These are the strategies, which can help to enter easily with drink business to transport
business.
Marketing Mix Drinks Business
Special group two types of drinks i.e. water
and carbonated water. This helps to cater
two types of needs i.e. mineral water for
cooking purpose and carbonated water for
refreshing. They come up in 300 ML. 500ML
Product and 1Ltr.
Special group caters to a specific part of the
country, giving cut throat competition to
Place other competitors, due to less reachability.
The price of normal water is Rs 25 for 300
ML, Rs 40 for 500 ML and Rs 70 for 1 LTR
and carbonated water is Rs 35 for 300 ML.
Price Rs 60 for 500 ML and Rs 75 for 1 LTR.
They also offer different discounts based on
season and sale.Like buy 1 get 1 free in
winter season, when the water intake is less
by human beings. This helps to clear the
stock before it gets expired. We have MS
Dhoni as brand ambassador of our drink,
Promotion which influences a lot of young crowd.
Production plant located in Northern part of
country. This creates a challenge to cater
Physical Evidence Southern part of country with less time.
In North, special group has 12,000
employees working in water and carbonated
water production respectively. They work in
different shifts maintaining their credibility,
employee satisfaction and needs to give
their deciation in work. Special group also
People applauds with rewards and recognition to
Transport Business
The agenda can be fulfilled by
integrating drink business with their
transport business. To transport
and deliver the drinks, there own
tranportation/logistics can be used
across nation.
Taking help of own transport, they
can move their produced water and
drinks to different parts of country.
Also, apart from drinks, third party
contracts can also be fulfilled by
Special group,adding up revenue.
The price of transportation depends
on time and distance model. How
much time carrier takes to deliver
the consignment and how much
distance it has to travel to reach the
destination, accordingly the rates
are calculated.
We offer flat discounts after
travelling a specific distance. Lets
say, a consignment will travel for
400 KM to reach its destination
warehouse. So, are going to offer
discount after crossing 280 KM at
flat dicounted rate of 15% for the
rest remaining distance to cover.
We've Akshay Kumar as brand
ambassador to cater the truckers of
society.
We have 300 trucks in our
transportation business which
travels across nation day and night
catering all types of industries like
food industry, automobile industry,
aviation industry, etc.Anyone can
contact us via phone number, mail
or through website by raising
request.
In transportation business, the
drivers are hired by Special group
on full time basis. The drivers are
divided locally and nationally to
cater both types of deliveries. Local
drivers will be responsible to deliver
within city or state.National drivers
will take out of state orders. This is
 top performer of month, which keeps
employees motivated.
The water and carbonated water production
includes Special group and its around 225
bottling partners. Bottling partners helps to
support the international business
operations as well as a large distribution
network. This is the major gateway to
generate more revenues throughout the
transaction. The bottling partners in contract
with special group responsible for packaging
Process and shipping the finished products.
managed by a third party company
who tracks the movement of trucks
and the drivers while enroute to
destination for delivery.
There transportation network is
strong as they are in tie up with
largest courier providers of India
like DTDC, DHL and Bluedart.
There logistics helps to support the
connecting transfers in middle
location which is between source
and destination. This process
speeds up the transportation
process and able to cater to pin
codes which is not possible to
deliver.