CHINAAR TOURISM

BUSINESS PLAN

Prepared by
Khalil Ullah, 138, 5th C
Irshad Ali Khan, 136, 5th C
Armaghan Khalil, 153, 5th D

Oct 27, 2021

Executive Summary

Our Vision:

 Our vision is to improve accessibility of travel destinations

 Promote a culture of tourism among local and foreign tourists
 Make tourism products better and more affordable
 To be the best organization to arrange trips for universities and other organizations
 To cover the tourism market during special events especially like Eid holidays and for
newly married couple

Goals & Objectives:

 To bring all the tourism products, spots, hotels and services on a social media interface
 Hotels branding in those specific areas
 To develop job and business opportunities for the local people

About Us

Chinaar Tourism will be one of the most reliable and successful tourism association. We are
proud to be a well-established and dynamic incoming and outgoing agent. The company is based
in Upper Dir and provides all type of tourist services, from incoming and outgoing tour
packages.

Services

Our services include: Tour packages, Hotels, Transportation, Car rental, sports like Hiking as
well as organizing special events and cultural activities etc.
Thereby making your trip unique and memorable experience.

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Market Summary:

 The Imran khan government organized the Pakistan Tourism Summit, which occurred on
2 and 3 April 2019 at  Jinnah Convention Centre, Islamabad, and was attended by
Prime Minister Khan
 Due to these measures, 1.9 million tourists visited Pakistan in 2018 and as of 2020,
tourism in the country has increased by more than 300%
 In a positive outcome of boosting tourism in the country, the KP government has
generated a revenue of Rs 67 billion after 2.7 million tourists visited the province during
Eid holidays (ARY NEWS reported)

Target Market

We will target those customers who were intrusted in adventures and likes hiking, also we will
target the university students who want trips for refreshments and also overseas Pakistani who
work for long hours and come to Pakistan for taking a break with their family And friends.

Opportunities:

 New technology that may improve the company`s services

 Increasing demand with the help of videography and social interface
 Growing market of tourism and discovering new tourist spots
 Those nature enriched areas that are undiscovered due to lack of roads, can be reachable
in future by making them easily accessible by government.

Competition

The company competes with the following digital agencies in KPK:

1. VisitSwatValley.com
Its sole purpose is to promote tourism in swat valley to benefit its indigent residents. There is a large
number of financially needy people in swat entirely dependent on agriculture and tourism. They
Market Swat Valley to all parts of the world to attract visitors. They provide information and
inspiration to visitors and potential visitors so they get the best out of a visit to Swat Valley.

2. Kumrat Tourism Pvt Limited

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Kumrat Tourism (SMC-Pvt) Limited. The Company provides with Tours Packages, Camping, Pods,
Rental car, food management, Hotels & flights booking.

Business Strategy:

 The company will follow two phases according to its current business concept
 Phase 1 of the marketing plan will be to use the company`s website and social media
accounts to attract its target market’s attention and collect prospect information that will
become leads. This will be carried out using content marketing strategies and search
engine advertising.
 Phase 2 of the plan will be to gather the leads collected from Phase 1 of the plan. These
leads will be assessed and qualified by the sales team and will mark as the beginning of
the sales process. The sales team contacts these leads and will present a pitch, selling the
services of the company.

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Has a wide Shortage of funding to all New technologies that may Notable and
information about these activities improve the company’s well-known
Tourism spots services competitors

Have well Lacking workforce in the Increasing demand with the Climate
passionate and Social Media Department help of videography and changes and
experienced team and promotions social media disasters

 Marketing Plan

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The company will follow two phases in its current marketing plan.

Phase 1 of the marketing plan will be to use the company’s website and social media accounts to
attract its target market’s attention and collect prospect information that will become leads. This
will be carried out using content marketing strategies and search engine advertising.

Phase 2 of the plan will be to gather the leads collected from Phase 1 of the plan. These leads
will be assessed and qualified by the sales team and will mark as the beginning of the sales
process. The sales team contacts these leads and will present a pitch, selling the services of the
company.

Social Media Interface:

 App;
-Will include all online bookings of hotels, transports, events and packages
-Will show the list of places to visit and their attractions
-Both pre-planned and customized trips option will be available
-The cost of each tourism product calculated will be shown at the end of booking

 Website;
-Will have all the data about the company and legal documents
-Will have detailed information about the tourism spots along with photos and videos

Resources Requirement:

 Office
 Financial support
 Social Media ( App and website)
 Online promotions
 Arranging transport that fits the requirements
 Hotels to be branded ( separate for each plan e.g. for family, couple, friends, students
etc.)
 Media manager

Risks & Rewards:

Risks

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  Notable and well-known competitors
 Climate changes and natural disasters
Rewards
 Growth and boost in Economic activities
 Representing the country
 Source of employment generation

Financial Plan:

Department Description Amount Total

Marketing App development 70,000 190,000
Department Web development 20,000
Youtube & Social 100,000
media advertisement
Finance Department Accountant 20,000 50,000
Instruments 30,000

Media Department Media man 15,000 15,000

Transport department Coaches 80,000 140,000
Suitable jeep ride 60,000
Management Hotel branding 80,000 95,000
Department Hotel Management 15,000
Total: Rs.490, 000
Feasibility Report:

Average Package Estimated clients Revenue Profit (25%)

price
8,000 100 800,000 200,000
9,000 250 2,250,000 562,500
9,000 300 2,700,000 675,000
Total 650 Rs. 5,750,000 Rs. 1,437,500

Why to Choose CHINAAR TOURISM

1. Detailed knowledge about culture and traditions
2. Delivering most experienced tour guide

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 3. Serving with traditional meals in hotels
4. Providing the suitable transport
5. Problem solving and focus on solution-oriented methods for all customers’ requests and
requirements
Team

The following are the key individuals managing the business.

1. CEO: Irshad Ali Khan

2. Operations Manager: Khalil Ullah
3. Marketing head: Armaghan Khalil