(6 pages)

S.No. 792 19PBA09

(For the candidates admitted from 2019–2020 onwards)

M.B.A. DEGREE EXAMINATION

Second Semester

MARKETING MANAGEMENT

Time : Three hours Maximum : 75 marks

PART A — (15 × 1 = 15 marks)

Answer ALL questions

1. The ultimate aim of the marketing is to provide

(a) More business to the company
(b) More profit
(c) More staff
(d) More production

2. The marketing plan provides both

(a) The vision and the cost
(b) The vision and the direction
(c) The vision and control
(d) The vision and the post
3. In marketing ‘SEM’ means
(a) Search Engine Marketing
(b) Strategy Engine Marketing
(c) Sales Engine Marketing
(d) Sales Even Money

4. Cross-selling means
(a) City to city sales
(b) Selling with cross face
(c) Selling with crossed finger
(d) Selling products to existing customers

5. Value-Added service is
(a) Costlier products
(b) Additional benefits at the same cost
(c) Extra work by the sales persons
(d) None of these

6. Promotion mix is the particular combination of

promotional tools used by a company to __________
with its audiences.
(a) Communicate
(b) Help
(c) Purchasing decisions
(d) Plan
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7. Sales promotion includes all promotional activities
other than advertising, personal selling and
(a) Publicity (b) Advertisement
(c) Production (d) Coupon

8. Brand concept not includes

(a) Digital Marketing
(b) Brand Name
(c) Brand identify and Value
(d) Brand Personality

9. “Better products, Better value, Better living” is the

mission statement of which company:
(a) VICCO
(b) HUL
(c) NIRMA
(d) P and G

10. When a company distributes its products through

a channel structure that includes one or more
resellers, this is known as __________.
(a) Indirect marketing
(b) direct marketing
(c) multi-level marketing
(d) integrated marketing

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11. A Product line is a group of Products that are
closely related to
(a) Product
(b) Promotion
(c) Production style and brand
(d) Power

12. Who plays their significant role in distribution of

goods when they do not sell to ultimate users or
consumers?
(a) Retailer (b) Wholesaler
(c) Mediator (d) Commission Agent

13. Which is not a form of Internet Marketing?

(a) On line Marketing
(b) Internet Advertising
(c) E-Marketing
(d) Product mix and Branding

14. Which is a base of green marketing?

(a) Green house reduction market
(b) Capital flow
(c) Programme
(d) Product

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[P.T.O.]
15. Market research is required for
(a) Deciding sales volume
(b) Deciding production levels
(c) Deciding marketing strategies
(d) All of these

PART B — (2 × 5 = 10 marks)

Answer any TWO questions out of FIVE.

16. Describe the Evolution of Marketing concept.

17. Explain the various steps in Market segmentation.

18. Describe in detail the concept “Positioning” in

marketing and its types.

19. Explain the stages of buying decision process.

20. Describe in detail the Marketing Research

Process.

PART C — (5 × 10 = 50 marks)

Answer ALL questions

21. (a) State the Importance of marketing.

Or
(b) Explain the different concepts of Marketing.

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22. (a) Discuss the various stages of new product
development.

Or
(b) Explain the components of Channel
Management strategy?

23. (a) Enumerate the factors of distribution

channel.

Or
(b) Explain the classifications of advertising.

24. (a) What are the factors influencing consumer

behavior?

Or
(b) Explain the components of Promotion Mix?

25. (a) Enumerate the importance of Green

Marketing.

Or

(b) Elucidate the different types of Retail

Marketing.

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