COMPANYNAME: SOARMABLECOMPANY

COMPANYADDRESS: 12,
AFOOSE–ONDOSTATE

COMPANYPHONENO: 08054588946

EMAI
L: r
ophsy
nat
hani
el@gmai
l.
com

PREPAREDBY: AYEBI
AGBARAOPEYEMISAMUEL

ROLE: C.
E.O
SoarMabl
eCompanyi
sast
andar
dmar
blest
onecompanyt
hatwi
l
lbased
i
nOseLocalGov
ernmenti
nOndoSt
ate,Ni
ger
ia.Wear
eregi
ster
edunder
cor
por
ateAf
fai
rsCommi
ssi
onandhav
eobt
ainedt
heSMEDANCer
ti
fi
cat
e
f
ort
hecompany
.

Al
thoughwei
ntendst
art
ingoutonasmal
lscal
easacot
tagecompany
,but
t
hatwi
l
lnoti
nany
wayst
opusf
rom maxi
mizi
ngourpot
ent
ial
sint
hest
one
mar
blebusi
nessbysuppl
yi
ng bui
l
ding and decor
ati
vest
ones,cr
ushed
gr
ani
te,
dimensi
ongr
ani
te,
pav
ingsl
abs,
slat
es,
grav
els,
aggr
egat
esst
ones,
r
ocks,l
i
mest
one,l
i
mebur
ning(
Cal
cimi
ne)useascementwi
thsandt
o
makemor
tarandal
soi
nagr
icul
tur
efort
hepur
poseofi
mpr
ovi
ngsoi
l
qual
i
tyandcementnotj
ustt
oasmal
lconst
ruct
ioncompanysi
tebutal
so
t
olar
geconst
ruct
ioncompani
essi
teal
lacr
ossNi
ger
ia.Ourbusi
nessgoal
s
asamar
blepr
oduci
ngcompanyi
stobecomet
henumberonechoi
ceof
const
ruct
ioncompanysi
tei
nNi
ger
iawher
ewei
ntendsuppl
yi
nggr
ani
te
mar
blet
il
es,sl
abs cr
ushed gr
ani
tes,aggr
egat
e st
ones and gr
avel
sto
i
mpr
ovequal
i
tyconst
ruct
ionofsi
tei
nNi
ger
ia.Soarmar
blecompanyai
m at
f
ocusi
ngmor
eonmar
blet
il
espr
oduct
ionduet
oit
sscar
cit
yandmar
ket
oppor
tuni
tyi
nNi
ger
ia.Thecompanyi
spr
oject
ingonahi
ghscal
emar
ble
t
il
epr
oduct
ionwi
thhi
ghqual
i
tyanddur
abi
l
ityf
orf
loor
ingcount
ert
opsand
di
ff
erentdesi
gni
ng.Asabusi
nesswear
ewi
l
li
ngt
ogoext
rami
l
est
ohi
re
ef
fi
cientanddedi
cat
edempl
oyees.Nodoubtt
hedemandf
ormar
blet
il
esi
s
notgoi
ngt
obepl
ummetanyt
imesoonwhi
chi
swhywehav
eputi
npl
ace
t
ocont
inuet
oexpl
oreal
lav
ail
abl
emar
ketar
oundconst
ruct
ionsi
teswher
e
wei
ntendsuppl
yi
ngourpr
oduct
s.

Wewi
l
lensur
ewehol
dour
sel
vesaccount
abl
etot
hehi
ghestst
andar
dsby
meet
ingourcust
omerneedpr
eci
sel
yandcompl
etel
y.

Soarmar
blecompanyi
saf
ami
l
ybusi
nesst
hatwi
l
lbeownedbyMr
.
Ay
ebi
agbar
aSamuelOpey
emiandhi
simmedi
atef
ami
l
ymember
s.Mr
.
Ay
ebi
agbar
a Samueli
s an ast
ute ent
repr
eneurwi
thv
astbackgr
ound
knowl
edgeoft
hebusi
ness.Hehasadegr
eei
nchemi
str
yfr
om t
hest
ate
uni
ver
sit
yOndo st
ate.Hehaswel
lov
ert
hreey
ear
sexper
iencei
nthe
mar
blebusi
ness.

MARKETSEGMENTS

Agr
icul
tur
e:

(
i) Pl
ant
ainf
lourpr
ocessi
ng/
Yam f
lourmi
l
led

(
ii
) For
eign&Local
Veget
abl
esPr
oduct
ion

(
ii
i) Cassav
a(Gar
i)Pr
ocessi
ngI
ndust
ry

(
iv) Pur
eOi
lExt
ract
ionI
ndust
ryandet
al.

