INTRODUCTION

Ashok Leyland, flagship of the Hinduja group, is the 2nd largest manufacturer of
commercial vehicles in India, the 4th largest manufacturer of buses in the world, and the
19th largest manufacturers of trucks. Headquartered in Chennai, 9 manufacturing plants
gives an international footprint – 7 in India, a bus manufacturing facility in Ras Al
Khaimah (UAE), one at Leeds, United Kingdom and a joint venture with the Alteams
Group for the manufacture of high-press die-casting extruded aluminum components for
the automotive and telecommunications sectors, Ashok Leyland has a well-diversified
portfolio across the automobile industry. Ashok Leyland has recently been ranked as 34th
best brand in India.

A US $ 4.5 billion company, and a footprint that extends across 50 countries, Ashok
Leyland is one of the most fully integrated manufacturing companies this side of the
globe. Ashok Leyland has a product range from 1T GVW (Gross Vehicle Weight) to 55T
GTW (Gross Trailer Weight) in trucks. Customizing trucks to customer needs has now
become a reality with the revolutionary industry first truly modular trucks – AVTR. The
all-new LCV-Bada DOST is all set to create a paradigm shift in customer experience with
its future ready and many industry-first customer-centric offerings.  The AVTR and the
LCV-Bada DOST, powered by the latest i-GEN6 technology is transforming businesses
to the next level. Millions of passengers get to their destinations every day travelling on
the 9-to-80-seater Ashok Leyland bus range and the trucks keep the wheels of the
economy moving.

With the largest fleet of logistics vehicles deployed in the Indian Army and significant
partnerships with armed forces across the globe, Ashok Leyland vehicles for Defence and
Special applications helps keep borders secure. The Ashok Leyland product portfolio also
has diesel engines for industrial, genset and marine applications.

Pioneers in the Commercial Vehicle (CV) space, many product concepts have become
industry benchmarks and norms. Ashok Leyland has ISO/TS 16949 Corporate
Certification and is also the first CV manufacturer in India to receive the OBD-II (on
board diagnostic) certification for BS IV-compliant commercial vehicle engines, SCR
(selective catalytic reduction), iEGR (intelligent exhaust gas recirculation) and CNG
technologies. Ashok Leyland is the first truck and bus manufacturer outside of Japan to
win the Deming prize for its Pantnagar plant in 2016 and the Hosur Unit II has been
awarded the Deming Prize in 2017. Driven by innovative products suitable for a wide
range of applications and an excellent understanding of the customers and local market
conditions, Ashok Leyland has been at the forefront of the commercial vehicle industry
for decades. 

In the commercial vehicle industry, Ashok Leyland has one of the largest and fastest-
growing networks with 52577 touch points that includes 1721 exclusive touch points and
11,000 outlets for Leyparts. The company now has a service centre every 75 kilometres
on all major highways, allowing it to keep its “Ashok Leyland Quick Response” promise
of reaching customers within 4 hours and getting them back on the road in 48 hours.”
With technology-enabled customer engagement processes and knowledge on the specific
applications of the product range, Ashok Leyland sales team are well equipped to fulfil
customer’s needs. Ashok Leyland manages 12 driver training institutes across India and
has trained over 18,00,000 drivers since inception. On-site service training for technicians
is provided by Ashok Leyland’s service training institutes across 12 locations pan India.

Ashok Leyland through its Aftermarket products and solutions brings together
comprehensive coverage, proactive service, and rapid response in a wide gamut of
solutions that include everything the stakeholders might require–from reliable Annual
Maintenance Contracts to user-friendly insurance, intuitive maintenance programs and the
latest technology innovations in Telematics.

Ashok Leyland’s subsidiary Switch Mobility has combined over a century of engineering

expertise, the very best innovators and cutting edge technology to deliver unrivalled
product choice on a global scale, aiming to Switch to zero carbon transportation.

