A Project Report

On

“Customer’s Satisfaction Towards Apple iphone

With Reference To Raipur City”

(Submission for the partial fulfillment for the degree course of

BBA for the academic session 2018-21)

Submitted by: Guided by:

Yukta Agrawal Mr. Abhinav Shrivastava
Roll No.: 1815023010 Assistant Professor
BBA 6th Semester KSBM

Kruti School of Business Management

Knowledge Village- Nardaha, Vidhan Sabha Road, Raipur (C.G.)

1
 DECLARATION

I hereby declare that this project work entitled "A study on consumer
satisfaction towards Apple iphone with reference to Raipur city” has been
prepared by me for the partial fulfilment for the degree course of Bachelor of
Business Management at KSBM. This project has done by me and has not
been submitted previously to any university for the award of any degree.

The above is true to the best of my knowledge and information.

Date- Yukta Agrawal

Place - Roll no.-1815023010
BBA 6th Semester

2
 CERTIFICATE

This is to certify that Ms. Yukta Agrawal, student of Kruti School

Of Business Management has completed her project on the topic
of "A study on consumer satisfaction towards Apple Iphone
with special reference to Raipur city" under my supervision.
To best of my knowledge the report is original and has not been
copied or submitted anywhere else. It is an independent work done
by him.

Date - Abhinav Shrivastava

Place - Assistant Professor
KSBM

3
 CERTIFICATE OF APPROVAL

This is to certify that the project work entitled "A study on

consumer satisfaction towards Apple iphone with special
reference to Raipur city" is carried out by Ms. Yukta Agrawal, a
student of BBA at Kruti School Of Business Management,
Raipur after proper evaluation and examination, is hereby
approved as a credible work in the discipline of Management and is
done in a satisfactory manner for its acceptance as requisite for the
award of degree of Bachelor of Business Administration during
the year 2020-21 from Pt. Ravishankar Shukla University,
Raipur, (C.G.).

Dr. Rupali Chowdhury

Principal
KSBM

4
 ACKNOWLEDGEMENT

I would like to take this privilege, to specially thank respected Mr.

Abhinav Shrivastava, my guide who has given me opportunity to
do this project & also for his kind support & valuable guidance
which helped me to complete this project.
My special thanks to Dr. Rupali Chowdhury, Principal, Kruti
School Of Business Management and Mr. Chintamani Panda,
HOD, Department of Management, and also to all the faculty
members who has given me guidance and support during
completion of my project.
I would like to express my gratitude and heartfelt thanks to my
respected parents for the cooperation, encouragement & moral
support.
I also feel thankful to all my friends to help me in some way for
completion of my project and during my studies.

Date - Yukta Agrawal

Place - Roll no. - 1815023010
BBA 6th Semester

5
 INDEX

Chapter. No. Particulars Page No.

1 Introduction 7-23

2 Objectives of the Study 24-25

3 Research Methodology 26-29

4 Data Interpretation 30-43

5 Findings 44-46

6 Conclusions 47-48

7 Limitations 49-50

8 Suggestions 51-52

9 Bibliography 53-54

Annexure 1- Questionnaire 55-60

6
 CHAPTER:1
INTRODUCTION

7
 INTRODUCTION

1. What is Marketing?
2. 4 P’s of Marketing
3. Marketing orientation
4. Consumer behaviour
5. Types of consumer behaviour
6. Company introduction ( Apple Inc. )
7. Product introduction (iPhone)

8
What is Marketing?

Marketing refers to activities a company undertakes to promote the

buying or selling of a product, service, or good.
It is one of the primary components of business
management and commerce. Marketers can direct their product to
other businesses (B2B marketing) or directly to consumers (B2C
marketing). Regardless of who is being marketed to, several factors
apply, including the perspective the marketers will use. Known as
market orientations, they determine how marketers will approach
the planning stage of marketing.
Marketing refers to activities a company undertakes to promote the
buying or selling of a product or service. Marketing includes
advertising, selling, and delivering products to consumers or other
businesses. Some marketing is done by affiliates on behalf of a
company.
Professionals who work in a corporation's marketing and promotion
departments seek to get the attention of key potential audiences
through advertising. Promotions are targeted to certain audiences
and may involve celebrity endorsements, catchy phrases or slogans,
memorable packaging or graphic designs and overall media
exposure.

