years old, meaning that they will either still be in education (whether that be 6th form or university), or staring their first job. Meaning that they will still be trying to find out what to do with their life. Things that would be intriguing towards this audience would include; where would they go for university, what potential careers they would like to do, any new interests and popular things that their friends also enjoy. In terms of psychometrics, these group of people would aim to be more of a mixture of Aspirers, Explorers & Reformers. This is because they are young and they would want to explore more, discover new things about the world and themselves, they are socially aware so they don’t have to conform to typical social interactions where they talk to the latest superhero movies and latest video games. In regards to more specific demographics, it is aimed at both genders, it’s aimed at any ethnic group, the education level is for people thinking about university to people just leaving university. It will be geared towards anyone in this group because its about trying to encourage people of this audience group to consider what they should do with their life, where they can go, live, explore, build relationships and even communities through relating to the stories in the magazine and providing social interaction between friends and family.