Academic Paper Writing and IPR (MCQ) - Merged

A stakeholder who is quoted in a paper should be given the opportunity to review _.
the section containing the quotation

the quotation only
the quotation and the executive summary
the entire white paper
a) the section containing the quotation
How can you avoid discontinuities in style when incorporating outside materials?
Limit the outside material to footnotes or sidebars.
Present all graphics in an appendix.
Incorporate materials with explanatory text rather than just graphics.
Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
d) Adapt the materials to your paper’s need, and avoid just copying content from outside materials.
What should be the focus of the introductory part of a white paper?

Develop engagement with the reader.
Identify solutions for the reader.
Strive to make a sale with the reader.
Present background data to the reader.
a) Develop engagement with the reader.
What graphics type should you use sparingly in white paper?

company-related graphics
informational graphics
graphical text elements
illustrational graphics
a) company-related graphics
What is the main benefit of studying examples of white papers in your area of expertise?
You can learn how to format content listings and titles.
You can understand acceptable variations in paper length
You can find suitable examples that fit your purpose.
You can find the accepted format standard in your area.
c) You can find suitable examples that fit your purpose
What is the difference between a conceptual guide and a procedural guide?

A conceptual guide explains why it is necessary to accomplish a task, but a procedural guide describes pitfalls.
A conceptual guide explains the order of steps, but a procedural guide lists the steps in no particular order.
A conceptual guide outlines steps to accomplish a task, but a procedural guide explains the main ideas of that task.
A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to accomplish a task.
Which of the following items best uses plain language to describe an idea?
Lyophilize the sample until its mass becomes constant.
Remove as much water as possible from the sample by lyophilization.
Freeze dry the sample until no more water sublimes.
Leave the sample in the lyophilizer until its mass does not change with time.
d) Leave the sample in the lyophilizer until its mass does not change with time.
How are “Must” Quick Start Guides organized?

They give the user options for how to proceed.
They walk the user through a strict sequence to achieve a desired outcome.
They are presented non-sequentially.
They include helpful visual aids.
b) They walk the user through a strict sequence to achieve a desired outcome.
It can be helpful to base your Quick Start Guide on _.

an online template
the user manual
previous Quick Start Guides you have made
your competitor’s Quick Start Guide
b) the user manual
The most important aspect of formatting to remember is that _.

it should be conservative and decorative
it should be easy on the eye and consistent
it should convey meaning and be consistent
it should be decorative and flamboyant
c) it should convey meaning and be consistent
How should you address the user when you are writing a Quickstart guide?
with the phrase “the user” throughout the guide
with second-person pronouns or the imperative mood
with a fictional user and giving that user a name
with third-person pronouns and the indicative mood
b) with second-person pronouns or the imperative mood
How can you avoid including too many notes?

by writing a glossary of terms
by including notes in an appendix
by breaking up steps into smaller groups
by using footnotes instead of notes in the text
c) by breaking up steps into smaller groups
Which of the following is a grammatically correct sentence?

Please put the folders over their.
Your attitude affects your performance.
Everyone already knows what they’re supposed to do.
Kyle and myself would like to request Friday off.
b) Your attitude affects your performance.
How much of your writing time should be spent planning and revising?
50%
80%
none
30%
b) 80%
What question should you ask yourself to write in a conversational style?

What are the most important pieces of content to include in this email?
Would I say this to someone if I were speaking to them face to face?
By when do I need this correspondent to send her reply?
How can I make this email formal enough to sound impressive?
b) Would I say this to someone if I were speaking to them face to face?
Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
Next Tuesday we’ll meet to discuss some items in Room 101.
Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company annex.
We are writing you to tell you that our Tuesday meeting’s plan is to discuss flextime and child care.
We will have a meeting next Tuesday at 10:00.
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in Room 101 in our company
annex.
You send an email to your coworkers telling them to meet at the hotel conference room at 9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
They should bring writing utensils to take notes.
The meeting’s purpose is to discuss a marketing plan for your new product.
The new hire, Janet, will also be there.
The hotel recently received national recognition.
b) The meeting’s purpose is to discuss a marketing plan for your new product.
Which of the following is indicative of a typical memo?

a clear introduction
a single paragraph
a length over two pages
a signature block
a) a clear introduction
Which of the following is an example of courteous writing?

The room is already booked on the 11th, but it is available on the 12th.
You didn’t remember to include the time.
I will grant you the extension.
No, that won’t work for us.
a) The room is already booked on the 11th, but it is available on the 12th.
Which of these should be included in a report for a client unfamiliar with your company?
opinions
company-specific jargon
superlatives
specific company background information
d) specific company background information
“Please complete the audit report by end of business day, Friday.”

What sort of request is this?
redundant request
considerate request
courteous request
concrete request
d) concrete request
How can you ensure your recipient will read your email quickly when she receives it in her inbox?
Mention the email when you speak to her face to face.
Forward messages as often as possible.
Use a one-word subject line.
Create a specific and compelling subject line.
d) Create a specific and compelling subject line
Which of these clues indicates that a source is credible?

The source includes answers collected from a few coworkers.
The source comes from an expert in the field.
The source uses materials collected several years ago.
The source was compiled using leading questions.
b) The source comes from an expert in the field.
What is grammatically wrong with this sentence?

“Although I’ve already reviewed the slide deck I am still planning on attending the live presentation.”
The sentence is grammatically correct.
The sentence needs a comma after “deck.”
The sentence should be divided into two separate sentences.
The sentence has a spelling error.
b) The sentence needs a comma after “deck.”
Your employee’s writing skills have improved. Because of this improvement, she is being put on a new account.
Considering coherence, which of the following is the most effective way to inform her of this?
Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. However, you are being assigned to the Johnson account.
Your writing skills have improved tremendously; additionally, you are being assigned to the Johnson account.
Your writing skills have improved tremendously. You are being assigned to the Johnson account.
a) Your writing skills have improved tremendously. Consequently, you are being assigned to the Johnson account.
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to reinforce that you are worth it?
End sentences with downward inflection.
Project your voice to all four corners of the room.
Tower instead of cower.
Project a voice of authority.
a) End sentences with downward inflection.
When interviewing for a job or selling an idea, what should you refrain from doing?
Talk about the various positions you have had in your career.
Share a unique credential.
Give a specific example of a problem you solved.
Relate relevant experience to benefits to your audience.
a) Talk about the various positions you have had in your career.
Taylor is using a technique in her communication that will help her audience follow her points. Which of these would
confuse her audience?
Highlight your numbered points when you mention them and in your summary.
Preselect a precise number of ideas to cover in your allotted time.
Name your step-by-step process with an alliterative word.
Color code your process steps.
d) Color code your process steps.
Chloe has created a communication she will give to her team. She has identified the goal in one sentence. Which of the
following is the next logical step in the process of creating relevant communication?
You are right to show you understand their cares and concerns.
Share the good news of how you have already addressed their cares and concerns.
Address their cares and concerns.
Anticipate your decision maker’s cares and concerns.
d) Anticipate your decision maker’s cares and concerns.
Amy is applying the technique called _ in her communication so that the audience will picture what she is saying and feel
they are part of her story.
SCENE
SEGMENT
SEQUENCE
SENSE
a) SCENE
Kurt is fielding questions from an audience after his company just implemented some recalls on a product. What would make
the person complaining angrier?
Apologize.
Explain why it happened.
Agree.
Act.
b) Explain why it happened.
The _ says we can identify with an individual, not an idea.

empathic medium
sympathy telescope
empathy telescope
social medium
c) empathy telescope
If you are fielding questions from an audience and someone asks a question you do not want to answer, what would be the
best approach in this situation?
Tell them you cannot answer that one.
Say you don’t know.
Redirect the conversation.
Tell them that is a bad question.
c) Redirect the conversation
The goal of communication is to _.

tell people what to do
inspire action
sell an idea
sell a product
b) inspire action
“Patent prosecution” has what meaning in the process of submitting patent applications?
Patent prosecution is the process of appealing the refusal of a patent application to the federal courts.
Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent is
issued.
Patent prosecution is the process of reviewing prior art noted by the examiner when refusing an application.
Patent prosecution is the process of having a patent examiner expedite the review process.
b) Patent prosecution is the process of moving an application through the patent office by addressing refusals until a patent
is issued.
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a utility patent?
Jane must not have not disclosed her idea publicly within the year before filing her application.
Jane must not have disclosed her idea publicly more than a year from filing her application.
Jane must have disclosed her idea publicly regardless of time limit before filing her application.
Jane must have disclosed her idea publicly at some time more than a year before filing her application
b) Jane must not have disclosed her idea publicly more than a year from filing her application.
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only $12 of the $3,000 dollars the trailer
will sell for. ABC has not yet started selling its new trailer. Has ABC infringed on XYZ’s patent?
ABC will infringe on XYZ’s patent once it begins selling trailers with the XYZ patented wheel-lock.
ABC will only infringe on XYZ’s patent if it sells the wheel-locks separately from the trailers.
ABC has not infringed because it did not use the wheel-locks sold by XYZ but made its own locks.
ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims they are entitled to the benefits of
the patent. What is the only legally accurate scenario regarding patent rights and benefits?
XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ Corp’s name will be on the patent.
Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are in the
name of XYZ.
Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp’s name replaces Carl’s on the patent.
XYZ Corp. is the named inventor because XYZ furnished the facilities in which Carl developed the new painting process.
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on the patent but the benefits are
in the name of XYZ.
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be popular with drivers who buy sports
cars. What type of patent should he apply for?
a utility patent because utility patents protect the aesthetics of an invention rather than the invention’s functionality
a design patent because once Edgar protects the X-design his patent will also protect the function of turning the car’s front
wheels
a utility patent because a utility patents protects both the design and the functionality of an invention
Attempted correct option
a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel that
turns a car
d) a design patent because it protects the X-design which is more important to Edgar than the function of a steering wheel
that turns a car
If a patent examiner refuses an application because the idea in the application is “obvious”, that does this generally mean?
The examiner found there is no usefulness to the idea.
The examiner determined the idea is not novel.
The examiner identified similar products in the marketplace.
The examiner discovered there is prior art for the idea.
d) The examiner discovered there is prior art for the idea.
When you are searching a database to determine if there is an existing patent for an idea, where should you focus your search?
in abstracts, because abstracts contain the most complete information regarding novelty or obviousness
in background, because a patent that satisfies a particular need bars other patents that satisfy the same need
in drawings, to determine if your product’s utility and design is sufficient to be issued a patent
in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same
d) in claims, to determine if your idea might infringe on an existing patent and be barred if the claims are the same
Being a good “follower” is needed to show you can work within what aspects of your client’s environment?
The pace and industry of your client.
You like the food in their cafeteria so you are happy to meet clients there.
The culture and expectations of your client.
The meeting structure and collaborative nature of your client.
c)The culture and expectations of your client.
Switching between roles in a manner that doesn’t confuse your client is important. Which of the following is NOT a good
practice when switching between consulting roles?
Justify the role before you switch to it.
Use dialog to set up your role changes.
Move quickly from one role to the other so your client doesn’t lose patience with you.
Assess your effectiveness when switching roles.
c) Move quickly from one role to the other so your client doesn’t lose patience with you.
When executing change management, working backwards from your “change picture” and determine what steps your client
needs to take is sometimes called what?
solution verification
business analysis
painting the picture
outcomes mapping
d) outcomes mapping
Which of the following is one of the elements to look for when determining the appropriate roles that will satisfy your client?
The degree of process focus your client has in your technical area.
The length and detail included in your consulting contract.
The presence (or not) of potentially competing consultants on your client site.
The enthusiasm your client has for the technical products you are producing.
a) The degree of process focus your client has in your technical area.
The best signal that you have support from your client is when your client management team _ on the recommendations you
make.
acts
meets
questions
debates
a) acts
Which of the following is not recommended for setting yourself up for future consulting engagements with your client?
Understanding your client’s business strategy.
Understanding what your client plans for their next major initiative.
Constantly learning more about your client.
Giving your client detailed plans for multiple new initiatives.
d) Giving your client detailed plans for multiple new initiatives.
There are two critical characteristics to ensure success as a consultant. What are they?
Broad technical skill and mastery of tools.
A keen ability to listen and change the minds of your client.
Communication skills and contract management background.
Expertise and the right attitude.
d) Expertise and the right attitude.
Before implementing your solution, your extended stakeholders need to understand _.

all the possible errors that might surface
your background so they know what to expect from your leadership
when you will leave so they know when to take over your role
the risks and benefits to expect
d) the risks and benefits to expect
When playing the role of reviewer, you typically analyze a potential solution for which two characteristics?
Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.
A review of personnel assigned to the project and the skills they bring to the initiative.
Reviews need to confirm the latest techniques are applied to derive a solution, and that the senior leader understands the
approach.
A review of planned deliverables, and to ensure the approach matches what you would do as a consultant.
a) Reviews need to confirm how to integrate solutions with those of your client, and review deliverables for suitability.
Which revenue model is one where you get paid based on the number of hours you work?
fee-for-service
unit pricing
project-based
ancillary fees
a) fee-for-service
Which of these is a downside to staffing your team with contractors instead of employees?
your workforce could be less stable and predictable
you don’t have staffing flexibility to add or remove staff quickly
you carry a large fixed cost by doing so
you don’t have to pay employment taxes
a) your workforce could be less stable and predictable
marketing is an approach where you share ideas and perspectives to interest your buyers.
Content-based
Interest-based
Buyer-focused
Digital
a) Content-based
What is a major risk of having a few large clients?

sales efforts are easier
losing a big client can be very damaging
sales cycles are shorter
income is more stable
b) losing a big client can be very damaging
A _ is when a client pays you a fixed fee for a time period regardless of how much or little they use your services.
retainer
project fee
flat rate
fixed rate
a) retainer
Why is the first deal you negotiate with a client so important?

it generates a lot of revenue
it sets precedent for future deals
it proves you have a real business
it keeps your competitors away
b) it sets precedent for future deals
When licensing your intellectual property to clients, which of these actions should you take?
define the license fees the client needs to pay
define whether or not they can modify your IP
specify how they can use the IP
all of these answers
d) all of these answers
What are the five major phases of a consulting engagement?

kickoff, analysis, presentation, assessment, invoicing
proposal, kickoff, delivery, closure, archive
contracting, proposal, delivery, feedback, payment
selling, proposal, kickoff, delivery, report-out
b) proposal, kickoff, delivery, closure, archive
When should you include clients as members of your team?

only when they demand it
when you need to save money
when the client seems bored
as often as possible
d) as often as possible
The first step in a standard problem solving process is _.

presenting recommendations
pinning and defining the problem
conducting deep analysis
generating solutions
b) pinning and defining the problem
What’s a possible risk of staying on with the client to implement the recommendation?
your colleagues might get jealous of you
you’ll increase the number of hours you bill the client
implementation might not go well and you’ll be blamed
the client might look smarter than you
c) implementation might not go well and you’ll be blamed
Consider retaining an attorney once you’ve hired _.

