INTERNSHIP PROJECT REPORT

on

“A CASE STUDY:

OLOUS:CHANGING THE WAY CONSTRUCTION INDUSTRY IS PERCEIVED.”

For

OLOUS:FUTURE OF CONSTRUCTION
C/O VADcore PVT LTD.

By

ADITYA GARG
BACHELOR OF COMMERCE
(2019-2022)

Under the Guidance of

DR. SHUBHANGI GAIKWAD
PROFESSOR OF
SCHOOL OF COMMERCE

Submitted to

In partial fulfillment of the requirement of the Degree of

BACHELOR OF COMMERCE
 Submitted Through

MIT-WPU SCHOOL OF COMMERCE, Pune.

CERTIFICATE

This is to certify that Mr. Aditya Garg of MIT-WPU School of Commerce has successfully
completed the project work titled “A CASE STUDY: OLOUS: CHANGING THE WAY
CONSTRUCTION INDUSTRY IS PERCEIVED. “In partial fulfillment of requirement for
the award of BACHELOR OF COMMERCE prescribed by the MIT World Peace University,

Pune, from 21st February 2022, to 21st May 2022.

This project is the record of authentic work carried out during the academic year 2021-2022

   

Project Guide  
Name Dr. Shubhangi Gaikwad Signature    
Dr Anjali Sane
HoS and Associate Dean, SoC

DECLARATION

I, Mr. Aditya Garg hereby declare that this project is the record of authentic work

carried out by me during the academic year 2021-2022 This project is plagiarism free

and has not been submitted to any other University or Institute towards the award of any

degree.
 ACKNOWLEDGEMENT

It gives me pleasure to submit this project to the Faculty of Commerce and Economics of
MIT World Peace University.

The project was on the study of “CASE STUDY: OLOUS: CHANGING THE WAY
CONSTRUCTION INDUSTRY IS PERCEIVED”. It has been a knowledgeable
experience for me. I am very thankful to Dr. Shubhangi Gaikwad (Professor of Commerce
and Economics) for her accommodating nature and their inputs and valuable guidance
throughout my project.

I take this opportunity to express my sincere gratitude to Respected Dr. Shubhangi Gaikwad
who simultaneously is my project guide also, without whose guidance, inspiration and
motivation; I could not have completed this project successfully.
Sr. Page
No Particulars No.

1. 10
1 Executive Summary
2. 11
2 Chapter 1-Introduction
3.
3 Chapter-2 -Company profile/background of the study
Chapter-3 -Overview on digital marketing and its impact on
4. clients
4

5.
5 Chapter-4 Methodology and Data Base
6.
6 Chapter-5: Data Analysis and Interpretation
Chapter-6: Summary of findings, conclusions and
7. recommendations
7
8.
8 Chapter-7: Bibliography
9.
9 Report Preparation Guidelines
10. Project Evaluation
 1

Appendix 7: Internship
Joining Report

INTERNSHIP JOINING REPORT

Sr. TO BE FILLED BY THE

DETAILS
No. STUDENT

1 STUDENTS NAME
 Aditya Garg

STUDENTS ROLL NO
1152190106

STUDENTS CELL NO / CONTACT NO. 9835046195

PROGRAMME AND DIV

B. Com; A

STUDENTS EMAIL ADDRESS

1152190106@mitwpu.edu
.in

2 NAME OF OTHER STUDENTS ALSO

UNDERTAKING INTERNSHIP WITH THE
SAME NA
COMPANY / ORGANIZATION IF APPLICABLE

3 NAME OF THE COMPANY / ORGANIZATION

VADcore Pvt. Ltd.
OLOUS CONSTRUCTION House,
Off Pan Card Club Road, Baner,
FULL POSTAL ADDRESS, INCLUDING PIN No Pune 411 045

TELE NO [LANDLINE] NA

COMPANY DOMAIN NAME /WEB SITE /

EMAIL
Olous.app

4 NAME OF CONTACT PERSON IN COMPANY Mrs. Swarali Jadhav

DESIGNATION HR/ Talent Acquisition Executive

 EMAIL swarali.jadhav@olous.app

CELL NO / LANDLINE NO
  +91 8446427327

DETAILS OF PROJECT ASSIGNED TO YOU

6 BY
THE COMPANY / ORGANIZATION

Achieve a sales target of INR 33500;

Perform a market research and data
collection of 28 companies whose
data may be of use to VADcore Pvt
Ltd.