9
4 Ps of Marketing
Product, price, place, and promotion are the Four Ps of marketing.
The Four Ps collectively make up the essential mix a company
needs to market a product or service. Neil Borden popularized the
idea of the marketing mix and the concept of the Four Ps in the
1950s.

PRODUCT
Product refers to an item or items the business plans to offer to
customers. The product should seek to fulfill an absence in the
market, or fulfill consumer demand for a greater amount of a
product already available. Before they can prepare an appropriate
campaign, marketers need to understand what product is being sold,
how it stands out from its competitors, whether the product can also
be paired with a secondary product or product line, and whether
there are substitute products in the market.

PRICE
Price refers to how much the company will sell the product for.
When establishing a price, companies must consider the unit cost
price, marketing costs, and distribution expenses. Companies must
also consider the price of competing products in the marketplace
and whether their proposed price point is sufficient to represent a
reasonable alternative for consumers.

10
PLACE
This refers to how the product gets to the customer; the distribution
channels and intermediaries such as wholesalers and retailers who
enable customers to access products or services in a convenient
manner. This third P has also sometimes been
called Place or Placement, referring to the channel by which a
product or service is sold (e.g. online vs. retail), which geographic
region or industry, to which segment (young adults, families,
business people), etc. also referring to how the environment in
which the product is sold in can affect sales.

PROMOTION
Promotion, the fourth P, is the integrated marketing
communications campaign. Promotion includes a variety of
activities such as advertising, selling, sales promotions, public
relations, direct marketing etc. This fourth P is focused on providing
a message to get a response from consumers. The message is
designed to persuade or tell a story to create awareness.

11
Marketing Orientation
Marketing orientation is the business approach that dictates all the
processes within that organization. It outlines how the company’s
core offering is presented to its users and how the marketing teams
are empowered.
Market orientation is more of an approach to product design rather
than promotion. It means that the priority is to analyze the target
audience and determine their needs instead of undertaking any
promotional or sales activity. The needs are kept in mind while
developing and upgrading the product offering.

The different types of marketing orientation are:

 Production orientation
 Product orientation
 Selling orientation
 Societal orientation
 Market orientation

12
PRODUCT ORIENTATION - The Production Orientation holds
that consumer will favour products that are available and highly
affordable. Therefore, the management should focus on improving
production and distribution efficiency. This concept is one of the
oldest orientation that guides seller.

PRODUCT ORIENTATION - The Product Orientation holds that

the consumer will favour the products that offer the most in quality,
performance and innovative features. Under this concept, marketing
strategies focuses on making continuous product improvements.

SELLING ORIENTATION - Many companies follow the selling

orientation, which holds that consumer will not buy enough of
firm's products unless it undertakes a large scale selling and
promotion effort. The selling concept is typically practised with
unsought goods - those that buyers don't normally think of buying.

SOCIETAL ORIENTATION - As people generally become more

aware of their environments, the world and the societies they live
within, the societal orientation approach has emerged, giving
organisations a new organisational philosophy. The societal
orientation organisation, considering its product, process and its
marketing, to an extent, focuses on the impact its organisation and
products has within the societies it operates within, as well as the
wider environment. Ethical considerations in this manner have
become highly popular within the pharmaceutical and life science
industries.

13
MARKET ORIENTATION - A market orientated organisation
looks at the market and its target audience first, before any
production or sales activities takes place, to learn what potential
customers want from organisations. The product or service offering
is therefore created with the customer in mind, resulting in a true
customer-first approach.