Cl
i
mat
e:

(
i) Sol
arener
gyandpower(
Pur
eener
gysol
uti
on)

Wast
eManagement
:

(
i) Wast
eWat
erTr
eat
ment

(
ii
) Bi
ogas:
Conv
ert
ingwast
etoener
gy

(
ii
i) Wast
erecy
cli
ng(
Fer
ti
li
zerpr
oduct
ion)

Desi
gn:

(
i) Websi
teDev
elopment

(
ii
) WebDesi
gn

(
ii
i) Googl
eAdobe

(
iv) Pr
ogr
ammi
ng

(
v) Et
hical
hacker

(
vi) Dat
aanal
ystandet
al

Const
ruct
ion:

(
i) Mar
bleandquar
ryi
ndust
ry
 (
ii
) Cementbl
ocki
ndust
ry

(
ii
i) Cl
aybl
ocki
ndust
ry

(
iv) Scul
ptur
e

Ser
vices:

(
i) Rest
aur
antpr
ovi
desmeal

(
ii
) Cat
eri
ngser
vices

Feasi
bil
i
tyst
udyandmar
ketsur
veyf
indi
ngi
nthepr
oductf
eat
uresand
v
oti
ngt
abl
e.

Sur
veycapt
urear
easar
e:Agodigat
emar
ket
,Oj
emar
ket
,IwoRoadar
ea,
Bodi
j
amar
ket
.

Ther
easonwhyIchooset
hesemar
ketsur
veyar
easi
sthat
,itsui
tmy
mar
ketbusi
nesspl
anandi
dea.

Pr
oduct
/Ser
vices Possi
ble f
eat
ures Fi
ve most i
mpor
tant Tal
ly Tot
al
(
Size,wei
ght
,pr
ice f
eat
ure&l
istoft
hem Scor
e/Vot
e
dur
ati
on, packagi
ng
f
lav
our
, qual
it
y,
accessi
bil
it
y)

(
A)Mar
ble t
oles Qual
i
ty Qual
i
ty 9
and quar
ry
Si
ze Pr
ice 7
company
Wei
ght Si
ze/
Wei
ght 3

Pr
ice Accessi
bil
i
ty 8
(
Locat
ion)
Accessi
bil
i
ty 9
Di
str
ibut
ion
Packagi
ng

Di
str
ibut
ion

(
B)For
eign & Si
ze Qual
i
ty 7
Local
Qual
i
ty Accessi
bil
i
ty 7
v
eget
abl
es
 f
arm Accessi
bil
i
ty Si
ze 6

Pr
ice Pr
ice 5

Packagi
ng Dur
abi
l
ity 6

Dur
abi
l
ity(
Shefl
i
fe)

(
C)Pl
ant
ain & Qual
i
ty Qual
i
ty 7
f
lour f
lav
or/
preser
vat
ive
Av
ail
abi
l
ity 5
pr
ocessi
ng packagi
ng
wei
ght
/si
ze Packagi
ng 5
di
str
ibut
ion
Di
str
ibut
ion 6
av
ail
abi
l
ity
Dur
abi
l
ity 7

Pr
oduct
s/Ser
vices Der
iveddeci
sionbaseont
hesur
veyf
eat
uresabov
e

Mar
blet
il
e and quar
ry(
1)Iwi
l
lmakesur
epr
icei
snott
oohi
ghandt
omai
ntai
n
company possi
blegai
n

(
2)Iwi
l
lmakesur
emyl
ocat
ionwi
l
lbeeasi
l
yaccessi
ble
t
oal
lmypot
ent
ialcust
omer
sanddel
i
ver
edt
othei
r
door
steps

(
3)Iwi
l
lensur
ethatmy mar
bles ar
e cust
om si
ze
accor
dingt
othecust
omerr
equi
rementandensur
e
t
hatmypr
oductwei
ghti
snott
ooheav
yforeasy
car
ri
age.

For
eign & Local(
1)Iwi
l
lmakesur
eIi
mpr
oveonmypr
oductqual
i
ty
v
eget
abl
esf
arm dur
ingandaf
terpl
ant
ingbycont
rol
l
ingpet
s,r
odent
s
t
hroughcul
tur
al,bi
ologi
calandchemi
calcont
rolso
ast
odel
i
verqual
i
typr
oductt
otheenduser
s.

(
2)Iwi
l
lmakesur
eIpl
antmor
eoff
orei
gnv
eget
abl
es
suchasEggpl
ant
s,cur
lif
lower
,cucumber
,Radi
s,
l
ong beans,gr
een pepper
,br
occol
i
,spr
ing oni
on,
Chi
nese l
eaf (
Mast
er pl
ant
) or Rapeseed,I
ri
sh
 pot
atoes,cel
ery
,leek and spi
nal
,so as t
o hav
e
accept
abl
eanduni
quesuppl
y.

(
3)Iwi
l
lmakesur
emypr
oduct
sar
ever
ymuchav
ail
abl
e
andaccessi
ble.

