A

“PROJECT SYNOPSIS”

ON

“AN ANALYSIS OF AWARENESS AND EFFECTIVITY OF DIGITAL SERVICES OF HDFC

BANK”

DURATION : 2018-21

Submitted to
R.T.M.Nagpur University, Nagpur

IN PARTIAL FULFILMENT OF THE REQUIREMENT OF

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By

Yogita Sukhraj kumbhare

UNDER THE GUIDANCE OF

Prof. BhupendraSadmek

SESSION : 2021-2022
 INDEX

SR.NO CHAPTER NAME PAGE NO.

1. INTRODUCTION 1-2

2. COMPANY PROFILE 3-4

3. OBJECTIVES OF THE STUDY 5

4. SCOPE OF THE STUDY 6

5. HYPOTHESIS OF THE STUDY 7

6. LIMITATIONS OF THE STUDY 8

7. RESEARCH METHODOLOGY 9-10

8. DATA COLLECTION 11

9. SUGGESTION 12

10. BIBLIOGRAPHY 13
 INTRODUCTION

Online banking, also known as internet banking, web banking or

home banking, is an electronic payment system that enables customers
of a bank or other financial institution to conduct a range of financial
transactions through the financial institution's website. The online
banking system will typically connect to or be part of the core banking
system operated by a bank to provide customers access to banking
services in place of traditional branch banking. Online banking
significantly reduces the banks' operating cost by reducing reliance on a
branch network, and offers greater convenience to customers in time
saving in coming to a branch and the convenience of being able to
perform banking transactions even when branches are closed. Internet
banking provides personal and corporate banking services offering
features such as viewing account balances, obtaining statements,
checking recent transactions, transferring money between accounts,
and making payments.

Online banking in simple terms means, it does not involve any

physical exchange of money, but it's all done Onlineally, from one
account to another, using the Internet, Internet banking is just like
normal banking, with one big exception. You don't have to go to the
bank for transactions. Instead, you can access your account any time
and from any time and from any part of the world, and do so when you
have the time, and not when the bank is open. For busy executives,
students, and homemarkers, e-banking is virtual blessing. No more
talking precious time off from work to get a demand draft made or a
cheque book issued. Banks offer Internet banking in tow main ways. An
existing bank with physical offices can establish a Web site and offer
Internet banking to its customers in addition to its traditional delivery
channels.

A second alternative is to establish a "virtual." "branchless," or

"Internetonly" bank. The computer server that lies at the heart of a
virtual bank may be housed in an office that serves as the legal address
of such a bank, or at some other location. Virtual banks may offer their
customers the ability to make deposits and

withdraw fund via automated teller machines. (ATMs) or other remote

delivery channels owned by other institutions. Online system allow
customers to plug intoa host of banking services from a personal
computer by connecting with the bank's computers over telephone
wires the convenience can be compelling. Not only is travel time 12
reduced, but ATM machines, telephone banking or banking by mail are
often unnecessary. And, technology continues to make online banking
once attempted only by computer enthusiasts, easier for the average
consumer. Banks use a variety of names for online banking services,
such as PC banking, home banking Online banking or Internet banking.
Can one imagine life without paper cash? Money has always been part
of human emotions.
COMPANY PROFILE

HDFC Bank (Housing Development Finance Corporation) is an

Indian banking and financial services company headquartered in
Mumbai, Maharashtra. It has about 87,555 employees and has a
presence in Bahrain. Hong Kong and Dubai. HDFC Bank is the second
largest private bank in India as measured by assets. It is the largest
bank in India by market capitalization as of February 2016. It was
ranked 69th in 2016 BrandZTM Top 100 Most Valuable Global Brands.

HISTORY

The HDFC Bank was incorporated on August 1994 by the name of

'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC
Bank commenced operations as a Scheduled Commercial Bank in
January 1995. The Housing Development Finance Corporation (HDFC)
was amongst the first to receive an 'in principle approval from the
Reserve Bank of India (RBI) to set up a bank in the private sector, as
part of the RBI's liberalization of the Indian Banking Industry in 1994.