14
Consumer Behaviour
Consumer behaviour is the study of how individual customers,
groups or organizations select, buy, use, and dispose ideas, goods,
and services to satisfy their needs and wants. It refers to the actions
of the consumers in the marketplace and the underlying motives for
those actions. Marketers expect that by understanding what causes
the consumers to buy particular goods and services, they will be
able to determine—which products are needed in the marketplace,
which are obsolete, and how best to present the goods to the
consumers.
Consumer behaviour is the study of individuals, groups, or
organizations and all the activities associated with
the purchase, use and disposal of goods and services, and how
the consumer's emotions, attitudes and preferences affect buying
behaviour.
Consumer behaviour is the study of consumers and the processes
they use to choose, use (consume), and dispose of products and
services, including consumers’ emotional, mental, and behavioural
responses. Consumer behaviour incorporates ideas from several
sciences including psychology, biology, chemistry, and economics.

15
Types of Consumer Behaviour

1. Complex buying behaviour - This type of behaviour is

encountered when consumers are buying an expensive, infrequently
bought product. They are highly involved in the purchase process
and consumers’ research before committing to a high-value
investment.

2. Dissonance-reducing buying behaviour - The consumer is

highly involved in the purchase process but has difficulties
determining the differences between brands. ‘Dissonance’ can occur
when the consumer worries that they will regret their choice.

3. Habitual buying behaviour - Habitual purchases are

characterized by the fact that the consumer has very little
involvement in the product or brand category. Imagine grocery
shopping: you go to the store and buy your preferred type of bread.
You are exhibiting a habitual pattern, not strong brand loyalty.

4. Variety seeking behaviour - In this situation, a consumer

purchases a different product not because they weren’t satisfied
with the previous one, but because they seek variety. Like when you
are trying out new shower gel scents.

16
Company Introduction :
Apple Inc.
.

CEO: Tim Cook (24 Aug 2011–) 

Founded: 1 April 1976, Los Altos, California, United States
Headquarters: Cupertino, California, United States
Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
Subsidiaries: Apple Store, Beats Electronics
Website: www.apple.com
Products: Macintosh, iPod, iPhone, iPad, Apple Watch, Airpods,
etc.

Apple Inc. is an American multinational technology company that

specializes in consumer electronics, computer software, and online
services. Since January 2021, the world's most valuable company.
As of 2021, Apple is the world's fourth-largest PC vendor by unit
sales and fourth-largest smart phone manufacturer. It is one of
the Big Five American information technology companies, along
with Amazon, Google, Microsoft, and Facebook.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald

Wayne in 1976. Apple’s iconic branding strategy has always
focused on emotion—bolstered by a forward-thinking creative
visionary, Steve Jobs, at the helm. Since the brand's inception in
1976, Apple has put a priority on building a community of
dedicated fans in an almost religious fashion.

17
For the eighth consecutive year, Apple sits at the top of Forbes’
annual study for the world’s most valuable brands. They are
valued at $182.8 billion with brand revenue at $228.6
billion. While this is incredibly impressive, it isn’t all that hard
to believe. We are surrounded by iPhone and Apple users
everywhere we go. Whether it’s the iPhone, iPad, MacBook or
Apple Watch, Apple has seamlessly saturated our daily lives
and has found a way to make everyday tasks easier and more
manageable.

Logo of Apple Inc.

18
Product Introduction:
iPhone

Developer Apple Inc.

Manufactur Foxconn, Pegatron, Wistr
er on
(contract manufacturers)

Type Smartphone

Release date show

June 29, 2007

Units sold 2.2 Billion (as of

November 1, 2018)[1]

Operating iOS
system

The iPhone is a line of smart phones designed and marketed

by Apple Inc. that use Apple's iOS mobile operating system.
The first-generation iPhone was announced by former
Apple CEO Steve Jobs on January 9, 2007. Since then
Apple has annually released new iPhone models and iOS
updates. The iPhone is one of the two largest smart
phone platforms in the world alongside Android, forming a
large part of the luxury market. The iPhone has generated

19
large profits for Apple, making it one of the world's most
valuable publicly traded companies. 
29 different iPhone models have been produced. The models
in bold are devices of the latest generation:

