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    This Chapter Presents : Results

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    Lovely joy Alarcon
    This chapter presents results from a study of 30 businesses, including: 1) 77% were sole proprietorships and 13% were corporations. 2) 77% dealt in consumer products and 23% in industrial products. 3) 40% had been in operation for 5 years or less and 23% for over 21 years. Testing found a significant relationship between pricing strategies and business profitability but no significant differences between pricing strategies when considering the business's form, product types, or length of operation. There were also no significant differences found in business profitability based on these factors.

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    This Chapter Presents : Results

    Uploaded by

    Lovely joy Alarcon
    10 views13 pages
    This chapter presents results from a study of 30 businesses, including: 1) 77% were sole proprietorships and 13% were corporations. 2) 77% dealt in consumer products and 23% in industrial products. 3) 40% had been in operation for 5 years or less and 23% for over 21 years. Testing found a significant relationship between pricing strategies and business profitability but no significant differences between pricing strategies when considering the business's form, product types, or length of operation. There were also no significant differences found in business profitability based on these factors.

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    This chapter presents results from a study of 30 businesses, including: 1) 77% were sole proprietorships and 13% were corporations. 2) 77% dealt in consumer products and 23% in industrial products. 3) 40% had been in operation for 5 years or less and 23% for over 21 years. Testing found a significant relationship between pricing strategies and business profitability but no significant differences between pricing strategies when considering the business's form, product types, or length of operation. There were also no significant differences found in business profitability based on these factors.

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    10 views13 pages

    This Chapter Presents : Results

    Uploaded by

    Lovely joy Alarcon
    This chapter presents results from a study of 30 businesses, including: 1) 77% were sole proprietorships and 13% were corporations. 2) 77% dealt in consumer products and 23% in industrial products. 3) 40% had been in operation for 5 years or less and 23% for over 21 years. Testing found a significant relationship between pricing strategies and business profitability but no significant differences between pricing strategies when considering the business's form, product types, or length of operation. There were also no significant differences found in business profitability based on these factors.

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    of 13

    Chapter III

    Results
    This chapter presents…

    The Profile of the Business

    Form of Business.

    Table1:
    Form of Business

    Form of Business FREQUENCY PERCENTAGE

    S 23 77%

    P 3 10%

    C 4 13%

    TOTAL 30 100%

    Types of Products.

    Table2:
    Types of Products
    Types of Products FREQUENCY PERCENTAGE

    C 23 77%

    I 7 23%

    TOTAL 30 100%
    Length of Operation.

    Table3:
    Length of Operation
    Length of Operation FREQUENCY PERCENTAGE

    5yrs and below 12 40%

    6 20%

    3 10%

    2 7%

    21yrs and above 7 23%

    TOTAL 30 100%

    The Extent of Business Implementation of Pricing Strategies

    Customer Price Perceptions.

    Table4:
    Customer Price Perceptions
    Items Mean Description
    3.13 Strongly Agree
    3.27
    3.17
    3.2
    3.13
    General Mean 3.18

    Costs of Running the Business.

    Table5:
    Costs of Running the Business
    Items Mean Description
    3.03
    3.03
    3.23
    3.13
    3.2
    General Mean 3.13

    Competition.

    Table6:
    Competition
    Items Mean Description
    3.3
    3.23
    3.16
    3.23
    3.30
    General Mean 3.25

    The Level of Business Profitability

    Good Sales Performance.

    Table7:
    Good Sales Performance
    Items Mean Description

    2.77

    2.83

    2.90
    3.13

    3.23

    General Mean 2.97

    Growing Network.

    Table5:
    Growing Network
    Items Mean Description

    2.67

    3.17

    3.00

    3.03

    3.23

    General Mean 3.02

    Team Satisfaction.

    Table4:
    Team Satisfaction
    Items Mean Description

    3.43

    2.93

    3.13

    3.40

    3.40
    General Mean 3.26

    Business Owner Satisfaction.

    Table4:
    Business Owner Satisfaction
    Items Mean Description

    3.23

    3.20

    3.33

    3.13

    3.10

    General Mean 3.20

    Testing the Hypothesis

    The significant relationship between pricing strategies and business

    profitability.

    Table5:
    Ethnicity of Respondents
    p-value @ Decision
    Degree of
    Variables Mean significance
    Relationship
    level 0.01

    Pricing Strategies 3.18


    0.74 0.000 Reject Ho
    Business Profitability 3.11
    Since the p-value 0.000 is less than the significance value 0.01, the null

    hypothesis is rejected which will be concluded that there is a significant relationship

    The Significant difference between pricing strategies.

    Table6:
    Ethnicity of Respondents
    p-value @
    Form of Business Mean significance level Decision
    0.05

    Sole Proprietorship 3.20

    Partnership 3.64 0.104 Accept Ho

    Corporation 2.75

    Since the p-value 0.104 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…

    Table7:
    Ethnicity of Respondents
    p-value @
    Types of Products Mean significance level Decision
    0.05
    Consumer
    3.16
    Products
    0.510 Accept Ho
    Industrial
    3.28
    Products
    Since the p-value 0.510 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…


    Table7:
    Ethnicity of Respondents
    p-value @
    Length of
    Mean significance level Decision
    Operation
    0.05

    5yrs and below 2.86

    6-10yrs 3.20

    11-15yrs 3.40 0.079 Accept Ho

    3.56

    3.52

    Since the p-value 0.079 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…

    The Significant difference between Business Profitability.

    Table6:
    Ethnicity of Respondents
    p-value @
    Form of Business Mean significance level Decision
    0.05

    Sole Proprietorship 3.08

    Partnership 3.52 0.374 Accept Ho

    Corporation 3.00
    Since the p-value 0.374 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…

    Table7:
    Ethnicity of Respondents
    p-value @
    Types of Products Mean significance level Decision
    0.05

    C 3.04
    0.812 Accept Ho
    I 3.35

    Since the p-value 0.812 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…

    Table7:
    Ethnicity of Respondents
    p-value @
    Length of
    Mean significance level Decision
    Operation
    0.05

    5yrs and below 2.83

    6-10yrs 3.29

    11-15yrs 3.38 0.407 Accept Ho

    3.18

    3.31
    Since the p-value 0.208 is greater than the significance value 0.05, the null

    hypothesis is accepted which will be concluded that there is no significant difference…

    For APPENDICES
    Data Analysis using SPSS

    A. Significant relationship
    B. Significant Difference between Pricing Strategies
    C. Significant Difference between Business Profitability

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