5 employees
an accountant
10 contractors
a single employee
d) a single employee
When using _ accounting you record the income or expense as it’s incurred.
accrual
economic
cash
algorithmic
a) accrual
What do employees usually get that contractors don’t?

performance appraisals
pay
equipment
benefits
d) benefits
Which of the following is a common certification you can get for your business?
fast-growing
profitable
multilingual
veteran-owned
d) veteran-owned
Focusing too much on delivering services can cause what issue?

micromanagement and overtime
not spending enough time selling
completing projects too quickly
reduced employee morale
b) not spending enough time selling
When transforming a layer architecture to a story, you should _.

invert it
start with the core idea
wordsmith it
do an analysis
a) invert it
A story based on a column architecture starts with a _.

what’s changed
background
core idea
hypothesis
c) core idea
At what point should you wordsmith your story?

when finalizing the communication
when you build your architecture
when you write the core idea
when you first draft the story
a) when finalizing the communication
A good architecture is both distinct and _.

complete
logical
interesting
short
a) complete
When converting a column architecture to a story, what comes first in the story?
column 2
the core idea
column 3
column 1
b) the core idea
How many analyses should you conduct to prove your case?
as many as you can possibly think of
as many as are required to prove the architecture
as few as you can get away with
six
b) as many as are required to prove the architecture
What attributes should the elements of your architecture possess?

linked and nested
full and forthright
compelling and direct
distinct and complete
d) distinct and complete
A well-defined question consists of a what” and a _.”

how
why
where
when
b) why
What goes at the bottom of a layer architecture?

hypothesis
background
what’s changed
core idea
b) background
What is the button?

the key analysis that your entire argument rests upon
the link between the layer and column architecture
the first element of your core idea
the objective function your stakeholder cares about most
d) the objective function your stakeholder cares about most
What is the benefit of structuring your communications?

clearer communications
efficient fact gathering
less rework
What tells you which facts to include or exclude from your recommendation?
architecture
analysis
background
stakeholders
a) architecture
If you disprove your hypothesis, what should you do?

change the question you’re trying to answer
change the analysis to prove the hypothesis
go home and give up
evaluate your next-best hypothesis
d) evaluate your next-best hypothesis
Which of these are benefits of a good architecture?

prevents rambling communications
avoid irrelevant analysis
audience arrives at your conclusion
Why should you get input from stakeholders when refining your story?
to get them to do the analysis
to know what concerns to avoid
to build support for your idea
to keep them from stealing your idea
c) to build support for your idea
Which of the following is NOT part of the core idea?

why
question
button
what
b) question
Your presentation title should be based upon _.

stakeholder preference
market research
your core idea
a column architecture
c) your core idea
What is a moon chart?

only required if you’re in the aerospace industry
a measure of your financial performance
a way to compare your business to your competitors
a map of the moon
c) a way to compare your business to your competitors
When choosing suppliers, you should select the one that is _.

the highest reliability
the best fit with your business model
the lowest cost
the highest quality
b) the best fit with your business model
Your financial forecast should be _.

extremely precise
built top down
optimistic and exciting
built based on unit drivers
d) built based on unit drivers
Which of the following is not a type of revenue model?

recurring
positive amortization
one time fee
cost plus margin
b) positive amortization
Which of the following affects how you support your product?

how demanding your customers are
how often your product breaks down
how many product returns you receive
What must your production plan explain?

what kind of staffing you need to make your product
whether you’ll insource or outsource production
how your production matches your strategy
a) all of these answers
What is the most important thing your product delivery plan should focus on?
choosing between government and private shipping companies
speed of delivery
low cost shipping options
how you get your product into your customers’ hands
d) how you get your product into your customers’ hands
What’s a warning sign that your financial plan isn’t accurate?

a hockey stick forecast
market research inaccuracy
capital requirement ratios
high-level unit drivers
a) a hockey stick forecast
What does your value proposition describe?

how your employees are paid
how your product benefits your customer
how much your company is worth
the beliefs and values of your company
b) how your product benefits your customer
What are two things you must know about your capital on hand?
your burn rate and runway
your FDIC protection and overdraft limit
your interest rate and yield
your equity value and book value
a) your burn rate and runway
What does the sales section of your business plan explain?

the profit margin you earn on each sale
how you’ll sell your product to your customer
your FOB delivery terms for each sale
how much revenue you’ll earn each year
b) how you’ll sell your product to your customer
Why should you have expert advice when it comes to HR and legal issues?
so that you can impress investors
it’s less expensive than doing it yourself
to prevent major regulatory and legal issues from harming your business
because you don’t have time to do it on your own
c) to prevent major regulatory and legal issues from harming your business
1. Which topics would be the best candidate for a white paper?
an opportunity for buying surplus parts for steering systems

a faster, cheaper, data-storage medium
a revolutionary pollution-reduction method
a promotional offer on last year's automobiles
2. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?
 A sales brochure is more concerned with economic factors than a white paper.
 The white paper focuses more on a single issue or product than a sales brochure.
 A white paper appears to be more analytical and impartial than a sales brochure.
 A sales brochure appears more honest and trustworthy than a white paper.
3. Which paper would engage most readers from beginning to end in a lengthy white
paper?\
 "Sorghum Harvests for 2012-2018"
 "How to Install Horseshoe Cable Fasteners"
An interested reader would want to understand the complete process you provide in the
paper.
 "High-performance sports car price guide 2019 "
 "Global Water Quality in the Next Decade"
4. How might you manage the process of polishing a draft?

 Read the draft multiple times.
 Use a checklist.
Because there are several distinct items to review, a checklist is essential.
 Employ an outside editor.
 Run a spell checker.
5. A correlational study will not only point out the trends in your data but can prove causality.
 True
 Falso
6. A rigorous and well-structured instrument will need to be what two things?
 Significant and Ethical
 Deductive and Confidential
 Correlational and Probabilistic
 Reliable and Valid
7. Why is it important for another researcher to be able to replicate your study?

 It broadens the findings of your research if findings can be replicated in another
setting.
 It allows for the research field to test the validity of your finding
 It can ensure the relevance of this new knowledge in different environments.
 all of these answers
8. The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
 True
 Falso
9. What makes a research objective different from a research question?
 There can only be one research objective.
 A research objective is more focused than a research question.
 A research objective can only relate to a hypothesis.
 The research objective is concerned with the goals of your research rather than
the questions your data collection attempts to answer.
10. Why is the null hypothesis important in quantitative research?

 There needs to be more than an educated guess about a phenomenon.
 Statistics are a soft science and need a different hypothesis than a hard science.
 A null hypothesis accounts for random chance as the reason for a perceived
relationship between variables.
 Quantitative research is about certainty rather than probability. The null hypothesis is
not a certainty measure.
11. How does a literature review differ from an annotated bibliography?
 A literature review is a straightforward recitation of what you read, like a book report.
 There is no difference; a literature review is the research term for annotated
bibliography.
 A literature review must include all of the literature you have read on the topic.
 A literature review provides a thorough dive into the field from a narrative
perspective, not just notes.
12. Can good social science research be subjective?
 Yes, because social science research can cherry-pick its findings to match an
ideology.
 Yes, because subjectivity as a social science research term is about the human
condition.
 No, because objectivity must be more than a research framework.
 No, because objectivity is at the forefront of the scientific method.
13. Which of the following IS NOT a consideration when narrowing your research topic?
 Relationship of Variables
 Aspect
 Validity
 Methodology
14. You should start writing your problem statement from the place you feel the most
comfortable.
 TRUE
 FALSE
15. Which of the following IS NOT a section of a research proposal
 Criticisms
 Problem Statement
 Methodology
 Analysis
16. What is population sampling?
 The methodology used to achieve a representative sample of people to
participate in your study.
 Finding the people who take part in your study but should not have
 Choosing participants at random to ensure probability.
 Engineering the participants in your study to align with the contours of the
population.
17. Which is the best description of an ancillary study?
 Putting an intervention into an experiment to measure against a control group.
 Supplementing an existing data set with one or more additional measurements.
 Using an existing data set but comparing variables not examined in the original
study.
 Using statistics to identify variances and publication biases in existing literature and
research results.
18. There are multiple ways to share and fill out a survey, and your research can combine
methods to meet participants where they are.
 TRUE
 FALSE\
19. How do 'statistical significance' and 'practical significance' differ?
 Statistical means the findings are relevant; practical means the probability of results
left to random chance is low.
 Statistical means the probability of results left to random chance is low;
practical means the findings are relevant to use in your field
 There is no difference.
 Statistical means the probability of results left to random chance is low and the
findings are relevant; practical means the cost is low.
20. Which of the following IS NOT true about formatting a table?
 Show data patterns in columns rather than rows because most people read down
rather than across.
 More smaller tables are better than one very large table.
 Simplify numbers to the fullest extent, even if that means using scientific notation.
 Make sure to share your data from the highest number to the lowest.
21. Common acronyms should be used throughout the paper.
 TRUE
 FALSE
22. Most research limitations fall into which two categories?
 Methodology limitations and data limitations.
 Methodology limitations and infrastructure limitations.
 Methodology limitations and population sample limitations.
 Methodology limitations and research team limitations.
23. The abstract and final summary are almost always the two most-read parts of a research
paper.
 TRUE
 FALSE
24. Which of the following IS NOT a primary ethical standard of research?
 Informed consent
 Validity
 Avoiding harm while doing good
 Confidentiality
25. Which of the following studies would NOT require Institutional Review Board approval?
 All studies require IRB approval.
 A study using a mix of human and non-human subjects.
 A study entirely using previously collected data which was published in a publically
available source.
 A study using internal subjects.
26. Which of these article types is the most flexible and popular?
 Feature
 Feature articles are the cornerstone of nonfiction writing and are commonly seen in
magazines
 News
 Research
 Commentary
27. What should you NOT include in a pitch or query letter?
 sources you plan to speak with
 a deadline for responding
 your completed article
 the editor's name
28. All of these are great sources for your article content EXCEPT _____
 something you saw with your own eyes
 something you heard from a friend
 something you read in a major news outlet
 an interview you did with an expert
29. Before an interview, it's a good idea _____.
 to prepare a list of yes-or-no question
 not to think too much—you want it to feel like a natural conversation
 to prepare a list of long, complex questions
 to ask your subject if it's okay to record the interview
30. One way to organize the ideas in your article is to _____.
 edit your notes, deleting and cutting/pasting as needed
 create a detailed outline with roman numerals
 sketch a loose visual roadmap or flow chart
31. Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.
 transitions
 he ending
 quotations
 the "lede" or beginning
32. When editing your article, what should you NOT be looking for?
 Roman numerals
 Clichés
 ussy language
 unnecessary words
33. When submitting your article for publication, don't include _____.
 a suggested headline
 a list of your interview questions\
 photos and captions
 your availability in the coming days
34. What are the two main reasons to promote your article?
 to show your subject matter to readers and your skills to editors
 to show your editing to publishers and your skills to sources
 to show your transitions to readers and your subject matter to editors
 to show your sources to editors and your skills to competitors
35. Information literacy includes skills in navigating research, as well as an understanding of
_____.
 how information is created
 he Dewey decimal system
 who the primary information creators are
 exactly how much information exists
36. Aaron plans to do some research on the Industrial Revolution in the university library's
archives. How would what he finds there differ from research on the same topic in a general
library's collection?
 The materials are more likely to be digital than materials in a general library
collection.
 The materials were all created by scholars who studied the Industrial Revolution.
 Some of the relevant materials were created during the Industrial Revolution
 There are many more copies of archival materials than materials in a general library
collection.
37. Margot travels frequently for work. Why might she choose to use an online library to
conduct research for a project she's working on
 She needs to use books written by an author who's still living.
 Only online libraries have free books.
 She can access the books remotely.
 She only needs books in the public domain.
38. A train derailed outside of Philadelphia on Monday. Based on the information cycle, where
would you read about this story on Tuesday?
 Nternet
 reference book
 newspaper
 academic journal
39. How can Wikipedia be helpful when you're conducting college research?
 It can help you identify keywords and concepts to research elsewhere.
 it can be referred to for unbiased information on any topic.\
 It can be used as primary source material.
 It can be used as a sole source since it's so comprehensive.
40. How are social media sites today being used as a trusted source of information?
 They're used to connect classmates and coworkers.
 They're used to share personal videos.
 They're used to update communities about natural disasters.
 They're used by organizations to push a political agenda.
41. Nan is a school administrator trying to estimate how many school-age kids will be living in
her district in five years. What type of research resource should she use to help her find the
answer?
 Maps
 statistical database
 objects and artifacts
 materials collections
42. As a visually literate researcher, which action can help establish the credibility of an image?
 Find an image with an online search.
 Identify the images needed.
 Evaluate the image source.
 Put the image in context.
43. Felicity wants to use some photos of the New York City skyline in her presentation. What
type of images should she look for to ensure she can use them without permission?
 images in the public domain
 images from a library's archives
 images from the Library of Congress
 images that appear in Google search
44. For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
Which source should he use?
 Newspaper
 trade journal
 general magazine
 scholarly journal
45. What is true about general magazines?
 he articles are peer reviewed.
 They're written by professional journalists.
 They are considered primary sources.
 They contain a bibliography.
46. Who would find mind mapping the most helpful?
 Someone who needs to refine the direction of their research.
 omeone who wants to organize the research they've already conducted
 Someone who doesn't know what research topic to start with.
 someone who is an expert in their research topic
47. Which Boolean search term broadens your search?
 And
 Both
 Or
 Not
48. What type of search terms can help you find similar or related terms grouped together?
 ree language terms
 subject headings
 authority headings
 keywords
49. If you aren't able to find enough source material when you start researching a topic, you
should consider _____ your topic.
 Narrowing
 giving up
 expanding
 abandoning
50. Malik's instructor is requiring that students use two primary sources for their end-of-
semester project. What sources should he choose?
 autobiography and biography
 news article and diary
 diary and description by a witness
 magazine article and encyclopedia
51. Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
circumstance would she choose a popular publication as a source?
 She needs a bibliography to refer to
 She wants to use peer-reviewed information.
 She is unfamiliar with the jargon in the field.
 She needs credible citations.
52. Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism
 Using the sentence with quotation marks around it.
 Just changing the word order of the sentence.
 Restating the sentence in his own words.
 Crediting the original source of the sentence
53. What usage of copyrighted materials would be a violation of the fair use doctrine?
 Criticism
 Marketing
 Teaching
 news reporting
54. Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
 a description of the sources
 the authors of the sources
 the publishers of the sources
 the names of the sources
55. For a work of art, what is contained in an image caption that is not present in an image
citation?
 the item's owner
 the title of the work
 the dimensions
 the artist's name
56. When starting your Quick Start Guide, what questions should you keep in mind? A. Are there
steps my user must take to get started? B. How can I make my guide visually appealing? C.
Are there tasks my user may want to complete?
 A, C
 B, C
 A, B
 A, B, C
57. Which of the following practices should you follow when annotating screenshots?
 Keep annotation style consistent throughout the guide.
 Vary the annotation style from one visual to the next
 Make the annotation style match the size and color of the actual screenshot.
 Annotate each element of the screenshot.
58. Good Quick Start Guides combine _____ language and _____ language
 plain; understandable
 technical; specialized
 plain; technical
59. A good heading should always be what?
 specific and descriptive
 as concise as possible
 seldom using any verbs
 written as a complete sentence
60. Which of the following items is the best example of a good step description?
 Turn on ventilation system before starting any other steps.

 Ventilate the laboratory
 The necessity of proper ventilation
 Before starting any other steps, turn on the ventilation system.
61. Which choice is a reliable way to ensure that your email will be read?
 Use a comma after the recipient's name to convey respect

 Use a compelling subject line.
 Close out the email with a heartfelt expression like "Very truly yours."
 Give all the critical information in one paragraph so the reader will have fewer
paragraphs to read
62. How should you structure your document for easy reading?
 Use two or three line paragraphs

 Include at least 8 sentences in each paragraph
 Use lists and bullet
 Use long paragraphs.
63. Revise the following sentence to be more concise, but have the same meaning: "The
sales figures that we calculate annually will be given to you sometime on the first day
of the month of July."
 You will receive our annual sales figures July 1.

 We will give the sales figures that we calculate annually to you on July 1
 On the first day of July, you will receive the sales figures that we have calculated.
 You will receive from us before the close of our work day on July 1 the annual sales
figures.
64. Which of the following elements do effective business writers always include in their
communications?
 a face-to-face component
 adjectives and adverbs
 topic sentences
 compliments to the reader
65. Which of these is an example of a concrete request?
 Please help yourself to several bagels in the conference room

 You'll need to increase your sales by 20 percent soon.
 Try to work harder on your next presentation
 Please have the expense report on my desk by 5 p.m. this afternoon.

