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792 19pba09 Mba 28 07 2021 FN
792 19pba09 Mba 28 07 2021 FN
792 19pba09 Mba 28 07 2021 FN
Second Semester
MARKETING MANAGEMENT
4. Cross-selling means
(a) City to city sales
(b) Selling with cross face
(c) Selling with crossed finger
(d) Selling products to existing customers
5. Value-Added service is
(a) Costlier products
(b) Additional benefits at the same cost
(c) Extra work by the sales persons
(d) None of these
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11. A Product line is a group of Products that are
closely related to
(a) Product
(b) Promotion
(c) Production style and brand
(d) Power
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[P.T.O.]
15. Market research is required for
(a) Deciding sales volume
(b) Deciding production levels
(c) Deciding marketing strategies
(d) All of these
PART B — (2 × 5 = 10 marks)
PART C — (5 × 10 = 50 marks)
Or
(b) Explain the different concepts of Marketing.
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22. (a) Discuss the various stages of new product
development.
Or
(b) Explain the components of Channel
Management strategy?
Or
(b) Explain the classifications of advertising.
Or
(b) Explain the components of Promotion Mix?
Or
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