Pl
ant
ain & y
am f
lour (
1)Iwi
l
lgi
veav
eryuni
quepackageandl
ogot
omy
pr
ocessi
ng pr
oduct
.

(
2)Iwi
l
lmakesur
emypr
oduct
sar
ereadi
l
yav
ail
abl
ein
mar
ketpl
acesandaf
for
dabl
e

(
3)Iwi
l
lmakesur
eIhav
egood qual
i
tycont
roland
assur
ancet
hatwi
l
lmoni
torbot
honl
i
neandof
fl
ine
pr
ocessi
ngpr
oduct
s.

BYMAJORONONEOFTHEABOVEMARKETS

Not
e:Ichoose“
Grani
temar
bleandquar
rycompany
”

Ther
easonsIchoosemar
bleandquar
rybusi
nessar
easf
oll
ows:

1.Fewandweakcompet
it
ors

2.Scar
cit
yoft
hepr
oducti
nmyl
ocal
i
ty

3.Gr
owi
ngdemandoft
hepr
oductbyt
argetcust
omer
s

4.Qual
i
tyi
nter
msofi
ntegr
it
y,dur
abi
l
ity
,text
uresandcol
our
s

Obj
ect
ives

1.Togener
ateposi
ti
veeconomi
candv
aluabl
eimpact
s

2.Togr
owupst
eadyandmakepr
ofi
t

3.Toi
ncr
easet
heav
ail
abi
l
ityofpur
elygr
ani
temar
blet
hatcanr
epl
ace
t
heuseofcer
ami
cti
l
eifpossi
blei
nthef
utur
e

4.Todev
elopbusi
nessmanagementcompet
enci
esandget
ti
ngr
eady
 f
ort
hest
artup.

Tar
getMar
ketSegment
s

Pr
oduct
/Ser
vices Tar
getgr
oup Mar
ketcov
erage

Mar
blet
il
esandquar
ry Cont
ract
ors,Desi
gner
s,I
badan,
Lagos, Ot
a,
(
Bui
l
ding and el
egant Engi
neer
s, Ar
chi
tect
s,Mowe,Abeokut
a,Akur
e,
decor
ati
ve st
ones,Bui
l
dingsandSur
vey
ors Saki
,I
jebu-
Ode,
Ibaf
o.
cr
ushed gr
ani
te
mar
bles t
il
es, pav
ing
sl
abs and sl
ates
aggr
egat
es st
ones,
l
i
mest
one di
mensi
onal
gr
ani
tes)

Fi
nanci
alPl
an

Tot
alI
nvest
mentCost

Descr
ipt
ion of r
aw Tot
alQual
it
y per Tot
alcostper Tot
alcostper
mat
eri
alsuni
tpr
ice mont
hory
ear y
ear
/mont
h y
ear

Di
amondwi
re 8 60,
000 480,
000

Di
amondBl
ade 4 150,
000 600,
000

Hy
draul
i
cfi
l
terpr
ess 8 80,
000 640,
000

Li
meconv
eyor 10 70,
000 700,
000

Potmi
l
landbal
lmi
l
l 10 20,
000 200,
000

Shut
tl
eki
l
n 8 40,
000 320,
000

Agi
tat
orandgl
azev
at 5 30,
000 150,
000

3,
090,
000
Labourr
equi
rementandcost

Ty
peofl
abourdi
rect& Noofwor
ker
s Sal
ary per Tot
alcost Tot
alcost
I
ndi
rect ski
l
led mont
h permont
h pery
ear
seasonal
orf
ull
time

Ful
lti
meski
l
ledl
abour 3 40,
000 120,
000 1,
440,
000

Fact
orywor
ker
s 10 25,
000 250,
000 3,
000,
000

St
orekeeper 1 20,
000 20,
000 240,
000

Gat
ekeeper 1 20,
000 20,
000 240,
000

4,
920,
000

Pr
oduct
ionov
erheadexpenses

Ty
peofcost Tot
al cost per Tot
alcostpery
ear
mont
h/season

Rent 150,
000 1,
800,
000

El
ect
ri
cit
ybi
l
ls 10,
000 120,
000

Wat
er 10,
000 120,
000

Ener
gy 20,
000 240,
000

Tot
alpr
oduct
ionov
erheadexpensesf
or1y
ear 2,
280,
000

Depr
eci
ati
onCost

Pur
chase Est
imat
edl
if
e Depr
eci
ati
on
pery
ear
Gener
ator 75,
000 3y
ear
s 25,
000