66. Which sentence is punctuated properly?

 Despite having been before I am excited to attend the conference.
 I have been to the conference before, I am excited to go again.
 I have been to the conference before, and I am excited to go again
 I have been to the conference before; and I am excited to go again.
67. Which of these should you do during the planning stage?
 write every random thought that comes into your head

 identify five specific topics to include
 determine how long the document will be
 consider the reader's needs and wants
68. What is one reason to send a handwritten note?
 to discipline a subordinate
 to express gratitude
 to spread awareness about a new policy
 to suggest a new meeting time
69. Noel has a critical meeting with her steering committee. She wants her
communication to succeed so she can move forward with a project. Which tool will
help her achieve this?
 using a 5W form
 using video conferencing
 using a checklist
 using email
70. One of the important factors of successful communication is to know your audience
and to have them listen to you. Which of the 5Ws guides you through questions to
get to the results you need from them?
 Who
 Why
 Where
 What
71. Mika is getting ready to propose a new solution to her company executives. She
knows there may be resistance. What should she avoid to get her audience to be
receptive?
 Articulate what you can do instead of what you cannot.
 Bridge with the word "but" instead of the word "and."
 Ask yourself, why might my decision-maker say no?
72. Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.
 Bookending
 Sandwiching
 Alliteration
73. Rafe has less than 10 minutes to get his communication into his audience's mental
door and wanting to know more. Which of the following would prevent Rafe from
connecting with his audience?
 Link the word "imagine" to three benefits of your product.

 Open with three "did you know" questions.
 Segue into what's next by saying, "you don't have to imagine it."
 Provide the audience with a two- or three-sentence overview of the company
74. Albert has crafted a presentation for a conference on environmental solutions. He

needs to ensure that his audience will be inspired to take action. What does he need
to include in his presentation to inspire action?
 Include a Q and A slide

 Tell them what they need to do.
 Include an action-oriented close.
 Provide one specific way to continue the conversation
75. Mark has a great idea for securing dog crates in a car. Which technique would be the
best way for him to present his idea?
 Use a slide show.

 Use a prop and act out the scenario.
 Explain the problem and solution you have
76. You want to create a takeaway people can repeat and have it stay in their minds
when they leave your communication. What should you avoid?
 using rhyme
 using iambic meter
 developing a 50-100 word message
 using alliteration
77. Miguel has asked you to help him with his presentation. He wants his audience to be
a part of his story. Which technique would you recommend to him?
 Add "you" type questions.

 Add a Q and A.
 Tell them your story.
 Pause after every slide and ask if anyone has questions.
78. Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?
 Rehearse in front of some people

 Go for a walk and rehearse your presentation.
 Practice your delivery in front of a mirror.
79. Under copyright law if you have a database of your client contact information, what
is considered protected?
 only individual confidential data record

 combination of phone number and client contact name
 only the entire database not individual data
 neither the data nor the database is protected
80. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
 As a contractor, it will be the party that is paying you to do the work

 As an contractor, you always are considered the author.
 As an employee, you are always considered the author.
 As a contractor, both parties will have joint authorship rights.
81. If you are the creator of an asset protected by copyright law, which statement is
true?
 If you are authoring for a company, then the copyright is valid for 70 years after your
death.
 If you are not authoring for a company, then the copyright is valid for 70 years
after your death
 If you are not authoring for a company, then the copyright expires upon your death.
 If you are authoring for a company, then the copyright never expires.
82. Public domain is defined by assets not protected by copyright law?
 TRUE
 FALS
83. In order to sue for copyright infringement, you must first do what?
 have a registered copyright

 you can sue before you register the copyright
 have all your confidentiality agreements prepared to be signed
 egister for a trademark first
84. Which statement is most accurate?
 Under copyright law, companies can be liable for all infractions even if they are not
aware of them
 Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
 Under copyright law, owners of companies cannot be held personally liable for
infractions.
 Under copyright law, companies are never liable for infractions if no one in the
company is aware of them.
85. DMCA is an abbreviation for what federal act?
 the Design Materials Copyright Act

 the Document Management Copyright Act
 the Digital Millennium Copyright Act
 the Digital Materials Copyright Act
86. What is not a good example of a trademark?
 a slogan
 a brand name
 a color
 a jump shot
87. Copyrights cover a work of art and trademarks cover a brand.
 TRUE
 FALSE
88. In trademark terms, "genericide" means

 the trademark name has lost its distinctiveness.
 the product that you have trademarked has not been successful.
 the trademark name is no longer valid because you have changed the product name.
 the trademark name is not unique enough to be protected.
89. Before adopting a trademark, what is the first thing that you should do?
 Look for a similar trademark and copy it closely

 Determine if this trademark will look good on social medi
 Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark
 Register the trademark.
90. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
 USPS.gov
 PTOUS.cov
 USPTO.gov
 USPA.gov
91. What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
 International Trademark Act Protocol
 Madrid Protocol
 EU Trademark Protocol
 International Trademark Protocol
92. The broadest trademark symbol is the use of what
 Words
 logo only
 a word in a stylized font
 words and logo
93. How many trademark extensions can you file?
 1
 10
 As many as u afford
 5
94. In terms of trademarks, infringement
 adds value to your trademark.
 is an analysis of whether there's a likelihood of confusion between two
different marks.
 is a good thing.
95. What is an injunction?
 Something usually issued by the USPTO.
 Something that happens when you get a shot.
 The best way to take a trademark away from someone else.
 A requirement from a court that the party infringing on the trademark must
stop.
96. How many years is a patent valid?
 15
 5
 10
 20
97. In how many months does a provisional patent expire?
 18
 36
 24
 12
98. What change has been made to the America Invents Act in recent years?
 Mobile devices were added to list of patentable inventions.
 Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
 The creator of an article is better protected against infringement.
 The first person to file the patent gains the rights versus the first person to
come up with the idea
99. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
 Get a verbal agreement from the other party that they will not steal your idea.
 Have the other party sign an NDA.
 Keep two fingers crossed behind you back as you tell them your secret.
 Threaten to sue the other party if they steal your idea.
100. Which is not a good way to research if a patent already exists for your idea?
 Search the US Patent and Trademark Office's online database.
 Search Google's online patent database.
 Phone a friend.
 Hire a lawyer to verify that no patent exists.
101. Which of these is not a good way to keep track of your creation?
 email notes
 keep dated documents on a computer
 keep lab notebooks
 leverage the poor man's patent
102. A trade secret is
 something that is secret but is of no real value.
 is worth its weight in gold.
 in the name so all trade secrets must have the word "secret" somewhere in the name.
 something that is secret and has value.

103. In general, recipes are never protected under the trade secret law.
 TRUE
 FALSE
104. In order to prove that someone has infringed upon a trade secret, you do not need to
 prove it is a secret.
 have the name of the party that is infringing.
 prove that you took steps to protect the secret.
 show that it has value.
105. If you are under an NDA and someone who is not under an NDA discloses a trade
secret to you, you are still bound by your NDA to not disclose the trade secret in
most cases.
 TRUE
 FALSE
106. Rights of publicity usually do not cover
 the exploitation of your persona for monetary gain without your permission
 the exploitation of your face for monetary gain without your permission.
 your freedom of speech
 the exploitation of your voice for monetary gain without your permission.
107. A model release is a waiver to rights-of-publicity laws?
 TRUE
 FALSE
108. Which of the these is the only subject matter than is patentable?
 data structures
 electro-magnetic signals
 compositions of matter
 non-functional descriptive material
109. An inventor comes up with an idea for a self-propelled baseball bat. What
attribute(s) must the idea have to be patentable?
 It must be useful, novel, and obvious.

 It must be a an idea for a product that can be sold to the public.
 It must have merit as determined by a patent attorney.
 It must be useful, novel, and non-obvious.
110. In what component of a patent application does the applicant identify the
relevance of the invention and the motivation for coming up with the invention?
 Summary
 Claims
 Background
 Abstract
111. Sue invented a steamer that heats food faster than a microwave. She knows she
can sell the steamer worldwide. Sue is concerned about costs. How should Sue
protect her invention in other countries while she begins marketing her cooker?
 Sue should file an international patent application that will protect her invention in any
country she sells in.
 Sue should file a PCT patent application, then determine what countries to file in
afterWIPO examines her patent.
 Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
 Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.
112. Infringement on dependent claims is nearly always found even if the independent
is not infringed upon.
 TRUE
 FALSE
113. ABC, Inc. is a large multi-national company with numerous product lines. ABC
wants to avoid being sued for intentional patent infringement. What might ABC, Inc.
do to avoid intentional infringement?
 Avoid doing patent searches so they do not become aware of a patent they might
infringe.
 Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
 Avoid producing a product when a similar product has a patent pending.
 Avoid using risk management techniques when proceeding with product development.
114. Mary is working on a new invention she knows is patentable. She is concerned
about keeping her invention secret. What is the only incorrect statement regarding
the legal protections available to Mary?
 The information in her patent application will not be published by the USPTO until 18
months after filing.
 She can request the USPTO not make the information regarding her invention
public after her patent is issued
 She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
 If there are other people working on the invention with her she can utilize a
confidentiality agreement
115. When was the copyright clause incorporated into the United States constitution?
 1906
 1776
 1878
 1787
116. Kohel Haver has not registered for a copyright himself.
 TRUE
 FALSE
117. What does DMCA stand for?
 Digital Millennium Copyright Act
118. You need to have a copyright credit on your image to protect the copyright.
 TRUE
 FALSE
119. How soon is copyright ownership attained by the creator?
 as soon as the creator registers his copyright

 as soon as the government sends them a copyright registration certificate
 as soon as the creator signs his creation
 as soon as the pen leaves the paper
120. What types of tangible creative expressions (work) can you copyright?
 Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

 Words or Names
 deas or Concepts
121. What are the bonuses for registering your copyright?
 absolute proof you created the artwork, free access to courts, guaranteed damages up to
$150,000 for willful infringement
 legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
 legal presumption you created the artwork, access to courts, presumption of damages up
to $150,000 for willful infringement
122. Copyright.gov is the only online website to officially register your copyright in the
United States.
 TRUE
 FALSE
123. What is the cost and damages allowed for registering a single image copyright?
 $35 and $150 for willful infringement

 $35 and $150,000 for willful infringement
124. What is the cost and damages allowed for registering a group of images
copyright?$40 and $120,000 for willful infringement

125. A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.
 TRUE
 FALSE
126. A copyright registration for a single or group of images for a business lasts ninety
five years.
 TRUE
 FALSE
127. As long as you change a design in some way you can avoid copyright
infringement.
 TRUE
 FALSE
128. When does an individual copyright go into public domain?
 after seventy years

 after a lifetime plus seventy years.
 when it appears in google images
 when the creator dies
129. When does a business copyright go into public domain?
 when the business goes out of business

 after ninety five years
 If you’re Disney, never.
130. NASA moon landing pictures are public domain because the public paid for them.
 TRUE
 FALSE
131. Cease and desist letters are a good method to use for those who ignore a
reasonable response to copyright infringement.
 TRUE
 FALSE
132. DMCA letters are specifically used to respond to web sites who are infringing
your copyright and asks them to remove and cease using the work.
 TRUE
 FALSE
133. A DMCA Take Down Notice is sent to website hosting companies letting them
know of copyright infringement by their users and requires them to address the
problem with the infringing web site and its owner.
 TRUE
 FALSE
134. How many years do you have to respond to a copyright infringement?
 4 years\
 1 year
 3 years\
 7 years
135. If you change a design at least 20%, then it’s OK to use it.
 TRUE
 FALSE
136. A copyright registration in the United States can be universally enforced globally.
 TRUE
 FALSE
137. An animal’s original creative expression can be owned by the animal who
created it.
 TRUE
 FALSE
138. Just like normal humans, a Zombie’s copyright lasts a lifetime plus seventy years
 TRUE
 FALSE
139. Which of the following is NOT part of the core logic of innovation?
 creation of variety
 scaling up of the best ideas
 brutal selection from among the many options
 repeating the word innovation again and again
140. Why do most organizations often stumble at innovation?
 baggage of past success

 fear of cannibalization
 an excessive focus on maximizing efficiency
141. Why is collaborative innovation becoming increasingly necessary?

 No company can master all of the necessary technologies and stay ahead.
 Most products now require an integration of multiple technologies.
 Rapid pace of technology development.
142. Which of the following is NOT an element of the “Design Thinking” process?
 focusing on aesthetic beauty above all else

 putting the user at the center
 focusing on not just what the user says but also how he or she thinks,
behaves, and feels
 aiming for “zero distance” between the company and the user
143. What is the core logic behind the “lean startup” process?
 Conduct lots of experiments.

 Think of the term “lean” as eliminating wasted time, effort, and resources.
 Design each experiment to answer a specific question.
144. Which of the following would be a poor approach to foster creativity without
risking chaos?
 urging creativity while also severely punishing any failure

 setting up well-defined sandboxes for innovation
 investing in deeper understanding of customers’ needs
 engaging routinely and actively with young startups
145. Which of the following would be a BAD idea in a dramatic reimagining of the
target customer (e.g., when Apple launched the PC aimed at individual users)?
 Analyze why these customers remain unserved.

 Brainstorm business model changes to make them relevant customers.
 Identify currently unserved markets/customer segments.
 Ignore eventual profitability.
146. What’s the best approach to pursue collaborative innovation?
 Cultivate trust while keeping a watchful eye.

 Agree upfront about contributions, ownership, and decision-making.
 Partner with people or organizations who bring complementary capabilities.
147. What is a key element of social innovation?

 ensuring financial viability for the user as well as your organization
 a novel solution to an important but underserved social problem
 factoring in how the product or service would be used in real-life contexts
148. What does frugal innovation (think of Southwest Airlines) refer to?
 offering copycat products or services at somewhat lower prices

 creating products or services that are cheap and ignoring everything else
 acting tough with suppliers and employees to drive the cost down
 designing an ultra-low-cost business model by eliminating “waste”
across the entire system
149. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
 Ignore the impact of transforming some activities on other related

activities.
 Focus especially on activities with the biggest impact on total cost or
 delivered customer value.
Examine how technology could dramatically transform the entire value chain
(or a part of it).
 Map out the entire value chain from one end to the other.
150. What is an advantage to learning to be creative?
 increased self-confidence
 improved quality of health and life
 improved problem-solving skills
151. Fixedness is a cognitive bias that _.
 limits your ability to see the world around you differently than you’re
used to
 really doesn’t impact your creative abilities over time
 helps you work better with those who see the world like you
 enhances your creative abilities by limiting your mental processes
152. What is not a criteria for classifying a thought as creative?
 It’s popular.
 It’s useful.
 It’s new.\
 It’s surprising.
153. Task unification is defined as _.
 the assignment of additional tasks to an existing resource

 bringing two product attributes into harmony with each other
 assigning only one function to a product\
 bringing simplicity to the world of innovation
154. When applying the multiplication technique, which product attribute should you
consider when creating a table?
 Color
 weight
 shape
155. When applying the division technique, after dividing a product or its components,
what should you do?
 Seek consultation from an R&D specialist.

 Rearrange them back into the product.
 Apply a second technique to the product.
 Get a pricing quote from a potential manufacturer.
156. The subtraction technique is defined as the removal of an essential component

from a product.
 FALS
 TRUE
157. After virtually applying one of the SIT methods to a product, what is a good
question to ask?
 Does the concept help people in any way?

 Can this product bring in enough profit within the current fiscal year?
 Would I buy this product?
 Will this product be popular enough with consumers?
158. What is a Systematic Inventive Thinking pattern?
 Subtraction
 Multiplication
 task unification
159. The hallmark of the attribute dependency technique is the unrelated nature of a
product’s parts.
 FALSE
 TRUE
160. A key to selecting the best ideas is identifying the most important _ for your ideas
in advance.
 cost analysis
 people\
 timeframe
 criteria
161. The best creativity workshops are held in rooms with specialized accessories to
boost innovative ideas.
 FALSE
 TRUE
162. Functional diversity means that _.
 team members have different technological skill sets
 team members can interchange their team role when asked

 team members come from different parts of the company
 team members should be okay working various times of the day
163. What do good consultants do with their engagement contract?
 Create a summary which outlines the four contract components.