Through Gro Digital Platforms Limited, a subsidiary of Ashok Leyland and Hinduja
Leyland Finance Limited, it aims to provide a one stop solution for commercial vehicle
fleet owners. Gro offers brand agonistic solutions for everything from roadside assistance
to telematics; tyre management to vehicle insurance – it is a medium that ensures higher
uptime for the fleet. 

The company is very committed to the Environment, Social and Governance agenda and
is driving various initiatives under each category. Every decision of the company always
considers the values of sustainability and a socially responsible approach to fulfil its
mission for inclusive growth. The company practices good corporate governance, with a
culture of transparency, accountability, compliance, and disclosure. 
The Corporate Social Responsibility (CSR) initiatives at Ashok Leyland aims to improve
the lives of communities that have formed the bedrock of its success. The flagship
program ‘Road to School’ hinges on the pillars of strategy, impact, innovation,
sustainability, scalability, and replicability, to ensure the well-being of its beneficiaries. It
aims at holistic development of children through nutritional support, physical
development through sports, improvement in the quality of education, and promotion of
arts and culture. The initiative has touched the lives of 100000 children across 1100
schools. Ashok Leyland under the CSR project – Jal Jeevan, it is in the process of
installing RO water purification plants in villages where there is a dire need for clean
drinking water. 

At Ashok Leyland, the greatest satisfaction comes from its stakeholders- be it drivers,
mechanics and all the millions of passengers who use their vehicles to commute on an
everyday basis. Ensuring that they drive in comfort and ride with safety is what the
company strives to do and takes pride in.

An endeavor to serve its stakeholders, and create value in the realms of people, planet and
profit lie at the core of the company, in line with its brand philosophy of ‘Aapki
Jeet. Hamari Jeet.
REVIEW OF LITERATURE

King and Parker (2008) suggested that to understand bad driving we need to understand
people’s emotional and affective traits. From this perspective, safety campaigns aimed at
improving people’s driving might be best directed at changing aggressive behavior than
improving skills, as many of the bad drivers in the study showed acceptable levels of
skill, and yet committed violations that were linked to their aggressive traits.

Zhang and Chan (2016) indicates that anger affects younger drivers more negatively, as
people have greater ability to control their anger as they get older. The authors suggest
that further research is required especially with drivers in the middle ages, those who
drive as part of their work and who have high mileage, and to examine gender
differences. They also suggest that training needs to include anger management
techniques.

Heslop (2014) argues that there is a need to understand how driver boredom influences
behaviour and safety. Heslop (2014) surveyed 1,550 drivers, which included a cross-
section of ages, and a gender mix of 56% men and 44% women. Heslop (2014) found that
those who were younger and less enthusiastic about driving were much more likely to
experience driver boredom, as well as those with lower annual mileages. Unsurprisingly
those who were enthusiastic about driving were less likely to be bored while driving.
Personality traits and gender affected levels of boredom.

The Swersey Ballard (1984) Presented in the scheduling of work in a school classroom.
Of the situation, with the advice of most of the game, we consider that they are associated
with each other is the way it has been given the series of this man. The window of the bus
to the customers within a certain period of time, which leads to him each with one base.
A number of employees according to their own, and He brought her to the house of the
school of the students, to a minimum.

After that, and Goldman (2010). Videotapes of bullying in school when they saw
Raskauskas (2005) bullying are two intermediate bus ride to the car, at home or with
significantly more ugly as ugly.

Schittekat et al. (2006) Formulated the draft problem using the bus went out of the game,
some interesting one objective integer programming model VRP by introducing
additional features. The arrests were considered to be Zen number of possible that
someone walks off.

The Swersey Ballard (1984) Presented in the scheduling of work in a school classroom.
Of the situation, with the advice of most of the game, we consider that they are associated
with each other is the way it has been given the series of this man. The window of the bus
to the customers within a certain period of time, which leads to him each with one base.

