Zia Ericka B.

Chato

BSHM 601

1. Research and describe three (3) challenges imposed by the use of technology (e.g., guest-facing
systems, Internet of Things-enabled technologies, computerized systems, and other technological
advancements) to the hospitality industry; and

PCI COMPLIANCE. Cardholder data is protected by PCI-DSS, the Payment Card Industry Data Security
Standard, which was developed by the major credit card associations. Being informed by phone that one
of your systems has been hacked by credit-card criminals is one of the worst nightmares a hotel CIO can
have. Because hotel systems are dispersed and located all over the place, a guest's credit card number
could be stored in a number of different places and forms, each with a different level of security.
Financial stability and market credibility in the hospitality business are dependent on PCI compliance at
all levels of a corporation. In terms of card security, it outlines the recommended practices that all
businesses should follow, regardless of their size or location. So that the risk of identity theft and other
crimes like fraud is as low as possible.

SUPPORT FOR GUESTS WITH DISABILITIES. Since hotel information and transactions are increasingly
being distributed electronically, hotels are focusing on improving the accessibility of their facilities and
services for guests who may have special needs. Distribution-specific initiatives include the adoption of
standard room definitions and descriptions, the guarantee of accessible guest rooms, and the removal
of the accessible guest room from inventory when booked.. Accessibility choices for guests with
impairments must be on par with those offered to other guests. Every room type, including Standard
King, Double Suite, and Junior Suite, must have an accessible room.

AUGMENTED AND VIRTUAL REALITY. The technologies of augmented reality (AR) and virtual reality (VR)
are considered to be more advanced. Companies, on the other hand, are compelled to improve client
experiences over time by utilizing these new technology. The hospitality industry's end-to-end services
don't begin when consumers arrive at the site. It had already begun earlier in the day. Needs for clients
to plan their trips are being met by AR and VR. Personation in hotel reservations implies that clients use
augmented reality to personalize their rooms, for example. Additionally, VR entertainment is an option
when traveling.
2. Recommend ways on how hospitality businesses can address the identified challenges so they can
remain competitive in the industry.

ACCESSIBLE BOOKING SYSTEM. Many people with impairments have difficulty reserving travel since
there is no accessible booking mechanism. Include a direct booking option for accessible rooms if at all
possible, as well as a description of the room's attributes and who they are most suited to. Instead than
having guests call the hotel, they can check in online. This saves both the hotel and its customers time.

DISABILITY TRAINING. When working with people with impairments, your staff needs to be confident.
Please be aware that not all accommodations will meet your expectations, and visitors may have unique
demands, such as the type of pillows they like or special dietary needs. The finest rooms for access
should be identified by your personnel.

CHANGE IN TECHNOLOGY. Progress in technology is having a profound impact on all aspects of our daily
lives. Guests no longer have to sit about and wait for hours or even a day to get an answer to a simple
question. As a result, clients are looking for hotels that respond quickly and provide excellent service. It's
difficult to keep up with such rapid changes, which creates a problem.