 Write a critique for the contract manager.
 Uses the contract to determine how to construct consulting deliverables.
 Files it, as the real job description is not included in the contract.
164. What type of "shifts" do you need to look out for if your client doesn't support
your proposed solution?
 strategy shifts
 power shifts
 shifty shifts
 funding shifts
165. One of the primary purposes for using the managerial and technical roles is to
ensure your client _____.
 understands your deliverables

 listens to your exact approach for delivery
 doesn't call another consultant
 nderstands the importance of your contract
166. What is NOT something that client's typically look for during the early stages of
your consulting engagement?
 Your social status within the client environment

 Evidence that you know what you are doing.
 Your willingness to listen.
 Confidence in your abilities
167. Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
 Define any operational risks that may surface for your client.
 Respond to and correct any issue your client may bring to your attention.
 Schedule checkpoints to measure progress.
 Define phase 2 opportunities, if appropriate
168. What are the two types of potential "reviewer" you may be asked to fulfill during
a consulting engagement?
 validating and critical

 contracts and processes
 crucial and temporary
169. Which of these is NOT a consulting business model?
 general contractor
 project based
 S-corporation
 staff augmentation
170. How should you estimate and manage your costs?
 take a swag and monitor it

 review your financials at the end of the year
 use a bottoms-up pro forma P&L
 use only external benchmarks
171. Where should you market your services?
 on the cheapest marketing platform

 on every available marketing platform
 only on your website
 where your buyers are
172. _____ sales is where the principals of the firm build relationships with clients,
understand their needs, and sell services to meet those needs.
 Subcontractor
 DirecT
 Commissioned
 Partnership
173. Which type of contract governs your entire relationship with the client?
 Master Services Agreement

 Purchase Order
 Statement of Values
 Task Order
174. Which of these is a challenge of "at risk" pricing models?
 regulators don't like these arrangement

 incentives are aligned with your client
 measurement is difficult
 you can make more money
175. What is true about "work made for hire" or "work product"?
 it becomes your intellectual property

 the client owns it after the engagement
 it doesn't need to be defined in the contract
 you get paid a higher rate for it
176. Which of these is NOT a downside to responding to an RFP?
 they can take a lot of time

 they can put pressure on your rates
 they expose your true economics
 they can result in big contracts
177. What drives the number of people you need to staff on your team?
 employment law
 the amount of work to be done
 personalities
 contract provisions
178. Which of the following is NOT a good technique for resolving conflict?
 act passive-aggressively and hope the client gets the point

 incorporate a client's ideas into the project
 reduce the client's workload
 give the client a visible role on the project
179. When presenting your findings, be sure to present your ideas _____.
 in the right format

 after you leave the project
 with as much data as you can find
 like you're the expert
180. Why should you consult an attorney when you draft a contract?
 to protect your interests and reduce risk

 because the client has an attorney
 to lower your profits which reduces your taxes
 so your contracts sound intimidating in negotiations
181. _____ tracks money coming into your business and going out of it.
 Balance sheets
 Cash flow
 Financing
 Debt
182. A _____ agreement prevents your employees from pursuing your clients after
they've left your employment.
 intellectual property
 restriction
 project
 noncompete
183. What kind of insurance protects you when your work isn't up to standard and it
causes financial damages?
 Disability
 workers' compensation
 Errors and omissions (E&O)
 general liability
184. When you hire people to support you, you have to _____ work.
 generate more
 avoid
 do more
 DELEGATE
185. Which step of the process will cause you to iterate more than others?
 define the question
 Select analyses
 create the story
 discuss and refine the story
186. You should immediately start manipulating data at the beginning of this process.
 TRUE
 FALSE
187. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
 excitement; salary
 color; schedule opportunities
 support; credibility
 linear path; clients
188. A hypothesis is something taken to be true for the sake of argument.
 TRUE
 FALSE
189. You should choose your architecture based upon your audience.
 TRUE
 FALSE
190. You can never combine a layer architecture with a column architecture.
 TRUE
 FALSE

191. A column architecture can have more than three columns
 TRUE
 FALSE
192. You should spend a lot of time perfecting your story at this stage.
 TRUE
 FALSE
193. When discussing and refining your story, you should get input from many
stakeholders
 TRUE
 FALSE
194. You should never try to disprove your hypothesis.
 TRUE
 FALSE
195. You should choose your communication vehicle based upon _____.
 your preference
 what your boss likes\
 how many people are in the room
 your audience
196. When defining the problem your company solves, you should look at it through
the perspective of _____.
 your customers
 your ad agency
 your suppliers
 your employees
197. What is a profit pool?
 the return your investors make when you sell your company
 the profit dollars available in a given market
 a measure of how much profit you make
 how much of your profits are taxable
198. What does the "T" in SWOT stand for?

 Teams
 Training
 Threats
 Taxes
199. The threat of substitutes is the risk you face when _____.
 your customers can use a different product to solve their problem

 your employees are absent and you use lower skilled workers
 your suppliers swap out cheaper components in your product
 You use the wrong numbers in your financial projections
200. The product development roadmap describes _____.
 how your competitor's product has evolved over time

 how your research and development process works
 how you'll build your product over time
 the routes you'll use to distribute your product
201. When you describe your points of differentiation versus competitors, those
differences must be _____
 Aspirational
 your weaknesses versus competitors
 spelled out in writing
 substantial and meaningful
202. What does the sales section of your business plan explain?
 the profit margin you earn on each sale

 how much revenue you'll earn each yea
 your FOB delivery terms for each sale
 how you'll sell your product to your customer
203. A brand is a _____.\
 marketing campaign
 promise
 sales plan
 logo
204. What must your production plan explain?
 what kind of staffing you need to make your product

 whether you'll insource or outsource production
 how your production matches your strategy
205. What is the most expensive form of compensation?
 Equity
 Bonus
 Cash
 Perks
206. What is one way to exit your business?
 short sale
 bank refinancing
 acquisition
 mass layoffs
207. Your financial forecast should be _____.
 built based on unit drivers

 optimistic and exciting
 built top down
 extremely precise
Writing White Papers
Question 1 of 5
Question 2 of 5
d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.
Question 3 of 5
Question 4 of 5
Question 5 of 5
c) You can find suitable examples that fit your purpose.

Technical Writing: Quick Start Guides
Question 1 of 7
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.
Question 2 of 7
Question 3 of 7
Question 4 of 7
b) the user manual
Question 5 of 7
Question 6 of 7

Question 7 of 7
Business Writing Principles
Question 1 of 13
Question 2 of 13
b) 80%
Question 3 of 13
Question 4 of 13
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13
You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?
Question 6 of 13
Question 7 of 13
Question 8 of 13
Question 9 of 13
d) concrete request
Question 10 of 13
How can you ensure your recipient will read your email quickly when she receives it in her
inbox?
d) Create a specific and compelling subject line.
Question 11 of 13
Question 12 of 13
“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”
Question 13 of 13
Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?
a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication
Question 1 of 9
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?
Question 2 of 9
Question 3 of 9
Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?
Question 4 of 9
Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

Question 5 of 9
Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.
a) SCENE
Question 6 of 9
Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?
Question 7 of 9
Question 8 of 9
If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?
c) Redirect the conversation.
Question 9 of 9
b) inspire action
Understanding Patents: A Deeper Dive
Question 1 of 7
b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.
Question 2 of 7
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?
Question 3 of 7
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?
Question 4 of 7
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?
d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car
Question 6 of 7
If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?
Question 7 of 7
When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?
d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play
Question 1 of 9
Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?
Question 2 of 9
Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?
Question 3 of 9
When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?
d) outcomes mapping
Question 4 of 9
Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?
Question 5 of 9
The best signal that you have support from your client is when your client management team
_ on the recommendations you make.
a) acts
Question 6 of 9
Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?
Question 7 of 9
Question 8 of 9
Question 9 of 9
When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?
a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16
a) fee-for-service
Question 2 of 16
Question 3 of 16
_ marketing is an approach where you share ideas and perspectives to interest your buyers.
a) Content-based
Question 4 of 16
Question 5 of 16
A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.
a) retainer
Question 6 of 16

Question 7 of 16
Question 8 of 16
Question 9 of 16
Question 10 of 16
Question 11 of 16
Question 12 of 16
Question 13 of 16
a) accrual
Question 14 of 16
d) benefits
Question 15 of 16
d) veteran-owned
Question 16 of 16

Getting Your Ideas Approved
Question 1 of 17
a) invert it
Question 2 of 17
c) core idea
Question 3 of 17
Question 4 of 17
a) complete
Question 5 of 17
b) the core idea
Question 6 of 17

Question 7 of 17
Question 8 of 17
b) why
Question 9 of 17
b) background
Question 10 of 17
What is the button?
Question 11 of 17
Question 12 of 17
a) architecture
Question 13 of 17
Question 14 of 17
Question 15 of 17
Question 16 of 17
b) question
Question 17 of 17
c) your core idea

Creating a Business Plan
Question 1 of 12
Question 2 of 12
Question 3 of 12
Question 4 of 12
Question 5 of 12
Question 6 of 12
Question 7 of 12
Question 8 of 12
Question 9 of 12

Question 10 of 12
Question 11 of 12
Question 12 of 12
HELPING HAND
Academic Paper Writing and IPR

Chapter Quiz Solutions- Linked_iN
@SP
WRITING WHITE PAPERS
CHAPTER QUIZ 1
HELPING HAND © All Rights Reserved 2022.

CHAPTER QUIZ 2
CHAPTER QUIZ 3

ACADEMIC RESEARCH FOUNDATIONS: QUANTITATIVE
CHAPTER QUIZ 1
CHAPTER QUIZ 2
CHAPTER QUIZ 3

CHAPTER QUIZ 4

CHAPTER QUIZ 5

CHAPTER QUIZ 6

CHAPTER QUIZ 7

WRITING ARTICLES
CHAPTER QUIZ 1
CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4

CHAPTER QUIZ 5
TECHNICAL WRITING: QUICK START GUIDES

CHAPTER QUIZ 1
CHAPTER QUIZ 2

BUSINESS WRITING PRINCIPLES
CHAPTER QUIZ 1

CHAPTER QUIZ 2

PREPARING FOR SUCCESSFUL COMMUNICATION

CHAPTER QUIZ 1
CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4
UNDERSTANDING INTELLECTUAL PROPERTY

CHAPTER QUIZ 1

CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4

CHAPTER QUIZ 5

UNDERSTANDING PATENTS: A DEEPER DIVE
CHAPTER QUIZ 1

CHAPTER QUIZ 2

CHAPTER QUIZ 3

COPYRIGHT FOR CREATIVE : PROTECTING YOUR WORK
CHAPTER QUIZ 1
CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4
CHAPTER QUIZ 5
CHAPTER QUIZ 6

LEADING WITH INNOVATION

CHAPTER QUIZ 1
CHAPTER QUIZ 2

CHAPTER QUIZ 3
CRITICAL ROLES CONSULTANTS PLAY (AND THE SKILLS YOU
NEED THEM TO FILL)
CHAPTER QUIZ 1
CHAPTER QUIZ 2
CHAPTER QUIZ 3

CHAPTER QUIZ 4
CONSULTING FOUNDATIONS

CHAPTER QUIZ 1
CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4

CHAPTER QUIZ 5

GETTING YOUR IDEAS APPROVED

CHAPTER QUIZ 1

CHAPTER QUIZ 2

CHAPTER QUIZ 3

CHAPTER QUIZ 4
CHAPTER QUIZ 5

CHAPTER QUIZ 6

Writing White Papers
Question 1 of 5
Question 2 of 5
d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.
Question 3 of 5
Question 4 of 5
Question 5 of 5
c) You can find suitable examples that fit your purpose.

Technical Writing: Quick Start Guides
Question 1 of 7
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.
Question 2 of 7
Question 3 of 7
Question 4 of 7
b) the user manual
Question 5 of 7
Question 6 of 7

Question 7 of 7
Business Writing Principles
Question 1 of 13
Question 2 of 13
b) 80%
Question 3 of 13
Question 4 of 13
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13
You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?
Question 6 of 13
Question 7 of 13
Question 8 of 13
Question 9 of 13
d) concrete request
Question 10 of 13
How can you ensure your recipient will read your email quickly when she receives it in her
inbox?
d) Create a specific and compelling subject line.
Question 11 of 13
Question 12 of 13
“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”
Question 13 of 13
Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?
a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication
Question 1 of 9
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?
Question 2 of 9
Question 3 of 9
Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?
Question 4 of 9
Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?

Question 5 of 9
Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.
a) SCENE
Question 6 of 9
Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?
Question 7 of 9
Question 8 of 9
If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?
c) Redirect the conversation.
Question 9 of 9
b) inspire action
Question 1 of 7
b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.
Question 2 of 7
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?
Question 3 of 7
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?
Question 4 of 7
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?
d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car
Question 6 of 7
If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?
Question 7 of 7
When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?
d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play
Question 1 of 9
Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?
Question 2 of 9
Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?
Question 3 of 9
When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?
d) outcomes mapping
Question 4 of 9
Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?
Question 5 of 9
The best signal that you have support from your client is when your client management team
_ on the recommendations you make.
a) acts
Question 6 of 9
Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?
Question 7 of 9
Question 8 of 9
Question 9 of 9
When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?
a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Question 1 of 16
a) fee-for-service
Question 2 of 16
Question 3 of 16
_ marketing is an approach where you share ideas and perspectives to interest your buyers.
a) Content-based
Question 4 of 16
Question 5 of 16
A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.
a) retainer
Question 6 of 16

Question 7 of 16
Question 8 of 16
Question 9 of 16
Question 10 of 16
Question 11 of 16
Question 12 of 16
Question 13 of 16
a) accrual
Question 14 of 16
d) benefits
Question 15 of 16
d) veteran-owned
Question 16 of 16

Question 1 of 17
a) invert it
Question 2 of 17
c) core idea
Question 3 of 17
Question 4 of 17
a) complete
Question 5 of 17
b) the core idea
Question 6 of 17

Question 7 of 17
Question 8 of 17
b) why
Question 9 of 17
b) background
Question 10 of 17
What is the button?
Question 11 of 17
Question 12 of 17
a) architecture
Question 13 of 17
Question 14 of 17
Question 15 of 17
Question 16 of 17
b) question
Question 17 of 17
c) your core idea

Question 1 of 12
Question 2 of 12
Question 3 of 12
Question 4 of 12
Question 5 of 12
Question 6 of 12
Question 7 of 12
Question 8 of 12
Question 9 of 12

Question 10 of 12
Question 11 of 12
Question 12 of 12
Academic Research paper and IPR Solutions
Made by Tanmay and Akshay .
1) Under copyright law if you have a database of your client contact information, what is
considered protected?
• only individual confidential data records
• combination of phone number and client contact name
• only the entire database not individual data
• neither the data nor the database is protected
2) If in a work-for-hire agreement, you (the contractor) create something, who will own the
rights to be considered the author?
• As a contractor, it will be the party that is paying you to do the work.
• As an contractor, you always are considered the author.
• As an employee, you are always considered the author.
• As a contractor, both parties will have joint authorship rights.
3) If you are the creator of an asset protected by copyright law, which statement is true?
• If you are authoring for a company, then the copyright is valid for 70 years after your
• If you are not authoring for a company, then the copyright is valid for 70 years after
your death.
• If you are not authoring for a company, then the copyright expires upon your death.
• If you are authoring for a company, then the copyright never expires.
4) Public domain is defined by assets not protected by copyright law?
• TRUE
• FALSE
5) In order to sue for copyright infringement, you must first do what?
• have a registered copyright
• you can sue before you register the copyright
• have all your confidentiality agreements prepared to be signed
• register for a trademark first
6) Which statement is most accurate?
• Under copyright law, companies can be liable for all infractions even if they are not
aware of them.
• Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
• Under copyright law, owners of companies cannot be held personally liable for
infractions.
• Under copyright law, companies are never liable for infractions if no one in the company
is aware of them.
7)
DMCA is an abbreviation for what federal act?
• the Design Materials Copyright Act
• the Document Management Copyright Act
• the Digital Materials Copyright Act
• the Digital Millennium Copyright Act
8) What is not a good example of a trademark?
• a slogan
• a brand name
• a color
• a jump shot
9) Copyrights cover a work of art and trademarks cover a brand.
• TRUE
• FALSE
10) In trademark terms, "genericide" means
• the trademark name has lost its distinctiveness.
• the product that you have trademarked has not been successful.
• the trademark name is no longer valid because you have changed the product name.
• the trademark name is not unique enough to be protected.
11) Before adopting a trademark, what is the first thing that you should do?
• Look for a similar trademark and copy it closely.
• Determine if this trademark will look good on social media.
• Determine if you can adopt this trademark without infringing upon any prior existing
use of the trademark.
• Register the trademark.
12) What .gov site provides a searchable database of registered trademarks and provides forms
for registering your own trademark?
• USPS.gov
• PTOUS.cov
• USPTO.gov
• USPA.gov
13) What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
• International Trademark Act Protocol
• Madrid Protocol
• EU Trademark Protocol
• International Trademark Protocol
14) The broadest trademark symbol is the use of what?
• words
• logo only
• a word in a stylized font
• words and logo
15) How many trademark extensions can you file?
• 1
• 10
• as many as you can afford
• 5
16) In terms of trademarks, infringement
• adds value to your trademark.
• is an analysis of whether there's a likelihood of confusion between two different

marks.
• is a good thing.
• is using a trademark without the owner's permission.
17) What is an injunction?