Corberán al. (2002) Spindles, of which the issue of school classroom in the rural areas.
They approach a variety of forms that the diverse opinions of the rout of the proposal
from the holds by the node of the question. And also from the viewpoint of price, a
number of employees according to their own, and He brought her to the house of the
school of the students, to a minimum.

Broeken al. (1997) Described the Manlius, New York City school bus routing problem.
When the basics and arches will be many newspapers the way from the bus once on one
of the problem through a correct booking of the whole time of the schools are the problem
of the mystery.

Fu and Li (2002) Presented case study of the problem in the way of those who are in
school. So it comes to the lens of the combinations that most of them-the problem itself.
Aliquip developer school includes minimizing the required ninety-six, and all are in total
points and total time spent gathering to all students in school at the time.
RATIONALE

There have been several researches based on perception of the drivers abroad, but no such
research has been conducted in India as of the date. Thus, there is a need for a study in an
Indian context. This study is very important to know the perception of the driver about the
experience and driving skills of the company. On the basis of this study finding and
suggestion will be very useful for the company to know the perspective future customer
and for maintaining the good image in existing customer. So that it would beneficial for
the company as well as the client.
OBJECTIVE

Driver’s Perception towards Ashok Leyland Buses.

RESEARCH METHOD

The study:

The research design used for carrying out this project is descriptive
research.

Sample Technique:

Random Simple sampling was used for the study.

Sample type:

The data was collected through questionnaire from Indore (M.P.) India.

Sample size:

Sample size was 100 respondents.

Primary Data:

Self-structured questionnaire was prepared.

Majority of the persons are from the age group 35-50,and rest are from 25-35,and 50
above
Above chart shows that most of the bus drivers have at least 2-4 years’ experience.
 Majority of responses shows that dirvers are not satisfied with BS6 engine and rest are
satisfied.
 Above chart shows that drivers did not agree or satisfied with new quality and
features and rest are neutral drivers.
Majority of the responses shows that drivers did not prefer like BS6 engine.


This shows that drivers did not prefer automation of buses.

 62% drivers disagrees to have buses which has camera or online camera.

 28% drivers are in neutral state which prefer to have the facilities in the bus.

 10% drivers agree who prefer camera or online camera facility.

 20% agrees to for the performance of vehicle and compare with others in terms of
performance.

 36% are in neutral state who prefer performance of vehicle and compare with others
in terms of performance.

 44% disagrees for the performance of vehicle and compare with others.


43% drivers are neutral prefer effectiveness of buses.

 41% drivers disagree to prefer effectiveness of buses.

 16% drivers agrees to prefer effectiveness of buses.

45 % respondents are in neutral state.
40% respondents disagree.
15% are in agree state.
Above chart shows that most of the drivers are not satisfied average or mileage of ashok
Leyland buses and rest are satisfied.
 Most of the drivers are not satisfied with pickup of ashok Leyland buses and rest are
satisfied .
 Above chart shows that the grab handle of Ashok Leyland buses is good and rest of
the buses has average or poor grab handled.
 Above chart show that most of the buses have excellent suspension and rest of the
buses have average or poor suspension.
 Majority of responses shows that drivers said that most of the ashok Leyland buses
have rigied floor grip and rest said that buses have slippery floor grip.
Above chart shows that most of the drivers are note satisfied with Ashok Leyland buses
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COMMERCIAL VEHICLE INDUSTRIES–AN APPROACH TOWARDS COST
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 Sahay, A. (2019). Mahindra Trucks & Bus Division: Building a Marketing

Plan. Indian Institute of Management Ahmedabad.

 Suganya, S., & Gurusamy, S. INDIAN AUTOMOBILE INDUSTRY–PROBLEMS

AND PALLIATIVES.

 https://www.ashokleyland.com/in/en

 https://en.wikipedia.org/wiki/T._V._Sundram_Iyengar

 https://tvsbrakelinings.com/link.php

 https://wrirosscities.org/sites/default/files/Study-Para-Transit%20System-Indore-
City_0.pdf