(Fern Fort University, 2022)

Philip Morris
International SWOT
Analysis / Matrix
Essays, Term Papers & Research Papers

SWOT analysis is a vital strategic planning tool that can be used by Philip Morris International
managers to do a situational analysis of the firm . It is a handy technique to analyze the present
Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Philip Morris International is facing in its
current business environment.

The Philip Morris International is one of the leading organizatations in its industry. Philip Morris
International maintains its prominent position in market by carefully analyzing and reviewing the
SWOT analysis.  SWOT analysis an immensenly interactive process and requires effective
coordination among various departments within the organization such as – marketing, finance,
operations, management information systems and strategic planning.

The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -
strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to
a 2X2 matrix – also called SWOT Matrix.

The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the

Philip Morris International to develop four types of strategies:
 SO (strengths-opportunities) Strategies
 WO (weaknesses-opportunities) Strategies
 ST (strengths-threats) Strategies
  WT (weaknesses-threats) Strategies
OT Matrix Strategies Objective

The primary purpose of SWOT matrix is to identify the strategies that a firm can use to exploit external
opportunities, counter threats, and build on & protect Philip Morris International strengths, and
eradicate its weaknesses.

Step by Step Guide to Philip Morris International SWOT Analysis

Strengths of Philip Morris International – Internal Strategic Factors

 As one of the leading companies in its industry, Philip Morris International has numerous strengths that
enable it to thrive in the market place. These strengths not only help it to protect the market share in
existing markets but also help in penetrating new markets. Based on Fern Fort University extensive
research – some of the strengths of Philip Morris International are –

Strong distribution network – Over the years Philip Morris International has built a reliable distribution
network that can reach majority of its potential market.

Highly skilled workforce through successful training and learning programs. Philip Morris International is
investing huge resources in training and development of its employees resulting in a workforce that is
not only highly skilled but also motivated to achieve more.

Highly successful at Go To Market strategies for its products.

Good Returns on Capital Expenditure – Philip Morris International is relatively successful at execution of
new projects and generated good returns on capital expenditure by building new revenue streams.

Strong Brand Portfolio – Over the years Philip Morris International has invested in building a strong
brand portfolio. The SWOT analysis of Philip Morris International just underlines this fact. This brand
portfolio can be extremely useful if the organization wants to expand into new product categories.

Reliable suppliers – It has a strong base of reliable supplier of raw material thus enabling the company to
overcome any supply chain bottlenecks.

Automation of activities brought consistency of quality to Philip Morris International products and has
enabled the company to scale up and scale down based on the demand conditions in the market.

High level of customer satisfaction – the company with its dedicated customer relationship management
department has able to achieve a high level of customer satisfaction among present customers and good
brand equity among the potential customers.

Weakness of Philip Morris International – Internal Strategic Factors

Weakness are the areas where Philip Morris International can improve upon. Strategy is about
making choices and weakness are the areas where a firm can improve using SWOT analysis and
build on its competitive advantage and strategic positioning.

