UFF22 Media Partner

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Media Partner UFF22 UFF22 Media Partner

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Media Partner UFF22 UFF22 Media Partner

A MESSAGE FROM

THE DIRECTOR
Dear Festival Friend,
COVID-19 has dramatically changed
the festival landscape. The Ubud Food
Festival (UFF), in collaboration with its
local partners, is leading the recovery
efforts to market and sell Indonesia as a
premier food destination.
We will pay close attention to your
priorities and find the most effective
way for you to present your expertise to
our audience at the festival. Then we’ll
connect the dots to make it happen.
We hope that you consider joining us and
becoming a Media Partner this year!

Your partnership has never been more Janet DeNeefe

critical if we are to successfully re-open Festival Founder & Director
and welcome back visitors. Ubud Food Festival

We are eager to work with you as a Media

Partner to provide you with a platform to
generate brand awareness and provide
opportunities to further engage with local
businesses as well as food festival lovers.

Our custom partner program offers a

wide range of print and digital platforms
designed to meet your budget. As a Media
Partner, you will be featured prominently
from pre-event marketing to live festival
and post-event promotion.

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Media Partner UFF22
THE
FESTIVAL
Founded in 2015, the Ubud Food Festival
(UFF) is three days of cross-cultural
culinary discovery with Indonesian
food as the star. Spanning special
events, cooking demos, food tours, talks,
workshops, masterclasses, music, and
arts performances, films, markets, and
more, the Festival celebrates the diversity
and deliciousness of Indonesia’s culinary
landscape.
Tempting 15,000+ food lovers from
countries including the United States,
Australia, Singapore, the UK, the
Philippines, Thailand, and India in 2019,
the Ubud Food Festival is now Southeast
Asia’s leading culinary festival and a
must-attend event on the region’s events
calendar. Bringing together Indonesian
foodies from across the nation, the
UFF19 also welcomed an 85% Indonesian
audience, including visitors from Jakarta,
Bandung, Yogyakarta, Surabaya, Medan,
and Papua.
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WHY
PARTNER
WITH
US
In June, we take over for a next-level
food-fuelled party, slap-bang in one
of the most beautiful places on earth.
We round up the hottest restaurants
in Indonesia, hunt down the future
food heroes, hit up a few chefs about
to launch their next big thing and
throw a festival celebrating it all.
UFF22 Media Partner
Unlike most food festivals, UFF is not just
about eating food. It is also about creating
opportunities for our audiences to learn more
about many different aspects of the food
industry, such as waste management and food
sovereignty
What it makes so unique to partner with us:
• 3 DAYS OF EVENTS
• UFF is Indonesia’s only culinary festival • 10 PROGRAM CATEGORIES
celebrating the entire spectrum of the • 24,000+ ESTIMATED PLATES OF
culinary industry. FOOD SOLD
• We champion food lovers, farmers,
cooks, chefs, restaurateurs, foodpreneurs, • 12,000+ VISITED THE FESTIVAL HUB
photographers, writers, bloggers, and @ TAMAN KULINER.
social media influencers. • 90% OF VENDORS SAID UFF19 MET
THEIR OBJECTIVE.
• We feature much-loved culinary icons
and rising stars from Indonesia and
• 100% OF VENDORS INTEND TO
beyond. RETURN FOR UFF19.
• We honour culinary heritage and
encourage fresh ideas. • 90% OF AUDIENCES SAID THEY
• Our program is accessible to all.
WOULD ATTEND THE NEXT UFF.
• We have a fast-growing and highly- • 90% OF PARTNERS INTEND TO RE-
PARTNER FOR THE NEXT UFF.
engaged social media community.
• We work hard to create community and
learning opportunities while showcasing
Indonesian cuisine to the world.
• Our audience is diverse – drawn from
across Indonesia, Australia, Southeast
Asia, and beyond. They’re passionate
foodies with a big appetite for not just
food but also the arts, culture, education,
and travel. 90% said they came to Ubud
specifically for UFF19 and would attend
again.
• We work closely with 100+ local
businesses and organisations.
Media Partner UFF22 UFF22 Media Partner

Nationality
UFF22 Media Partner

15 %
Foreigner

WHO ATTENDS How did you find out

about UFF?