Land 400,
000 10y
ear
s 40,
000

Soundsy
stem 60,
000 6y
ear
s 10,
000

Tool
s&Equi
pment 20,
000 5y
ear
s 4,
000

Tel
evi
si
on 40,
000 3y
ear
s 13,
330

Fan 20,
000 3y
ear
s 6,
660

Ref
ri
ger
ator 60,
000 5y
ear
s 12,
000

Tot
aldepr
eci
ati
onf
ort
hepr
oduct
ionf
ixedasset
s N110,
990

Tot
alPr
oduct
ionExpenses

Cat
egor
y Costpery
ear

Tot
alr
awmat
eri
alscost 3,
090,
000

Tot
alpr
oduct
ionl
abourcost 4,
920,
000

Tot
alpr
oduct
ionov
erheads 2,
280,
000

Tot
aldepr
eci
ati
onf
ort
hepr
oduct
ionf
ixedasset 110,
990

Tot
alPr
oduct
ionEx
pensesFor1y
ear N10,
400,
990

Pr
e-oper
ati
ngact
ivi
ti
esandexpenses(
Pri
ort
othebusi
ness)

Pr
eOper
ati
ngAct
ivi
ty Mont
hs Cost

SME t
rai
ning and busi
ness 6 80,
000
pl
an

Busi
nessRegi
str
ati
on 3 20,
000

LogoDesi
gni
ng 2 5,
000
Mar
ketResear
ch 6 10,
000

Tot
al N115,
000

O&M ov
erheadf
ixedassetanddepr
eci
ati
on

Asset
s Pur
chasepr
ice Est
imat
ed Depr
eci
ati
on i
n
Descr
ipt
ion l
if
e/Year
s Nai
ra

Ai
rcondi
ti
on 95,
000 10y
ear
s 9,
500

TV’
set 30,
000 3y
ear
s 10,
000

Fur
nit
ure & 200,
000 10y
ear
s 20,
000
Fi
tt
ings

Pr
int
er& Copi
er 20,
000 3y
ear
s 6,
600
machi
ne

Tot
al 345,
000 46,
100

Tot
alor
gani
zat
ionandManagementExpenses

Cat
egor
y Year

1. Sal
ary 920,
000

2. Pr
eOper
ati
ng 115,
000

3. O&M Ov
erhead 345,
000

4. Depr
eci
ati
onoff
ixasset 46,
100

Tot
alO&M Expenses N1,
426,
100

Tot
alI
nvest
mentCost
(
A) Fi
xedAsset
s Tot
alVal
ue

Land 400,
000

Machi
ner
y 1,
400,
000

Bui
l
ding

Vehi
cle

Fur
nit
ure 200,
000

Gener
ator 75,
000

Ai
rcondi
ti
on 95,
000

TV’
set 30,
000

Pr
int
er 20,
000

Equi
pment&Tool
s 20,
000

Tot
alf
ixedasset
s 2,
240,
000

(
B)Wor
king capi
tal r
equi
rement 11,
827,
090
(
base on t
he pr
oduct
ion and O
&M f
inanceexpenses)

(
C) Pr
e-oper
ati
ngex
penses 115,
000

Tot
alPr
ojectCost N14,
182,
090

Ourpr
oduct
sandser
vices

Soarmar
blecompanywasest
abl
i
shedwi
tht
heai
m ofmaxi
mizi
ngpr
ofi
t
andof
feranat
tract
ivev
aluet
obuy
erswhodesi
reahi
ghqual
i
tyexcl
usi
ve
pr
oduct
s.The appear
ance of exot
ic mar
ble cr
eat
es a memor
abl
e
i
mpr
essi
onofel
egancet
hatar
chi
tect
sandi
nter
iordecor
ator
s,desi
gner
s
seek f
ort
hei
rbestcl
i
ent
s,f
ashi
on t
rends,l
i
fest
yle and t
he cur
rent
economi
cgr
owt
hper
iodi
nNi
ger
iaal
lcont
ri
but
etot
hei
ncr
easeduseof
nat
uralst
one.We wi
l
lmake sur
e ourcompany pr
oduct
s ar
ereadi
l
y
av
ail
abl
eacr
ossNi
ger
iawher
ewei
ntendt
ocapt
ureandsuppl
yi
ng.

Thef
oll
owi
ngar
ethepr
oduct
swewi
l
lbepr
oduci
ngf
rom ourcompany
;

(
1)Mar
blet
il
es(
Dif
fer
entsquar
emet
ers)

(
2)Pav
ingsl
abs&sl
ates(
forcount
ert
op,
dif
fer
entsquar
emet
ers)

(
3)Cr
ushgr
ani
tes

(
4)Gr
avel
s

(
5)Aggr
egat
est
ones

(
6)Bui
l
ding&El
egantdecor
ati
vest
ones

Mar
ketanal
ysi
s

Mar
kett
rend:I
tiscommont
rendt
o hav
emar
blecompanyl
ocat
edi
n
communi
tywher
etheycanhav
eaccesst
orocksandst
onemi
nesand
l
abor
.Ify
oumaket
hemi
stakeofposi
ti
oni
ngt
hist
ypeofbusi
nessi
na
l
ocat
ionwher
erockar
enotv
erymuchav
ail
abl
eforpr
ocessi
ng,
you woul
d
hav
etot
rav
eladi
stancebef
orey
oucanaccessr
ocksandst
onemi
nesi
n
commer
cial
quant
it
ies,
theny
ouwoul
dhav
etost
ruggl
etomakepr
ofi
t.