PERIOD OF INTERNSHIP: From 21.02.2022 To 21.05.2022

EXECUTIVE SUMMARY

This executive summary provides an overview of the main points of the larger report. Digital
marketing is rising in India at a fast pace comfortably succeeding the age-old practice of Tele
Marketing. However, many Indian companies are still practicing telemarketing because it
best caters to their product range.

This project mainly focuses on how telemarketing is still the preferred and advised method of
marketing in the age of digital transformation which in its own has helped businesses to
transform and gain more benefit and reputation to the client company. The primary aim of
this project is to find how telemarketing is not a dead marketing practice yet and how it is still
needed in the age of digital revolution. In this report, we analyze different opinions of the
public.

As already stated earlier during the report how this is the age of digital revolution and how
every sector of a person’s life is digitized in some manner, so has been the case with reading
too where physical books, magazines and newspapers are now replaced with e-books, e-
magazines and e-newspapers where all of the reading material is stored on your device just a
touch away in a more compact and easily accessible manner.

The importance of the study of the topic: OLOUS: CHANGING THE WAY
CONSTRUCTION INDUSTRY IS PERCEIVED is to focus on how companies like
VADcore Pvt. Ltd still rely and are more benefitted by Telemarketing when the entire world
is shifting bases to the digital platform. Telemarketing is a dying process but if it is still used
efficiently it can prove to be a boon to companies even in the digitized world. VADcore India
is a company that sells subscription of online WEBPAGE SERVICES and
CONSTRUCTION SOLUTIONS on a digital platform but its primary marketing practice is
Telemarketing which just shows how Telemarketing can still prove to be a hugely beneficial
practice for growing companies.

CHAPTER 1 - INTRODUCTION:

a) INTRODUCTION-

Businesses use telemarketing as a means of generating leads, making sales and performing
other marketing activities to connect and interact with their customers over phone calls.
Formerly it only meant calling prospects to sell their products or services. With the invasion
of digital marketing, traditional marketing tactics like telemarketing have been replaced by
social media and content marketing. Cold calling which is an important aspect of
Telemarketing is considered annoying by the majority however it is still one of the most
important contributors to a company in terms of lead generation and identifying the target
customer. Telemarketing is either used as an independent tactic or in combination with other
marketing strategies to help organizations achieve their sales target. It is not only used to
pitch products and services to customers but also as a tool for lead generation, advertising
campaigns, B2B sales and event promotions. Digital marketing helps connect with leads,
while telemarketing makes it personal. Digital marketing begins with identifying the right
target audience. After having connected with those who are most likely to become customers
online, telemarketing takes the personal aspect to the next level by connecting with them via
a phone call. People are often wary of cold calls because they have no clue who is calling and
what they are calling about. Establishing a connection online beforehand ensures that the
customer has already been exposed to your brand by the time someone calls. Telemarketing
entails establishing a personal connection. Digital marketing emphasizes brand recall.
Together, they can be used to help the business get faster results. Telemarketing allows
uncovering opportunities that can be addressed via digital marketing channels. Upon
being asked the right questions over the phone, people often reveal valuable information that
they otherwise would not bother to share. Telemarketing is, therefore, a great way to uncover
opportunities that could help generate more leads and drive more sales. The more awareness
around the target customer’s day-to-day life, allows more solutions to their problems. This is
where digital marketing comes in. With the help of digital marketing, one can provide the
audience with solutions to their problems. Sharing that information on digital marketing
avenues such as social media, blogs, websites, and more can help reinforce the company’s
standing as an industry leader. Digital marketing helps gather information on the target
audience so that telemarketers can better understand their needs. It’s crucial for a
company to listen to what the prospective customers are saying on digital avenues.
Telemarketing isn’t the only way to gather information on the target audience. The data
gathered on social media can also help to establish a good relationship with prospective
clients because it allows better understanding.
‘The phrase out with the old, in with the new doesn’t always apply when it comes to
generating leads and retaining customers. Sometimes, the perfect mix of old-school
techniques and new-school technology is the best way to see great results!’

b) OBJECTIVES OF THE STUDY

 To find the correlation between Digital Marketing and Telemarketing –

Telemarketing is a sub aspect of Digital Marketing but is looked down on in the

modern age of Telemarketing. However, companies like OLOUS CONSTRUCTION
still depend a lot on it for the generation of leads and developing customer relations.