 Not very good at product demand forecasting leading to higher rate of missed opportunities
compare to its competitors. One of the reason why the days inventory is high compare to its
competitors is that Philip Morris International is not very good at demand forecasting thus end up
keeping higher inventory both in-house and in channel.
 Organization structure is only compatible with present business model thus limiting expansion in
adjacent product segments.
 The marketing of the products left a lot to be desired. Even though the product is a success in terms
of sale but its positioning and unique selling proposition is not clearly defined which can lead to the
attacks in this segment from the competitors.
 Financial planning is not done properly and efficiently. The current asset ratio and liquid asset ratios
suggest that the company can use the cash more efficiently than what it is doing at present.
 High attrition rate in work force – compare to other organizations in the industry Philip Morris
International has a higher attrition rate and have to spend a lot more compare to its competitors on
training and development of its employees.
 Need more investment in new technologies. Given the scale of expansion and different geographies
the company is planning to expand into, Philip Morris International needs to put more money in
technology to integrate the processes across the board. Right now the investment in technologies is
not at par with the vision of the company.
 There are gaps in the product range sold by the company. This lack of choice can give a new
competitor a foothold in the market.
Opportunities for Philip Morris International – External Strategic
Factors
 The new technology provides an opportunity to Philip Morris International to practices differentiated
pricing strategy in the new market. It will enable the firm to maintain its loyal customers with great
service and lure new customers through other value oriented propositions.
 New customers from online channel – Over the past few years the company has invested vast sum
of money into the online platform. This investment has opened new sales channel for Philip Morris
International. In the next few years the company can leverage this opportunity by knowing its
customer better and serving their needs using big data analytics.
 New trends in the consumer behavior can open up new market for the Philip Morris International . It
provides a great opportunity for the organization to build new revenue streams and diversify into
new product categories too.
 Organization’s core competencies can be a success in similar other products field. A comparative
example could be - GE healthcare research helped it in developing better Oil drilling machines.
 Lower inflation rate – The low inflation rate bring more stability in the market, enable credit at lower
interest rate to the customers of Philip Morris International.
 The market development will lead to dilution of competitor’s advantage and enable Philip Morris
International to increase its competitiveness compare to the other competitors.
 Economic uptick and increase in customer spending, after years of recession and slow growth rate
in the industry, is an opportunity for Philip Morris International to capture new customers and
increase its market share.
 New environmental policies – The new opportunities will create a level playing field for all the
players in the industry. It represent a great opportunity for Philip Morris International to drive home
its advantage in new technology and gain market share in the new product category.
Threats Philip Morris International Facing - External Strategic Factors
 Rising pay level especially movements such as $15 an hour and increasing prices in the China can
lead to serious pressure on profitability of Philip Morris International
 Imitation of the counterfeit and low quality product is also a threat to Philip Morris International’s
product especially in the emerging markets and low income markets.
 Rising raw material can pose a threat to the Philip Morris International profitability.
 New technologies developed by the competitor or market disruptor could be a serious threat to the
industry in medium to long term future.
 New environment regulations under Paris agreement (2016) could be a threat to certain existing
product categories .
 The company can face lawsuits in various markets given - different laws and continuous fluctuations
regarding product standards in those markets.
 As the company is operating in numerous countries it is exposed to currency fluctuations especially
given the volatile political climate in number of markets across the world.
 Increasing trend toward isolationism in the American economy can lead to similar reaction from
other government thus negatively impacting the international sales.
Limitations of SWOT Analysis for Philip Morris International
Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its
share of limitations.

 Certain capabilities or factors of an organization can be both a strength and weakness at the same
time. This is one of the major limitations of SWOT analysis . For example changing environmental
regulations can be both a threat to company it can also be an opportunity in a sense that it will
enable the company to be on a level playing field or at advantage to competitors if it able to develop
the products faster than the competitors.
 SWOT does not show how to achieve a competitive advantage, so it must not be an end in itself.
 The matrix is only a starting point for a discussion on how proposed strategies could be
implemented. It provided an evaluation window but not an implementation plan based on strategic
competitiveness of Philip Morris International
 SWOT is a static assessment - analysis of status quo with few prospective changes. As circumstances,
capabilities, threats, and strategies change, the dynamics of a competitive environment may not be
revealed in a single matrix.
 SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating
strategies. There are interrelationships among the key internal and external factors that SWOT does
not reveal that may be important in devising strategies.

Weighted SWOT Analysis of Philip Morris

International
In light of the above mentioned limitations of the SWOT analysis / matrix, corporate managers
decided to provide weightage to each internal strength and weakness of the firm. Organizations also
assess the likelihood of events taking place in the coming future and how strong their impact could
be on company's performance.

This method is called Weighted SWOT analysis. It is better than doing simplistic SWOT analysis
because with Weighted SWOT Analysis Philip Morris International managers can focus on the most
critical factors and discount the non-important one. It also solves the long list problem where
organizations ends up making a long list but none of the factors deemed too critical.

Limitation of Weighted SWOT analysis of Philip Morris International

 This approach also suffers from one major drawback - it focus on individual importance of factor
rather than how they are collectively important and impact the business holistically.

Buy Custom Essay and Term Paper on SWOT

Analysis / Matrix , Weighted SWOT Analysis of
Philip Morris International
Example of Weighted SWOT Analysis
You can email us to get an example document of Weighted SWOT analysis.

SWOT Worksheet & Template

If you like to do your own SWOT analysis or want to make your own Weighted SWOT SWOT matrix
then feel free to download Fern Fort University SWOT Analysis Template.

