Qualification : BSB50215 Diploma of Business

Unit Code: BSBINM501

Unit Title: Establish and adjust marketing mix

Term and Year: Term 3, 2020

Due Date:

Submission:

(strikeout whichever is not Initial Re-assessment

applicable)

Task 1 Case Study, Role Play and Report – ABC College

Task 2 Case Study and Role Play - ABC College

Assessment:
Task 3 Case Study, Role Play and Plan - ABC College

Task 4 Case Study and Role Play - ABC College

Student Name:

Student ID No:

Student Declaration:
I declare that this work has been completed by me honestly and with integrity. I understand that the Elite Education Vocation
Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these assessment tasks.
Date:

Student Signature:
(only required if handing in a hard
copy)

Cover Sheet

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 1 of 15
Instructions for Students

Please read the following instructions carefully:

 All instructions provided must be adhered to constitute a complete assessment.

 All parts of the question/task must be answered/completed and submitted to satisfy the unit assessment requirements.
 You must complete this assessment in your own time.
 You must complete this assessment in your own words without it being plagiarised. If you have quoted information from a
source, you must cite the reference/s accordingly. If your assessment is found to be plagiarised, Elite’s Assessment Policy will
be applied. You can be required to re-submit (a new) assessment and pay a Re-Assessment Fee.
 Answer the questions in the spaces provided in this document, where possible. Please retain the headers and footers and
version control of this document. Any other documents must be created using Microsoft Office applications (MS Word, Excel,
PowerPoint etc.). Submit your final draft as a PDF file/s saved according to Elite’s protocols prior to uploading into Moodle.
You must retain a copy of your complete submission.
 Complete the cover sheet with your name, student ID, due date and declaration date. You must also indicate whether it is
your first submission, re-submission or re-assessment. If these details are missing or in-complete you will need to resubmit
your assessment.
 An ‘Academic Intervention’ form is required to be submitted for an extension of the deadline for assessment as per Elite’s
Assessment Policy. A hard copy of this form is also available from Reception or your trainer.
 Assessment will be reviewed and returned to you within two weeks. Feedback, where required, will be provided to enable you
to determine how your work could be improved.
If you are not sure about any aspect of this assessment, please ask for clarification from your Assessor.
Assessment deadlines penalty

It is expected that unless an extension, special consideration or disability services adjustment has been granted, candidates must
submit all assessments for a unit of competency on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission
of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
No assessment will be accepted 14 days after the due date (or extended due date). A ‘Not Competent’ result will be submitted.
Assessment/evidence gathering conditions
Each submitted assessment task is initially recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS).
If you are assessed as NYS, you will be eligible for re-assessment. You will be given feedback on the reason for the result. If
required, you will also be provided further information regarding the gaps in knowledge. Should you fail to submit the re-
assessment or again not complete the task satisfactorily, a result outcome of Not Satisfactory (NS) will be recorded.
You will only achieve competence in the unit when all assessment tasks have a Satisfactory (S) outcome.
Your trainer will give you feedback after the marking of each submitted assessment.

Assessment Overview
In this assessment you are required to provide evidence of your skills and knowledge required to
 design a new system for the organisation that clearly support s innovation, is innovative and is based on:
 analysis of the organisation’s objectives, current systems, resources and barriers in relation to innovation
 individual and group techniques with stakeholders to generate, test and evaluate several concepts and options for
the new system
 consult with and analyse and integrate feedback from relevant stakeholders to develop a plan for the new system that
addresses:
 the need for external assistance
 the impact of the new system on people, resources and other organisational practices
 budget, timelines, responsibilities

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 2 of 15
  a communication strategy
 a learning and development strategy
 trial the new system including taking account of all consultative, coaching and technical issues and review it in relation to its
goals for fostering innovation
 open the improvement process to ongoing collaborative input and challenge
 adjust system to reflect evaluation feedback.
Resources required for this Assessment

 Case study – ABC College

 Appendix 1 - Current Status Report for Innovation Template
 Appendix 2 - Operational Plan for Implementing Innovation Template
 Technology resources such as a computer, internet access with sufficient data to conduct searches and work with Elite online
delivery software, printer, and any other relevant equipment/software needed to complete the assessment tasks

Case Study – ABC College

ABC College was established in 2016. The College is based in Melbourne CBD and offers a range of courses in management,
marketing, human resources and international business. It currently has around 500 students enrolled across all of its courses.