Ourmar
ketneeds:Themar
ketcur
rent
lyneedabr
andt
heycant
rustwhen
goi
ngt
obuymar
blet
il
es.Wei
ntendt
obr
andt
het
otal
i
tyoft
hest
one
buy
ing ex
per
ience and t
reatt
his oppor
tuni
tyi
nthe mar
ket
.Once t
he
deci
sioni
smadet
ohav
eagr
ani
tecount
ert
op,andt
hecust
omerwanti
t
i
mmedi
atel
y,wewi
l
lsat
isf
ythi
sneed.

Mar
ketoppor
tuni
ty:Ev
eryconst
ruct
ionsi
teorexi
sti
ngcommer
cialand
r
esi
dent
ialbui
l
dingneedsdi
mensi
onalst
onepr
oducti
tisest
imat
edt
hat
t
her
etai
lfl
oorcov
eri
ngmar
ketal
one,
bei
ngt
hemostpr
ofi
tabl
esegmentof
mar
blest
onei
ndust
ry.Today
,peopl
espendt
housandsofnai
rat
oensur
e
t
hei
rki
tchenandbat
hroom ar
ewel
lcov
eredorf
loorwi
tht
il
es.Our[
plani
s
t
ouset
hisoppor
tuni
tyt
oconnectwi
thenduser
sandpr
omot
eourbr
anded
por
tfol
i
o ofl
uxur
yst
ones.We can be t
het
rust
ed st
one br
and i
nthe
cust
omer
’smi
nd.

Mar
ketent
ry:I
nsoarmar
blecompany
,wear
ereadyt
olev
erageont
he
pr
omot
ionaladv
ert
isementofourel
egantpr
oductmar
blet
il
esonav
ail
abl
e
soci
almedi
athatwi
l
lmakeourpr
oductgeti
nfr
ontofawi
deanddi
ver
se
di
str
ibut
ors,maj
orcont
ract
ors and pr
omi
nentar
chi
tect
s and i
nter
ior
desi
gner
swi
thal
i
ttl
etar
get
edmar
ket
ing,
thecompanyi
sachi
evi
ngi
tsai
m
i
nreachi
ngt
hesepr
ofessi
onal
.Iti
sourai
mtouset
hepr
esentdi
str
ibut
ion
channel
tosel
lourpor
tfol
i
oofbr
andedmar
bleandgr
ani
te.

Fi
nal
l
y,because oft
he r
etai
lacqui
sit
ion st
rat
egy i
nthe economi
cs
pur
chasi
nganddi
str
ibut
ionwi
l
lal
l
ow ust
ogi
veourcl
i
entbet
terv
aluet
o
t
heenduser
s,whi
chwi
l
lgr
eat
lyi
ncr
easeourf
iel
dofpr
ospect
s.

Val
uet
oPur
chaser
:Theappear
anceofexot
icmar
blecr
eat
eamemor
abl
e
i
mpr
essi
onofel
egancet
hatar
chi
tect
sanddesi
gnerdecor
ator
sseekf
or
t
hei
rbestcl
i
ent
s.Li
fest
yle,
choi
ce,
fashi
ont
rendandgr
owi
ngcul
tur
alt
rend
ofbr
ingi
ng“
Nat
urali
nsi
de”hav
ecaughtont
hebabyboomer
.Theki
tchen
andbat
hroom ar
enow ar
easi
nthehomet
hatr
ecei
vet
hemostat
tent
ion
andasi
thappens,i
tiswher
etheuseofnat
uralmat
eri
alsl
i
kest
onecan
make al
lthe di
ff
erence.St
rong and dur
abl
e mar
ble st
one use i
n any
bui
l
dingorhomear
ethef
astpoi
ntofsel
l
ing.

I
nthef
asti
ncr
easi
ngl
yheal
thconsci
ouswor
ld,pol
i
shedst
onesur
facesi
s
one oft
he pur
estenv
ironmentf
ort
hose suf
ferf
rom dustand ot
her
al
l
ergi
es.

