriate terms,
expressions, and
images

MIDTERM Major Test NOV 10-12 Major Test will be

EXAMINATION conducted online using the
MOODLE platform for 2-
hour duration

Lecture-Discussion
Spoken and Written PowerPoint Activity Sheets https://drsaraheaton. Online Quiz NOV 15 - 19 This topic will be covered
Language: Presentations on wordpress.com/201 Group Dynamics for 7 hours, 3 hours will be
Varieties and Spoken and Written Reading and 2/05/22/language- Performance- ONLINE used for online discussion
Registers Language: Varieties Writing register-and-why-it- Learning Buddy based NOV 11 & 15 and 4 hours for offline
and Registers and Assignments matters-or-why-you- Assessment mode for activities and
Evaluating Different Evaluating Different cant-write-an- Exercises on (Process and OFFLINE worksheets completion.
Types of Texts across Types of Texts academic-paper-in- analyzing content of Product) NOV 16, 18 & 19 (Conceptualizing, Drafting,
Cultures across Cultures gangsta-slang/ various texts and Finalizing Video
Recitation Advocacy Campaign and
https://globalessenc Creating multi-modal Public Service
eofcommunication.w texts Announcements Outputs)
ordpress.com/2019/
01/06/evaluating-
messages-and-or-
images-of-different-
types-of-texts-
reflecting-different-
cultures/

Page 6 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Communication PowerPoint Presentation Activity Sheets https://www.thebala Lecture-Discussion Online Quiz NOV 22-26 This topic will be covered
Across Profession on Effective Oral ncecareers.com/list- for 6 hours, 3 hours will
Presentation in the Reading and of-presentation- Q&A Performance- ONLINE be used for online
Effective Oral Writing skills-2059695 based NOV 22 & 24 discussion and 3 hours
Workplace abd Business
Presentation in the Assignments Pair Work Assessment for offline mode for
Meeting Protocols https://hbr.org/1976/ (Process and OFFLINE activities and worksheets
Workplace
03/how-to-run-a- Group Work Product NOV 23, 25 & 26 completion.
meeting (Video Recording of
Business Meeting
Critiquing Recitation Outputs, Writing of
Protocols Letters, Critiquing of
Outputs, Revising
Written Outputs)

Writing Business
Letters and Memos PowerPoint Presentation
on Writing Business https://bizfluent.com/
Writing Technical Letters and Memos and how-8140318-write- Lecture-Discussion
Reports across Writing Technical Reports letter-
Profession across Profession instructions.html Q&A

https://www.youtube.com/ https://www.indeed.c Pair Work

watch?v=UD1ps4HU9Do om/career-
https://www.youtube.com/ advice/career- Group Work
watch?v=UEtFk5pihjk development/types-
of-business-letters Critiquing
On Memo:
https://www.youtube.com/ https://edis.ifas.ufl.e Writing Exercises on
watch?v=n2C4hOXbCG0 du/pdffiles/WC/WC0 - asking for
9700.pdf information through

Page 7 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

inquiry letter or
interview, response
to queries, incident
reports
- communication
materials for the
workplace (e.g.
meeting minutes,
memo, requests,
business/technical/i
ncident reports,
letters)

Analysis of different
communication
materials

Interview for PowerPoint Presentation Activity Sheets https://www.manage Lecture-Discussion Online Quiz NOV 29 – DEC 3 This topic will be covered
Employment on Job Interview mentstudyguide.com for 7 hours, 3 hours will
Reading and /job-interview- Simulation Performance- ONLINE be used for online
Video Presentation Writing tips.htm based NOV 29 & DEC 1 discussion and 4 hours
https://www.youtube.com/ Assignments Assessment for offline mode for
watch?v=5Z3uzFtFNcQ OFFLINE activities and worksheets
Recitation DEC 2 & 3 completion.
(Video and Audio
Communication for
Recording of Self-
Academic Purposes
http://www.uefap.co Lecture-Discussion introduction for
PowerPoint Presentation m/bgnd/eap.htm Employment, Writing of
English for Academic
on EAP Q&A Short Paper as a
Purposes and Its research output)
Foundation Topic Use of Graphic
Proposal Organizers

Page 8 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Writing Research- Independent Research

based Journal Articles
Small Group Activity

Writing Research- PowerPoint Presentation Activity Sheets https://www.mastercl Lecture-Discussion Online Quiz DEC 6 – 10 This topic will be covered
based Argumentative on Writing Research- ass.com/articles/ho DEC 13-17 for 6 hours, 3 hours will
based Argumentative Reading and w-to-write-a-good- Q&A Performance- be used for online
Essay
Writing argumentative- based ONLINE discussion and 3 hours
Essay and Writing with
Assignments essay#what-is-an- Use of Graphic Assessment DEC 6, 8 & 13 for offline mode for
Writing with Academic Academic Integrity argumentative- Organizers activities and worksheets
Integrity essay Recitation OFFLINE completion.
Independent Research DEC 7, 9, 10 &
14
Small Group
Video Presentation Activity
https://www.youtube.com/
Communication in watch?v=UO1dqhXwq5A Activity Sheets http://trdergisi.com/e
Literature n/communication-is-
Reading and possible-through-
PowerPoint Presentation Writing literature/
on Communication in Assignments
Literature