References / Citations & Bibliography

 M. E. Porter, Competitive Strategy(New York: Free Press, 1980)
 A. D. Chandler, Strategy and Structure (Cambridge, Mass.: MIT Press, 1962)
 O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975);
 L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970)
 R. E. White, Generic Business Strategies, Organizational Context and Performance: An Empirical
Investigation, Strategic Management Journal7 (1986)

(Yunk, 2019)

Sales and Marketing SWOT Analysis

Kent Yunk
March 20, 2019

Do you know where your business stands in the marketplace? Are you clear on what
your competitors are doing and how you can effectively position your products or
services so you can stand out and make more sales?

If you aren't sure, then you can benefit from a SWOT analysis to get a thorough
understanding of how your company is measuring up.

What's a Sales And Marketing SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. From a sales and
marketing perspective, a SWOT analysis helps you assess where your business stands
in the market. You can gain insights on how it compares with your competitors and how
to leverage your unique selling points to get more market shares.

Here's how the components of a SWOT analysis apply to sales and marketing:

 Strengths: the reasons why customers choose your products or services over
your competitors'. These could be the price point, the benefits of your products,
or your customer service. You should focus on these selling points to distinguish
your offerings.
 Weaknesses: aspects in which your products or services pale when compared to
your competition. For example, maybe your competitors are offering a better
price point or a higher quality product. Understanding these weaknesses can
help you prepare for objections while adjusting the sales approach to focus on
your strengths in your sales communications.
 Opportunities: areas in which you can make improvements to your products,
provide better services to your customers, expand into new markets, or edge out
some of your competitors. Your opportunities are often informed by your
strengths and weaknesses -- e.g., how you can better leverage your strengths to
attract more customers or improve on the weaknesses to become more
competitive.
 Threats: risks in your sales and marketing strategy that could impact your
company's profitability. These risks could be external, such as customers
switching to a different brand because of pricing. Or they could be internal, such
as the inability to deliver the right messaging to your target market, which could
isolate your customer base. After you have identified the threats, you'll be able to
devise solutions to lessen their impacts.
Sample Sales and Marketing SWOT Analysis

Sales and marketing SWOT analysis

Now you may wonder how a SWOT analysis applies to sales and marketing. Here is a
sample created for a local spa business:

Strengths:

 The business has many loyal and returning customers who are satisfied with the
services.
 Customers recommend the service to their friends and family, generating positive
word-of-mouth.
 The store location attracts some walk-in clients.
 Relationships with other local businesses are yielding referrals.

Weaknesses:

 Lacking a marketing budget and strategy to systematically generate more leads.

 Most new clients come from word-of-mouth, which limits the reach to a new
audience.
 The website is static, purely informational, and not optimized for search engines.

Opportunities:

Drive more traffic with social media marketing and advertising as the target market is
active on Facebook and Instagram.

 Increase walk-in traffic with local SEO and special offers.

 Build brand awareness in local events.
 Create strategic alliances with other businesses to expand market reach.

Threats:
  Other spa businesses are opening in the area so there's more competition.
 A competitor is running radio ads and newspaper ads.
 The cost of running ads can be high.
 After you have listed out all the factors, you can now consider:
 How you can leverage your strengths to open up more opportunities.
 How you can reposition weakness into a strength.
 What you can do to leverage the opportunities.
 What you can do to neutralize the threats.

Software For SWOT Analysis

You can use these visualization tools to document your finding when you perform a
SWOT analysis:

 Mind mapping software.

 Spreadsheet applications, some of which comes with SWOT analysis templates.
 Online graphic design or presentation tools.
 Flow-charting tools.
 SWOT analysis generator with pre-filled SWOT sections.

Conclusion
A SWOT analysis helps you understand where your business stands in the market so
you can effectively position your products or services to appeal to the right audience,
gain a larger market share, and increase your profits.

It's also important to provide your sales and marketing department with the right tools so
they can leverage the information and properly execute an effective strategy.

Your sales and marketing teams need the best technology to be as productive as
possible. With 8x8's Virtual Contact Center you get world-class technology and
everything your domestic or international business needs all in one system. Call 1-833-
426-1046 or fill out an online form to request a no-obligation quote from an 8x8 product
specialist.