• Something usually issued by the USPTO.
• Something that happens when you get a shot.
• The best way to take a trademark away from someone else.
• A requirement from a court that the party infringing on the trademark must stop.
18) How many years is a patent valid?
• 15
• 5
• 10
• 20
19) In how many months does a provisional patent expire?
• 18
• 36
• 24
• 12
20) What change has been made to the America Invents Act in recent years?
• Mobile devices were added to list of patentable inventions.
• Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
• The creator of an article is better protected against infringement.
• The first person to file the patent gains the rights versus the first person to come up
with the idea.
21) If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
• Get a verbal agreement from the other party that they will not steal your idea.
• Have the other party sign an NDA.

• Keep two fingers crossed behind you back as you tell them your secret.
• Threaten to sue the other party if they steal your idea.
22) Which is not a good way to research if a patent already exists for your idea?
• Search the US Patent and Trademark Office's online database.
• Search Google's online patent database.
• Phone a friend.
• Hire a lawyer to verify that no patent exists.
23) Which of these is not a good way to keep track of your creation?
• email notes
• keep dated documents on a computer
• keep lab notebooks
• leverage the poor man's patent
24) A trade secret is
• something that is secret but is of no real value.
• is worth its weight in gold.
• in the name so all trade secrets must have the word "secret" somewhere in the name.
• something that is secret and has value.
25) In general, recipes are never protected under the trade secret law.
• TRUE
• FALSE
26) In order to prove that someone has infringed upon a trade secret, you do not need to
• prove it is a secret.
• have the name of the party that is infringing.
• prove that you took steps to protect the secret.
• show that it has value.
27) If you are under an NDA and someone who is not under an NDA discloses a trade secret to
you, you are still bound by your NDA to not disclose the trade secret in most cases.
• TRUE
• FALSE
28) Rights of publicity usually do not cover
• the exploitation of your persona for monetary gain without your permission.
• the exploitation of your face for monetary gain without your permission.
• your freedom of speech.
• the exploitation of your voice for monetary gain without your permission.
29) A model release is a waiver to rights-of-publicity laws?
• TRUE
• FALSE
30) Which of the these is the only subject matter than is patentable?
• data structures
• electro-magnetic signals
• compositions of matter
• non-functional descriptive material

31) An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must
the idea have to be patentable?
• It must be useful, novel, and obvious.It is important to remember that an idea must be
non-obvious in order for the idea to be patented.
• It must be a an idea for a product that can be sold to the public.Whether or not the
product can be sold to the public is not a consideration in obtaining a patent.
• It must have merit as determined by a patent attorney.The merit of an idea is not a

consideration as to whether or not an idea can be patented.
• It must be useful, novel, and non-obvious.
32) In what component of a patent application does the applicant identify the relevance of the
invention and the motivation for coming up with the invention?
• summary
• claims
• background
• abstract
33) Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?
• Sue should file an international patent application that will protect her invention in any
country she sells in. It is important to know there is not such thing as an international
patent. Every country controls its own patent process.
• Sue should file a PCT patent application, then determine what countries to file in after
WIPO examines her patent. It is important to understand that WIPO does not examine
patents nor does WIPO approve patents. Patents are only approved by individual
countries.
• Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in. A PCT application provides a
thirty-month window on international patent protection during which she can test
market her steamer.
• Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.
34) Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.
• TRUE
• FALSE
35) ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?
• Avoid doing patent searches so they do not become aware of a patent they might
infringe.
• Intentional infringement requires actual knowledge of an existing patent. Some

companies avoid "knowing" by not searching.
• Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
• Avoid producing a product when a similar product has a patent pending.
• Avoid using risk management techniques when proceeding with product development.
36) Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
• The information in her patent application will not be published by the USPTO until 18
months after filing.
• She can request the USPTO not make the information regarding her invention public
after her patent is issued.
• She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
• If there are other people working on the invention with her she can utilize a
confidentiality agreement.
37) When was the copyright clause incorporated into the United States constitution?
• 1906
• 1776
• 1878
• 1787
38) Kohel Haver has not registered for a copyright himself.
• TRUE
• FALSE
39) What does DMCA stand for?
• Digital Management Copyright Act
• Department Management Copyright Attribution
• Digital Millennium Copyright Act
• Digitally Managed Copyright Act
40) You need to have a copyright credit on your image to protect the copyright.
• TRUE
• FALSE
41) How soon is copyright ownership attained by the creator?
• as soon as the creator registers his copyright
• as soon as the government sends them a copyright registration certificate

• as soon as the creator signs his creation
• as soon as the pen leaves the paper
42) What types of tangible creative expressions (work) can you copyright?
• Words or Names
• Photographs, Drawings or Designs, Music or Songs, Sculptures, Story
• Ideas or Concepts
43) What are the bonuses for registering your copyright?
• absolute proof you created the artwork, free access to courts, guaranteed damages up
to $150,000 for willful infringement
• legal presumption you created the artwork, free access to courts, guaranteed damages
• legal presumption you created the artwork, access to courts, presumption of damages
44) Copyright.gov is the only online website to officially register your copyright in the United
States.
• TRUE
• FALSE
45) What is the cost and damages allowed for registering a single image copyright?
• $35 and $150 for willful infringement
• $35 and $150,000 for willful infringement
46) What is the cost and damages allowed for registering a group of images copyright?
47) A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.
• TRUE
• FALSE
48) A copyright registration for a single or group of images for a business lasts ninety five years.
• TRUE
• FALSE
49) As long as you change a design in some way you can avoid copyright infringement.
• TRUE
• FALSE
50) When does an individual copyright go into public domain?
• after seventy years
• after a lifetime plus seventy years.
• when it appears in google images
• when the creator dies
51) When does a business copyright go into public domain?
• when the business goes out of business

• after seventy years
• after ninety five years
• If you're Disney, never.
52) NASA moon landing pictures are public domain because the public paid for them.
• TRUE
• FALSE
53) Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
• TRUE
• FALSE
54) DMCA letters are specifically used to respond to web sites who are infringing your copyright
and asks them to remove and cease using the work.
• TRUE
• FALSE
55) A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.
• TRUE
• FALSE
56) How many years do you have to respond to a copyright infringement?
• 4 years
• 1 year
• 3 years
• 7 years
57) If you change a design at least 20%, then it's OK to use it.
• TRUE
• FALSE
58) If you created it you own the copyright as soon as the pen leaves the paper.
• TRUE
• FALSE
59) A copyright registration in the United States can be universally enforced globally.
• TRUE
• FALSE
60) An animal's original creative expression can be owned by the animal who created it.
• TRUE
• FALSE
61) Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
• TRUE
• FALSE
62) Which of the following is NOT part of the core logic of innovation?
• creation of variety
• scaling up of the best ideas
• brutal selection from among the many options
• repeating the word innovation again and again
63) Why do most organizations often stumble at innovation?
• baggage of past success
• fear of cannibalization
• all of these answers
• an excessive focus on maximizing efficiency
64) Why is collaborative innovation becoming increasingly necessary?
• No company can master all of the necessary technologies and stay ahead.
• Most products now require an integration of multiple technologies.
• Rapid pace of technology development.
65) Which of the following is NOT an element of the “Design Thinking” process?
• focusing on aesthetic beauty above all else
• putting the user at the center
• focusing on not just what the user says but also how he or she thinks, behaves, and feels
• aiming for “zero distance” between the company and the user
66) What is the core logic behind the “lean startup” process?
• Conduct lots of experiments.
• Think of the term “lean” as eliminating wasted time, effort, and resources.
• Design each experiment to answer a specific question.

67) Which of the following would be a poor approach to foster creativity without risking chaos?
• urging creativity while also severely punishing any failure
• setting up well-defined sandboxes for innovation
• investing in deeper understanding of customers’ needs
• engaging routinely and actively with young startups
68) Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
• Analyze why these customers remain unserved.
• Brainstorm business model changes to make them relevant customers.
• Identify currently unserved markets/customer segments.
• Ignore eventual profitability.
69) What’s the best approach to pursue collaborative innovation?
• Cultivate trust while keeping a watchful eye.
• Agree upfront about contributions, ownership, and decision-making.
• Partner with people or organizations who bring complementary capabilities.
70) What is a key element of social innovation?
• ensuring financial viability for the user as well as your organization
• a novel solution to an important but underserved social problem
• factoring in how the product or service would be used in real-life contexts

71) What does frugal innovation (think of Southwest Airlines) refer to?
• offering copycat products or services at somewhat lower prices
• creating products or services that are cheap and ignoring everything else
• acting tough with suppliers and employees to drive the cost down
• designing an ultra-low-cost business model by eliminating “waste” across the entire

system
72) What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?
• Ignore the impact of transforming some activities on other related activities.
• Focus especially on activities with the biggest impact on total cost or delivered customer
value.
• Examine how technology could dramatically transform the entire value chain (or a part
of it).
• Map out the entire value chain from one end to the other.
73)How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?
• Look at products and services from the lens of end users.
• Assess whether they would prefer a more complete solution.
• Examine the possibility of tailoring your offering to each user’s unique needs.
74) Which of the following is NOT a sensible approach when driving for both consistency as well
as innovation?
• Create well-defined sandboxes for experimentation.

• Much like a train station, think in terms of a stable platform coupled with dynamic
action.
• Switch randomly between consistency and innovation.
• Set up simple rules for allocation of time between routine tasks and experimentation.
75) What is an advantage to learning to be creative?
• increased self-confidence
• improved quality of health and life
• improved problem-solving skills
76) Fixedness is a cognitive bias that _____.
• limits your ability to see the world around you differently than you're used to
• really doesn't impact your creative abilities over time
• helps you work better with those who see the world like you
• enhances your creative abilities by limiting your mental processes
77) What is not a criteria for classifying a thought as creative?
• It's popular.
• It's useful.
• It's new.
• It's surprising.
78) Task unification is defined as _____.

• the assignment of additional tasks to an existing resource
• bringing two product attributes into harmony with each other
• assigning only one function to a product
• bringing simplicity to the world of innovation
79) When applying the multiplication technique, which product attribute should you consider
when creating a table?
• color
• weight
• shape
80) When applying the division technique, after dividing a product or its components, what
should you do?
• Seek consultation from an R&D specialist.
• Rearrange them back into the product.
• Apply a second technique to the product.
• Get a pricing quote from a potential manufacturer.
81) The subtraction technique is defined as the removal of an essential component from a
product.
• FALSE
• TRUE
82) After virtually applying one of the SIT methods to a product, what is a good question to ask?
• Does the concept help people in any way?

• Can this product bring in enough profit within the current fiscal year?
• Would I buy this product?
• Will this product be popular enough with consumers?
83) What is a Systematic Inventive Thinking pattern?
• subtraction
• multiplication
• task unification
84) The hallmark of the attribute dependency technique is the unrelated nature of a product's
parts.
• FALSE
• TRUE
85) A key to selecting the best ideas is identifying the most important _____ for your ideas in
advance.
• cost analysis
• people
• timeframe
• criteria
86) The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
• FALSE
• TRUE
87) Functional diversity means that _____.
• team members have different technological skill sets
• team members can interchange their team role when asked
• team members come from different parts of the company
• team members should be okay working various times of the day
88) What do good consultants do with their engagement contract?
• Create a summary which outlines the four contract components.
• This is the recommended action provided in the course to help ensure interested parties
all understand the contract.
• Write a critique for the contract manager.
• Uses the contract to determine how to construct consulting deliverables.
• Files it, as the real job description is not included in the contract.
89) What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?
• strategy shifts
• Strategy shifts might derail your consulting engagement, but rarely result because of
lack of acceptance of your solution.
• power shifts
• shifty shifts
• funding shifts
90) One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.
• understands your deliverables
• listens to your exact approach for delivery

• Having your client listen to your exact approach for delivery should not be a primary
objective. Listen to the client's needs and perceptions and develop trust first!
• doesn't call another consultant
• understands the importance of your contract
91) What is NOT something that client's typically look for during the early stages of your
consulting engagement?
• Your social status within the client environment.
• While you should get along with the client team, your "social status" amongst that team
isn't typically considered to be relevant.
• Evidence that you know what you are doing.
• Your willingness to listen.
• Confidence in your abilities.
92) Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
• Define any operational risks that may surface for your client.
• Respond to and correct any issue your client may bring to your attention.
• Schedule checkpoints to measure progress.
• Checkpoints are good to keep you client focused on the reasons they implemented your
solution.
• Define phase 2 opportunities, if appropriate.
93) What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?
• validating and critical
• contracts and processes

• While you may be asked to review contracts or processes as part of your output, these
aren't specific types of reviews discussed in the course.
• crucial and temporary
• While these are characteristics OF reviews, they aren't the types of review discussed in
the course.
94) Which of these is NOT a consulting business model?
• general contractor
• A general contractor consulting model is when you hire other consultants and you run
the project for the client.
• project based
• S-corporation
• staff augmentation
95) How should you estimate and manage your costs?
• take a swag and monitor it
• review your financials at the end of the year
• use a bottoms-up pro forma P&L
• use only external benchmarks
96) Where should you market your services?
• on the cheapest marketing platform
• on every available marketing platform
• only on your website
• where your buyers are

97) _____ sales is where the principals of the firm build relationships with clients, understand
their needs, and sell services to meet those needs.
• Subcontractor
• Direct
• Commissioned
• Partnership
98) Which type of contract governs your entire relationship with the client?
• Master Services Agreement
• Purchase Order
• Statement of Values
• Task Order
99) Which of these is a challenge of "at risk" pricing models?
• regulators don't like these arrangements
• incentives are aligned with your client
• measurement is difficult
• you can make more money
100) What is true about "work made for hire" or "work product"?
• it becomes your intellectual property
• the client owns it after the engagement
• it doesn't need to be defined in the contract
• you get paid a higher rate for it
101) Which of these is NOT a downside to responding to an RFP?

