RCOMPANY

INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, ALLAHABAD

IT (2021-2025)
BACHELOR OF TECHNOLOGY

MONTHLY
REPORT
ASSIGNMENT 1

A POE
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REPORT
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SUBMITTED TO: SUBMITTED BY:

DR. PARIKSHIT JOSHI OM VIBHANDIK

DEPARTMENT OF MANAGEMENT STUDIES IT(2nd Sem)
IIIT-ALLAHABAD IIT2021094

 REPORT ON
E-FARM
TRACTOR
COMPANY
1.COMPANY PROFILE
1.1 ABOUT

FOUNDER – Mr. L.D.Mittal

The Sonalika Group is one of India's leading vehicle and agricultural machinery
manufacturers. Aside from tractors, the company's product line includes multi-purpose
vehicles, three-wheelers, engines, and a variety of farm equipment and implements. Since its
foundation in 1969, the Sonalika group has attempted to understand client needs in order to
provide them with value for money products. The company has state-of-the-art
manufacturing facilities scattered around acres in Punjab and Himachal Pradesh's free
bushes.

1.2.MISSION & VISION

VISION STATEMENT
The dream Project of Sonalika group is to cater the agricultural and auto industry with
quality abrasive products through untiring dedication and leadership.

MISSION STATEMENT
We pay personal attention to customers so that, we can build products they need, and not
merely sell the products we build.

CORE VALUES
To accomplish our mission, the ownership, staff, and management go to great lengths to treat
each customer like a member of the family and provide them with the best choice of products
and highest quality of service in the industry.

2.PRODUCT PORTFOLIO
2.1 Current products available

This company mainly deals with tractors brands and these tractors also exported to different
markets in foreign countries. These brands are as follow:-

TRACTOR NAME HORSE POWER LIFTING CAPACITY

DI-750III 50 1600 Kg

DI-730II 30 1200 Kg

DI-735 35 1200 Kg at lower links

DI-55 55 1200 Kg at end of lower links

DI-750II 50 1200 Kg

DI-90 90 1200 Kg at end of lower links

DI-75 2WD 75 1200 Kg at end of lower links

DI-750 60 1600 Kg

DI-60 SENIOR 50 1200 Kg

DI-75 4WD 75 1600 Kg

Engines implanted in Sonalika Tractors

2.2 Market

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products
include off, Multi utility vehicles, engines and various farm equipments. Today the group
stands tall with an approximate turnover of 5000 Crore INR. An average growth of 30%
makes it one of the fastest growing corporate in India. It is also one of the few debt free
companies. Group has strength of about 2000 employee technocrats. The company works on
the maxims of low production cost and clean and safe environment. Such efforts have
fetched the company the accreditation like ISO 9001 and ISO 14001.

The company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000
MUVs in a year. In the first full year of production in 2006-2007, ICML is aiming to churn
out about 5000 MUVs & expects to achieve a turnover of 250 Crores. The Company, besides
catering to the domestic market, also has an eye on exports & exports to Malaysia, Nepal,
Bangladesh & Indonesia are also in an advanced stage. It will also offload the product in
African continent soon.

The Company is eligible for the Central & State Govt. Tax sops, exemption from the excise
duty & income tax for 10 years, which shall add to its viability & future expansion.

Sonalika Group intends to inject Rs. 1000 Crores in Himachal Pradesh over the next 2 -3
years in the upcoming ICML plant & ICML has an ambitious plan to play a major role in the
Indian Automobile Industry. International cars & motors ltd, car plant is located in foothills
of Shivalik Range and surrounded by natural greenery of Himalayas at AMB (HP) a tax-free
zone. The total area of plant is 93,000 Sq. M. out of which 42,000 Sq. M. is covered area.
Plant capacity to produce 24000 cars in a year.

No wonder Sonalika products have created a niche for themselves not only in India but also
in foreign markets including France, Africa ,Bangladesh , Srilanka, Senegal, Mali, South
Africa, Canada, Syria and many of the South Asian countries. Some of the international
clients are as follow:
MG Rover, Power Train, Renault, Yanmar

In domestic market sonalika products are popular in all across the India. In Punjab, there are
45dealers of sonalika tractors.

There are 70 dealers of International cars and motor products all over the India.

Sonalika, a leading tractor company with presence in more than 130+ countries, caters to the
global demands of agri mechanization through its World No.1 Integrated Tractor
Manufacturing Plant in Hoshiarpur, Punjab. These heavy-duty products have enabled the
brand to stand firm the No. 1 exports brand from India.

With an endeavor to provide the best of technology to farmers, Sonalika tractor has been
felicitated with various recognitions and accolades including Global Agriculture Leadership
Award as well as the Innovative Leadership Award. Looking at the company’s growth and
efforts, it has been chosen by the Govt. of India to be an integral part of NITI Aayog for
doubling farmers’ income by 2022.

NO.1 IN EXPORTS (OVER 130 COUNTRIES) :

5
MARKET PRESENCE

 3. SALE PORTFOLIO

3.1 Past sales records of the company

he success saga of Sonalika Group a business conglomerate having prime interest in
agricultural & auto machinery goes back to nearly 5 decades. The corporate philosophy
embedded in trust, quality and commitment has helped the group to carve out a niche for
itself in the highly competitive world of Machinery. Sonalika is the fastest growing tractor
company registering growth over growth since its inception has crossed 1.80 lac merely in 10
years & has attained one of the position in top three in India

The total turnover of the group stands for 3200crore INR. An average growth of 30% makes
it one of the fastest growing corporate in India. It is also one of the few debt free companies.

Tractor Sales September Domestic Tractor sale Pluged by

2019-20 36.36% in Jan 2022
6

 3.2 Future Trends

Sonalika Tractors plans Rs 2 bn R&D unit, aims to double sales in 5 yrs

Sonalika International Tractors said it plans to invest Rs 2 billion in setting up

a new research and development (R&D) facility in the national capital region
(NCR) for various farming solutions.

The company will be hiring over 150 designers and domain experts for the
new R&D centre, which is expected to be fully functional in the next two
years, a release said.

It already has an R&D facility at its manufacturing plant in Punjab's

Hoshiarpur.

The company earlier this month had said it has earmarked Rs 2.5 billion to
meet requirements in India.

SWOT ANALYSIS

Strength Weakness
1. Human Resource 1. Import of implements
2. Research & Development 2. Unsuccessful Rhino car
3. Availability of inance 3. Lack of advertisement

Opportunities Threats
1. Unexplored Markets for Competitors :
Exports :-Mexican & 1. Mahindra & Mahindra
Brazilian markets 2. TAFE

4. REFERENCES

• https://www.sonalika.com/
• https://www.tractorjunction.com/tractor-news/domestic-
tractor-sales-plunged-by-32-6-percent-in-jan-2022/

• https://www.business-standard.com/article/companies/
sonalika-tractors-to-set-up-rs-200-cr-r-d-facility-in-
ncr-118053100910_1.html

• https://auto.economictimes.indiatimes.com/news/automotive/
farm-equipment/sonalika-registers-record-42-growth-in-fy21-
sales-as-tractor-industry-goes-on-an-upswing/82025733

• https://tractors.fandom.com/wiki/Sonalika_International