 Digitization and its benefits –

Companies like OLOUS CONSTRUCTION which play in the construction education

and media sector and providing a new aspect in the field of portability and space.
Construction knowledge-based are custom made to suit the increasing pace of today’s
life, given the mobility and portability to builders, student and construction related
person that carry e-construction apps. The negligible demand on physical storage
space could prove to be very useful for public to get knowledge and people at the time
of need will allow users to access an app, without having to bear the costs of buying
and storing the same.

 Benefits of Telemarketing-
Cold calling helps the companies to look for prospect leads and identify
prospect customer. In the due process it also helps to identify the loopholes of the
products and work on them while steadily conducting market research on what the
 public is looking for. But the most important and overlooked aspect of telemarketing
is the role it plays in developing customer relations because in this age of digital
marketing a personal touch is lacked leaving the customer wayward when looking for
customer support for their grievances.

c) Digital Media

Introduction

 The construction industry is the engine of the Indian economy and plays a major role
in propelling the country’s growth. So far, this industry has generally been slow to
adopt digitalization but is now slowly integrating itself into the digital age. By making
use of digital technologies, construction companies will be able to stay ahead in the
race by improving quality, focussing on safety, reducing costs, and increasing profits.
  
 In a recently concluded roundtable organized by BW Businessworld with some of
India’s leading professionals in the construction industry, a diverse range of topics
were discussed, including digital transformation in construction firms, construction’s
post-pandemic digital future, the need for a digital-ready workforce, and the future of
 the industry.  

Focus on digital technologies in the construction industry:

 
 Just three decades earlier, there used to be hardly any conversation around the topic of
digitalization in the construction industry. The computer skills possessed by experts
back then were very limited.   
 However, in the past few years, there has been a tremendous change in the integration
of technology with the construction sector. The focus is now more on how new digital
tools can be used for construction.   
 Sudipta Ray, SVP, Head- Design & Construction at K Raheja Corp said, “The last
decade has seen increased growth in adoption of digital technologies in the
construction industry.”   
 There are new platforms available for project management where models are being
built keeping the dimension of time and cost in mind. These models enable an
organization to better understand the current status of the project.  
 The challenge is to make these platforms mainstream across the entire construction
industry. 
 Digitalisation of the construction industry is the next big thing that is going to happen
for the sector. It will help the industry to take the next big leap and optimise the
resources we have.
 

d) Lagging in tech adoption and the role of a pandemic: 

Technology has disrupted almost every other industry on the planet and forced its
adoption, but it is yet to gather momentum in the construction sector. Today, digital
transformation is a necessity and will play an increasingly important role in several areas,
including improving productivity, ensuring workers’ safety, operational excellence,
improving user experience, and ensuring profitability margins.  

BENEFITS OF DIGITAL CONSTRUCTION PROCESS

As the uncertainty and complexities associated with the building projects increase day by
day, the need to switch to digital construction is compelling firms to take action. In fact,
digitalization in the construction industry is long overdue and the pandemic has proved to be
a catalyst towards this step. Construction technology is proving to be a vehicle of change in
the current time where the need for real-time collaboration is paramount.

The construction industry is in a perfect storm and contractors and subcontractors alike from
any field have many good reasons to adopt construction technology. Historically, the
construction industry has been slow in adopting technology but it is primed to witness the
integration of several digital technologies including machine learning, robotics within
workflows, 3D printing, and building information modeling. Moreover, the benefits
of digitalization in the construction industry include better productivity, improved
profitability, and enhanced innovation capabilities of firms.
1. Mitigate Uncertainty to Achieve Project Goals
Lack of clarity can impact project progress and chances are confusion can hamper your
overall goals. Construction technology promotes collaboration when you have remote teams
and allows stakeholders to mitigate uncertainty. Whether it is carrying out financial risk
analysis, handling documentation, and assisting with precise cost forecasting, going digital
can streamline your business.

