Valerie Fetzer vfetzer@uw.

edu | (925) 818-8197

Education
University of Washington | Seattle, WA September 2021 - Exp: June 2022
Master of Education, Leadership and Policy Studies in Higher Education
Gonzaga University | Spokane, WA August 2016 - May 2020
Bachelor of Arts and Sciences, International Relations and Public Relations
• Spanish Minor
Professional Experience
University of Washington Student Activities Office | Seattle, WA February 2022- Present
Graduate Assistant Advisor
• Advise registered student organizations on how to navigate higher education policy, funding opportunities, and
budget perimeters that pertain to the development of their organization
• Launch benchmarking research project with peer institutions to assess current in office practices and identify
opportunities for efficiencies while networking and creating dialogue with other R1 universities
• Prepare logistics and facilitate events for registered student organizations to maximize community engagement
and cross-cultural learning
• Attend regular meetings with all departments within the Husky Union Building (HUB) where the latest higher
education trends and how to improve our role as a student union on a diverse college campus are discussed
University of Washington Marketing & Communications | Seattle, WA September 2021 – February 2022
Internal Communications Intern
• Content managed and edited weekly newsletter, The UW Insider, geared to current staff, faculty, and students
• Engaged with WordPress for a weekly update of the internal website using HTML code
• Pulled analytics and built statistic reports for the Strategic Communications team to track and assess
engagement
• Attended regular cross functional meetings with the Marketing & Communications and Advancement teams on
brand strategy and university success measures
• Composed emails for university executive leaders regarding campaign updates and milestones
Pepsi Bottling Company | Tacoma, WA July 2020 - July 2021
Sales Associate Designate
• Advised sales reps towards new roles within PepsiCo’s Frontline Career Development (FCD) program through
mock interviews, resume reviews, and managerial coachings
• Counseled sales reps in FCD through career conversations by mapping out opportunities within our market,
guiding them in how to leverage their professional experience, and connecting them to career development
resources and networks
• Developed a program for a location wide committee dedicated to implementing new practices aimed towards
closing gaps between workgroups and championing company culture
• Supervised team of sales reps to ensure financial forecasts, volume plans, and other key performance indicators
were met
• Communicated as liaison between PepsiCo regional key account managers and Fred Meyer/Kroger senior
leadership in order to execute national incentives, thus growing market share
Gonzaga University Marketing & Communications | Spokane, WA August 2019 - May 2020
Marketing & Communications Intern
• Conducted prospect research and interpreted data analytics for Gonzaga’s internal and external website to more
effectively execute marketing strategies that are primarily aimed at prospective students and families
• Facilitated alumni studio interviews with business leaders and crafted stories for the Gonzaga Magazine
• Attended regular meetings with University Advancement, Admissions and Alumni Relations to better understand
how to strategically further Gonzaga’s mission and engage in cross departmental projects
• Updated website using digital experience software, Sitecore, while learning html
Skills and Professional Development
Advising Basics Trained December 2021
• Attended 2-day training for onboarding academic advisors at the UW where topics such as navigation of DARS,
& EARS advising systems, degree overviews, transfer requirements, and more were covered
• Engaged in case studies with other onboarding advisors to better understand how to advise students who
experience academic hardships and make referrals to appropriate campus resources when necessary
FERPA trained
Spanish proficiency
HDML coding
WordPress and Sitecore web site editing
InDesign, Photoshop, and Illustrator experienced

Leadership and Involvement

UW Next Generation Mentorship Program | Seattle, WA January 2022 – Present
Mentor
• Provide mentorship to an undergraduate student of pairing within the College of Education about graduate
school and other post-graduate opportunities
• Engage with students who identify as BIPOC, international and historically marginalized community members,
thus increasing competency to advise diverse populations
Central Oregon Community College | Bend, OR June 2020 - August 2020
Lecturer
• Led a summer class series in Organizational Skills in College for the GANAS Program, under the Latinx College
Preparation Program
• Built course curriculum and mentored incoming Latinx identifying community college students through weekly
reflections, advising sessions and lectures
Gonzaga in Zambezi | Zambezi, Zambia May 2017 - June 2017
Computer Teacher
• Taught 3 classes covering the Microsoft suites and job applications, ages ranging 18 to 80-years-old with varying
skill levels, to the Zambezi adult community
• Designed curriculum to introduce and enhance computer skills for 75 community members