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Philip Morris International Inc. - Strategy,

SWOT and Corporate Finance Report
Lowest Prices Guaranteed Length Publisher Published Date SKU

49
from $175 MarketLine October, 2021 MTLN16841792
Pages

 Table of Contents
 Description
 Search Inside Report

Philip Morris International Inc. - Strategy, SWOT and Corporate Finance

Report

Summary

Philip Morris International Inc. - Strategy, SWOT and Corporate Finance Report, is a
source of comprehensive company data and information. The report covers the
company's structure, operation, SWOT analysis, product and service offerings and
corporate actions, providing a 360˚ view of the company.

Key Highlights

Philip Morris International Inc. (PMI or ‘the company’) is a tobacco manufacturing

company that produces and sells cigarettes, other tobacco products and other
nicotine-containing products. The company markets its products under Marlboro,
Parliament, HEETS, Virginia S, Merit, L&M, Chesterfield, Bond Street, Lark, Muratti,
Philip Morris, Red & White, Sampoerna A, Dji Sam Soe, Fortune, Optima, Belmont,
Canadian Classics, Delicados, Jackpot and Sampoerna U brand names. PMI
distributes its products directly to retailers and through independent distributors and
national or regional wholesalers. It has business presence across the Europe,
Middle East and Africa, Asia-Pacific, and the Americas. The company is
headquartered in New York, the US.

Scope
  Detailed information on Philip Morris International Inc. required for business and
competitor intelligence needs
 A study of the major internal and external factors affecting Philip Morris
International Inc. in the form of a SWOT analysis
 An in-depth view of the business model of Philip Morris International Inc.
including a breakdown and examination of key business segments
 Intelligence on Philip Morris International Inc.'s mergers and acquisitions
(MandA), strategic partnerships and alliances, capital raising, private equity
transactions, and financial and legal advisors
 News about Philip Morris International Inc., such as business expansion,
restructuring, and contract wins
 Large number of easy-to-grasp charts and graphs that present important data
and key trends

Reasons to buy

 Gain understanding of Philip Morris International Inc. and the factors that
influence its strategies.
 Track strategic initiatives of the company and latest corporate news and
actions.
 Assess Philip Morris International Inc. as a prospective partner, vendor or
supplier.
 Support sales activities by understanding your customers' businesses better.
 Stay up to date on Philip Morris International Inc.'s business structure, strategy
and prospects.

Philip Morris International SWOT Analysis

Company Description

Philip Morris is an American multinational company, and it manufactures cigarettes and tobacco. The
company is the market leader, and it has its presence in more than 180 countries in the world. Marlboro
is the company’s well-known product worldwide. It was once part of the company Altria, and it fell apart
from Altria in 2008. Tobacco is considered an addictive drug and is also considered one of the causes of
death (WHO, 2008). Therefore, the government has applied litigation and restrictions on the company.
The company is a point of controversy around the world because of health issues. In response to this,
the company has come up with a solution, i.e., smoke-free products. The company was at a rank of 108
in revenue in 2018, according to fortune 500 (Fortune, 2018). The company is a public company listed on
the New York stock exchange, S&P 100, S&P 500, and SIX. The company was founded in 1847, and its
headquarters are in Switzerland.
The company has a worldwide presence except for America. The main products of the company are
cigarettes, cigars, Codentify, fine-cut rolling tobacco, snuff, rolling papers, and tubes. The net income of
the company was $7.91 billion in 2018. The company has around 77,400 employees worldwide. The
company has six multi-billion dollar brands, and this includes Dji Sam Soe, Longbeach, Marlboro, ST
Dupont Paris, and U Mild. The research center of Philip Morris is in Neuchatel, Switzerland. The
company spends a lot of money on research and development. As of 2018, the company spent $4.5
billion on four of its products. Two of these were of tobacco products, while the other two were of
nicotine. The company is spending a lot of money on the research of making this world smoke free by
2035. They are running campaigns to make the world smoke free by 2035.

The mission of the company is described as follows.