FINAL Major Test DEC 15 - 17 Major Test will be

EXAMINATION conducted online using
the MOODLE platform
for 2-hour duration

Page 9 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

1. In order to stay active and involved to the course, participation during the online lecture/discussion is needed for a minimum of three times a week or
until the required hours are completed.
2. Read the instructor's lesson introductions and assigned articles from the Web.
3. Handouts and other materials such as PowerPoint presentations can either be:
a. downloaded from moodle.nddu.ph. URL: //moodle2.nddu.edu.ph; or,
b. sent to the email of students; or thru the messaging module of the Academic Information Management System(AIMS) of the school; and
General Remarks facebook messenger.
4. Worksheets and quiz are uploaded in the Learning Management System (LMS). However, some quizzes can also be conducted live and/or online
(such as through Moodle) by the teacher whenever possible.
5. Program Codes will be submitted on the LMS / www.mindtap/prog1/exercises or email at baileen2002@yahoo.com
6. The online discussion will be used to discuss the concepts of the topics. However, for students who cannot go online during live discussion, they can
access the resources through the Learning Management Systems and emails. (see remarks for the instruction)

Lecture/Online Discussion/Q&A – 27 hours

Hands-on Activity/Individual work/Task – 25 hours (online and offline mode)
Exam 2 hours
Contact Days/Hours
54hours

1. Students will have to access to a computer off-campus. This means that the class will be conducted online.
2. Teachers and students should have an up-to-date browser, operating system, Microsoft Office Applications, and other software on their
computers to take the class.
3. Distance students who fail to have adequate connection and have no personal computers/laptops will be asked to use their handheld
Technology devices such smartphones, tablets, and iPad with a reliable mobile data connection.
Requirements 4. All teachers and students will use the institution's suggested Learning Management System (LMS) such as Moodle, Schoology, Google
Classroom, among others.
5. Regarding connection speed, it is imperative that both teachers and students minimally have a wireless (WiFi) or LAN connection; and
ideally it is recommended that broadband connection be used whenever possible, so that all audio and video signals are as fast as
possible.

Page 10 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

6. It is extremely disruptive to the instructor and students when a distance signal is weak, choppy or frozen. Hence, everyone is responsible
for maintaining adequate bandwidth and computer speed to ensure smooth, clear audio and video signals.
7. During live online lecture/discussion, headset with microphone/headphones, or speakers and a good-quality echo-canceling microphone
and a Webcam are needed. Moreover, teachers and students need to ensure that their computers have basic computer audio/video setup.
8. Students who have limited resources (i.e. free data) shall inform their teacher in advance so that the teacher can make arrangements on
what instructional technical tools to use that is accessible to the student.

Some of the documents in this course will be available in PDF, docx and ppt formats. Hence, ensure that the computers and devices used have
appropriate applications (e.g. Adobe Acrobat, Foxit Reader, etc.) installed that are compatible with these formats.

The following tools must also be installed on your computer or device:

Instructional Technical • Microsoft Word and other word processing application
Tools • Microsoft PowerPoint and other presentation application
• A media player such as Flash Player or Windows Media Player and other video file format
• Facebook messenger
• Learning Management System such as moodle, mindtap, zoom, google classroom and meets, and schoology

Midterm Grade/Final Grade:

Assignment /Participation in class forums/ - 30%
Exercises/Worksheets/Online Attendance
Quizzes and Short Papers - 30%
Exam and Requirements - 40%
Grading System ==========
Total 100%

Sem Grade

It is a part of the students’ education to learn responsibility and self-discipline, particularly with regards to academic honesty. The most important issue
of academic honesty such as cheating. Cheating is defined to include an attempt to defraud, deceive, or mislead the instructor in arriving at an honest
grade assessment. Moreover, plagiarism is a form of cheating that involves presenting as one’s own work the ideas or work of another. Below are also
Academic Honesty
other forms of academic dishonesty:

1. Copying from others on a quiz, test, examination, or assignment (“cheating”);

Page 11 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

2. Allowing another student to copy one’s work on a quiz, test, exam, or assignment;
3. Having others take any exam instead of taking the exam oneself;
4. Buying or using a term paper or research paper from an internet source or other company or taking any work of another, even with permission,
and presenting the work as one’s own;
5. Excessive revising or editing by another that substantially alters the student’s final work;
6. Giving other students information that allows the student an undeserved advantage on an exam, such as telling a peer what to expect on a
make-up exam or prepping a student for a test in another section of the same class;
7. Taking and using the words, work, or ideas of others and presenting any of these as one’s own work is plagiarism. This applies to all work
generated by another, whether it be oral, written, or artistic work. Plagiarism may either be deliberate or unintentional, but it must be avoided at
all costs.