Compet
it
iveAdv
ant
age:I
nter
msoff
ulf
il
lment
,qual
i
tycont
rolandser
vices,
t
he soarmar
ble company has al
ready per
fect
ed t
he use ofcoat
ing
t
echnol
ogi
est
oenhancedur
abi
l
ityandsi
mpl
i
fymai
ntenancewi
l
lbef
ull
y
i
ntegr
atedi
ntot
hecompanypr
oduct
s.Wi
tht
hispl
an,t
hecompanywi
l
lbe
abl
etobi
tdowncompet
it
ionamongi
tscount
erpar
tsi
nthei
ndust
ri
es.
Thest
rat
egy
:Soarmar
bleai
m atachi
evi
ngi
tssal
esst
rat
egyofpr
oduct
s
wi
thashor
tter
m goalt
hroughat
wopr
ongst
rat
egi
est
hatofi
ntr
oduci
ngi
t
pr
oduct
sthr
oughawor
ldf
amousmar
blepr
oduci
ngcompanyandsecondl
y
by t
he acqui
sit
ion of r
etai
l
/fabr
icat
ion cent
er acr
oss t
he Ni
ger
ia.
Fur
ther
mor
e,t
hroughr
esear
chandexper
iencei
ntechnol
ogy
,thecompany
hasdi
scov
erednewl
ywayf
orst
onesuchasl
i
ght
wei
ghtpanelt
hatcanbe
usedwher
eheav
ierf
ormat
tedst
onesar
epr
ohi
bit
ive.Thecompanynat
ural
st
one pr
oduct
s wi
l
lincr
ease qui
ckl
y wi
th each pr
ofi
tabl
e acqui
sit
ion,
suppor
ted by t
arget
ed adv
ert
izi
ng and pr
omot
ions oft
he expandi
ng
net
wor
kofr
etai
lcent
er.Thebr
andwi
l
lbecomer
ecogni
zedandt
rust
edf
or
qual
i
tyandsal
esf
igur
eswi
l
lfur
theri
ncr
ease.Thesoarmar
blecompany
i
ntendst
ouset
hei
nter
nett
oeducat
eandgener
atecust
omer
sforst
ores.

Mar
ket
ingst
rat
egy

Bef
orechoosi
ngal
ocat
iont
ost
artmar
blebusi
ness,
weconductat
hrough
mar
ketr
esear
ch,sur
veyandf
easi
bil
i
tyst
udi
esi
nor
derf
orust
obeabl
e
penet
rat
etheav
ail
abl
emar
keti
nNi
ger
ia.

Wehav
edet
ail
edi
nfor
mat
ionsanddat
athatwewi
l
luset
ost
ruct
ureour
busi
nesst
oat
tractcust
omer
swewantt
oat
tractpert
imeandal
sot
o
compl
etewi
thot
herst
onecompani
es.

I
n or
dert
o cont
inuet
o bei
n busi
ness,wemustcont
inuet
o sel
lour
pr
oduct
stot
heav
ail
abl
emar
ketwhi
chi
swhywewi
l
lgoal
loutt
oempower
sal
esandmar
ket
ingt
eam t
odel
i
verourcor
por
ategoal
s.

Thef
oll
owi
ngwi
l
lhel
pusachi
evi
ngal
loursetgoal
s;

1.I
ntr
oduce our busi
ness by sendi
ng i
ntr
oduct
ory l
ett
ers t
o
const
ruct
ioncompani
es,bui
l
dingcompani
es,cont
ract
orsandot
her
st
akehol
der
sinNi
ger
ia.

2.Openourbusi
nesswi
thapar
tysoast
ocapt
uret
heat
tent
ionofour
r
esi
dencewhoi
sourf
ir
stt
arget
.
 3.Adv
ert
iseourpr
oduct
sincommuni
tybasednewspaper
s,l
ocalTV
andr
adi
ost
ati
ons.

4.Lev
erageont
hei
nter
netpr
omot
ionf
orhi
ghsal
esv
olume

5.Engagei
ndi
rectmar
ket
ingandsal
esi
.emeetwi
thpeopl
eoneofone.

6.Adopt
ingar
efer
ral
smet
hodwi
thgoodi
ncent
ivesof
fert
oencour
age
al
lourr
efer
ral
swhoar
eint
roducedourcompany
.

Publ
i
cit
yandadv
ert
izi
ngst
rat
egy

Regar
dlessoft
hef
actt
hatsoarmar
blegr
ani
test
onesi
sel
egant
,st
andar
d
anddur
abl
ewi
thhi
ghi
ntegr
it
yonet
hatcanel
egant
,st
andar
danddur
abl
e
wi
thhi
ghi
ntegr
it
yonet
hatcanf
avour
abl
ycompet
ewi
thot
hercompani
es
pr
oduci
ngmar
blei
nNi
ger
iaandi
nanypar
toft
hewor
ld.Wewi
l
lst
il
lgo
aheadt
oint
erci
fypubl
i
cit
yforal
lourst
onepr
oduct
s.I
nfactwear
egoi
ngt
o
useal
lpossi
blemeanst
ocommuni
cat
eourpr
oduct
sef
fect
ivel
y.