The company states that its mission is to become the best employer and a
corporate citizen. They try to be socially and environmentally responsible
too. They fight against the illegal cigarette trade. They try to provide a good
environment for their employees. They work for the best of their
employees (Comparably, 2018).
The company believes in integrity, trust, and collaboration. They follow
these values in their organization. One of the main goals of the company is
to make this world smoke free. The company is working towards the
transition from smoke to smoke-free products. They are implementing such
rules and regulations which help in creating smoke-free products. The
company works for its employees, and they hire the best people and give
them the best environment. The company believes in transparency and
growth, and they keep people in the loop while making major decisions for
the company. The company’s agenda for 2030 is to build an environment
for fair globalization (Yearbook, 2018). The company has decided to take a
step with regard to this.

he company supports spreading awareness about educating people, as it is

the tool to send good life, empowering people, and get better jobs. The
company talks about climate change, and the company states that there is a
need for the industrial revolution to bring climate change in the world, as
the most thing that is affecting the climate is industries and factories. The
company supports all the international communities which are fighting
against illicit activities like money laundering, the illegal flow of cash flow,
and tax evasion. The company supports the idea of access to technology for
all. Technology should not separate humanity into a different sector, and it
 should facilitate humans only. It should not be the way to discriminate
against people.  The company supports transparency, accountability,
equality and justice, and effectiveness. These are the steps company is
taking to make build fair globalization by 2030.

SWOT Analysis of Philip Morris International

The company’s SWOT is described as below
Weaknesses:
trengths 1. Research and development
1. Distribution and reach 2. High Day sales inventory
2. Cost Structure 3. Rented property
3. Dealer Community 4. Low current ratio
4. Financial position 5. Cash flow problems
5. Return on Capital Expenditure 6. Integration
6. Skilled labor force 7. Diversification in workforce
7. Social media 8. High employee turnover rates
8. Entering new markets 9. Quality Control
9. Website
10. Product Portfolio
11. Partnerships

Opportunities
Threats
1. E-commerce
1. Technological developments by co
2. Technological Developments
2. Suppliers
3. Inflation
3. Political uncertainties
4. Green Government drive
4. Substitute products
5. Tax policy
 Company’s SWOT Description
The above table has been discussed in detail below:
Strengths
1. The company has a very extensive distribution network in almost every
state. They have made sure that their customers get the products easily and
timely. They have a very strong distribution network which has a lot of
reach.
2. The system of the company is in such a way that they have a low-cost
structure. The company manufactures its products at a very low price and
sells at a low price too. It is economical for users.
3. The company has strong relationships with dealers; these dealers provide
them with the supplies. These dealers also promote their products.
4. The company has a very strong financial position. The company is making
profits for the past five years. They have capital available in reserve too.
They can use it anytime for their capital expenditures. They have a strong
asset base too. It gives the company better solvency.
5. The company was able to get high returns on its investments. They have
proved it from their performance. They are getting good returns for the past
many years.
6. The company invests a lot in its labor training. This is the reason they have
a large number of trained and skillful employees in the company. They keep
their employees motivated by giving them good returns on their
performances.
7. The research team has made it possible for the company to come up with
new products, and hence this way, the company was able to enter the new
market too.
8. The company has a very strong presence on social media. The company has
millions of followers on Facebook, Instagram, and Twitter. They engage
customers well on these platforms, and they have a low response rate.
9. The company has a very well-designed company website. This brings in a
lot of customers for the company.
10. The company has a very large product portfolio. They have a large number
of unique offerings for the customers, which are not offered by their
competitors. This gives the company a competitive edge.
11. The company has strong partnerships with the dealers, suppliers’ retailers,
and stakeholders.
Weaknesses
1. The company is investing a lot of money in R&D, but there are many
players in the industry who are spending even more than Philip Morris on
R&D. This gives other companies an advantage over Philip Morris
international. So, the company needs to work more on its R&D. It has been
reported that the company has not done the research for the past two years.
The company is using previous data. This has led to many wrong decisions,
too, as the tastes and choices of the customers are ever-evolving.
2. The time between the purchase of the product to the selling of the product
is high. This adds up to the extra cost of the company.
3. The company pays a lot of rents on a monthly basis. As most of the property
on which they do business are rented, not purchased
4. The current ratio of the company is low as compared to the industry
average. This means that the company will face problems in the future
while liquidating its products.
5. There is a lack of financial planning in the company. This is why the
company has faced many problems regarding financials.
6. Philip Morris’s current structure and culture have led to the failure of many
mergers and integrations. The company has to work on its culture and
structure in order to have successful integrations.
7. The company has very little diversified staff. It makes it difficult for
employees with various backgrounds to adjust to that environment, which
leads to losing talents.
8. There is a very high turnover rate in the company because this company
bears extra costs for the training and development of the employees.
9. The company spends less amount on its quality control department. This
has led to more damage and inconsistency in their products.
Opportunities
1. There has been a shift from traditional shopping to online shopping. The
buyer prefers to buy online now. The company can make a lot of profits by
setting up online stores.
2. The company can use technologies to further reduce their costs and make
more profits. The company can make more profits by making good
decisions based on data extracted used by new technologies.
3. The inflation is expected to be low for the next two years. It is a very good
chance for the company to make good profits as the cost of manufacturing
will be low.
4. The green government drive will help the company to sell its products to
the government’s contractors and workers.
5. The tax policy is in favor of the company as the company will give away a
lesser amount as tax. There will be fewer costs for the company.
Threats
1. The competitors always pose a threat to any company. The same goes for
Philip Morris International. There are many existing and new players in the
market that pose a threat to the company. Their technological
advancements more than Philip Morris are a big threat.
2. The bargaining power of suppliers has increased over the years as the
number of suppliers has decreased over the years. So, the suppliers can ask
for more money.
3. Political instability in any country can happen at any time. This poses a big
threat to companies.
4. There are many substitute products available in the market like Sheesha,
cigar, this all is a threat to the company.
Bibliography
 Comparably. (2018). Philip Morris International Mission, Vision & Values.
 Fortune. (2018). WHO Report on the Global Tobacco Epidemic, 2008: the MPOWER package.
 WHO. (2008). WHO Report on the Global Tobacco Epidemic, 2008: the MPOWER package.
 Yearbook, G. G. (2018). Partnerships for the Goals.
Be a part of a progressive change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building
our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to
dream up and deliver better, brighter solutions and the space to move your career forward in endlessly
different directions.