THE FESTIVAL?
85% Indonesian 18% Promotional
Other 12% materials

OUR AUDIENCES
In 2019, Ubud Food Festival attracted 15,000+ hungry foodies. Among this total, 85% 24% Word of

46%
identified as Indonesian nationals, solidifying the Festival’s role as Indonesia’s premier mouth
culinary event. Would you attend Social media
& website
UFF again?
Gender
11%
Undecided

Have you attended

33% 89% Yes UFF before?
Male

67 %
Female 39% No

43% 21 - 34

Age bracket
<20 9% 61% Yes
22% 35 - 50

18%
8%
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65+ 51 - 64 99
Media Partner
VALUABLE
EXPOSURE
FOR
YOUR
BUSINESS
Additional opportunities to raise your
brand’s visibility include:
THE FESTIVAL IN PRINT
The Festival creates a strong print presence
in the lead-up to and during the three days of
events. Take advantage of our publications,
such as posters and flyers, and benefit
from advertising and editorial placements,
appearing in national and international print
and digital Media Partner publications that
strategically target festival visitors from across
the island and beyond.
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UFF22
ONLINE PARTNER LISTENING
Our dedicated website is your brand’s
most powerful tool for connecting with
the thousands of annual visitors to
ubudfoodfestival.com. Benefits include:
• A direct link to your website
• Your logo and business description
• Opportunity for links to social media
channels
• Articles you’ve been featured in
UFF22
SOCIAL MEDIA
Leverage the opportunity to be highlighted in
UFF social media content. UFF has a strong
digital and social media presence. Our goal
is to create and grow a digital Foodie Family
extending across Indonesia, Southeast Asia,
and the world. We cross-promote and work
with our partners to share news, interesting
stories, competitions, and updates across our
networks.
• INSTAGRAM: More than 14.4K Followers
• INSTAGRAM: More than 35.7K Reach
• FACEBOOK: More than 7.4K Likes
• FACEBOOK: More than 32.7K Page Reach
• TWITTER: More than 1K Followers
NEWSLETTER
Enjoy the chance to be featured in our regular
emails that go to 3400 food-lovers and that
highlight our main events that put the best of
Bali on the table as well as any special events
that are the ultimate foodies’ guide to the town.
MEDIA RELATIONS
Through national and international media
partnerships and organic editorial coverage,
UFF achieves a strong reach across the region
– creating buzz and resulting in thousands of
dollars of earned media value.
• 1,865,718,726 POTENTIAL AUDIENCE
REACH
• 88 ACCREDITED MEDIA
CONDUCTED 104 INTERVIEWS
ACROSS THE FESTIVAL
• 4 PRESS EVENTS WERE HELD
BEFORE THE FESTIVAL
• 216 PRINT AND DIGITAL ITEMS
PUBLISHED IN INDONESIA AND
INTERNATIONALLY
Media Partner
PARTNERSHIPS
The Festival wouldn’t be possible each year
without the generous support of our partners
across all sponsorship and program categories.
The Festival was thrilled to partner with 100+
businesses throughout the campaign, who
were a key part of bringing the Festival to
life. Partner support is critical in offsetting
the significant costs of running a not-for-
profit organization. It enhances production
overheads, provides venue use, supports
community-focused free events, promotes the
Festival, enables the attendance of leading
chefs, and many other types of essential in-
kind support.
By partnering with us, you can:
• Advertise and promote your brand
to both Indonesian and international
audiences
• Give back to your audiences and the
broader community by making the UFF
part of your Corporate Social
• Responsibility or Social Sustainability
programs
• Find individual events or personalities
that suit your brand message and image
• Be part of one of the leading food
festivals in Southeast Asia
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Media Partner UFF22 UFF22 Media Partner

PARTNERSHIP Choose the package that works for

your business based on your budget
and marketing goals. We have two
PACKAGES partnership levels:

MEDIA MEDIA
BRANDING & ACKNOWLEDGEMENT HOSPITALITY
• Logo on banners at main venues • 2 x 3-Day Pass
• Logo on banners at Opening Night Party and • 2 x Invitation to Media Events