Current devices
 iPhone XR 

 iPhone 11 

 iPhone SE (2nd) 

 iPhone 12 

 iPhone 12 Mini 

 iPhone 12 Pro 

 iPhone 12 Pro Max 

Past devices
 iPhone SE (1st) 
 iPhone   iPhone 7 
 iPhone 3G   iPhone 7 Plus 
 iPhone 3GS   iPhone 8 
 iPhone 4  iPhone 8 Plus 
 iPhone 4S   iPhone X 
 iPhone 5   iPhone XS
 iPhone 5C   iPhone XS Max 
 iPhone 5S   iPhone 11 Pro 
 iPhone 6   iPhone 11 Pro Max 
 iPhone 6 Plus 
 iPhone 6S 
 iPhone 6S Plus 

20
A Brief History of iPhone:
These smart phones are considered as one of the greatest
innovations of the 21st century due to its impact on so many people.
Every generation of iPhone uses IOS which stands for iPhone
Operating System which is an operating system developed by Apple
exclusively for its devices. The first generation iPhone was released
on June 29, 2007, with a slogan “This is only the beginning” and for
13 years, iPhones have been the most decorated smart phone ever
created.

Although the first iPhone released in 2007, the development started

two years back in 2005 and was kept a complete secret. Former
Apple CEO Steve Jobs came up with the idea of using the touch
screen to interact with the system as most of the smart phone back
then were using keypads. After the first iPhone, every year, an
updated iteration of the previous phone came.

On January 9, 2007, Steve Jobs announced the first iPhone at

the Macworld convention, receiving substantial media attention.
Jobs announced that the first iPhone would be released later that
year. On June 29, 2007, the first iPhone was released.

21
Pros And Cons Of iPhone:
Pros:
 Ease of Use - iPhone is intuitive and easy to use. Many people
complain that the iPhone is not customizable, but that is the
beauty of it. On the surface, iOS is simple but easy to use —
anyone from young to old can use it without fear of
technology. But beneath this simpleness, iOS is the most
powerful mobile operating system on the earth.

 Camera - Apple always provides the best quality camera in

its iPhone.

  Top Security - iPhone’s security is superior to Android

phones. It’s common to hear in the news that law enforcement
agencies are having trouble to unlock an iPhone of a potential
criminal. iPhone is the most secure phone on the planet.

 High-Quality Apps - The apps available for iPhone on Apple

AppStore is better in quality than apps available on Google
PlayStore. To develop an app for iOS devices, you need an
iPhone and a Mac computer. This high initial cost barrier
prevents many low-quality app developers from writing an
app for the iPhone. 

22
Cons:

 Expensive - iPhones are overpriced. Even an iPhone that came two

years ago is more costly than a new high-end Android flagship device.

 Expensive Accessories - There’s no doubt that iPhone accessories are

costly. Airpods, phone cases, Apple pencil, lightning cable, etc.

anything that is made by Apple is high-priced.

 No External Apps - You have to install each App from Apple

Appstore. There is no legal way to download and install an App from

the internet other than Apple Appstore.

 No External Storage - On the iPhone, you can’t use an SD card. No

iPhone has an SD card slot. Even if you connect an SD card reader

with your iPhone and insert an SD card, your iPhone would not allow

you to transfer any documents, and media files except only photos.

23
 CHAPTER:2
OBJECTIVE OF
STUDY

24
Objective Of Study
 To know the various aspects of
iPhone.
 To measure the level of customer
satisfaction of iPhone.
 To know the pros and cons of iPhone.
 To compare the Apple brand with
different brands.

25
 CHAPTER:3
RESEARCH
METHODOLOGY

26
 Research Methodology

 Situation Analysis
 Problem Identification and Hypothesis
Building
 Research Design
 Data Collection
 Data Interpretation
 Report Writing

27
1. Situation Analysis - An analysis of the situation leads to and
understanding to the entire scenario and consequently the
understanding of the symptoms that causes management
concern or the environment variables that raises the interest of
the management.
2. Problem Identification - Consumer is the king of the market.
Attitude of the consumers can affect the purchasing decision.
So it is very much required for any marketer to access the
consumer's requirements. So, the present study will contribute
in this regard and focuses to know the consumer behaviour.
3. Research Design - A research design is the specification of
methods and procedures for acquiring the information needed.
Research designs are the plans that specify how data should be
collected and analyzed. Designs should also seek to combine
relevance to the research purpose with economy in procedure.
4. Data Collection - There are 2 sources of data collection :
4.1 Primary source - Primary data will be the data that you
gather particularly with the end goal of your research venture.
Primary data is otherwise called raw information; the
information gathered from the first source in a controlled or an
uncontrolled situation.
4.2 Secondary source - Secondary data can be obtained from
different sources: information collected through censuses or
government departments like housing, social security,
electoral statistics, tax records. internet searches or libraries.
GPS, remote sensing.