PMI’s journey to a smoke-free future is fuelled by technology.

The total transformation we’re going through means that there are unique IT projects here to match all
levels of skills and ambitions – from pace-setting global pilot projects to vital local updates. Whether you
want to pursue a personal passion or build an international career, there’s space here to develop in any
number of directions.

To join us in IT you’ll need to be driven and equally happy whether you’re taking the strategic view or
diving deep into processes. We'll make sure you're set up to succeed whatever your project is, our
culture is agile and collaborative, and we genuinely believe our people are some of the best you’ll ever
work with.

You can be part of a truly dynamic worldwide team dedicated to a bold new vision. Working as part of
the PMI IT Commercial(B2B) team, you will be responsible for the architecture and design of the digital
platform that will drive our growth of Reduced Risk Products (RRP).

The PMI Consumer IT team is responsible for digital transformation of our line of business. The team
spans across design, architecture, execution methodologies (like agile), data and quality assurance.
The team is based across our Digital locations in Lausanne, Krakow and London, working with best in
class system integrators and strategic technical partners.

Using cutting edge cloud-based technologies we are building a global multi-channel platform that will
help us drive RRP across all our global markets. We are passionate about the latest technologies, and
constantly evolving our capability and learning and applying to real world business needs.

As a Solution Architect for CC B2C (Business To Consumer) , you will design & validate solutions for our
CC B2C customers’ digital experience through ground-breaking solutions and platforms including AWS,
Salesforce, Gigya/SAP but not limited to. You will contribute to the solution design, configuration and
engage with business partners. As solution architect, you will ensure the platform design will fit non-
functional requirements at scale (global usage) balancing operational complexity and any other relevant
dimension such as security, cost, speed and scalability.

Key Responsibilities and duties:

• Provide technical expertise for B2C CC to the software design, development and integration for the
applications in our portfolio;

• Identify areas in the business where processes can be automated or simplified;

• Identify scenarios where we can re-use re-purpose existing solutions to new use cases;

• Provide support to the business teams on new application development pursuits, assisting with
architecture assessments and technical solution design

• Plan, scope, drive or implement proof of concept to validate and prove new technology

• Support the improvement of the digital architecture practice

• Create best practices for solution implementation including security, integration, naming taxonomies;

• Leverage, collaborate, liaise with PMIs enterprise architecture community

• Work with the product owner on the product roadmap

• Constantly learn and maintain current knowledge of IT development methodology, architecture and
related standards
• Manage and run end-to-end RFI & RFP process including but not limited to documenting
requirements, contractual negotiations, technical evaluations etc.