Besides a construction-specific software with intelligent transaction processing and unique

analytical capabilities can handle growing complexities as and when they arise. To navigate
rough waters in the times to come, bold moves such as switching to software solutions will
reap more benefits in the future.

2. Customer-Centricity & Branding

Developing a compelling construction brand with distinctive values and attributes catering to
future customers will have added importance. Construction brands that will deploy
technology will be better positioned to deliver quality, service offerings, value, warranties,
and reliability. The customer sites are also most likely to become capital-intensive and more
productized construction companies are likely to develop innovative, new products. Hence, a
shift to technology uptake can reap significant returns.

3. Improve Communication & Real-time Collaboration

With the help of digital technologies, you can keep all stakeholders informed in real-time.
Also, it gives you the flexibility to monitor project progress and that it gets completed within
the deadline.
Besides connectivity increases collaboration and also attracts a diverse workforce with
different skill sets. Having access to plans and information, in turn, results in streamlining the
business and better-quality construction for clients.

Cloud-based construction software will continue to dominate the scene in 2022, allowing
owners to access data anytime, anywhere. As cloud technology centralizes communication
and allows owners to connect regardless of geographical constraints, firms that switch to
cloud-based systems will reap the benefits.

4. Better Workflow & Document Tracking

Construction firms that will thrive amidst competition are likely to be those that can reduce
inefficiencies, streamline processes and improve workflows. By going digital, firms can
integrate data and do away with data silos, to bring in the much-needed visibility in the
process.

Other than that, construction businesses that will automate and have integrated data will save
significant time and increase return on investment. Tech solutions help you take care of
documenting requirements with email tracking and alerts where pending change orders are
concerned. Whether you need assistance with submittals, issues, notices, etc., construction
technology will keep everyone on board in times to come.

5. Automation of Manual Tasks for Added Productivity

Taking the digital route is the best way to future-proof yourself against the competition. By
automating time-consuming and repetitive tasks, you can leverage your construction firm to
increase efficiency. Besides, construction firms that are willing to free up the time of their
key resources so that they can contribute to the success of the business will survive the
competition. This way digitalization is sure to make the workers more engaged and they can
spend time on high-value tasks.

6. Streamline Business & Operations

In 2022, the tech will continue to help you streamline your business and construction
operations. As the novel coronavirus is not expected to leave anytime soon, technological
options like drones, robots, automated workflow tools, and enterprise resource planning
systems will dominate the scene. Also, by deploying tech-driven tools construction
businesses can streamline their operations and need to quickly adapt to embrace the next
normal. And the digital transformation is likely to impact the bottom line and help with
customer retention in uncertain times.

7. Shift to Cloud Technologies Specific to Construction

Cloud is an established enabler for innovation. Construction companies that are keen on the
wider adoption of cloud computing will improve resource utilization. Also, data can be stored
securely and this step will meet the massive storage needs of contractors. Other than that data
can be retrieved with no limitation to time and space also.
EFFECT OF PANDEMIC ON CONSTRUCTION INDUSTRY

The Covid 19 pandemic has majorly affected the businesses around the world but there are
certain companies and sectors which benefited from the pandemic. Having obliged to stay at
homes and physical substances carrying a risk the entire world had to shift online for work as
well as entertainment.

The construction industry has been incorporating digital technology over the last two
decades, albeit gradually, as “technology-push” continues to overcome customary and
traditional passivity typical in the sector. The objective of the study presented in this paper is
to investigate how digital technology is making a headway in the construction industry as a
consequence of COVID-19. For the purpose of this paper, digital technology applications are
divided into three groups: data acquisition, processing, and communication. The
methodology involved conducting a questionnaire survey among the construction
professionals in the UAE. The survey included questions on the extent of use and level of
investment on the three types of technology in three periods—pre-COVID, during COVID,
and post-COVID. The results clearly show the increasing level of usage of digital technology
in the construction industry from pre-COVID to during COVID and post-COVID periods.
Among the three categories, communication technology indicated higher extent of use as
compared to the other two. In addition, a marked difference was observed between the
“small” project organizations and the “large” ones. Unsurprisingly, both usage and
investment in digital technology, in smaller organizations, indicated higher extent of increase
in during and post-pandemic periods when compared to the larger organizations.