Method Of Data Collection :

I have used questionnaire i.e. primary source of data
collection. The questionnaire consists of two parts. 1 st part
contains the demographic and personal questions. Whereas 2 nd
part contains the questions based on the scale that measures

28
the perception about satisfaction level of consumers towards
iPhone.
5. Data Interpretation - Data interpretation means
understanding, organising, and interpreting given data as to
get meaningful conclusion. Data interpretation refers to the
process of reviewing provided data and to use these data for
calculating the required value. The data can be provided in
various forms like in table format, pie chart, line graph, bar
graph or combination of these.
6. Report Writing - A report represent the final phase of the
research. Research report must be systematic, accurate, easy to
read and prepared in a correct manner. This will make them
effective and useful.

29
 CHAPTER : 4
DATA
INTERPRETATION

30
Data Interpretation

1. Your perception about iPhone is

positive.

OPTIONS RESPONSES
Strongly agree 11
Agree 21
Neutral 11
Disagree 3
Strongly disagree 4
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

31
2. You believe that iPhone provides
enough features as compared to its price?

OPTIONS RESPONSES
Strongly agree 4
Agree 21
Neutral 21
Disagree 0
Strongly disagree 4
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

32
3. You think iPhone has best quality of
camera.

OPTIONS RESPONSES
Strongly agree 11
Agree 18
Neutral 18
Disagree 3
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

33
4. You believe that iPhone has best
security facility.

OPTIONS RESPONSES
Strongly agree 18
Agree 25
Neutral 7
Disagree 0
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

34
5. Customers are satisfied by the services
and features of iphone?

OPTIONS RESPONSES
Strongly agree 11
Agree 29
Neutral 3
Disagree 7
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

35
6. You are satisfied by the after sales
service provided by company?

OPTIONS RESPONSES
Strongly agree 7
Agree 18
Neutral 18
Disagree 7
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

36
7. Every iPhone user recommend an apple
product to another?

OPTIONS RESPONSES
Strongly agree 7
Agree 18
Neutral 25
Disagree 0
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

37
8. iPhone fulfil all the needs of the
customer?

OPTIONS RESPONSES
Strongly agree 4
Agree 14
Neutral 18
Disagree 14
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

38
9. You believe the advertisements of
iPhone are attracted?

OPTIONS RESPONSES
Strongly agree 14
Agree 25
Neutral 11
Disagree 0
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

39
10. Generally people don't switch to
android phones after using iphone?

OPTIONS RESPONSES
Strongly agree 11
Agree 28
Neutral 7
Disagree 0
Strongly disagree 4
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

40
11. Generally people prefer iPhone
because of its brand?

OPTIONS RESPONSES
Strongly agree 39
Agree 7
Neutral 0
Disagree 4
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

41
12. Customers are satisfied by the
innovations done in iphone?

OPTIONS RESPONSES
Strongly agree 14
Agree 14
Neutral 14
Disagree 8
Strongly disagree 0
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

42
13. IPhone will be beaten by any other
brand in next few years?

OPTIONS RESPONSES
Strongly agree 4
Agree 14
Neutral 21
Disagree 7
Strongly disagree 4
Total 50

Responses

strongly agree
agree
neutral
disagree
strongly disagree

43
CHAPTER : 5
FINDINGS

44
 Findings

1. It was found that 64% of the respondents have

positive perception about iPhone.
2. It was found that 50% of the respondents believe
that iPhone provides enough features as compared to
its price.
3. As per the study, 58% of the respondents think that
iPhone has the best quality of camera.
4. From the research, it was found that 86% of the
respondents believe that iPhone has best security
facility.
5. 80% of the respondents are satisfied with the
services and features of iPhone.
6. It was found that 50% of the respondents are
satisfied by the after sale services provided by the
company.
7. It was found that 50% of the respondents
recommend an Apple product to another whereas
50% respondents do not say anything.
8. As per the study 36% respondents think that iPhone
fulfils all the needs of the customer whereas 28%
respondents feel that iPhone does not fulfils all the
needs of the customer.
9. It was found that 78% of the respondents find the
advertisements of the iPhone attracted.