The College is very popular due to its competitive pricing structure, great teaching staff and state of the art facilities. The college
has a warm and embracing culture which is collaborative in nature and a strong bond amongst its team members and this culture
permeates through the business and is attractive to new staff and students alike.

Due to its success, the College plans to establish two additional campuses, one in Brisbane and one in Sydney. The Brisbane
campus will commence in October 2021 and Sydney in early 2021. Campus locations are already in place, with the process being
overseen mainly by the CEO and Finance Manager. No staff have been employed as yet, but it is anticipated that each campus will
require a receptionist, a student services officer and 4 trainers.

All other staff functions will be completed by existing staff at the Sydney campus until such time as student numbers increase
substantially. It is anticipated that maximum student numbers at the new campuses will be up to 50 students per campus.

The College currently employs 24 staff members. Positions can be seen by viewing the company’s organisational chart.

There have been recent discussions around setting up completely online courses, looking into virtual classrooms, webinars and
online cloud-based assessment systems to move the college away from paper-based filing systems for the new campuses. Ideas
that came out of a recent management meeting include questions about whether the college should investigate web chats for
student learning support.

You have been recently employed as Information and Communication Technology (ICT) Administrator. Your role is to support the
ICT Manager. As a first task in this role, you have been asked to review the Strategic and Operational Plan, in aims to identify
potential opportunities to innovate the learning systems to lead and support the college in its quest to be innovative.

Your review must identify new and innovative ways that the college can deliver, store and manages it’s learning programs,
including the student assessment methods to align with the strategic direction of the business.

Background information:

The Australian Government has released a plan for Australia to thrive in the future workforce. The plan has identified one of the
goal pillars is for Australia’s education system to adapt the changing nature of work and the associated changes required to skills.
Under this goal, the government has identified that Australia’s Vocational Education and Training System (VET) can be responsive
to the priorities presented by innovation.

ABC College aims to be one of the leading VET providers who responds to the changing workplace by leading by example and
adopting innovative business systems in the college that can adapt with time. The college currently believes the best way to do this

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 3 of 15
is to:
· Innovate the way the college manages the on and offline learning experience for their learners through an improved
learning management system (LMS)
· Innovate and update the information management system/s including the LMS.
· Implement a support system for staff to embrace and foster innovation in the workplace

The strengthening of learning management system is a strategic priority for the college because of its relevance to both improving
learning outcomes and ensuring effective and efficient education systems that align and respond to the needs of the future
workforce.

All workstations currently have Windows 8 and Office 2010 installed on all computers. The network operates using Windows Server
2016. PCs are all approximately 4 years old. There is no cloud system in place and staff and learners of the RTO can only access
data at work through the colleges on campus computers.

A number of training staff are expected to increasingly work in multiple locations due to the establishment of the new campuses.
The CEO is in discussions with the HR department around flexible working arrangement strategies and policies to improve staff
retention and demonstrate to their staff that they live their values. The CEO believes with the introduction of online and blended
learning, trainers could work from home to mark assessments and even deliver training.

To stay competitive the CEO would also like to offer online courses enabling courses to be delivered anywhere and in any country
with internet access

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 4 of 15
 Task 1 - Research context for new system development

Assessment description

Assume you are a new ICT Administrator at ABC College. The ICT Manager, Leo asked you to evaluate current status of ABC
College for innovation and develop a Current Status Report for Innovation. Then you will need to discuss this report with Leo (the
assessor) to get his feedback.

Procedure
1. Review the simulated case study information – ABC College.
2. Explore and analyse the impact of systems in the overall context of innovation
3. Explore and gain clarity around system objectives, particularly in relation to innovation
4. Analyse current organisational systems to identify gaps or barriers to innovation
5. Research and analyse current and emerging information about systems in other organisations and contexts
6. Evaluate the resources and other commitment required to foster innovation
7. Identify key stakeholders who can play a role in conceptualising or supporting new system ideas

Tasks
1. Use Appendix 1 - Current Status Report for Innovation Template, to develop a Current Status Report for Innovation (version
1) for ABC College. In the report, you need to:
 Explore and analyse the impact of systems in the overall context of innovation

 Explore and gain clarity around system objectives, particularly in relation to innovation

 Analyse current organisational systems to identify gaps or barriers to innovation

 Research and analyse current and emerging information about systems in other organisations and contexts
 Evaluate the resources and other commitment required to foster innovation

 Identify key stakeholders who can play a role in conceptualising or supporting new system ideas

2. Role Play - Meet with the ICT Manager (the assessor) to discuss your report and ask for feedback on your version 1 drafts
and ensure understanding of his feedback.
3. Finalise your Current Status Report for Innovation (version 2).

