Republic of the Philippines

Department of Education
Region VIII
SCHOOLS DIVISION OF EASTERN SAMAR
Guiuan North District

Name of Learner: _____________________________________________ Score: __________

Grade Level and Section: _______________________________________ Date: __________
School: _____________________________________________________

MEDIA AND INFORMATION LITERACY

QUARTER 3 – MODULE 5: (Week 6)
TYPES OF MEDIA

Learning Competency

 Compare and contrast how one particular issue or news is presented

through the different types of media (print, broadcast, online),
Learning Objective
 Identify the different types of media,
 Classify contents of media type; and
 Editorialized how issue/news is presented through different types of media.

Activity 1. CROSSWORD

Complete the crossword by filling in the word that fits in the given
clue below. Enjoy playing!

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We associate media to ABS-CBN and GMA, the two biggest mainstream media in
the Philippines. However, have we ever thought why “media” exist?
The evolution of the type of media has drastically taken over the world. From
print, to broadcast radio and television and now we have the online media. Print
media is a paper publication. It can be in the form of books, newspapers, journals,
magazines, newsletters.
Broadcast media describes the traditional forms of media that include
television and radio. It is the distribution of audio and video content to a dispersed
audience via radio, television. Broadcast media commonly come in two forms: radio
and television broadcasting. Radio broadcasting is a one-way sound broadcasting
service, transmitted over a radio wave. Television broadcasting is a medium use to
transmitting moving images in monochrome or color.
Online media is a medium which use internet to send information.

The influence of media

As media evolve from the regular print to broadcasting, to online media, its
content has also progressed. Traditionally, media is known for delivering
information. Now, it has become a platform of introducing products and services
and even opinion. The media today is more than about information. It is about
selling, and convincing you on something: products, services, and ideologies.
Through advertisement media can entice as to use and buy a product and try
services. Ideologies are being sold too, using your favorite actress on TV, or an
online influencer. For example, media wants to sell political ideology. The political
advertisement tries to convince you buy showing the side of the politician in an
issue, with given facts or none. The convincing power depends on how the content
is presented, considering the believability of the presenter and the idea. The result
is that you, as an audience or voter will side with that politician and may end up
voting for him.

Media Content
Content is the idea that is delivered to the audiences, in a form of images still
and moving, audio, documents and files. News and information were the highlights
of print media in its early years. Over the years though it has progressed by adding
advertisements, and written entertainment.
Radio and Television broadcasting both have the same content with the
modern print media. However, radio has been regarded more when it comes to
music and radio drama which stirs listeners’ imagination. Television on the other
hand has the best attribute and advantage of moving image plus the audio, which
is more entertaining. It also can foster emotion and empathy reaching a wider
target of audience; thus, the presentation of content becomes more effective.
Online media having almost all the content of print and broadcasting, has
changed its game by introducing the power of communication and interaction,
encouraging the audience to participate, which makes the audience feel they are
involve, and that gives the audience satisfaction.
Over the time, the content of media is headway to more sophisticated
creation, from the basic giving of information, to entertainment and now to
influence individual, group of people, and societies in defining themselves; from the
use of Print media, to radio and TV broadcasting, and now Online media.

Delivery mode of content in different types of media

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Live streaming allows a creator to share creation and idea in real time. It can be in
Broadcast media, but commonly used in online media using Facebook, YouTube
and Instagram as its platform.
Webinars create a room for seminars, trainings, lectures, and discussion using
online media. It can also be use in presenting new products showcasing latest
creation.
Podcast is known as “new radio” merged from the word iPod and broadcast. It is an
audio program done in series and delivered in digital audio. Listeners can access
through online media and download it for offline listening.
Infographics is a visual presentation of information and data. It comes in imagery,
charts and minimal texts which allows the reader to have a quick overview of the
concept or idea. Infographics use print media and online media.
E-books are electronic version of printed books. Stories can be read on computer or
handheld device. One of the advantages of E-book is its “interactivity” and
“personalization”. It is interactive in a way that reader can take note, underline
bookmark a page and go through hyperlinks to gain more information.
Personalization allows the reader to change the font and the backlight.

Let us remember:

 There are Print media is a paper publication. It can be in the form of books,
newspapers, journals, magazines, newsletters.
 Broadcast media describes the traditional forms of media that include television and
radio.
 Broadcast media commonly come in two forms: radio and television
broadcasting.
 Radio broadcasting is a one-way sound broadcasting service,
transmitted over a radio wave.
 Television broadcasting is a medium use to transmitting moving
images in monochrome or color.
 Online media is a medium which use internet to send information.
 Content is the idea that is delivered to the audiences, in a form of
images still and moving, audio, documents and files.

Activity 2. UNBOLTING. Fill in the information needed to

complete the table.

NEEDS TYPE OF MEDIA SPECIFIC PLATFORM

Education Online Media Google Classroom,
Zoom
Communicate with
friends
Method of paying bills
Foods and services
Logistics

Activity 3. EDITORIALED

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 Directions: Read and reflect on the topic “Industrial Revolution 4 and
Education4.0”. Present your reflection using your preferred type of media (print,
broadcast, online). Print media shall be in editorial content. Broadcast media may
choose either TV or Radio and will be in commentary format. Online media may
choose
Livestreaming in FB recorded video.

References

http://www.readwritethink.org/files/resources/printouts/Persuasion%20Rubric.pdf
https://learn.g2.com/what-is-a-webinar
https://meg.onemega.com
https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
https://sagisag.com/article/642/technology/the-implications-of-social-media-in-the-
philippines
https://understandmedia.com/media-literacy-basics/12-the-purpose-of-the-media
https://venngage.com/blog/what-is-an-infographic/
https://www.facebook.com/BrigadaNewsGensan
https://www.masscommunicationtalk.com/what-are-different-types-of-print-media-which-
one-iseffective-most-in-pakistani-society.html
https://www.openpr.com/wiki/broadcast-media
https://www.postplanner.com/blog/types-of-social-media-content
https://www.scribd.com/document/355374813/First-Quarterly-Test-in-Media
https://www.slideshare.net/salmanbashir7/broadcast-media-78659697
https://www.sunstar.com.ph

Prepared by:

JESSA MARIE A. ABUEVA MA. LOURDES N. CONAG GLAIZA S. OREO

CLEMEN P. GACITA

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