Global construction is a $12 trillion (USD) industry, accounting for close to 13.5% of global
GDP . However, in terms of sector productivity, construction lags manufacturing and the total
world economy. “Globally, construction sector labor productivity growth averaged 1 percent
a year over the past two decades, compared with 2.8 percent for the total world economy and
3.6 percent for manufacturing” . There are strong indications from professionals and
researchers in the construction industry that advanced digital technology (DT) can play a
pivotal role, either directly or as a catalyst, in improving construction productivity. However,
it is also a fact that construction is traditionally slow in adopting technology. Despite being
sluggish as compared to the service and the manufacturing industries, construction has been
incorporating digital technology gradually over the last two decades—as “technology-push”
continues to overcome customary and traditional passivity. BIM, or building information
modeling, is a prime example of a digital technology that took a long time to gain acceptance
in the mainstream construction industry. It is now widely accepted and is proving itself
almost essential in the industry. It is more apparent now than ever before in the wake of the
COVID-19 crisis. A recent IFS study based on a survey reported that companies concerned
with economic disruption were 20% more likely to plan increased spending on digital
transformation . It appears that the construction industry is ready to embrace a technological
revolution to address these issues and that the global pandemic is perhaps the catalyst that the
industry needed. Numerous studies listed contemporary digital technologies suitable for use
and application in construction. For instance, PwC lists eight essential technologies that are
making large impacts on the business of construction. They are artificial intelligence, virtual
reality, augmented reality, blockchain, drones, Internet of Things (IoT), robotics, and 3D
printing.
CONCLUSION

Organizations must think through the moves they can make today to come out ahead later. A
fast return to business as usual seems unlikely for the industry: leaders must first define and
prepare for what the construction industry will look like after the crisis. Seven actions can
help them anticipate and adapt to the next normal.

COVID-19’s effects on supply, demand, and industry dynamics

Beyond the short-term impact of an economic downturn on construction demand, the crisis is
also expected to hit long-term supply and demand, resulting in lasting shifts in investment
patterns. Although a high level of economic uncertainty persists, research from the McKinsey
Global Institute suggests that economic activity could be back on track by early 2021—if the
virus is contained within the next few months and the right economic policies are enacted.
However, longer-term lockdowns or other severe restrictions, even intermittent ones, could
result in a severe and sustained economic downturn, with economic activity returning to 2019
levels by 2023 at the earliest.
 OLOUS: FUTURE OF CONSTRUCTION

Overview

Olous App is an interactive mobile platform, inspired by connection and communication to

create a strong and knowledge-rich community of professionals in Design, Construction and
Real Estate. A knowledge- sharing app for Global Construction Industry, to fill in the
information gaps that keep the world of design and building from becoming one strong,
connected mass. An app designed for people from Construction Industry in the field of
Architecture, Civil Engineering, Project Management, Contracts, Cost Management, Interior
Designing, BIM, etc. So, if you are from this industry and from its diverse disciplines, then
Olous App is for you! The App provides several features which can help you to stay updated
on what’s latest in the industry with,
• Industry curated News • Amazing knowledge rich Videos • Global Digital Referencing
Library • Powerful Search Engine. • Clips & Boards to save and share your curated
information • Business Connect Above all, you can also build your unique Infographic CV to
apply for Jobs. Download Olous App, to benefit from these unique features and be a part of
the fast-growing virtual community of Construction Industry.
Website: - https://olous.app
Industry
Construction

Company size
 51-200 employees
 39 on LinkedIn Includes members with current
employer listed as Olous, including part-time roles.
Founders of the Company

 VEERENDRA KHOT (B. ARCH & MSC, in PROJECT

MANAGEMENT, UK)
https://www.olous.app/veerendrakhot
SERVING INDUSTRY FOR 21 YEARS, MAINLY WORKED IN UK.