You will need to submit the final version of Current Status Report for Innovation through Moodle.

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 5 of 15
Role Play Checklist

Completed successfully
Did the student: Comments
Yes No

Use information in the case scenario and own research to determine

and report on resources required as per tasks identified?

Explore and analyse the impact of systems in the overall context of

innovation

Explore and gain clarity around system objectives, particularly in

relation to innovation

Analyse current organisational systems to identify gaps or barriers to

innovation

Research and analyse current and emerging information about

systems in other organisations and contexts

Evaluate the resources and other commitment required to foster

innovation

Identify key stakeholders who can play a role in conceptualising or

supporting new system ideas

During the meeting, demonstrate effective communication skills

including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding
Following the meeting, confirm shared understanding of feedback on
Current Status Report for Innovation?

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

Task 2 - Generate system concepts and options

Case Study – ABC College (further information)

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 6 of 15
 The College used your Current Status Report for Innovation to research and review, select and trial a Learning Management
System (LMS) for an 18-month period. The College has been using the LMS for three months now.

Due to your success and contribution as ICT Administrator, you’ve now been promoted to ICT Manager as Leo has left the
organization due to personal reason. As part of your new role you are to ensure the successful implementation of the Learning
Management System and develop further business systems to support its implementation.

To date, the college has experienced a few complaints from learners and trainers on issues in the assessment section of the
system. The CEO has sent you an email request that you conduct a coaching and mentoring session with a key staff member,
Jimmy Grove. The session will be used to help you attain feedback on the implementation of the learning management system in
order to help you in planning and implementing a learning and development plan to encourage staff to embrace the business
systems and foster innovation in the workplace.

Jimmy is the Head Trainer of ABC College. Whilst Jimmy does undertake training with students, his primary role is to motivate,
train and manage the other 14 trainers in the college. Unfortunately, Jimmy is losing his motivation to motivate his staff in the new
system as he too has experienced the issues with it and is tiring from his staff continually complaining about the assessment
section of the system.

The CEO would like you to work with Jimmy to problem solve some of the key issues the trainers have been experiencing in the
new LMS by working with Jimmy to brainstorm and develop a learning and development strategy to overcome the issues.

The keys issues staff have been experiencing are a result of them not following workplace procedures:
• Staffs have been locked out of the system. ICT staff has determined this is a result of the computer privacy procedure not
being followed.
• The computer privacy policies and procedures require staff to reset their access password every 6 weeks. If the password
isn’t reset within the required timeframe (1 week from the password request being sent) the staff are locked out of the
system. This causes significant staff down-time.
• Trainers haven’t been saving the grades of their students into the system when they have marked their work, as a result,
students think their work hasn’t been marked and have been complaining. This is also causing issues with the data
migration from the learning management system into the other business systems, as the data being migrated isn’t accurate.
• Trainers have been marking students work in the system without providing feedback to the students.

The college’s new marking policy and procedures outlines that trainers must mark all of the students work within the learning
management system and provide detailed feedback to their students.

Tasks
1. Role Play - Meet with Jimmy, the Head Trainer of ABC College (the assessor) to get his input to create system concepts
and options:
a. Create system concepts that will foster innovation using individual and group techniques
b. Evaluate and discuss a range of ideas with relevant stakeholders (e.g., Jimmy as the Head Trainer)
c. Clearly articulate the ways in which innovation is better supported by system ideas and options
d. Clearly articulate how the system itself is innovative
e. Expose ideas and options to ongoing testing, exploration and challenge
f. Select and refine system ideas that meet the workplace requirements and which are both feasible and innovative
Ask for feedback from Jimmy (the assessor) and ensure understanding of his feedback, then create system concepts
and options.

Role Play Checklist

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 7 of 15
 Completed successfully
Did the student: Comments
Yes No

Use information in the case scenario and own research to determine

and report on resources required as per tasks identified?

