Republic of the Philippines

Department of Education
Region VIII
SCHOOLS DIVISION OF EASTERN SAMAR
Guiuan North District

Name of Learner: _____________________________________________ Score: __________

Grade Level and Section: _______________________________________ Date: __________
School: _____________________________________________________

MEDIA AND INFORMATION LITERACY

QUARTER 3 – MODULE 6: (Week 7)
Indigenous Media and Other Sources of Information

Learning Competency

 Contrast indigenous media to the more common sources of information such

as library, internet, etc. and
 Present an issue in varied ways to disseminate information using the codes,
convention and language of media.
Learning Objective
 Define codes, conventions, and language of media;
 Identify the codes and conventions presented, and
 Use the codes and conventions of media in presenting an issue.

Activity 1. Look Around

Are you familiar with this?

1. What information do you get from the symbol?

2. How is the symbol presented in terms of color, fonts, and design?
3. What if the color is changed into black, how would that affect the information
that the symbol is communicating?

The information that you get looking at the symbol is actually the
message of the symbol itself. Understanding the language of media is a skill that you
must acquire.
Remember the following terms:

 Language pertains to the technical and symbolic ingredients or codes and

conventions that media and information professionals may select and use in
an effort to communicate ideas, information and knowledge.
 Media language are the codes, conventions, formats, symbols and narrative
structure that indicate the meaning of media messages to an audience.
 Messages are the information sent from a source to a receiver.

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 The elements that helped you identify what kind of movie each picture shows are
the codes and conventions of media. Media codes and conventions are like the
building blocks of all the media around us which generally have an agreed
meaning, or connotation to their audience (Young, 2017). There are three (3) types
of media codes: symbolic codes, technical codes, and written codes.
1. Symbolic codes are social in nature. Such codes exist beyond the
media product themselves but can be interpreted in similar ways
in the everyday life of the viewer (Young, 2017).
2. Technical codes. According to Arniel Ping technical codes are all the ways in
which equipment is used to tell a story in a media text like camera
techniques, framing, lighting, etc. (Ping, 2016).
3. Written codes are the formal written language used in a media
product.These include language style and textual layout like headlines,
captions, speech bubbles, etc. (Frezi.com, Young, R. 2017).

The simple use of different fonts or typefaces indicate different meaning.

According to Robert Young, conventions are the accepted ways of using media
codes. There are three different types of conventions: form conventions, story
conventions and genre convention (Young, R. 2017).

1. Form conventions are the expected ways on how media codes are arranged.
In newspapers for example, the most important news will be at the front
page while sports news is found at the back page. Newspapers also contain
masthead.
2. Story conventions are common narrative structures and understandings in
story telling media products like cause and effect, character construction
and point of view.
3. Genre conventions are the common use of tropes, characters, settings or
themes in a particular type of medium. They can be formal or thematic.

Let us remember:

 There Language pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select and use in an effort
to communicate ideas, information and knowledge.
 Media language are the codes, conventions, formats, symbols and narrative structure
that indicate the meaning of media messages to an audience.
 Messages are the information sent from a source to a receiver.
 Symbolic codes are social in nature. Such codes exist beyond the media product
themselves but can be interpreted in similar ways in the everyday life of the viewer
 Technical codes are all the ways in which equipment is used to tell a story in a media
text like camera techniques, framing, lighting, etc.

Activity 2. POSTCARD. Below is a postcard of a place in the

Philippines. You are going to write your observation of the
pictures using the following guide questions:
1. What information codes, conventions, and messages about our
country is communicated in the postcards

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 2. How is

understanding of the technical and symbolic codes contribute to

media and information literacy?

Activity 3. FUTURIST
Directions: Make a creative presentation of your strand you
have enrolled. Make sure to use codes, conventions and
languages to convey its meaning.
.
Example:

References

Acuna, K. (2019, October 15). "Maleficent:Mistress of Evil' . Retrieved from

https://www.insider.com: https://www.insider.com/malefiscent=mistress-of-evil-
moviereview-2019-10
Berntsson, S. (2015, November 4). How to create speech bubbles and comic effects in Adobe
Illustrator. Retrieved from Envantotuts+ Website:

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 https://design.tutsplus.com/tutorials/how-to-craete--speech-bubbles--and-comic-
effects-inadobe-illustrator-cms-24764
Cinema, G. a. (2018). Retrieved from https://upload.wikimedia.org:
https://upload.wikimedia.org/wikipedia/en/5/5a/It %282017%29 poster.jpg
Constantine, C. (2010, May 10). Symbolism in Film. Retrieved from www.youtube.com:
https://www.youtube.com/watch?v=WhijmmePlU8
Creighton, S. (2015, September 7). Nr. Bean drives from the roof again. Retrieved from
https://www.iol.co.za: https://www.iol.co.za/motoring/mr-bean-drives-home-the-
roofagain=1911873
Davies, J. (2016, September 23). Shocked man covering his mouyh with hands. Retrieved from
https://telecoms.com/475799/surely-verizon-wont-buy-twitter too/shocked-man
coveringhis-mouth--with- hands

Prepared by:

JESSA MARIE A. ABUEVA MA. LOURDES N. CONAG GLAIZA S. OREO

CLEMEN P. GACITA

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