VII.

ASSIGNMENTS

M&M YUMMY PIZZA

EXECUTIVE SUMMARY
VISION, MISSION, GOALS AND OBJECTIVES

  Our restaurant strives to become our customers’ favorite place to eat. At M&M YUMMY PIZZA, we
create good memories by serving original-style deep-dish pizza using a recipe that has been passed
down over generations. Our restaurant provides an authentic dining experience that is unique to the
area. We provide support for our employees and encourage them to make their own decisions. We
always source ingredients from sustainable, local suppliers.
BUSINESS MODEL
M&M YUMMY PIZZA will implement an effective marketing and advertising campaign, consisting of
direct mailings, community and event sponsorships, and coupons. Sales are expected to double during
the tourist season, at which time a complete staff consisting of cooks, drivers, and wait staff will be
hired.
BUSINESS AND PRODUCT POSITION
M&M YUMMY PIZZA provides premium pizza with fast, free delivery to Masbate City area. M&M
YUMMY PIZZA in making superior pizzas, with proven recipes that have successfully launched
pizzerias in other parts of the country. The restaurant combines hand-tossed dough, along with a
secret sauce, that entices customers to return. Menu items are priced marginally higher than pizzerias
in other towns, as the primary customers are tourists, who expect to spend more while on vacation.
This allows for free delivery, as well as additional menu options, such as whole-wheat dough.
M&M YUMMY PIZZA offers a wide menu selection to appeal to many different customer preferences.
As more people are beginning to eat healthy, whole-wheat options are available for pizza crusts and
breadsticks. Additionally, M&M YUMMY PIZZA is the only restaurant that provides vegan options to
customers. Multiple flavored crust options (cheese, garlic, etc.) along with an array of pizza toppings,
also sets M&M YUMMY PIZZA is apart from the current competition. Finally, expanded operating
hours and fast, free delivery, allow customers multiple dining options.
WEALTH IMPROVEMENT APPROACHES
As there is limited competition, M&M YUMMY PIZZA will have a first mover advantage in offering
quality pizzas for fast, free delivery. Once established, it will be difficult for another pizzeria to enter
the market, as Masbate City is not large enough to support three pizza restaurants year-round.
Additionally, M&M YUMMY PIZZA has lower fixed costs through negotiations on a long-term building
lease. The pizzeria also offers a wider variety of menu items, including whole wheat crust options,
which the competition does not offer. The tourists mainly consist of vacationers with disposable income
that are willing to spend more for a quality pizza. The target market is experiencing growth annually
in both full-time population and tourist visits. Additionally, a new market segment has begun to
appear with people beginning to look for healthier dining alternatives. M&M YUMMY PIZZA’s
exclusive whole-wheat crust option targets this new market segment.

PARTIES SUPPORTING THE BUSINESS

M&M YUMMY PIZZA will be managed by the three managing partners. This will include all marketing
activities, financial and accounting activities, and operational activities. The restaurant will employ a
small staff of waiters, cooks, and delivery drivers. Staff will be trained by the management team to
ensure quality and consistency of food preparation.
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M&M YUMMY PIZZA

ENVIRONMENTAL ANALYSIS
TREND IN THE INDUSTRY
Ordering food online or through a mobile app is more popular than ever, and with 60% of people
ordering takeout or delivery at least once a week, it’s important to get our pizzeria on board. If third-
party fees are holding us back, we will look into a system that integrates with our restaurant POS. 
CONSUMER ANALYSIS

 Market Segmentation and Targeting

The demographic elements that will define the target customer of M&M YUMMY PIZZA are males and
females from lower to middle income group, belonging to the age group of ten to forty. They tend to live
in areas with middle income group families and associate fast food with lower priced foods.

 Demand Analysis

Pizza consumption is trending up; consumers average 4.0 pizza occasions per month. Unique toppings
are increasingly key; 39% of consumers, up from 32% two years ago, say that new and innovative
toppings are highly important in creating a good pizza.
COMPETITOR ANALYSIS

 Supply Analysis

Prices are also very important in maintaining productive efficiency. In order to minimize costs,
producers must know the prices of the resources. If these resource prices are determined by demand,
and supply then they will reflect the relative scarcity of the resources and their relative importance
(more scarce and important resources will have a higher price) and the economy can achieve
productive efficiency.
MARKET FORECAST

 Demand and supply forecast

The fast-paced lifestyle of the global population has compelled people to take easy and convenient
options as far as food is concerned. Growth in the demand for convenient food has led to an increase in
the pre-made pizza crust market.
MARKET SHARE
There are the chain pizza restaurants and those independent pizza places. It is no secret that the big
chains tend to take over the pizza market share more easily.
MARKET POSITION
M&M YUMMY PIZZA is a based international restaurant chain famous for its Italian-American cuisine
menu. M&M YUMMY PIZZA is well known for making good quality pizza, pasta as well as desserts
and side dishes.
MARKET STRATEGY

 Hire a professional photographer

 Use text message marketing for M&M YUMMY PIZZA
 Support local organizations

BUSINESS DESCRIPTION
PRODUCT DESCRIPTION
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M&M YUMMY PIZZA

Pizza, dish of Italian origin consisting of a flattened disk of bread dough topped with some combination
of olive oil, oregano, tomato, olives, mozzarella or other cheese, and many other ingredients, baked
quickly—usually, in a commercial setting, using a wood-fired oven heated to a very high temperature—
and served hot.
EQUIPMENT/ MATERIALS NEEDED

 Pizza Ovens
 Dough Mixer 
 Dough Sheeter 
 Ranges, Grills, and Ventilation:
1. Gas range
2. Flat range
3. Induction
4. Smokers
5. Small-space ventilation
6. Microwaves
 Freezers and refrigerators
 Food prep surfaces
 Food prep equipment:
1. Knives
2. Cutting boards
3. Pizza paddles 
4. Pots and pans
5. Mixing bowls
6. Food processors
7. Storage containers and shelving
 Safety equipment:
1. Gloves
2. Aprons
3. First Aid Kit
4. Date Labels
5. Sani-buckets
6. Rags
7. Food grade chemical supplies
8. Chemical Safety Data Sheets
 Sinks:
1. Compartment sinks
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M&M YUMMY PIZZA

2. Disposal sinks
3. Hand washing sink
 Restaurant point of sale system
 Kitchen Display System (KDS)
 Service ware
 Display cases
 Warming bags 
 Table service essentials:
1. Pizza boxes, paper boats, plates, or clamshells
2. Utensils
3. Napkins or Linens

SIZE OF THE BUSINESS

The full-time permanent population of Masbate City is slightly more than 850,000 people, growing at
an annual rate of 6%. However, the population doubles during the prime summer and fall vacation
months. It is estimated that 90% of the population eat pizza, with 40% eating pizza at least two times
per month.
PERSONNEL REQUIREMENT
We are looking for a skilled pizza maker to prepare high-quality pizzas according to customers’ orders.
The pizza maker’s responsibilities include preparing pizza dough, cutting, grating, or slicing various
ingredients, and removing pizza debris from the pizza ovens. You should also be able to maintain clean
work station at all times.

To be successful as a pizza maker, you should ensure that kitchen safety protocol is properly followed.
Ultimately, a top-notch pizza maker should be able to train and mentor kitchen staff.