Create system concepts that will foster innovation using individual

and group techniques

Evaluate and discuss a range of ideas with relevant stakeholders

Clearly articulate the ways in which innovation is better supported by

system ideas and options

Clearly articulate how the system itself is innovative

Expose ideas and options to ongoing testing, exploration and

challenge

Select and refine system ideas that meet the workplace requirements
and which are both feasible and innovative

During the meeting, demonstrate effective communication skills

including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 8 of 15
 Task 3 - Develop a plan for the system

Case Study – ABC College (further information)

In response to Jimmy’s input (as completed in Task 2), the CEO has sent you an email to you. In the email the CEO confirmed they
liked your innovative ideas on improving the system and engaging staff.

He’d now like you to expand your ideas of staff engagement by developing a learning and development (L&D) Operational Plan
that can be implemented over the next 12 months to support the implementation of the new system and continue the LMS Trial.

The purpose and goals of the plan is to:

• Improve the attitudes of training staff towards the new system
• Conduct monthly learning activities educating training staff of the features and functionality to the system
• Improve the efficiencies of training staff using the system
• Improve staff awareness and use of organisational policies and procedures.

The CEO has given you a budget of $20,000 to roll out the learning and development opportunities which is to cover the business
resources. As the Learning and Development Manager you will be designing and delivering all of the learning activities which will
remove the need to budget in development and delivery costs into your plan as these are covered in your current wage.

The CEO would like to see you enhance your learning and development activities by incorporating the external assistance of the
learning management system themselves

Assessment description

Based upon the feedback from Jimmy, you need to develop an Operational Plan for Implementing Innovation (using Appendix 2 -
Operational Plan for Implementing Innovation Template). Then you will need to discuss this plan with the CEO (the assessor) to get
his feedback.

Tasks
1. Develop an Operational Plan for Implementing Innovation (using Appendix 2 - Operational Plan for Implementing Innovation
Template).
2. Role Play - Meet with the CEO (the assessor) to:
a. Determine the need for specialised assistance and integrate into system planning
b. Analyse the potential impact of the new system on people, resources and other organisational practices
c. Consult with all stakeholders who will be involved with, or affected by, the new system
d. Develop an operational plan for the system, with budget, timelines and responsibilities
e. Develop a communication strategy to support the introduction of the new system
f. Evaluate the coaching and training needs of those who will use the system and plan a learning and development
strategy
Ask for feedback from the CEO (the assessor) on your plan and ensure understanding of his feedback.
3. Finalise your Operational Plan for Implementing Innovation.

You will need to submit the final version of Operational Plan for Implementing Innovation through Moodle.

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 9 of 15
Role Play Checklist

Completed successfully
Did the student: Comments
Yes No

Use information in the case scenario and own research to determine

and report on resources required as per tasks identified?

Determine the need for specialised assistance and integrate into

system planning

Analyse the potential impact of the new system on people, resources

and other organisational practices

Consult with all stakeholders who will be involved with, or affected

by, the new system

Develop an operational plan for the system, with budget, timelines

and responsibilities

Develop a communication strategy to support the introduction of the

new system

Evaluate the coaching and training needs of those who will use the
system and plan a learning and development strategy

During the meeting, demonstrate effective communication skills

including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding
Following the meeting, confirm shared understanding of feedback on
Operational Plan for Implementing Innovation?

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 10 of 15
 Task 4 - Trial the system

Case Study – ABC College (further information)

After you submitted your Operational Plan for Implementing Innovation, the CEO has approved it for trial. One month later, one of
the trainers has come to you with an innovative suggestion to the grading issue. This is a transcript of what the trainer suggested to
you:

“I know that the grading issue could be resolved by trainers following the business procedure and saving the grade before
they exit the learning management system or click to another screen, but I was thinking how useful it would be if the
learning management system had an auto save function. That way we wouldn’t have to remember to save. It would also
prevent any further issues with the internet timing out before we have the chance to save the grade.”

You are required to act on such ongoing collaborative input and challenge from the trial and adjust system to reflect evaluation
feedback

Assessment description

Based upon the feedback from the trainer, you need to meet the trainer (the assessor) to adjust system to reflect evaluation
feedback.

Tasks

Role Play - Meet with the trainer (the assessor) to demonstrate the followings:
a. Present and consult on system proposals with relevant stakeholders
b. Analyse and integrate feedback into the system development process
c. Determine appropriate context and parameters for the trial process
d. Initiate the trial, taking account of all required consultative, coaching and technical issues
e. Monitor and review the trial in relation to its goals for fostering innovation
f. Open the improvement process to ongoing collaborative input and challenge
g. Adjust system to reflect evaluation feedback

Role Play Checklist

Completed successfully
Did the student: Comments
Yes No

Use information in the case scenario and own research to determine

and report on resources required as per tasks identified?