• they can take a lot of time
• they can put pressure on your rates
• they expose your true economics
• they can result in big contracts
102) What drives the number of people you need to staff on your team?
• employment law
• the amount of work to be done
• personalities
• contract provisions
103) Which of the following is NOT a good technique for resolving conflict?
• act passive-aggressively and hope the client gets the point
• incorporate a client's ideas into the project
• reduce the client's workload
• give the client a visible role on the project
104) When presenting your findings, be sure to present your ideas _____.
• in the right format
• after you leave the project
• with as much data as you can find
• like you're the expert
105) Why should you consult an attorney when you draft a contract?
• to protect your interests and reduce risk
• because the client has an attorney
• to lower your profits which reduces your taxes

• so your contracts sound intimidating in negotiations
106) _____ tracks money coming into your business and going out of it.
• Balance sheets
• Cash flow
• Financing
• Debt
107) A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.
• intellectual property
• restriction
• project
• noncompete
108) What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
• disability
• workers' compensation
• Errors and omissions (E&O)
• general liability
109) When you hire people to support you, you have to _____ work.
• generate more
• avoid
• do more
• delegate
110) Which step of the process will cause you to iterate more than others?
• define the question
• select analyses
• create the story.
• discuss and refine the story
111) You should immediately start manipulating data at the beginning of this process.
• TRUE
• FALSE
112) Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
• excitement; salary
• color; schedule opportunities
• support; credibility
• linear path; clients
113) A hypothesis is something taken to be true for the sake of argument.
• TRUE
• FALSE
114) You should choose your architecture based upon your audience.
• TRUE
• FALSE
115) You can never combine a layer architecture with a column architecture.
• TRUE
• FALSE
116) A column architecture can have more than three columns
• TRUE
• FALSE
117) You should spend a lot of time perfecting your story at this stage.
• TRUE
• FALSE
118) When discussing and refining your story, you should get input from many stakeholders
• TRUE
• FALSE
119) You should never try to disprove your hypothesis.
• TRUE
• FALSE
120) You should choose your communication vehicle based upon _____.
• your preference
• what your boss likes
• how many people are in the room
• your audience
121) When defining the problem your company solves, you should look at it through the
perspective of _____.
• your customers
• your ad agency
• your suppliers
• your employees
122) What is a profit pool?
• the return your investors make when you sell your company
• the profit dollars available in a given market
• a measure of how much profit you make
• how much of your profits are taxable
133 ) Dieter has a big communication meeting coming up where he will be presenting his solution
Which action may inhibit Dieter from being successful?
• Rehearse in front of some people.
• Go for a walk and rehearse your presentation.
• Practice your delivery in front of a mirror.
144) Miguel has asked you to help him with his presentation. He wants his audience to be a part of
his story. Which technique would you recommend to him?
• Add "you" type questions.
• Add a Q and A.
• Tell them your story.
• Pause after every slide and ask if anyone has questions.
145) Mark has a great idea for securing dog crates in a car. Which technique would be the best way for
him to present his idea?
• Use a slide show.

• Use a prop and act out the scenario.
• Explain the problem and solution you have.
145) You want to create a takeaway people can repeat and have it stay in their minds when they leave
• your communication. What should you avoid?
• using rhyme
• using iambic meter
• developing a 50-100 word message
146) Rafe has less than 10 minutes to get his communication into his audience's mental door and
wanting to know more. Which of the following would prevent Rafe from connecting with his
audience?
• Link the word "imagine" to three benefits of your product.
• Open with three "did you know" questions.
• Segue into what's next by saying, "you don't have to imagine it."
• Provide the audience with a two- or three-sentence overview of the company.
147) Albert has crafted a presentation for a conference on environmental solutions. He needs to
ensure that his audience will be inspired to take action. What does he need to include in his
presentation to inspire action?
• Include a Q and A slide.
• Tell them what they need to do.
• Include an action-oriented close.
148 ) Mika is getting ready to propose a new solution to her company executives. She knows there
may be resistance. What should she avoid to get her audience to be receptive?
• Articulate what you can do instead of what you cannot.

• Ask yourself, why might my decision-maker say no?
• Bridge with the word "but" instead of the word “and."
149) Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique is
known as
• bookending
• sandwiching
• alliteration
150) Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
• using a 5W form
• using video conferencing
• using a checklist
• using email
151) One of the important factors of successful communication is to know your audience and to have
them listen to you. Which of the 5Ws guides you through questions to get to the results you
need from them?
• Who
• Why
• Where
What
152) What is one reason to send a handwritten note?
• to discipline a subordinate
• to express gratitude
• to spread awareness about a new policy
• to suggest a new meeting time
153) Which sentence is punctuated properly?
• Despite having been before I am excited to attend the conference.
• I have been to the conference before, I am excited to go again.
• I have been to the conference before, and I am excited to go again.
• I have been to the conference before; and I am excited to go again.
154) Which of these should you do during the planning stage?
• write every random thought that comes into your head
• identify five specific topics to include
• determine how long the document will be
• consider the reader's needs and wants
155) Which of these is an example of a concrete request?
• Please help yourself to several bagels in the conference room.
• You'll need to increase your sales by 20 percent soon.
• Try to work harder on your next presentation.
• Please have the expense report on mv desk by 5 p.m. this afternoon
156) Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the first day of
the month of July."
• You will receive our annual sales figures July 1.

• We will give the sales figures that we calculate annually to you on July 1.
• On the first day of July, you will receive the sales figures that we have calculated.
• You will receive from us before the close of our work day on July 1 the annual sales figures.
157) Which of the following elements do effective business writers always include in their
communications?
• a face-to-face component
• adjectives and adverbs
• topic sentences
158) Which choice is a reliable way to ensure that your email will be read?
• Use a comma after the recipient's name to convey respect.
• Use a compelling subject line.
• Close out the email with a heartfelt expression like "Very truly yours."
• Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.
159) How should you structure your document for easy reading?
• Use two or three line paragraphs
• Include at least 8 sentences in each paragraph.
• Use lists and bullets.
160) Which of the following items is the best example of a good step description?
• Turn on ventilation system before starting any other steps.
• Ventilate the laboratory.
• The necessity of proper ventilation
• Before starting any other steps, turn on the ventilation system.

161) Good Quick Start Guides combine
• language and
• language.
• plain; understandable
• technical; specialized
• plain; technical
162) A good heading should always be what?
• specific and descriptive
• seldom using any verbs
• written as a complete sentence
163) When starting your Quick Start Guide, what questions should you keep in mind?
A. Are there steps my user must take to get started?
B. How can I make my guide visually appealing?
C. Are there tasks my user may want to complete?
• A, C
• B, C
• A, B
•
• A, B, C
164) Which of the following practices should you follow when annotating screenshots?
• Keep annotation style consistent throughout the guide.
• Vary the annotation style from one visual to the next.
• Make the annotation style match the size and color of the actual screenshot.
165) Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
• a description of the sources
• the publishers of the sources
• the names of the sources
166) For a work of art, what is contained in an image caption that is not present in an image citation?
• the item's owner
• the title of the work
• the dimensions
167) Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
• Using the sentence with quotation marks around it.
• Just changing the word order of the sentence.
• Restating the sentence in his own words.
• Crediting the original source of the sentence.
168) What usage of copyrighted materials would be a violation of the fair use doctrine?
• criticism
• marketing
• teaching
• news reporting
169) Malik’s instructor is requiring that students use two primary sources for their end-of-semester
project. What sources should he choose?
• autobiography and biography
• news article and diary
• diary and description by a witness
• magazine article and encyclopedia
170 Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
circumstance would she choose a popular publication as a source?

• She needs a bibliography to refer to.
• She wants to use peer-reviewed information.
• She is unfamiliar with the jargon in the field.
• She needs credible citations.
171 What type of search terms can help you find similar or related terms grouped together?
• free language terms
• subject headings
• authority headings
• keywords
172 If you aren't able to find enough source material when you start researching a topic, you should
consider _your topic.
• narrowing
• giving up
• expanding
•
•
• abandoning
173) Who would find mind mapping the most helpful?
• Someone who needs to refine the direction of their research.
• Someone who wants to organize the research they've already conducted.
• Someone who doesn't know what research topic to start with.
• Someone who is an expert in their research topic.
174 Which Boolean search term broadens your search?
• and
• both
• or
175) For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
Which source should he use?
• newspaper
• trade journal
• general magazine
• scholarly journal
176) What is true about general magazines?
• The articles are peer reviewed.
• They're written by professional journalists.

•
• They are considered primary sources.
• They contain a bibliography.
177) As a visually literate researcher, which action can help establish the credibility of an image?
Find an image with an online search.
• Identify the images needed.
• Evaluate the image source.
• Put the image in context.
178) Felicity wants to use some photos of the New York City skyline in her presentation. What type of
images should she look for to ensure she can use them without permission?
• images in the public domain
• images from a library's archives
• images from the Library of Congress
• images that appear in Google search
179) How are social media sites today being used as a trusted source of information?
• They're used to connect classmates and coworkers.
• They're used to share personal videos.
• They're used to update communities about natural disasters.

•
• They're used by organizations to push a political agenda.
180) Nan is a school administrator trying to estimate how many school-age kids will be living in her
district in five years. What type of research resource should she use to help her find the
answer?
• maps
• statistical database
• objects and artifacts
• materials collections
189) A train derailed outside of Philadelphia on Monday. Based on the information cycle, where would
you read about this story on Tuesday?
• internet
• reference book
• newspaper
• academic journal
190) How can Wikipedia be helpful when you're conducting college research?
• It can help you identify keywords and concepts to research elsewhere.
•
•
• It can be referred to for unbiased information on any topic.
• It can be used as primary source material.
• It can be used as a sole source since it's so comprehensive.
191) Aaron plans to do some research on the Industrial Revolution in the university library's archives.
How would what he finds there differ from research on the same topic in a general library's
collection?
• The materials are more likely to be digital than materials in a general library collection.
• The materials were all created by scholars who studied the Industrial Revolution.
• Some of the relevant materials were created during the Industrial Revolution.
• There are many more copies of archival materials than materials in a general library collection.
192) Margot travels frequently for work. Why might she choose to use an online library to conduct
research for a project she's working on?
• She needs to use books written by an author who's still living.
• Only online libraries have free books.
• She can access the books remotely.
• She only needs books in the public domain.
193)Information literacy includes skills in navigating research, as well as an understanding of

• how information is created
• the Dewey decimal system
• who the primary information creators are
• exactly how much information exists
194)What are the two main reasons to promote your article?
• to show your subject matter to readers and your skills to editors
• to show your editing to publishers and your skills to sources
• to show your transitions to readers and your subject matter to editors
• to show your sources to editors and your skills to competitors
195)When editing your article, what should you NOT be looking for?
• Roman numerals
• cliches
• fussy language
• unnecessary words
196)When submitting your article for publication, don't include

• a suggested headline
• a list of your interview questions
• photos and captions
• your availability in the coming days
197) One way to organize the ideas in your article is to
• edit your notes, deleting and cutting/pasting as needed
• create a detailed outline with roman numerals
• sketch a loose visual roadmap or flow chart
198) Use your creativity to keep the reader engaged in all parts of your article EXCEPT
• transitions
• the ending
• quotations
199) All of these are great sources for your article content EXCEPT
• something you saw with your own eyes
• something you heard from a friend

•
• something you read in a major news outlet
• an interview you did with an expert
200) Before an interview, it's a good idea
• to prepare a list of yes-or-no questions
• not to think too much-you want it to feel like a natural conversation
• to prepare a list of long, complex questions
• to ask your subject if it's okay to record the interview
201) Which of these article types is the most flexible and popular?
• feature
• news
• research
• commentary
202) What should you NOT include in a pitch or query letter?
• sources you plan to speak with
• a deadline for responding
• your completed article
• them.
203) Which of the following IS NOT a primary ethical standard of research?
• Informed consent
• Validity
• Confidentiality
204) Which of the following studies would NOT require Institutional Review Board approval?
• All studies require IRB approval.
• A study using a mix of human and non-human subjects.
• A study entirely using previously collected data which was published in a publically available source.
• A study using internal subjects.
205) Common acronyms should be used throughout the paper.
• TRUE
• FALSE
206) Most research limitations fall into which two categories?
• Methodology limitations and data limitations.
• Methodology limitations and infrastructure limitations.
• Methodology limitations and population sample limitations.
• Methodology limitations and research team limitations.
207) The abstract and final summary are almost always the two most-read parts of a research paper.
• TRUE
FALSE
208) How do 'statistical significance' and 'practical significance' differ?
• Statistical means the findings are relevant; practical means the probability of results left to random
• chance is low.
• Statistical means the probability of results left to random chance is low; practical means the findings
are
• relevant to use in your field.
• There is no difference.
• Statistical means the probability of results left to random chance is low and the findings are relevant
• practical means the cost is low.
209) Which of the following IS NOT true about formatting a table?
• Show data patterns in columns rather than rows because most people read down rather than across.
• More smaller tables are better than one very large table.
• Simplify numbers to the fullest extent, even if that means using scientific notation.
• Make sure to share your data from the highest number to the lowest.
210) There are multiple ways to share and fill out a survey, and your research can combine methods
to meet participants where they are.
• TRUE
• FALSE
211) What is population sampling?
• The methodology used to achieve a representative sample of people to participate in your study.
•
• Finding the people who take part in your study but should not have.
• Choosing participants at random to ensure probability.
• Engineering the participants in your study to align with the contours of the population.
212) Which is the best description of an ancillary study?
• Putting an intervention into an experiment to measure against a control group.
• Supplementing an existing data set with one or more additional measurements.
• Using an existing data set but comparing variables not examined in the original study.
• Using statistics to identify variances and publication biases in existing literature and research results.
213) Which of the following IS NOT a consideration when narrowing your research topic?
Relationship of Variables
• Aspect
• Validity
• Methodology
214) You should start writing your problem statement from the place you feel the most comfortable.
• TRUE
• FALSE
215) Which of the following IS NOT a section of a research proposal
• Criticisms
•
• Problem Statement
216) Can good social science research be subiective?
• Yes, because social science research can cherry-pick its findings to match an ideology.
• Yes, because subjectivity as a social science research term is about the human condition.
• No, because objectivity must be more than a research framework.
• No, because objectivity is at the forefront of the scientific method.
217) Why is the null hypothesis important in quantitative research?
• There needs to be more than an educated guess about a phenomenon.
• Statistics are a soft science and need a different hypothesis than a hard science.
• A null hypothesis accounts for random chance as the reason for a perceived relationship between
• variables.
• Quantitative research is about certainty rather than probability. The null hypothesis is not a certain
• measure.
218) How does a literature review differ from an annotated bibliography?
• A literature review is a straightforward recitation of what you read, like a book report.
• There is no difference; a literature review is the research term for annotated bibliography.
• A literature review must include all of the literature you have read on the topic.
• A literature review provides a thorough dive into the field from a narrative perspective, not just
notes.
219)What makes a research objective different from a research question?
• There can only be one research objective.
• A research obiective is more focused than a research question.
• A research objective can only relate to a hypothesis.
• The research objective is concerned with the goals of your researc
h rather than the questions your datac ollection attempts to answer.
220) The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
• TRUE
• FALSE
221)Why is it important for another researcher to be able to replicate your study?
• It broadens the findings of your research if findings can be replicated in another setting.
• It allows for the research field to test the validity of your findings
• It can ensure the relevance of this new knowledge in different environments.
222)A correlational study will not only point out the trends in your data but can prove causality.
• TRUE
• FALSE
223)A rigorous and well-structured instrument will need to be what two things?
• Significant and Ethical

• Deductive and Confidential
• Correlational and Probabilistic
• Reliable and Valid
225) How might you manage the process of polishing a draft?
• Read the draft multiple times.
• Use a checklist.
• Employ an outside editor.
• Run a spell checker.
226) Which paper would engage most readers from beginning to end in a lengthy white paper?
• "Sorghum Harvests for 2012-2018"
• "How to Install Horseshoe Cable Fasteners"
• "High-performance sports car price guide 2019 "
• "Global Water Quality in the Next Decade”
227)Which topics would be the best candidate for a white paper?
• an opportunity for buying surplus parts for steering systems
• a faster, cheaper, data-storage medium
• a revolutionary pollution-reduction method
•
• a promotional offer on last year's automobiles
228) From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?
• A sales brochure is more concerned with economic factors than a white paper.
• The white paper focuses more on a single issue or product than a sales brochure.
• A white paper appears to be more analvtical and impartial than a sales brochure.
• Traditionally, a white paper presents deeply reasoned and impartial arguments w
• sales brochure.
Intellectual Property
Understanding Intellectual Property

Chapter Quiz
You answered 7 of 7 questions correctly.
Continue watching Retake quiz
Question 1 of 7
Under copyright law if you have a database of your client contact information, what is considered protected?

only individual confidential data records

combination of phone number and client contact name
 only the entire database not individual data
Correct

neither the data nor the database is protected
Question 2 of 7
If in a work-for-hire agreement, you (the contractor) create something, who will own the rights to be
considered the author?
 As a contractor, it will be the party that is paying you to do the work.
Correct

As an contractor, you always are considered the author.