Key Skills, Qualifications and Experience

• 3 years’ experience in designing, executing, and supporting CRM implementations including but not
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• Strong working knowledge of Cloud Computing concepts, experience with AWS, Salesforce (Salesforce
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• Experience in Geo-distributed system with continuous availability;

• Knowledge of software development, Web services, data models;

• Familiar with telemetry solutions like NewRelic, AppDynamics, PagerDuty;

• Comfortable with the use of Quality Attributes (Performance, Security, Availability, Usability,
Consistency, Modifiability, Portability, Reusability, Inerrability, Testability, Observability, CI/CD);

• Security and Compliance basics (controls, SOX, GDPR, GxP, audits, passive/active security)

• Knowledge of project execution and Software Development Life Cycle (Agile, Scrum)

• Excellent communicator, with both technical and non-technical stakeholders

• Experience with vendor engagement (NDA, RFI, RFP)

Degree in technology or similar field.

What we offer:

Our success depends on our hardworking employees who come to work here every single day with a
sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and
explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with
some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale
provides endless opportunities to progress.

• Take pride in delivering our promise to society: to deliver a smoke-free future.

To join our growing team…

Blue Yonder to Power Supply Chain Solutions for

Philip Morris International
International tobacco company to utilize Blue Yonder’s transportation management solution

March 25, 2021 03:00 AM Eastern Daylight Time

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Blue Yonder, a world leader in digital supply chain and
omni-channel commerce fulfillment, announced that Philip Morris International Inc. (PMI), a leading
international tobacco company, has selected its SaaS- and cloud-based transportation management
solution (TMS) to complete its end-to-end supply chain strategy.

Today, @BlueYonder announced that it will power #SupplyChain solutions for

@InsidePMI
Tweet this
As PMI continues to transform its business to deliver a smoke-free future by commercializing smoke-
free products around the globe, it is adapting its supply-chain including its digital transportation
management. Supporting PMI, Blue Yonder will provide a scalable solution that will help PMI to
manage global freight by providing visibility, allowing the company to better plan, optimize, and
deliver the right goods while centrally tracking the entire cost to deliver. As a result, this will enable
PMI to better service its B2B customers, and enhance its ability to extend its reach to serve its B2C
base through secondary distribution channels.

“We are looking forward to supporting PMI as it further commercializes its smoke-free products
category,” said Johan Reventberg, president, EMEA, at Blue Yonder. “With the requirement for new
supply chain channels, the solution will not only help PMI improve its agility in adapting to changing
requirements but also help PMI to strengthen its resilience—to changing conditions.”

By transitioning to Blue Yonder’s TMS and utilizing the power of Microsoft Azure, PMI will be able to
transform its transportation operations by managing quickly and efficiently end-to-end business
processes from modeling to planning and execution across multiple modes of road, ocean and last-
mile delivery transport systems. This will ultimately enable PMI to communicate effectively and in
real-time to its carrier community on the delivery status of its products. Blue Yonder unlocks visibility
into inbound and outbound transportation operations along with supplier and carrier collaboration
 tools, delivering a comprehensive overview of opportunities available across PMI’s supply chain
network.

Blue Yonder’s TMS solution represents a step towards an open digital platform, enabling a
consumer-centric operating model for PMI. Blue Yonder’s product will simplify the existing transport
management portfolio and—thanks to state-of-the-art technologies— seamlessly integrate into PMI’s
existing IT ecosystem.

“Transportation is a strategic process and we wanted to ensure better visibility and control of product
stocks to help us serve our retail customers and meet the growing needs of our smoke-free product
category,“ said David Cutter, vice president, Global Supply Chain at PMI. “Blue Yonder’s TMS had
all the right elements and is proven in the marketplace. We are confident that they will be an
instrumental partner for us as we continue to grow this category.”

Additional Resources:

 Learn more about Blue Yonder’s transportation management solution

About Blue Yonder

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our
intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to
seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more
automated, profitable business decisions that deliver greater growth and re-imagined customer
experiences. Blue Yonder - Fulfill your PotentialTM blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product
or service name referenced in this document using the name “Blue Yonder” is a trademark and/or
property of Blue Yonder Group, Inc. All other company and product names may be trademarks,
registered trademarks or service marks of the companies with which they are associated.

Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a
smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults
who would otherwise continue to smoke, society, the company and its shareholders. PMI is a
leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as
smoke-free products, associated electronic devices and accessories, and other nicotine-containing
products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device
and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have
received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the
premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing
of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that
an exposure modification order for these products is appropriate to promote the public health. PMI is
building a future on a new category of smoke-free products that, while not risk-free, are a much
better choice than continuing to smoke. Through multidisciplinary capabilities in product
development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its
smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's
smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of
December 31, 2020, IQOS is available for sale in 64 markets in key cities or nationwide, and PMI
estimates that approximately 12.7 million adults around the world have already switched to IQOS
and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.

Contacts
Blue Yonder Public Relations Contacts:
Jolene Peixoto, Vice President, Corporate Communications
Tel: +1 978-475-0524, jolene.peixoto@blueyonder.com

Marina Renneke, APR, Corporate Communications Manager

Tel: +1 480-308-3037, marina.renneke@blueyonder.com

March 04, 2019

Philip Morris (Pakistan) Limited
closes one of its manufacturing
facility
Karachi, March 4 t h , 2019: Philip Morris (Pakistan) Limited
(PMPKL) today announced it will reorganize its cigarette-
manufacturing operations, following a strategic review to
optimize process efficiencies and operational effectiveness and
to position PMPKL for sustainable future growth.

This will involve closure of the cigarette-manufacturing facility

in Kotri, Sindh and will impact 194 employees, all of whom will
be offered separation packages that will exceed what is
required by law in order to facilitate them through this difficult
transition period.

Commenting on today’s announcement, Joao Martins,

Managing Director PMPKL said,

“PMPKL remains committed to operating in Pakistan, through

our manufacturing facility in Sahiwal, the Green Leaf Threshing
plant in Mardan and by maintaining a strong ongoing
commercial presence.”

“The wide presence of illicit cigarettes in the country has

impacted the legal industry volumes, as a result our
manufacturing footprint was in excess of requirement, hence
PMPKL decided to consolidate its current manufacturing
footprint to achieve greater efficiency and for a sustained
business outlook.”

“Our priority will be to treat all our employees fairly and with
respect and dignity. We appreciate the contributions that each
and every colleague has made over the years and we
understand that this is difficult news for our employees.”
“Philip Morris has a big vision, to create a smoke-free world,
and we are transforming our business to achieve that vision.
Change at this scale is never easy. Our strong global
combustibles business has enabled us to develop better
alternatives for smokers but the increase in illicit trade in
Pakistan, together with the global industry volume trend, has
impacted legal sales volumes in Pakistan to such an extent that
our current manufacturing footprint has become unsustainable.”

Islamabad, June 27 t h , 2019: Philip Morris (Pakistan) Limited

(PMPKL) and Alliance One International (AOI) – a global leader
in agricultural industry – met with Mr. Abdul Razak Dawood,
Adviser for Commerce, Textile, Industry & Production and
Investment on Tuesday, 25 t h  June’ 2019.

In a bid to boost country’s export and support the

Government’s efforts to reduce illicit trade, PMPKL presented a
roadmap to Mr. Abdul Razak Dawood whereby the agronomy
support can be expanded to a wider farmer base. The company
stated a multitude of benefits through this initiative; an
increase in farmer’s earnings due to better tobacco yield and
quality, better standard of living and agronomy support to
produce other food crops. PMPKL believes this initiative will
increase the demand for Pakistani tobacco in the international
 market and support the Government to earn additional
revenues.

As per the officially available statistics, Pakistan has a total

base of 50,000-60,000 farmers and the total production of
tobacco leaf is around 70-75 million kg. The legal industry has
contracts with around 60-65% of the total farmer base and
provides end-to-end agronomy support to ensure the right
quality, by providing imported hybrid seed for higher and better
quality yield, curing barn upgrades and balanced fertilizers.
The remaining 35-40% farmer are non-contracted and produce
low-quality tobacco leaf which is not usable by the legal
industry and not acceptable under international market
standards. It is believed that this quantity is sold illegally in the
country and used by illicit manufacturers.

The delegation was led by Joao Martins, Managing Director

PMPKL, Khurram M. Qamar, Director External Affairs PMPKL,
Farley Weigel, Director Leaf Asia PMI and representatives of
AOI included Santiago Wuscovi and Craig McDougal.

PHILIP MORRIS (PAKISTAN) LIMITED

  +92 (21) 35209600-01

 pmpk.info@pmi.com
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