TO AVOID ACADEMIC DISHONESTY, ONE MUST:

Remember that ALL materials used, shared and downloaded in this class are subject to the intellectual property rights of Notre Dame Dadiangas
University. Thus, unauthorized uploading and sharing of these materials constitute violations to the rights of the university.

THEREFORE, all students should be guided that all portions of any test, project, or final exam submitted for a grade must be one’s own work, unless
instructed to work collaboratively. Specific requirements will be described for collaborative projects, but all work presented must be the work of members
of that group. Moreover, research materials used must be properly cited. Cheating in a major course of examination will entail a failing mark of F for the
given course. Cheating, dishonesty or plagiarism in papers and other works will entail zero (0) score for the said requirement. If a student is unclear as
to what constitutes academic dishonesty, he or she should consult the instructor.

Anderson, P. (2018). Technical communication : A reader-centered approach. Australia :Cengage Learning.

Ang, J. (2009). Oral communication: A content-based and learning centered text-manual in effective speech communication. Quezon City: Katha
Publishing Co., Inc.

References Baradillo, D. et al. (2018). Purposive communication.Malabon City:Mutya Publishing Company, Inc

Berger, A. A. (2008). Seeing is believing: an introduction to visual communication. New York, NY : McGraw Hill.

Brumberger, E. &Northcut, K. (2013). Designing texts: teaching visual communication. Amityville, N.Y. :Baywood Pub. Co., Inc. Retrieved from
http://site.ebrary.com

Page 12 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Bullock, R. (2009). The Norton field guide to writing. (2nd ed.). N.Y.: W.W. Norton and Company, Inc.

Crdaman, S. & Lull, J. (2018). Public speaking : The evolving art. ( 4th ed.). Australia :Cengage Learning Kolin, P. (2017). Successful writing at work.
(11th ed.). Australia :Cengage Learning.

Floyd, K. (2015). Public speaking matters. New York : McGraw-Hill.

Griffin, C. (2018). Invitation to public speaking. (6th ed.). Boston, MA :Cengage Learning.

Kolin, P. (2017). Successful writing at work. Australia :Cengage Learning.

Neher, W.W. &Sandin, P.J. (2017). Communicating ethically: Character, duties, consequences, and relationships. (2nd ed.). New York :Routledge.

Rosales, R. (2015). Introduction to linguistics: Open blinders to language and communication. MalabonCity :Jimcyville Publications.

Arent, R. (2009).Bridging the cross-cultural gap: Listening and speaking tasks for developing fluency in English. DOI: 10.3998/mpub.302593

Bell, J. (2010). How to create the perfect public service announcement. Retrieved http://www.centerdigitaled.com/artsandhumanities/How-to-Create-the-
Perfect-Public-Service-Announcement.html

Brumberger, E. &Northcut, K. (2013). Designing texts: teaching visual communication. Amityville, N.Y. :Baywood Pub. Co., Inc. Retrieved from
http://site.ebrary.com

Communicating in a multicultural society and world. (n.d.). Retrieved from

novellaqalive2.mhhe.com/sites/dl/free/0073534226/363131/gam34226_ch02.pdf

Girl Scouts Texas Oklahoma Plains. (2012, April 17).. How to make a PSA. [ Video File] Retrieved from https://www.youtube.com/watch?v=eywBa0xfQFw

O'Brien, A. (2018). Creating multimodal texts. Retrieved from https://creatingmultimodaltexts.com/resources for literacy teachers

Randall, A. (2013, November 25). How to make an effective public service announcement. [Video file]. Retrieved from
https://www.youtube.com/watch?v=AYuXjP7MEHQ

The IMRaD format. (n.d.) Retrieved from http://sokogskriv.no/en/writing/structure/the-imrad-format/

Page 13 of 14 NDDU-IG-F011
 NOTRE DAME OF DADIANGAS UNIVERSITY
Marist Avenue, General Santos City

Prepared by Reviewed by Approved by: Noted by

Signature

Name ILYN R. FAMINIAL, PhD EMYLINE D. SALINAS PhD JET EDWARD V. ONDARO, PhD JOSE DAGOC, PhD
Position SME Coordinator Dean, VP for Academics
Date

Page 14 of 14 NDDU-IG-F011