B RA N D ST YL E GUI DE

BA Y BURGERS

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 TABLE O F CO N TEN TS

Brand Style Guide

3 BRAN D PU RPO SE & PO SI TI O N I N G

5 LO GO

8 CO LO R PALETTE

9 TYPO GRAPH Y

11 CO N TEN T

12 SU PPO RTI N G GRAPH I CS

TABLE O F CO N TEN TS

13 SAM PLE APPLI CATI O N S

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 BRAN D PU RPO SE & PO SI TI O N I N G

Mission Statement

"To feed anyone in the bay area, at any time

with our bay burgers. The best burgers in the
bay area."
BRAN D PU RPO SE & PO SI TI O N I N G

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 BRAN D PU RPO SE & PO SI TI O N I N G

Persona 1

Job title: Waiter

Primary function: Take peoples order

W orks with: Money and food

Take orders, clean tables, count money, and make sure

Job(s) to be done:
the customer is satisfied

Challenges: Dealing with difficult people

Motivators: Starti

Tools used daily: Notepad and pen, checkbook, cleaning supplies.

BRAN D PU RPO SE & PO SI TI O N I N G

Personal information:
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clita kasd gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet.

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 LO GO

Logo Color
LI GH T BACKGRO U N D S

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et accusam et justo duo dolores et ea rebum.

DARK BACKGRO U N D S
LO GO

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 LO GO

Layout
SPACE ARO U N D LO GO

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tempor invidunt ut labore et dolore magna
aliquyam erat, sed diam voluptua. At vero eos
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SPACE ARO U N D LO GO
LO GO

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 LO GO

Incorrect Usage

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et accusam et justo duo dolores et ea rebum. D O N OT ROTATE LO GO
LO GO

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 CO LO R PALETTE

Primary Colors

Lorem ipsum dolor sit amet, consetetur Color Nam e

sadipscing elitr, sed diam nonumy eirmod HEX: #0D4E85
tempor invidunt ut labore et dolore magna
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et accusam et justo duo dolores et ea rebum.
Color Nam e
HEX: #DAE1F0

Color Nam e
HEX: #001C3A

Color Nam e
HEX: #C0C0CC
CO LO R PALETTE

Color Nam e
HEX: #FFFFFF

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 PRI M ARY TYPEFACE

Roboto

Lor em ipsu m dolor sit am et , con set et u r sadipscin g elit r ,

Bay burgers AaBbCc123 sed diam n on u m y eir m od t em por in vidu n t u t labor e et
Fon t Nam e Bold dolor e m agn a aliqu yam er at , sed diam volu pt u a. At ver o
eos et accu sam et ju st o du o dolor es et ea r ebu m .
Bold ABCDEFGHIJKLM NOPQRSTUVWYXZ
abcdef gh ijk lm n opqr st u vw yxz
1234567890!@#$%^&* ()_
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AaBbCc123 diam nonumy eirmod tempor invidunt ut labore et dolore
Regular ABCDEFGHIJKLMNOPQRSTUVWYXZ
Font Name Bold Italic magna aliquyam erat, sed diam voluptua. At vero eos et
abcdefghijklmnopqrstuvwyxz accusam et justo duo dolores et ea rebum.
1234567890!@#$%^&* ()_

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed

AaBbCc123 diam nonumy eirmod tempor invidunt ut labore et dolore
Font Name Regular magna aliquyam erat, sed diam voluptua. At vero eos et
accusam et justo duo dolores et ea rebum.
TYPO GRAPH Y

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed

AaBbCc123 diam nonumy eirmod tempor invidunt ut labore et dolore
Font Name Italic magna aliquyam erat, sed diam voluptua. At vero eos et
accusam et justo duo dolores et ea rebum.

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 SECO N DARY TYPEFACE
Roboto
Bay burgers
Bold ABCDEFGHIJKLMNOPQRSTUVW YXZ
abcdefghijklmnopqrstuvwyxz
1234567890!@#$%^&*()_
Regular ABCDEFGHIJKLMNOPQRSTUVW YXZ
abcdefghijklmnopqrstuvwyxz
1234567890!@#$%^&*()_
TYPO GRAPH Y
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AaBbCc123 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam
nonumy eirmod tempor invidunt ut labore et dolore magna
Font Name Bold
aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo
dolores et ea rebum.
AaBbCc123 Loremipsumdolor sit amet, consetetur sadipscingelitr, seddiamnonumy
eirmodtempor invidunt ut laboreet doloremagna aliquyam erat, seddiam
voluptua. At veroeoset accusamet justoduodoloreset ea rebum.
Font NameBoldItalic
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam
AaBbCc123 nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam
erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea
Font Name Regular
rebum.
AaBbCc123 Loremipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy
eirmod tempor invidunt ut laboreet doloremagna aliquyam erat, sed diam
Font NameItalic voluptua. At veroeoset accusam et justoduodoloreset ea rebum.
 CO N TEN T

Brand Personality

Bay burgers Personality is warming and

welcoming to everyone. We treat everyone with
respect .
CO N TEN T

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 SU PPO RTI N G GRAPH I CS

Bay Burgers

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et accusam et justo duo dolores et ea rebum.
SU PPO RTI N G GRAPH I CS

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 SAM PLE

Applications

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SAM PLE

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