Thef
oll
owi
ngar
ethepl
atf
orm wei
ntendt
olev
eragi
ngont
opr
omot
eand
adv
ert
isesoarmar
blecompany
;

1.Bi
l
lBoar
dInst
all
ati
on:Wewi
l
linst
allourbi
l
lboar
dsonst
rat
egi
c
l
ocat
ionacr
ossNi
ger
ia.

2.Fl
ier
s:Di
str
ibut
ionoff
li
ersandhandbi
l
lsi
ntar
getar
eas.

3.I
nter
net
:Lev
erageont
hei
nter
netandsoci
almedi
apl
atf
ormsl
i
ke
Facebook,
Linkedi
n,I
nst
agr
am &What
sappt
opr
omot
eourpr
oduct
s.

4.Websi
te:Cr
eat
ingwebsi
tef
oradmi
nuset
oenabl
eourpr
oductgoes
mor
evi
raland keep i
ntouch wi
th al
lourcust
omeral
way
s.Our
websi
tewi
l
lbedesi
gnt
odi
spl
ayal
lourpr
oduct
sandser
vices.

5.Ensur
ethatal
lourst
affmember
swearourcust
omi
zedcl
othes,and
al
lourof
fi
cialand di
str
ibut
ion t
rucks ar
e cust
omi
zed and wel
l
br
anded.

Thepr
ici
ngst
rat
egy
Thepr
ici
ngst
rat
egy
:Soarmar
blecompanyhav
esur
veyr
oundal
l
over
company
’sr
etai
lout
letont
hepr
icet
heyar
esel
l
inganduser
swhi
chwi
l
l
hel
puskeept
hepr
iceofourpr
oductbel
owt
heav
eragemar
ketr
atef
or
our cust
omer and by col
l
ect
ing pay
ment i
n adv
ance f
rom wel
l
r
ecogni
zedconst
ruct
ioncompani
est
hatwi
l
lrequi
reconst
antsuppl
y
st
onesgr
ani
te,pav
ingsl
abs,gr
avel
sandmar
blet
il
esf
orf
loor
ingand
decor
ati
vest
ones.I
naddi
ti
on,
wewi
l
lof
ferspeci
aldi
scount
edr
atet
oal
l
ourconsi
stentcust
omer
satr
egul
ari
nter
val
s.

Sal
esFor
cast
s

Pr
oduct
/Ser
vice Tar
get How How Quant
it
yof Quant
it
yof
gr
oup muchcan many sal
esper sal
es
sel
lper peopl
e mont
h f
orecast
edper
mont
h wi
l
lbuy y
ear
per
mont
h

1.Mar
blet
il
es Bui
l
der
s, 500(
sqm) 10 5000(
sqm) 60,
000(
sqm)
Ar
chi
tect
s,

Cont
ract
ors

2.Sl
abs Desi
gner
s, 300(
sqm) 15 4,
500(
sqm) 54,
000(
sqm)

Bui
l
der
s,

Cont
ract
ors

3.Cr
ushed Cont
ract
ors, 400(
tons) 8 3,
200(
tons) 38,
400(
tons)
gr
ani
tes
Sur
vey
ors,

Ar
chi
tect
s,

Bui
l
der
s

4.Gr
avel
s Bui
l
der
s, 600(
tons) 12 7,
200(
tons) 86,
400(
tons)

Ar
chi
tect
s,

Sur
vey
ors,
 Cont
ract
ors

Rangeofpr
oductandpr
icel
i
st

Pdt
/Ser
vices Uni
tpermont
h Pr
iceperuni
t Tot
alsal
es i
n Tot
al sal
es
uni
tpery
ear (
money v
alue
pery
ear
)

Mar
ble 500(
sqm) 5000(
psm) 6000(
sqm) 30,
000,
000
60cmx60cm

Gr
ani
te mar
ble 800(
sqm) 4000(
psm) 9600(
sqm) 38,
400,
000
t
il
es
(
30cmx30cm)

Mar
ble t
il
es 600(
sqm) 4000(
psm) 7200(
sqm) 28,
800,
000
(
60cmx30cm)

Sl
abs 100(
sqm) 6000(
psm) 1200(
sqm) 7,
200,
000
(
90cmx120cm)

Gr
avel
s 1000(
tons) 6000(
tons) 12,
000(
tons) 72,
000,
000

Cr
ushed 1,
500(
tons) 7500(
tons) 18,
000(
tons) 135,
000,
000
gr
ani
te

Sl
abs 800(
sqm) 6,
500(
psm) 9600(
sqm) 62,
400,
000
(
80cmx80cm)