As an employee, you are always considered the author.

As a contractor, both parties will have joint authorship rights.
Question 3 of 7
If you are the creator of an asset protected by copyright law, which statement is true?

If you are authoring for a company, then the copyright is valid for 70 years after your death.
 If you are not authoring for a company, then the copyright is valid for 70 years after your death.
Correct

If you are not authoring for a company, then the copyright expires upon your death.

If you are authoring for a company, then the copyright never expires.
Question 4 of 7
Public domain is defined by assets not protected by copyright law?
 TRUE
Correct

FALSE
Question 5 of 7
In order to sue for copyright infringement, you must first do what?
 have a registered copyright
Correct

you can sue before you register the copyright

have all your confidentiality agreements prepared to be signed

register for a trademark first
Question 6 of 7
Which statement is most accurate?
 Under copyright law, companies can be liable for all infractions even if they are not aware of them.
Correct

Even if you know that an infraction has taken place, you are not liable if a contractor performed the
infraction.

Under copyright law, owners of companies cannot be held personally liable for infractions.

Under copyright law, companies are never liable for infractions if no one in the company is aware of
them.
Question 7 of 7
DMCA is an abbreviation for what federal act?


the Design Materials Copyright Act

the Document Management Copyright Act

the Digital Materials Copyright Act
 the Digital Millennium Copyright Act
Correct
Question 1 of 10
What is not a good example of a trademark?

a slogan

a brand name

a color
 a jump shot
Correct
Question 2 of 10
Copyrights cover a work of art and trademarks cover a brand.
 TRUE
Correct

FALSE
Question 3 of 10
In trademark terms, "genericide" means
 the trademark name has lost its distinctiveness.
Correct

the product that you have trademarked has not been successful.

the trademark name is no longer valid because you have changed the product name.

the trademark name is not unique enough to be protected.
Question 4 of 10
Before adopting a trademark, what is the first thing that you should do?

Look for a similar trademark and copy it closely.

Determine if this trademark will look good on social media.
 Determine if you can adopt this trademark without infringing upon any prior existing use of the
trademark.
Correct

Register the trademark.
Question 5 of 10
What .gov site provides a searchable database of registered trademarks and provides forms for registering your
own trademark?

USPS.gov

PTOUS.cov
 USPTO.gov
Correct

USPA.gov
Question 6 of 10
What protocol is in place that allows for trademarks filed in the US to be recognized by some international
countries?

International Trademark Act Protocol
 Madrid Protocol
Correct

EU Trademark Protocol

International Trademark Protocol
Question 7 of 10
The broadest trademark symbol is the use of what?
 words
Correct

logo only

a word in a stylized font

words and logo
Question 8 of 10
How many trademark extensions can you file?

1

10

as many as you can afford
 5
Correct
Question 9 of 10
In terms of trademarks, infringement

adds value to your trademark.
 is an analysis of whether there's a likelihood of confusion between two different marks.
Correct

is a good thing.

is using a trademark without the owner's permission.
Question 10 of 10
What is an injunction?

Something usually issued by the USPTO.

Something that happens when you get a shot.

The best way to take a trademark away from someone else.
 A requirement from a court that the party infringing on the trademark must stop.
Correct
Question 1 of 6
How many years is a patent valid?

15

5

10
 20
Correct
Question 2 of 6
In how many months does a provisional patent expire?

18

36

24
 12
Correct
Question 3 of 6
What change has been made to the America Invents Act in recent years?

Mobile devices were added to list of patentable inventions.

Two creators can now gain patents on identical inventions if both were created within 12 months of
each other.

The creator of an article is better protected against infringement.
 The first person to file the patent gains the rights versus the first person to come up with the idea.
Correct
Question 4 of 6
If you share your idea with someone before you file the patent, what is a good way to prevent the idea from
being used by the other party?

Get a verbal agreement from the other party that they will not steal your idea.
 Have the other party sign an NDA.
Correct

Keep two fingers crossed behind you back as you tell them your secret.

Threaten to sue the other party if they steal your idea.
Question 5 of 6
Which is not a good way to research if a patent already exists for your idea?

Search the US Patent and Trademark Office's online database.

Search Google's online patent database.
 Phone a friend.
Correct

Hire a lawyer to verify that no patent exists.
Question 6 of 6
Which of these is not a good way to keep track of your creation?


email notes

keep dated documents on a computer

keep lab notebooks
 leverage the poor man's patent
Correct
Question 1 of 4
A trade secret is

something that is secret but is of no real value.

is worth its weight in gold.

in the name so all trade secrets must have the word "secret" somewhere in the name.
 something that is secret and has value.
Correct
Question 2 of 4
In general, recipes are never protected under the trade secret law.

TRUE
 FALSE
Correct
Question 3 of 4
In order to prove that someone has infringed upon a trade secret, you do not need to

prove it is a secret.
 have the name of the party that is infringing.
Correct

prove that you took steps to protect the secret.

show that it has value.
Question 4 of 4
If you are under an NDA and someone who is not under an NDA discloses a trade secret to you, you are still
bound by your NDA to not disclose the trade secret in most cases.

TRUE
 FALSE
Correct
Continue Retake quiz
Question 1 of 2
Rights of publicity usually do not cover

the exploitation of your persona for monetary gain without your permission.

the exploitation of your face for monetary gain without your permission.
 your freedom of speech.
Correct

the exploitation of your voice for monetary gain without your permission.
Question 2 of 2
A model release is a waiver to rights-of-publicity laws?
 TRUE
Correct

Chapter Quiz
Question 1 of 2
Which of the these is the only subject matter than is patentable?
 data structures
Incorrect
 electro-magnetic signals
Incorrect
 compositions of matter
Correct

non-functional descriptive material
Question 2 of 2
An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s) must the idea have to be
patentable?

It must be useful, novel, and obvious.
 It must be a an idea for a product that can be sold to the public.
Incorrect
Whether or not the product can be sold to the public is not a consideration in obtaining a patent.
 It must have merit as determined by a patent attorney.
Incorrect
The merit of an idea is not a consideration as to whether or not an idea can be patented.
 It must be useful, novel, and non-obvious.
Correct
Novelty, usefulness, and non-obviousness must all be present for an idea to be patentable.

Question 1 of 2
In what component of a patent application does the applicant identify the relevance of the invention and the
motivation for coming up with the invention?
 summary
Incorrect
 claims
Incorrect
 background
Correct

abstract
Question 2 of 2
Sue invented a steamer that heats food faster than a microwave. She knows she can sell the steamer worldwide.
Sue is concerned about costs. How should Sue protect her invention in other countries while she begins
marketing her cooker?

Sue should file an international patent application that will protect her invention in any country she
sells in.
 Sue should file a PCT patent application, then determine what countries to file in after WIPO examines
her patent.
Incorrect
It is important to understand that WIPO does not examine patents nor does WIPO approve patents.
Patents are only approved by individual countries.
 Sue should file a patent in the U.S., then file a PCT application to give her time to determine what
countries she should file patents in.
Correct
A PCT application provides a thirty-month window on international patent protection during which she
can test market her steamer.

Sue should file a patent in the U.S., then file a PCT application that will provide her with twenty-year
patent protection all countries.
Question 1 of 2
Infringement on dependent claims is nearly always found even if the independent is not infringed upon.

TRUE
 FALSE
Correct
Question 2 of 2
ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to avoid being sued for
intentional patent infringement. What might ABC, Inc. do to avoid intentional infringement?
 Avoid doing patent searches so they do not become aware of a patent they might infringe.
Correct
Intentional infringement requires actual knowledge of an existing patent. Some companies avoid
"knowing" by not searching.

Avoid producing an item based upon an idea that a patent had been applied for but abandoned.

Avoid producing a product when a similar product has a patent pending.

Avoid using risk management techniques when proceeding with product development.
You answered 1 of 1 question correctly.
Continue Retake quiz
Question 1 of 1
Mary is working on a new invention she knows is patentable. She is concerned about keeping her invention
secret. What is the only incorrect statement regarding the legal protections available to Mary?
 The information in her patent application will not be published by the USPTO until 18 months after
filing.
Incorrect
 She can request the USPTO not make the information regarding her invention public after her patent is
issued.
Correct
 She can request the USPTO not publish information regarding her patent application at any time while
it is pending.
Incorrect

If there are other people working on the invention with her she can utilize a confidentiality agreement.
Copyright for Creatives: Protecting Your

Work
Chapter Quiz
Question 1 of 2
When was the copyright clause incorporated into the United States constitution?

1906

1776

1878
 1787
Correct
Question 2 of 2
Kohel Haver has not registered for a copyright himself.

TRUE
 FALSE
Correct
Question 1 of 5
What does DMCA stand for?

Digital Management Copyright Act

Department Management Copyright Attribution
 Digital Millennium Copyright Act
Correct

Digitally Managed Copyright Act
Question 2 of 5
You need to have a copyright credit on your image to protect the copyright.

TRUE
 FALSE
Correct
Question 3 of 5
How soon is copyright ownership attained by the creator?

as soon as the creator registers his copyright

as soon as the government sends them a copyright registration certificate

as soon as the creator signs his creation
 as soon as the pen leaves the paper
Correct
Question 4 of 5
What types of tangible creative expressions (work) can you copyright?

Words or Names
 Photographs, Drawings or Designs, Music or Songs, Sculptures, Story
Correct

Ideas or Concepts
Question 5 of 5
What are the bonuses for registering your copyright?

absolute proof you created the artwork, free access to courts, guaranteed damages up to $150,000 for
willful infringement

legal presumption you created the artwork, free access to courts, guaranteed damages up to $150,000
for willful infringement
 legal presumption you created the artwork, access to courts, presumption of damages up to $150,000
for willful infringement
Correct
Question 1 of 3
When does an individual copyright go into public domain?
Incorrect
 after a lifetime plus seventy years.
Correct

when it appears in google images

when the creator dies
Question 2 of 3
When does a business copyright go into public domain?
 when the business goes out of business
Incorrect

after seventy years
 after ninety five years

Correct

If you're Disney, never.
Question 3 of 3
NASA moon landing pictures are public domain because the public paid for them.
 TRUE
Correct

FALSE
Question 1 of 4
Cease and desist letters are a good method to use for those who ignore a reasonable response to copyright
infringement.
 TRUE
Correct

FALSE
Question 2 of 4
DMCA letters are specifically used to respond to web sites who are infringing your copyright and asks them to
remove and cease using the work.
 TRUE
Correct

FALSE
Question 3 of 4
A DMCA Take Down Notice is sent to website hosting companies letting them know of copyright infringement
by their users and requires them to address the problem with the infringing web site and its owner.
 TRUE
Correct

FALSE
Question 4 of 4
How many years do you have to respond to a copyright infringement?
 4 years
Incorrect

1 year
 3 years
Correct

7 years
Question 1 of 5
If you change a design at least 20%, then it's OK to use it.

TRUE
 FALSE
Correct
Question 2 of 5
If you created it you own the copyright as soon as the pen leaves the paper.
 TRUE
Correct

FALSE
Question 3 of 5
A copyright registration in the United States can be universally enforced globally.

TRUE
 FALSE
Correct
Question 4 of 5
An animal's original creative expression can be owned by the animal who created it.

TRUE
 FALSE
Correct
Question 5 of 5
Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.

TRUE
 FALSE
Correct
Leading with Innovation
Question 1 of 2
Which of the following is NOT part of the core logic of innovation?

creation of variety

scaling up of the best ideas

brutal selection from among the many options
 repeating the word innovation again and again
Correct
Question 2 of 2
Why do most organizations often stumble at innovation?

baggage of past success

fear of cannibalization
Correct

an excessive focus on maximizing efficiency
Question 1 of 6
Why is collaborative innovation becoming increasingly necessary?
Correct

No company can master all of the necessary technologies and stay ahead.

Most products now require an integration of multiple technologies.

Rapid pace of technology development.
Question 2 of 6
Which of the following is NOT an element of the “Design Thinking” process?
 focusing on aesthetic beauty above all else
Correct

putting the user at the center

focusing on not just what the user says but also how he or she thinks, behaves, and feels

aiming for “zero distance” between the company and the user
Question 3 of 6
What is the core logic behind the “lean startup” process?

Conduct lots of experiments.

Think of the term “lean” as eliminating wasted time, effort, and resources.

Design each experiment to answer a specific question.
Correct
Question 4 of 6
Which of the following would be a poor approach to foster creativity without risking chaos?
 urging creativity while also severely punishing any failure
Correct

setting up well-defined sandboxes for innovation

investing in deeper understanding of customers’ needs

engaging routinely and actively with young startups
Question 5 of 6
Which of the following would be a BAD idea in a dramatic reimagining of the target customer (e.g., when Apple
launched the PC aimed at individual users)?

Analyze why these customers remain unserved.

Brainstorm business model changes to make them relevant customers.

Identify currently unserved markets/customer segments.
 Ignore eventual profitability.
Correct
Question 6 of 6
What’s the best approach to pursue collaborative innovation?

Cultivate trust while keeping a watchful eye.

Agree upfront about contributions, ownership, and decision-making.

Partner with people or organizations who bring complementary capabilities.
Correct
Question 1 of 5
What is a key element of social innovation?
Correct

ensuring financial viability for the user as well as your organization

a novel solution to an important but underserved social problem

factoring in how the product or service would be used in real-life contexts
Question 2 of 5
What does frugal innovation (think of Southwest Airlines) refer to?

offering copycat products or services at somewhat lower prices

creating products or services that are cheap and ignoring everything else

acting tough with suppliers and employees to drive the cost down
 designing an ultra-low-cost business model by eliminating “waste” across the entire system
Correct
Question 3 of 5
What must you NOT do when figuring out how to dramatically re-engineer the industry’s value chain?
 Ignore the impact of transforming some activities on other related activities.
Correct

Focus especially on activities with the biggest impact on total cost or delivered customer value.

Examine how technology could dramatically transform the entire value chain (or a part of it).

Map out the entire value chain from one end to the other.
Question 4 of 5
How might you dramatically redefine the notion of customer value (e.g., when Microsoft launched Office as an
integrated bundle of key applications)?
Correct

Look at products and services from the lens of end users.

Assess whether they would prefer a more complete solution.

Examine the possibility of tailoring your offering to each user’s unique needs.
Question 5 of 5
Which of the following is NOT a sensible approach when driving for both consistency as well as innovation?
 Create well-defined sandboxes for experimentation.
Incorrect

Much like a train station, think in terms of a stable platform coupled with dynamic action.
 Switch randomly between consistency and innovation.
Correct
 Set up simple rules for allocation of time between routine tasks and experimentation.
Incorrect
Thinking Creatively
Chapter Quiz
Question 1 of 3
What is an advantage to learning to be creative?
 increased self-confidence
Incorrect

improved quality of health and life

Correct

improved problem-solving skills
Question 2 of 3
Fixedness is a cognitive bias that _____.
 limits your ability to see the world around you differently than you're used to
Correct
 really doesn't impact your creative abilities over time
Incorrect

helps you work better with those who see the world like you
 enhances your creative abilities by limiting your mental processes
Incorrect
Question 3 of 3
What is not a criteria for classifying a thought as creative?
 It's popular.
Correct

It's useful.