45
10. As per the study, 78% of the respondents think
that iPhone users don't switch to android phones
after using iPhones.
11. As per the study, 92% respondents prefer iPhone
because of its brand.
12. As per the study, 56% of the respondents are
satisfied by the innovations done in the iPhone.
13. As per the study, it cannot be interpret that iPhone
will be beaten by another brand in the next few
years.

46
CHAPTER : 6
CONCLUSION

47
 Conclusion

1. From the study, it can be

concluded that iPhone can be counted
as one of the best mobile phones
preferred by the people.
2. Consumers are satisfied by the
features and functions of the iPhone.
3. It was found that majority of the
users prefer iPhone because of its
brand.
4. Although there are some
loopholes in iPhone it is one of the
best brand of the world.

48
CHAPTER : 7
LIMITATIONS

49
 Limitations

1.Iphone supports only apps made specifically

for it and does not support any external widgets
to enhance its features.
2.There is no customisation. You can change
only wallpaper.
3.Iphones are really expensive and other gadgets
also cost high.
4.Most of the apps on iphone are large. So the
space in iphone is consumed quickly.
5.You can only download apps from Apple app
store. Its not possible for downloading apps
from 3rd party website.

50
CHAPTER : 8
SUGGESTIONS

51
 Suggestions
1. The company needs to understand the
needs and wants of the consumers as
some people think that iPhone does not
fulfil all their needs.
2. The apps of the iphone should
consume less space.
3. The company should work on the
customisation in the ipone.
4. Facility should be there to download
from 3rd party website.

52
 CHAPTER : 9
BIBLIOGRAPHY

53
 Bibliography
 Philip Kotler : Principles Marketing
 Victor P Buell : Modern Marketing
 William Stanton : Fundamentals of
Marketing
 D D Sharma : Marketing Research
 M N Mishra : Marketing Research

Webliography
www.wikipedia.org
 www.investopedia.com
 marketbusinessnews.com
 yourarticlelibrary.com
 www.apple.com

54
 ANNEXURE : 1
QUESTIONNAIRE

55
 Questionnaire
Dear sir/madam
I am a student of BBA 6th semester in Kruti School Of Business
Management, Raipur. I am conducting a research to know the
various aspects to iphone. Kindly fill the questionnaire w.r.t. my
research. I will be grateful to you for your cooperation.
Name : _________________________
Age : _________________________
Sex : _________________________
Occupation : ____________________

Q1. Rank the primary factor you prefer in mobile phone.

a) Price
b) Brand
c) Appearance
d) Functions
Q2. Do you own any of the following?
a) Iphone
b) Ipad
c) Imac
d) Ipod

Q3. Do you use iphone as your primary phone?

a) Yes
b) No

56
Q4. Did you own an apple device in past?
a) Yes
b) No
Q5. Are you satisfied with your current mobile phone?
a) Yes
b) No

Questionnaire on iphone
Q.1 Your perception about iphone is positive.

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.2 You believe that iphone provides enough features as compared
to its price.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.3 You think iphone has the best quality of camera.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.4 You believe that iphone has the best security facility.

57
 a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.5 Customers are satisfied by the services and features of iphone.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.6 You are satisfied by the after sale services provided by
company.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.7 Every iphone user recommends an Apple product to another.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.8 Iphone fulfils all the needs of the consumer.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree

58
 e) Strongly disagree
Q.9 You believe the advertisements of iphone are attracted.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.10 Generally people don't switch to android phones after using
iphone.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.11 Generally people prefer iphone because of its brand.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.12 Customers are satisfied by the innovations done in iphone.
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree
Q.13 Iphone will be beaten by any other brand in next few years.
a) Strongly agree

59
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

60