LOVELY PROFESSIONAL UNIVERSITY Assignment 3

Form/LPUO/AP-3

Lovely School of Technology Department of Management Name of the faculty member: Mandakini Paruthi Course No: MGT 962 Course Title: Advertising Section: OE 159 Max. Marks: 15 Date of Submission:-28-3-2011

S.No

Registration No

Objectives of Academic Activity The objective of the academic activity in the subject Advertisi ngare as follows:

Topic

Assigned Job

Model*

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

3050070017 10805631 10808909 10810832 10806731 3450070168 10806539 10805685 10807586 10805691 10804045 10803845 10808356 10800925 10803135 10810421 10804185 3440070136 3450070082 10811075 10805686 10803224 10803446 10803443 10810418

Each student will design a print advertisement for a specific company, which will cover the whole Components of print Add (Use of headings, sub 1. To build headings, body, captions, colors, upon Font size, font concepts of various style, issues of foot notes etc.) subject

ABN Amro Bank Accenture American Express AT & T Bharti Axa ICICI Prudential Reliance Industries Reliance Communications Indian Oil Intel Kingfisher

The students have to submit a well documented hand written report covering all the aspects. The report needs to be in accordance with the objective of academic activity.

2. To imbibe the habit of analysis and rational thinking among the 10802779 students. 10803878 3450070126 3050070137 10801347 10801881 10806184 10803494 10801194 10807472 10803948

J&J Bank of America Bharat Petroleum Barclays Capital BNP Paribas Boeing BMW British Airways Canon LG Samsung Loreal Electrolux Ford Motors Fiat Eastman Kodak Mcdonalds Microsoft Mitsubishi

The credentials that will be taken into consideration for evaluation are as follows: Evaluation Criteria Break up of marks Evaluation Criteria Break up of marks Comprehensiveness-5 Clarity-5 Reasoning-5 Other guidelines 1. Time of submission. 2. Clarity of ideas. 3 Comprehensiveness 4. Reasoning 5.References

Nokia Novartis 3M
Nestle Sony Ecrisson

ReferencesAcademic

Integrity: Students found to have copied both, the one who copied and from

whom copied, will be awarded ZERO marks.

S.No

Roll No 10803948 305007001 1 305007006 0 304007013 3 304007010 5 10812571 10811677 10804009 10904905 105007013 5 10902380 10906702 10804187 10804949 10904230 10805974

Objectives of Academic Activity The objective of the academic activity in the subject Advertising are as follows: 1. To build upon concepts of various issues of subject 2. To imbibe the habit of analysis and rational thinking among the students.

Topic

Assigned Job

Model*

37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Search the Pepsi Co Internet, Journals, Books P & G etc. and give the complete details Tesco

RBS

Toshiba
Toyota Motors

Academic Integrity: Students found to have copied both, the one who copied and from whom copied, will be awarded ZERO marks.

Wal-Mart KFC Viacom Volkswagen Whirlpool Walt Disney Tag Heur John Players Metlife L&T

Date:

Sig. of Faculty member