HDFC Bank is headquartered in Mumbai. The Bank at present has

an enviable network of over 1416 branches spread over 550 cities
across India. All branches are linked on an online real-time basis.
Customers in over 500 locations are also serviced through Telephone
Banking. The Bank also has a network of about over 3382 networked
ATMs across these cities.
 The promoter of the company HDFC was incepted in 1977 is
India's premier housing finance company and enjoys an impeccable
track record in India as well as in international markets. HDFC has
developed significant expertise in retail mortgage loans to different
market segments and also has a large corporate client base for its
housing related credit facilities. With its experience in the financial
markets, a strong market reputation, large shareholder base and
unique consumer franchise, HDFC was ideally positioned to promote a
bank in the Indian environment.

The shares are listed on the Bombay Stock Exchange Limited and
The National Stock Exchange of India Limited. The Bank's American
Depository Shares (ADS) are listed on the New York Stock Exchange
(NYSE) under the symbol HDB' and the Bank's Global Depository
Receipts (GDRs) are listed on Luxembourg Stock Exchange.

On May 23, 2008, the amalgamation of Centurion Bank of Punjab

with HDFC Bank was formally approved by Reserve Bank of India to
complete the statutory and regulatory approval process. As per the
scheme of amalgamation, shareholders of CBoP received 1 share of
HDFC Bank for every 29 shares of CBoP. The merged entity now holds a
strong deposit base of around Rs. 1,22,000crore and net advances of
around Rs. 89,000 crore. The balance sheet size of the combined entity
would be over Rs. 1,63,000crore. The amalgamation added significant
value to HDFC Bank in terms of increased branch network, geographic
reach, and customer base, and a bigger pool of skilled manpower.
In a milestone transaction in the Indian banking industry. Times
Bank Limited (another new private sector bank promoted by Bennett,
Coleman & Co. / Times Group) was merged with HDFC Bank Ltd.,
effective February 26, 2000. This was the first merger of two private
banks in the New Generation Private Sector Banks.
 OBJECTIVES OF THE STUDY

 To study online service provided by HDFC Bank.

 To study how does bank make banking use aware about various E-
banking risk lie identifying fraud, theft etc.
 To study for the reason limited of E-banking service.
 The aim of the study is to enhance the perception of consumer
expectations in terms of banking operations and remind them of
the digital services and resources/facilities provided by the HDFC
bank so that it can establish a strong digital imprint in the souk.
 The objective of the study is to get a better view of customer
preferences regarding banking operations and also to make them
aware about the digital services and facilities offered by HDFC
bank so that a strong digital footprint can be established by the
HDFC bank in the market.
 HDFC Bank’s mission is to be a world class Indian bank. We have a
two-fold objective: first, to be the preferred provider of banking
services for target retail and wholesale customer segments.
 The second objective is to achieve healthy growth in profitability,
consistent with the bank’s risk appetite.
 SCOPE OF THE STUDY

 Geographical scope is confined to Nagpur city. . Only four PSBs

are selected for the purpose of study

 Study pertains to E-banking infrastructure and security measures

hence, theoretical scope covers an overview of modern E-banking
services and associated risks, e banking infrastructure and security
measures adopted so far.

  Customers can perform financial transactions like transfer funds

online, pay bills, apply for loans and open a savings account
among various other debit card transactions. Under non-financial
transactions, customers can carry out several activities which may
require going to the bank like applying for a new cheque book,
getting account statements, update contact information,
start/stop payment, etc.

 There has been a slight pick—up (in deposit growth) and more
importantly deposit growth is outpacing loan growth.

  The cyclical factors for creation of non-performing loans may

have played out, but some borrower-specific issues still remain.
On the entry of small banks and payment banks
 HYPOTHESIS OF THE STUDY

 Ho : There is no significant difference in the values of profitability

ratio of the selected HDFC Bank.
 Ho : There is no significant difference in the values of turnover
ratio of the selected HDFC Bank.
 Ho : There is no significant difference in the values of market
based ratio of the selected HDFC Bank.
 LIMITATIONS OF THE STUDY

 Responses from only four banks out of twenty one have been
collected.
 Responses generated from the respondents are based on their
personal views.
 Some respondents might have given biased answers for the
required data.
 Some of the respondents did not like to respond. Respondents
tried to escape the Personal Interview by simply answering “They
have no Time or they don’t know exact information or they are
not supposed to reveal such Information.
 The time constraint has been a major limitation of this study.
 The study being part of behavioral research and primary data was
collected through Questionnaire as such suffers from the
subjectivity biases of the respondents.