SUPPORTER
IDR 25,000,000 – 50,000,000 / AUD
2,500 – 5,000 worth of in-kind
support across editorial, advertising
and social media promotion
Closing Night Party
• Logo on TV screens at main venues
• Logo on website Partner Page hyperlinked to
organization’s website
• Acknowledgment by MC at Opening Night Party
and Closing Night Party
• Display of publications/small promotional
materials at Media Partner: Booth (Box Office) and
Media Center
• 1 x social media share across Facebook, Twitter
and Instagram
HOSPITALITY
• 2 x 3-Day Pass
• 2 x Invitation to Media Events
• 2 x Invitation to UFF Opening Night Party
• Access to the Media Centre
• Tickets to Special Events and Workshops subject
to availability
SUGGESTED ADVERTISING AND
EDITORIAL SUPPORT
• Full page printed ads
• Banner ad on homepage
• Ads/mentions in our Newsletter
• Pre-event and post-event coverage of program
highlights
• Speaker interviews
• Social media plugs for campaign milestones
(first lineup announcement, full program
announcement, tickets on sale)
• 2 x 3-Day Pass giveaway
PARTNER
• 2 x Invitation to UFF Opening Night Party
• Access to the Media Centre
• Tickets to Special Events and Workshops subject
to availability
INTERVIEW ACCESS
IDR 50,000,000 – 100,000,000 / • First priority to interview speakers
AUD 5,000 – 10,000 worth of in-kind
SUGGESTED ADVERTISING AND
support across editorial, advertising
EDITORIAL SUPPORT
and social media promotion • Full page printed ads
• Banner ad on homepage
• Ads/mentions in newsletter
• Pre-event and post-event coverage of program
BRANDING & ACKNOWLEDGEMENT highlights
• Logo on 2,500+ Daily Schedule flyers
• Speaker interviews
• Logo on printed advertisements
• Social media plugs for campaign milestones
• Logo on billboards at key locations across
(first lineup announcement, full program
Bali
announcement, tickets on sale)
• Logo on banners at main venues
• 2 x 3-DayPass giveaway
• Logo on banners at Opening Night Party
and Closing Night Party
• Logo on Newsletter footer
• 1 x Newsletter banner
• Logo on TV screens at main venues
• Logo on website Partner Page hyperlinked
to organization’s website
• Acknowledgment by MC at Opening and
Closing Night Party
• Display of publications/small
promotional materials at Media Partner
Booth (Box Office) and Media Center
• 3 x social media sharing across Facebook,
Twitter and Instagram

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Media Partner UFF22 UFF22 Media Partner

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Media Partner UFF22 UFF22 Media Partner

JOIN NOW

Are you ready to devour the best food and

drink in the Indonesian archipelago? Get in
touch today by emailing or giving us a ring:

International Media
Nicola Walpen
Email:

OUR
nicola@yayasansaraswati.org
WhatsApp Number:
+41 79 512 73 00

STEWARDSHIP National Media

Yayasan Mudra Swari Saraswati is an
independent, not-for-profit foundation
committed to enriching the lives and
livelihoods of Indonesians through
a range of community-building arts,
cultural, and culinary programs. It was
founded in 2003 by Janet DeNeefe and
Ketut Suardana as a healing project
in response to the first Bali bombing.
The goal of the Foundation is to help
fulfil the creative needs of Indonesia, its
individuals, and its communities while
showcasing its cultural diversity – both
traditional and contemporary – to the
world. Creating a space for cross-cultural
exchange and open-minded dialogue and
discussion is at the heart of the
Foundation.
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Gustra Adnyana
Email:
It achieves this through its core initiatives, gustra@yayasansaraswati.org
Ubud Food Festival and Ubud Writers & WhatsApp Number:
Readers Festival. Through these major +62 81 238 244 882
international events, the Foundation
promotes Ubud as a centre for arts and
culture while showcasing the artists, Thank you for joining us and
writers, chefs, and producers. becoming a partner!
UBUD FOOD FESTIVAL
Jalan Raya Sanggingan
Ubud, Bali
Indonesia 80571
www.ubudfoodfestival.com
hello@ubudfoodfestival.com
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