COMPANY NAME

COMPANY LOGO

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1.0 ABOUT THE COMPANY

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2.0 USEFULNESS AND IMPORTANCE OF STUDY

The importance and usefulness of the study is discussed as under: -

1.

2.

3.

4.

5.

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 METHODOLOGY ADOPTED.

 OBJECTIVES OF THE STUDY.

 TOOLS AND TECHNIQUES USED.

 GEOGRAPHICAL AREA COVERED.

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3.0 RESEARCH DESIGN

Research in common parlance refers to search of knowledge. In other words,

research means a search for facts-answers to questions and solution to the
problem. It is a purposive investigation. It is an organized inquiry. The
advanced learner’s dictionary of current English lays down the meaning of
research as “a careful investigation or inquiry especially through search for new
facts in any branch of knowledge”.

Research Design is the framework or plan for a study that is used as a guide in
collecting and analyzing the data. It is blueprint that is followed in completing a
study. In other words, it is the framework of the project that stipulates what
information is to be collected from which sources by what procedures.

Designing is preliminary step in every activity. It provides a picture for the whole
before starting of the work.

RESEARCH PROCESS FOLLOWED…

FF

Review the Literature

Review
concepts
& theories Design
Define Formulate research Collect Analyze Interpret &
research Review hypothesis (including Data Data Report
problem previous sample Writing
research design
findings

Where F = feed back [Helps in controlling the sub-system to which it is

transmitted]
FF = feed forward [Serves the vital function of providing criteria
for
evaluation]

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3.1 METHODOLOGY ADOPTED

Research methodology may be understood as all those methods/techniques

that are used for conduction of research. Thus it refers to the methods the

researchers use in performing research operations. In other words, all those

methods, which are used by the researchers during the course of studying his

research problem, are termed as research methods. Since the object of

research is to arrive at a solution for a given problem, the available data and

the unknown aspects of the problem have to be related to each other to make a

solution possible.

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3.2 OBJECTIVES OF THE STUDY

The objectives of this project are as under:

1. To find out

2. To find out

3. To find out

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3.3 TOOLS AND TECHNIQUES USED

Tools & Techniques means the methods & ways that how the data for the
research is collected and analyzed in order to fulfill the objective of the
research work.

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3.4 GEOGRAPHICAL AREA COVERED

The survey for this project was conducted in following places:

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4.0 DATA ANALYSIS AND INTERPRETATION

The data, after collection, has to be processed and analyzed in accordance

with the objective laid down for the purpose of the research work. This is

essential for ensuring that we have all relevant data for making contemplated

comparisons and analysis. The term analysis refers to the computation of

certain measures like editing, coding, classification and tabulation of collected

data so that they are amenable to analysis along with searching for patterns of

relationship that exist among data-groups. The term interpretation refers to the

task of drawing inferences from the collected data after an analytical and/or

experimental study. In fact, it is a search for broader meaning of research

findings.

There are various methods of analyzing the data. But in this project work, I

used Bar charts & Pie charts for analyzing the collected data, which is prepared

by using Excel Sheet. In this project work, Pie charts & Bar charts are prepared

with the help of collected data, which is being collected through [your

sources]. The graphical presentation of the data is helpful in understanding the

each & every aspect of the collected data very easily.

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 (T 0.0)
Question
Options No. of Respondents Percentage
00 00
00 00
00 00
00 00
00 00
Total 000 100

C (0.0)

INTERPRETATION

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 T (0.0)
DEALER’S SATISFACTION ABOUT INFORMATION OF PROPER
IMPLEMENTATION OF LOYALTY PROGRAM
Options No. of Respondents Percentage
Highly Dissatisfied 02 05
Dissatisfied 08 21
Average 15 40
Satisfied 10 26
Highly Satisfied 03 08
Total 38 100

C (0.0)

INTERPRETATION: Out of 38 dealers 10 were satisfied and 15 were

averagely satisfied. On the other hand a large no of dealers i.e. 10 falls in the
dissatisfied or highly dissatisfied category.

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 T (0.0)
[LIC]
LIC No. Of Respondents Percentage
Safety 52 52
Return 04 04
Liquidity 06 06
Convenience 02 02
Tax Planning 36 36
Total 100 100

C (0.0)

In this chart 52% of the investors prefer LIC for Safety followed by Tax Planning
36%.

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 T (0.0)
Overall Criteria for investments
Options No. Of Respondents Percentage
Safety 22 22
Return 46 46
Liquidity 04 04
Convenience 02 02
Tax Planning 26 26
Total 100 100

C (0.0)

Here 46% of the investors’ overall criteria for investment is Return followed by
Tax Planning 26%, Safety 22%.

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5.0 FINDINGS

After analyzing & interpreting the data received from the respondents, following
findings have been drawn:

1.

2.

3.

4.

5.

6.

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6.0 CONCLUSION

On the basis of the findings obtained from the study we may conclude that

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7.0 RECOMMENDATIONS & SUGGESTIONS

1.

2.

3.

4.

5.

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8.0 LIMITATIONS OF THE STUDY

1.

2.

3.

4.

5.

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BIBLIOGRAPHY

 Kotler Philip, ”Marketing Management”, 11th edition, 2003, Pearson

Education Inc., P. 8-9.

 Ramaswamy V S, ”Marketing Management”, 3rd edition, 2002, Macmillan

India Ltd., P. 5-10

 Kothari C. R., “Research Methodology”, 2nd edition, 2002, New Age

International Pvt. Ltd., P. 11, 130.

 Robbins Stephen P., “Organizational Behaviour”, 10th edition, 2004,

Pearson Education Inc., P. 425-432.

 Company Documents.

 Internet
 http://www. .com

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QUESTIONNAIRE

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