Tot
al 373,
800,
000

Quar
ri
es

Sl
abl
i
negangsaw St
ri
p&Ti
l
eli
ne
 Gangsaw Bl
ockCut
ti
ngMachi
ne

Br
idgecut
ter HeadCut
ter

Sl
abPol
i
shi
ng Sel
ect
ion Pol
i
shi
ngMachi
ne Sel
ect
ion
Ti
l
esl
ine

Sel
ect
ion Unpol
i
shedsl
ab(
P1) EpoxyFi
l
li
ng Sel
ect
ion Unpol
i
shed

Mul
ticut
ti
ng Honed St
ri
p(P3)
Machi
ne St
ri
p(P4)
Pol
i
shedsl
ab(
P2)

Bevel
cutt
ing Sel
ect
ion
Chamfer
ing

Pol
ished Sel
ect
ion Pol
i
shedSt
ri
p(P5)
Ti
l
es
EndUser
sPr
ofi
le

Thef
oll
owi
ng ar
ethei
nfor
mat
ion and dat
acol
l
ect
ion ofmypot
ent
ial
cust
omer
swhoar
ewi
l
li
ngt
obuymypr
oduct
sonespr
oduct
ionst
art
s.
Thei
rinf
ormat
ionar
ecol
l
ect
edsoast
oknowt
hem i
nti
mat
elyandabl
eto
bui
l
d busi
ness r
elat
ionshi
p wi
tht
hem and t
o not
if
ythem aboutour
pr
oduct
sval
ue.t
hedat
a cont
aint
hei
rdemogr
aphi
cinf
ormat
ion,xxxxx
behav
iour
,emai
lint
eract
ions,soci
almedi
aact
ivi
tyand of
fl
inechannel
i
nter
act
ionwhi
chwi
l
lhel
pusengagewi
tht
hem i
nmeani
ngf
ulway
s,and
keept
hem comi
ngbackf
ormor
easweser
vet
hei
rneedsandputourt
rust
i
nthei
rmi
ndasacompany
.

1. Name: Mr
.Bol
uway
iOj
o(Pr
ofi
l
eInf
ormat
ion)

Demogr
aphi
cInf
ormat
ion

HomeAddr
ess:
26b,
OldI
feRoadI
badan

Gender
:Mal
e

Agegr
oup:
25–30

Jobr
ole:
Real
Est
ateManagementandPr
oper
ti
es

Locat
ion:
Ibadan

Emai
li
nter
act
ions

Lastemai
lopen:
29/
09/
2021

Lastemai
lcl
i
ck:
29/
09/
2021

Emai
laddr
ess:
bol
uway
iol
uwapel
umi
@gmai
l
.com

Soci
almedi
aact
ivi
ty

Soci
almedi
aset
iment
:Posi
ti
ve

Numberofbr
andl
i
kes:
3(Mar
ble,
Grani
tesandSl
abs)
 Onl
i
nebehav
ior
:

Lastwebsi
tev
isi
t;25/
09/
21

Lastwebsi
tepur
chasedat
e;25/
09/
21

Lastpur
chasepr
oduct
:BodyCr
eam

Websi
tename:
Jumi
a

Av
eraget
imeonsi
te:
15mi
nut
es

Ev
ent
:

Lastev
entat
tended:
Weddi
ngCer
emony

Al
lat
tendedev
ent
:Weddi
ngCer
emony
,Nami
ngPar
ty,
Bir
thdayPar
ty,
andPi
cni
c

2. Name:
Oyel
ami
Ahmed

Gender
:Mal
e

Addr
ess:
17,
Aromol
aranJunct
ion,
Ibadan

Agegr
oup:
30–40

JobRol
e:Suppl
i
er(
Chi
nesef
ood)

Emai
lAddr
ess:
oyel
ami
ahmed@gmai
l
.com

Lastemai
lcl
i
ck:
28/
09/
2021

Soci
almedi
asent
iment
:Posi
ti
ve

Lastwebsi
tev
isi
t:23/
09/
2021

Lastwebsi
tepur
chase:
24/
09/
2021
 Pur
chasepr
oduct
:Fi
sh(
Catf
ish)

Websi
tename:
Chi
neseRest
aur
ant

Lastev
entat
tended:
Bir
thdaypar
ty

Al
lat
tendedev
ent
s:Bur
ialCer
emony
,Bi
rt
hday
,Nami
ngandsoci
al
gat
her
ing.

3. Name:
Olasco

Gender
:Mal
e

Phone:
08035231903

Addr
ess:
E9/
109/
C,Besi
deBankol
eHouseI
woRoad,
Ibadan

Agegr
oup:
30–40

JobRol
e:Bui
l
dingmat
eri
alsBusi
nessman

Locat
ion:
IwoRoadI
badan

Emai
lAddr
ess:
N/A

Soci
alMedi
aSent
iment
:Fai
rl
y

Lastev
entat
tended:
Bur
ial

Al
lev
ent
sat
tended:
Vir
tual
l
yal
l
,Noexcept
ion

Onl
i
neBehav
ior
:NoBr
owsi
ngphone