RESEARCH METHODOLOGY
 Generally research is considered as an endeavour to arrive at the
answer to intellectual and practical problem through the application of
scientific methods to the knowledge universe. It is movement from
known to unknown. Research is essentially a logical and an organized
enquiry seeking facts through objective verifiable methods in order to
discover the relation among them and to refer from the board
principles or laws. It is really a method of critical thinking.

Research may be defined as a systematic and objective analysis

and recording of controlled observations that may lead to the
development of generalization of principles or theories resulting in
predicting and possibly ultimate control of events.

Methodology is often used in a narrow sense to refer to methods,

technology or tools employed for the collection data as well as it's
processing. This is also used sometimes to designate data collection to
arrive at the conclusion. Infects, it describes that what should have
been done. It provides answers to some of the major questions while
search like what must be done, how it will be employed, how sources of
data will be analysed to arrive at the conclusion. For systematic
research scientific approach is necessary. It is therefore essential to
follow systematic methodology to arrive at a proper conclusion.

The procedures involved in the concept of research methodology are:

1) Selection of subject.

2) Selection of project title.

3) Selection of time period.

4) Collection of data.

5) Reliability of data.

6) Analysis of data.

7) Reporting

DATA COLLECTION
Collection of data refers to purposive gathering of information relevant
to the subject matter under study and the methods used depend
mainly on the nature, purpose and scope of the enquiry to be
undertaken, as well as on the availability of resources and time.

The data collection can be grouped under two types:

 Primary data
 Secondary data

> PRIMARY DATA: Primary data are those which are collected for the
first time. They are original in character. They are collected by the
researcher for the first time.

> Secondary Data: In my study I have selected secondary data.

> SECONDARY DATA- Secondary data are those which have already
been collected by others. When it is not possible to collect data in
primary form, the researcher may take the help of secondary data.
They are thus which have already been collected for serving the
objectives other then what the researcher might have in his mind.

SUGGESTIONS
 To increase the share in market, HDFC Bank can either reduce its
charges or it have to make people understand that the higher
charges are due to better services and other factors which are not
offered by nationalized banks.
 As most of respondents are concerned about the security of
mobile payments, the security system should be strengthen so
that people won’t scare about their money and transactions.
 The usage of Payzapp is still at nascent stage only therefore the
companies should promote the same through their marketing and
advertising campaign.
 Banks should educate the customers regarding uses of online
banking as well as security and privacy of their accounts by
organizing seminar and conferences.
 Automatic cash deposit machines needs to be introduced so that
it become convenient for the people to deposit money without
filing up the Cash deposit slips.

BIBLIOGRAPHY
 Cronin, Mary J. (2007). Banking and Finance on the Internet, John
Wiley and Sons. ISBN 0471292192page 41 from Banking and
Finance on the Internet.
 Das Gupta, P, “Future of E-banking in India.”
www.projectship.com, Aug. 16, 2003.
 Dixit, N. and S. K. Datta (2010), Acceptance of E-Banking among
Adult Customers: An
 Empirical Investigation in India, Journal of Internet Banking and
Commerce, Volume 15,
No. 2, pp 2.
 Gupta, Vivek, “E-banking: Global Perspective”, Publications of
ICFAI, Hyderabad, 2008.
 Gurusamy S, “Banking in the New Millennium: Issues, Challenges
& Strategies”, Kanishka
Publishers & Distributors, New Delhi, 2001, pp. 1-62.
 Harris, Lisa and Spence, J., Laura, “The Ethics of E-Banking”,
Journal of Electronic
Commerce Research, Vol. 3, No. 2, 2002.