It's new.

It's surprising.
Question 1 of 7
Task unification is defined as _____.
 the assignment of additional tasks to an existing resource
Correct

bringing two product attributes into harmony with each other

assigning only one function to a product

bringing simplicity to the world of innovation
Question 2 of 7
When applying the multiplication technique, which product attribute should you consider when creating a
table?

color
Correct

weight

shape
Question 3 of 7
When applying the division technique, after dividing a product or its components, what should you do?

Seek consultation from an R&D specialist.
 Rearrange them back into the product.
Correct

Apply a second technique to the product.

Get a pricing quote from a potential manufacturer.
Question 4 of 7
The subtraction technique is defined as the removal of an essential component from a product.

FALSE
 TRUE
Correct
Question 5 of 7
After virtually applying one of the SIT methods to a product, what is a good question to ask?
 Does the concept help people in any way?
Correct

Can this product bring in enough profit within the current fiscal year?

Would I buy this product?

Will this product be popular enough with consumers?
Question 6 of 7
What is a Systematic Inventive Thinking pattern?

subtraction

multiplication
Correct

task unification
Question 7 of 7
The hallmark of the attribute dependency technique is the unrelated nature of a product's parts.
 FALSE
Correct

TRUE
Question 1 of 3
A key to selecting the best ideas is identifying the most important _____ for your ideas in advance.

cost analysis

people

timeframe
 criteria
Correct
Question 2 of 3
The best creativity workshops are held in rooms with specialized accessories to boost innovative ideas.
 FALSE
Correct

TRUE
Question 3 of 3
Functional diversity means that _____.

team members have different technological skill sets

team members can interchange their team role when asked
 team members come from different parts of the company
Correct

team members should be okay working various times of the day
Critical Roles Consultants Play (and the

Skills You Need to Fill Them)
Chapter Quiz
Question 1 of 1
What do good consultants do with their engagement contract?
 Create a summary which outlines the four contract components.
Correct
This is the recommended action provided in the course to help ensure interested parties all understand
the contract.
 Write a critique for the contract manager.
Incorrect
Writing a critique of a contract, unless specifically asked to do so, is not typically a smart customer
relationship minded action!

Uses the contract to determine how to construct consulting deliverables.

Files it, as the real job description is not included in the contract.
Question 1 of 2
What type of "shifts" do you need to look out for if your client doesn't support your proposed solution?
 strategy shifts
Incorrect
Strategy shifts might derail your consulting engagement, but rarely result because of lack of
acceptance of your solution.
 power shifts
Correct
Power shifts between managers and their teams can be a substantial roadblock to acceptance of your
deliverables, and must be discussed.
 shifty shifts
Incorrect
Aren't all shifts, shifty? You may want to consider the other responses to this question!

funding shifts
Question 2 of 2
One of the primary purposes for using the managerial and technical roles is to ensure your client _____.
 understands your deliverables
Correct
This is a primary purpose for using the technical and managerial roles.

listens to your exact approach for delivery
 doesn't call another consultant
Incorrect
Being a good listener, and accommodating client needs using ALL the roles is the best way to avoid
this fate!

understands the importance of your contract
Question 1 of 1
What is NOT something that client's typically look for during the early stages of your consulting engagement?
 Your social status within the client environment.
Correct
While you should get along with the client team, your "social status" amongst that team isn't typically
considered to be relevant.

Evidence that you know what you are doing.

Your willingness to listen.

Confidence in your abilities.

Question 1 of 2
Which of these actions is not recommended when positioning your deliverables for your client to provide “care
and feeding" after your engagement is concluded?

Define any operational risks that may surface for your client.
 Respond to and correct any issue your client may bring to your attention.
Correct
This is the correct answer. You should only respond to issues that were caused by your deliverables.
You should not respond to issues caused by lack of ownership on the part of your client.

Schedule checkpoints to measure progress.

Define phase 2 opportunities, if appropriate.
Question 2 of 2
What are the two types of potential "reviewer" you may be asked to fulfill during a consulting engagement?
 validating and critical
Correct
This is the correct answer, as this represents the two objectives of a review you may be asked to
conduct.

contracts and processes

crucial and temporary

Chapter Quiz
Question 1 of 2
Which of these is NOT a consulting business model?
 general contractor
Incorrect
A general contractor consulting model is when you hire other consultants and you run the project for
the client.
 project based
Incorrect
Project based consulting is where you provide services for a specific scope and duration with a discrete
set of deliverables.
 S-corporation
Correct
An S-corporation is a type of legal entity.

staff augmentation
Question 2 of 2
How should you estimate and manage your costs?
 take a swag and monitor it
Incorrect
A swag won't be accurate enough to manage your business well.
 review your financials at the end of the year
Incorrect
Reviewing financials after the fact won't expose problems until it's too late.
 use a bottoms-up pro forma P&L
Correct
A bottoms-up pro forma forecasts all expenses at a detailed level.

use only external benchmarks

Question 1 of 2
Where should you market your services?

on the cheapest marketing platform

on every available marketing platform

only on your website
 where your buyers are
Correct
Concentrate your marketing where your buyers tend to be. That maximizes the value of your marketing
investment.
Question 2 of 2
_____ sales is where the principals of the firm build relationships with clients, understand their needs, and sell
services to meet those needs.

Subcontractor
 Direct
Correct
Direct sales models focus on building strong relationships between the consulting firm's principals and
primary clients.

Commissioned

Partnership
Question 1 of 4
Which type of contract governs your entire relationship with the client?
 Master Services Agreement
Correct
A master services agreement governs all aspects of your relationship with your client.

Purchase Order

Statement of Values

Task Order
Question 2 of 4
Which of these is a challenge of "at risk" pricing models?

regulators don't like these arrangements

incentives are aligned with your client
 measurement is difficult
Correct
Measuring performance after a project to calculate how much you get paid can be a challenging
exercise.

you can make more money
Question 3 of 4
What is true about "work made for hire" or "work product"?


it becomes your intellectual property
 the client owns it after the engagement
Correct
Work made for hire and work product almost always become the client's property.

it doesn't need to be defined in the contract

you get paid a higher rate for it
Question 4 of 4
Which of these is NOT a downside to responding to an RFP?

they can take a lot of time

they can put pressure on your rates

they expose your true economics
 they can result in big contracts
Correct
RFPs can result in you landing a big contract which is a great outcome.
Question 1 of 3
What drives the number of people you need to staff on your team?
 employment law
Incorrect
Employment law rarely has anything to say about how many people you need to put on a project.
 the amount of work to be done
Correct
The amount of work to be done should drive the number of people you need on the team.

personalities

contract provisions
Question 2 of 3
Which of the following is NOT a good technique for resolving conflict?
 act passive-aggressively and hope the client gets the point
Correct
Ignoring conflict and acting passive-aggressively will make the conflict worse.

incorporate a client's ideas into the project

reduce the client's workload

give the client a visible role on the project
Question 3 of 3
When presenting your findings, be sure to present your ideas _____.
 in the right format
Correct
Choosing the right format makes it easier to understand and approve your recommendation.

after you leave the project
 with as much data as you can find
Incorrect
Only present the data required to make your case to reduce confusion.

like you're the expert
Question 1 of 5
Why should you consult an attorney when you draft a contract?
 to protect your interests and reduce risk
Correct
Attorneys will help you identify and mitigate risks in a contract. They'll also protect your interests in
negotiations.

because the client has an attorney

to lower your profits which reduces your taxes

so your contracts sound intimidating in negotiations
Question 2 of 5
_____ tracks money coming into your business and going out of it.

Balance sheets
 Cash flow
Correct
Cash flow is the movement of money into your business as revenue and funding and out of your
business as expenses.

Financing

Debt
Question 3 of 5
A _____ agreement prevents your employees from pursuing your clients after they've left your employment.

intellectual property

restriction

project
 noncompete
Correct
Noncompete agreements prevent your employees from going after your clients after they leave your
company.
Question 4 of 5
What kind of insurance protects you when your work isn't up to standard and it causes financial damages?

disability

workers' compensation
 Errors and omissions (E&O)
Correct
E&O insurance covers situations where mistakes you make cause financial damages to your client.

general liability
Question 5 of 5
When you hire people to support you, you have to _____ work.

generate more

avoid

do more
 delegate
Correct
Delegate work to the people you hire to support you. That gives you more time to work on higher
value tasks.

Chapter Quiz

Question 1 of 3
Which step of the process will cause you to iterate more than others?

define the question

select analyses

create the story
 discuss and refine the story
Correct
Discussing the story with others can cause many iterations due to varied opinions.
Question 2 of 3
You should immediately start manipulating data at the beginning of this process.

TRUE
 FALSE
Correct
Don't get into the data until you have a well-defined hypothesis.
Question 3 of 3
Poor communication leads to lengthy, inefficient process. You end up doing excess, irrelevant analysis and the
result is weak, convoluted communications. When this happens, there's a lack of _____ for your ideas. You'll also
lose _____ as a thought leader.

excitement; salary

color; schedule opportunities
 support; credibility
Correct
Clear communication builds support for your ideas and improves your credibility.

linear path; clients
Question 1 of 1
A hypothesis is something taken to be true for the sake of argument.
 TRUE
Correct

FALSE
Question 1 of 3
You should choose your architecture based upon your audience.
 TRUE
Correct

FALSE
Question 2 of 3
You can never combine a layer architecture with a column architecture.

TRUE
 FALSE
Correct
Layer and column architectures can be combined depending upon the needs of your audience.
Question 3 of 3
A column architecture can have more than three columns

 TRUE
Correct

FALSE
Question 1 of 2
You should spend a lot of time perfecting your story at this stage.

TRUE
 FALSE
Correct
Time spent perfecting your story can be wasted effort because future analyses might change your
answer.
Question 2 of 2
When discussing and refining your story, you should get input from many stakeholders
 TRUE
Correct

FALSE
Question 1 of 1
You should never try to disprove your hypothesis.

TRUE
 FALSE
Correct
Always be open to disproving your hypothesis. You can generate new insights that way.
Question 1 of 1
You should choose your communication vehicle based upon _____.

your preference

what your boss likes

how many people are in the room
 your audience
Correct
Your audience should always influence your choice of communication vehicle.

Chapter Quiz
Question 1 of 3
When defining the problem your company solves, you should look at it through the perspective of _____.
 your customers
Correct
If your customers see your product as the solution to their problem, you've got a viable company.

your ad agency

your suppliers

your employees
Question 2 of 3
What is a profit pool?
 the return your investors make when you sell your company
Incorrect
Your investors' return is often referred to as ROI (return on investment).
 the profit dollars available in a given market
Correct
The profit pool is the total potential profit you can compete for.

a measure of how much profit you make

how much of your profits are taxable
Question 3 of 3
What does the "T" in SWOT stand for?
 teams
Incorrect
Your teams should be either conducting the SWOT or addressing the issues it highlights.
 training
Incorrect
Training is what you should do once you identify the threats you need to overcome.
 threats
Correct
You need to understand the threats your business faces.

taxes
Question 1 of 1
The threat of substitutes is the risk you face when _____.
 your customers can use a different product to solve their problem
Correct
Your solution isn't the only solution. Always be aware of what can replace you.

your employees are absent and you use lower skilled workers

your suppliers swap out cheaper components in your product

you use the wrong numbers in your financial projections
Question 1 of 2
The product development roadmap describes _____.

how your competitor's product has evolved over time

how your research and development process works
 how you'll build your product over time
Correct
This roadmap shows the evolution of your product from idea to finished goods.

the routes you'll use to distribute your product
Question 2 of 2
When you describe your points of differentiation versus competitors, those differences must be _____.

aspirational

your weaknesses versus competitors

spelled out in writing
 substantial and meaningful
Correct
Look to separate your product's or service's performance significantly from those of your competitors.
Question 1 of 2
 the profit margin you earn on each sale
Incorrect
Your profit margins will be explained in the financial portion of your business plan.
 how much revenue you'll earn each year
Incorrect
Revenue projections will be covered in the financial section of your business plan.
 your FOB delivery terms for each sale
Correct
FOB delivery terms refer to what costs the seller incurs during part of the shipping process.

how you'll sell your product to your customer
Question 2 of 2
A brand is a _____.
 marketing campaign
Incorrect
A marketing campaign can support or build your brand but the campaign isn't the brand itself.
 promise
Correct
Brands tell consumers what to expect and you have to live up to that promise every day.

sales plan

logo
Question 1 of 1


what kind of staffing you need to make your product
 whether you'll insource or outsource production
Correct
Insourcing or outsourcing is a small topic relative to all the information this section of
your business plan should cover.


how your production matches your strategy
Question 1 of 1
What is the most expensive form of compensation?
 equity
Correct
When you grant equity, you're giving away part of the company's future profits.

bonus

cash

perks
Question 1 of 2
What is one way to exit your business?
 short sale
Incorrect
A short sale is a term used in real estate transactions or in the stock market when you believe a stock
will decline.
 bank refinancing
Incorrect
Bank refinancing is done to change the terms of your debt. It rarely involves any kind of ownership
transfer.
 acquisition
Correct
Selling your company to someone else can be an attractive way to exit your business.

mass layoffs
Question 2 of 2
Your financial forecast should be _____.
 built based on unit drivers
Correct
Build your forecast from the bottom up. Analyze unit drivers to create accurate forecasts.

optimistic and exciting

built top down

extremely precise

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A stakeholder who is quoted in a paper should be given the opportunity to review _.

the section containing the quotation

What should be the focus of the introductory part of a white paper?

What graphics type should you use sparingly in white paper?

What is the difference between a conceptual guide and a procedural guide?

How are “Must” Quick Start Guides organized?

It can be helpful to base your Quick Start Guide on _.

The most important aspect of formatting to remember is that _.

How can you avoid including too many notes?

Which of the following is a grammatically correct sentence?

What question should you ask yourself to write in a conversational style?

Which of the following is indicative of a typical memo?

Which of the following is an example of courteous writing?

“Please complete the audit report by end of business day, Friday.”

Which of these clues indicates that a source is credible?

What is grammatically wrong with this sentence?

The _ says we can identify with an individual, not an idea.

The goal of communication is to _.

Before implementing your solution, your extended stakeholders need to understand _.

What is a major risk of having a few large clients?

Why is the first deal you negotiate with a client so important?

What are the five major phases of a consulting engagement?

When should you include clients as members of your team?

The first step in a standard problem solving process is _.

Consider retaining an attorney once you’ve hired _.

What do employees usually get that contractors don’t?

Focusing too much on delivering services can cause what issue?

When transforming a layer architecture to a story, you should _.

A story based on a column architecture starts with a _.

At what point should you wordsmith your story?

A good architecture is both distinct and _.

What attributes should the elements of your architecture possess?

A well-defined question consists of a what” and a _.”

What goes at the bottom of a layer architecture?

What is the button?

What is the benefit of structuring your communications?

If you disprove your hypothesis, what should you do?

Which of these are benefits of a good architecture?

Which of the following is NOT part of the core idea?

Your presentation title should be based upon _.

What is a moon chart?

When choosing suppliers, you should select the one that is _.

Your financial forecast should be _.

Which of the following is not a type of revenue model?

Which of the following affects how you support your product?

What must your production plan explain?

What’s a warning sign that your financial plan isn’t accurate?

What does your value proposition describe?

What does the sales section of your business plan explain?

an opportunity for buying surplus parts for steering systems

4. How might you manage the process of polishing a draft?

7. Why is it important for another researcher to be able to replicate your study?

10. Why is the null hypothesis important in quantitative research?

 Turn on ventilation system before starting any other steps.

 Use a comma after the recipient's name to convey respect

 Use two or three line paragraphs

 You will receive our annual sales figures July 1.

65. Which of these is an example of a concrete request?