Present and consult on system proposals with relevant stakeholders

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 11 of 15
 Completed successfully
Did the student: Comments
Yes No

Analyse and integrate feedback into the system development

process

Determine appropriate context and parameters for the trial process

Initiate the trial, taking account of all required consultative, coaching

and technical issues

Monitor and review the trial in relation to its goals for fostering
innovation

Open the improvement process to ongoing collaborative input and

challenge

Adjust system to reflect evaluation feedback

During the meeting, demonstrate effective communication skills

including:
 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding

Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature

Assessor name

Date

Assessment Submission Checklist to be completed by the Trainer/Assessor

Did the student complete and provide evidence for the following (please  ): Yes No

1. complete Task 1?

2. complete Task 2?

3. complete Task 3?

4. complete Task 4?

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 12 of 15
5. Submit all requested documents in accordance with the “Tasks” of each assessment task

6. Submit within agreed timeframe?

Assessment Task 1

Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
1.1 Explore and analyse the impact of systems in the overall
context of innovation

1.2 Explore and gain clarity around system objectives, particularly

in relation to innovation

1.3 Analyse current organisational systems to identify gaps or

barriers to innovation

1.4 Research and analyse current and emerging information about

systems in other organisations and contexts

1.5 Evaluate the resources and other commitment required to

foster innovation

1.6 Identify key stakeholders who can play a role in conceptualising

or supporting new system ideas

Feedback and result outcome for Task 1 (please  )

Satisfactory

Not Yet Satisfactory

Re-assessment required

Not Satisfactory

Assessment Task 2

Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
2.1 Create system concepts that will foster innovation using
individual and group techniques

2.2 Evaluate and discuss a range of ideas with relevant

stakeholders

2.3 Clearly articulate the ways in which innovation is better

supported by system ideas and options

2.4 Clearly articulate how the system itself is innovative

2.5 Expose ideas and options to ongoing testing, exploration and

challenge

2.6 Select and refine system ideas that meet the workplace
requirements and which are both feasible and innovative

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 13 of 15
 Feedback and result outcome for Task 2 (please  )

Satisfactory

Not Yet Satisfactory

Re-assessment required

Not Satisfactory

Assessment Task 3

Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
3.1 Determine the need for specialised assistance and integrate
into system planning

3.2 Analyse the potential impact of the new system on people,

resources and other organisational practices

3.3 Consult with all stakeholders who will be involved with, or

affected by, the new system

3.4 Develop an operational plan for the system, with budget,

timelines and responsibilities

3.5 Develop a communication strategy to support the introduction

of the new system

3.6 Evaluate the coaching and training needs of those who will use
the system and plan a learning and development strategy

Feedback and result outcome for Task 3 (please  )

Satisfactory

Not Yet Satisfactory

Re-assessment required

Not Satisfactory

Assessment Task 4

Has the learner proven they can (please  ): Yes No Assessor’s Notes (if any)
4.1 Present and consult on system proposals with relevant
stakeholders

4.2 Analyse and integrate feedback into the system development

process

4.3 Determine appropriate context and parameters for the trial

process

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 14 of 15
4.4 Initiate the trial, taking account of all required consultative,
coaching and technical issues

4.5 Monitor and review the trial in relation to its goals for fostering
innovation

4.6 Open the improvement process to ongoing collaborative input

and challenge

4.7 Adjust system to reflect evaluation feedback

Feedback and result outcome for Task4 (please  )

Satisfactory

Not Yet Satisfactory

Re-assessment required

Not Satisfactory

Assessment Summary Result (please  )

Final Assessment Result for this unit C NC

Feedback is given to the student on each Assessment task on Moodle YES NO

Feedback is given to the student on final outcome of the unit on Moodle YES NO

Assessor’s declaration: I hereby certify that the above student has been assessed by myself and all assessments are
carried out as required by the Principles of Assessments.).

Assessor Name
Date

Assessor Signature

The result of my performance in this unit has been discussed and explained
YES NO
to me

I would like to appeal the outcome of this assessment as per the appeals
YES NO
procedure in the Student Handbook

Student Signature Date

V2020 1.0
BSB50215 Diploma of Business / BSBINM501 / 2020 / Assessment Tasks Page 15 of 15