 DARSHAN TERADESAI (B. ARCH & MSC. CONSTRUCTION

MANAGEMENT, UK)
https://www.olous.app/darshanteredesai

SERVING INDUSTRY FOR 18 YEARS, TECH. ENTHUSIAST

Specialties
CONSTRUCTION NEWS CONSTRUCTION INDUSTRY
CONSTRUCTION JOBS CONSTRUCTION APP
NETWORK AND BUSINESS INDUSTRY SPECIFIC
DOCUMENTS E-CONSTRUCTION LIBRARY
INDUSTRY NEWS AND HEADLINES DESIGN
REAL ESTATE ARCHITECTURE
CIVIL ENGINEERING PROJECT MANAGEMENT
BIM DIGITAL CONSTRUCTION
STRUCTURES COST MANAGEMENT
CONSTRUCTION TECH GREEN TECH SUSTAINABILITY
CONSTRUCTION SOFTWARES
OLOUS VISION & MISSION

1. Share Knowledge & Network.

2. To educate the people of the industry.

3. To make your free time valuable.

4. To be dynamic.

5. To make this industry bright.

6. To find and solve the Hurdles.

7. Fulfil the job requirements with correct match.

8. Grow your business at B2B platform.

9. To make the supply chain direct.

10. Providing the new technology to the industry.

 PRODUCT OFFERED BY VADcore PVT LTD.

OLOUS is a construction specific digital platform .  SPECIFICALLY DESIGNED

FOR CONSTRUCTION WORLD . WHERE WE HAVE DEVELOPERS , ARCHITECHS,
BIM,PURCHASE MANAGERS, ENGINEERS , PRODUCT MANUFACTURES ARE CONNECT
WITH US AND MANY  MORE CIVIL RELATED PEOPLE ARE CONNECTED WITH US .

WE USE TO CONNECT DEVELOPERS,ARCHITECT  ,CONTRACTORS REQUIREMENT

WITH APPROPRIATE MANUFACTURES .AS PER MANUFACTURER'S CONCERN WE
CONNECT THEM AND WE CONNECT B2B ONLY.

Join Olous to create your Online Marketing Page, get B to B leads and grow your
Business Online!

For iOS
https://apps.apple.com/app/olous/id1493054723?ls=1
For Android
https://play.google.com/store/apps/details?id=com.vadcore.olous

1.) OLOUS APP IS FOR FREE OF COST WHICH CAN BE DOWNLOAD FROM
APP STORE AND PLAY STORE EASILY .
2.) OLOUS OFFERS A SUBSCRIPTION PACK FOR CREATING YOUR COMPANY
WEBPAGE WHICH SHAREABLE & EDITABLE AND B2B LEADS FROM OLOUS
WHICH OF HIGH QUALITY AND HIGH QUANTUM WORK WITH THE
RENOWED DEVELOPERS .
 MY WORK EXPERIENCE WHILE WORKING WITH OLOUS: -

I WILL SAY THAT IT WAS THE BEST BECAUSE EXPERIENCE I GOT WITH
WORKING IN OLOUS IS LIKE: -

1. REMOVAL OF LANGUAGE BARRIER: - As the existing employee of the

company are the Marathis and they communication basically goes in Marathi
language; it was difficult to understand for few days but I started my self to get
use to it and try to understand the conversation and get the things positive.

2. ENVIRONMENT: - It was so active & positive because very employee

coordinate with each other nicely without any ego, attitude status. although
complete team serves equally as our founders and higher management of our
company with in the same level which makes work efficiency better because of
their continue guidance and to keep track on ever employee.

3. LIBERTY: - It was nothing like that do the work with abundance, like to go with
the rigid policy and work tendons, they given liberty to all work according to
them, what they need is the work efficiency, and the task should be completed on
time.
4. EXHIBITION: - I got the chance to visit the exhibition on the regular basis
which make my direct interaction with the people like manufactures, contractors
and developers.

5. DYNAMIC: - As Olous completely believes in dynamic working, that change

according to situation without any compliance with the effective way. As Olous is
under developing process there is many things need to change with different
mindset and make strategies to solve the hurdles. Being rigid makes the company
stop progress according to situation.
6. NO HIERARCHY BOUNDANCE: - There is nothing like boundance in
communication with higher hierarchy and lower hierarchy, as you are free to have
conversation with anyone into the company which makes the exchange of
knowledge better but the certain responsibility in conversation.

7. EQUALITY: - No one is judge with their background what they are

judge with is their work performance, there is nothing like bread
buttering, all is depend on your work, every person gets the same right
to have everything. As we have Tech., BIM, Management, Sales and
Marketing team in our office so all have equal working time and
responsibility even the higher hierarchy of the company also follow it.
And all the people get the same respect nothing big and small
background.

8. REGULAR TEAM MEETING: - Every morning and evening compulsory team

meet about the day performance, new strategy, update for sales and
acknowledgement, which makes employee work efficiency on track.
9. INTERACTION WITH THE NEW PEOPLE: - I have identify the
construction industry people while calling them and knowing about their work
with efficiency. Then calling them to our office for brief discussion and having
meetings with them on personal level and make the sales done for our webpage.

10. Learned about construction procedure and the type of person needed during
the process and product availability.

11. Things are on you how you take it positive way or negative way and how you
solve this personal level with ethics and responsibility.

12. Promises to be done on your responsibility while making sales , it every

important that what you are committing to your customer will you able
provide him or not .

13. SUPPORT:- As a intern as went to the organization but I was supported and
loved like a family member ,all they share a healthy relationship with each other .
14. Regular event for employee on Saturday or Friday to relaxed from your
work and pressure with fun activities with complete team of looks, which
makes interaction with the complete team members of the company.

15. KEY learning for me was that it your self respect and you are here to work
for you at last you have to grow your self with business ethics and
responsibility .
The beloved Olous family ; Ola, olx, Hola, Olous ;

This is wonderful people with whom I worked for Olous

 Observation and Findings

SWOT Analysis of VADcore Pvt. Ltd.

Strengths

 Global market: OLOUS biggest strength is the boundary less access in other word no
brick structure is mandatory to do business or no specific boundary is required.

 TEAM :- OLOUS team members are working in the industry for the more than 20
years globally with scratch to top l no. companies from different different fields in
industry.

 Dynamic Nature :- Company believes in opting new tech & ways to run org.
smoothly.

 Time saving: Transaction through internet is no doubt very fast. It saves time by
reducing physical movement.

 No time constraints: The concept of 24X7 shows that online transactions can be
performed anywhere at any given time.

 Cost effective: Elimination of long chain of middle man, decreasing need of having
brick infrastructure and outsource logistic are helping a small business to stand at par
with giants.

 Flexible target market segmentation: The success of business depends on right choice
of segmentation. Target market segment here in OLOUS is flexible can be modified
any time.

 Fast Exchange of information: OLOUS always guarantee fast and accurate sharing of
information among merchants and customers and enables prompt quick just in time
reply.
Weaknesses

As Olous construction is under development stage it approaches dynamic nature

which helps company not to be weaken, company person not comes in rigidity
in an situation. And values there employee and clients.

Opportunities

Changing trends: People are very brand conscious . OLOUS is fast and effective even
financial transactions can be made from any part of the world. People of tomorrow will feel
more comfortable to buy products through internet only.

Increasing number of user: Daily number of internet users is increasing. People feel more
comfortable to us application online post pandemic.
Prospect Market : As already mentioned in the report above about the growing market of
India’s digital construction platform OLOUS can definitely make the most of the prospect
Indian market has to offer.

Threats

Innovation: Customers now days are always in a search of innovative products and technique.
Innovation will always work as an extra burden on the pocket of consumer, be either in
product, place, promotion and even price.
RECOMMENDATION & SUGGESTIONS

VADcore PVT LTD has very right policy to accept the new things, opt new technology with
immediate suggestion and research & development on it by the team of professionals. Which
makes the suggestion and recommendation nil.

Olous is the digital construction app ,before the update came on 02th May,2022. I have given
the few suggestion as user for olous app when I was in research for what,how,why,for whom,
which way olous app do in my starting days of my intership the team take seriously and made
the changes like there is tab of business ,which was at last but it should in starting or middle
of the bar and the name should be changed from business to companies and secondly there
photos suggestion they also work on that.

So the team make the immediate action on it .

 BIBLIOGRAPHY

Books:

1 Publishers Law Book, FICCI Report (2013-14)

2 Marie Lebert, ‘The Project Gutenberg’ EBook of Project Gutenberg (1971-2008), 26th
October 2008

3 Gaurab Dasgupta, India's publishing sector: the present and future, Business Standard, New
Delhi.

Blogs & Articles

 https://www.yesware.com/blog/cold-calling/

 https://www.insil.com.au/post/what-is-telemarketing-and-why-its-still-important-in-
the-digital-world/

 www.dlmworldwide.com/articles-blogs/2019/10/old-vs-new