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Dairy Farming Business P
Dairy Farming Business P
STARTUP PLAN
NAME :- RAJ SINGH ROLL.NO :- 19020A03030
Getting Started
1. Dairy farming business plan :- No matter what the season is and no matter
what the place is “There is always a great demand for milk” in India. Due to the
population increase and consumption of milk tremendously increasing day by day.
2. Field of business and target market :
☐ a. Dairying, also called dairy farming, branch of agriculture that encompasses the
breeding, raising, and utilization of dairy animals, primarily cows, for the
production of milk and the various dairy products processed form it.
☐ b.Who are the target market of a dairy products?
Target audience: end consumers, the main household shopper (mainly families
with children) medical practitioners and the media.
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DAIRY FARMING BUSINESS
STARTUP PLAN
• Initially, you must visit some cattle markets to observe animals on sale and
talk with persons engaged with purchasing animals to get an idea of the best
breed, animals prices, and milk yield of animals. You can also learn some
negotiation skills.
• You should learn good labour management skills.
➢ Land – you must have some cultivated land for growing green fodder crops for your
cattle on the farm. The land area depends on the numbers of animals. Usually, 2acers
of land is sufficient to feed about 15 cows.
➢ Shed – There must be a proper and covered secured sheds in place before getting
cows into your farm.
➢ Water – Clean and abundant water facility is required for both cattle and grow the green
fodder.
➢ Fodder – As cows need three types of fodder for best milk yield and high-fat content,
you must have good fodder management from growing fodder to feeding fodder on
dairy basis. Dry fodder, green fodder, and feed concentrate are required to feed the
cows in your dairy.
➢ Breed selection – selection of a good breed of cows that yield more milk is essential
in dairy farming. Good milk yield cows such as “Jersy”,”Red Sindhi”,”Holstein
Friesian”,”Sahiwal”,”gir”,”deoni” and “ongole” etc.
➢ Labour – Labour is a major task in dairy farming, the selected labour should be very
good at handing the farm activities including growing green fodder. It is better to give
one or two days of training so that they can understand the routine activities of dairy.
➢ Vaccination – to control diseases and protect cow health, you must have a proper
vaccination schedule. For this purpose, you can hire a veterinary doctor for routine
checkup and medication of cows.
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DAIRY FARMING BUSINESS
STARTUP PLAN
If you have only a few animals giving milk at any one time, you will have only a small
surplus to sell. Dairies and retailers, on the other hand, require a reliable daily supply
of milk, in a sufficient quantity and of a reliable quality. Thus, organizing a marketing
group may be a good idea
☐ 2. Set up a milk-collection point
It is costly and time-consuming for a dairy to pick up small amounts of milk from
scattered locations. Setting up a collection centre will encourage traders or dairies to
buy your milk and get you higher prices.
☐ 3. Start a small processing plant
A small-scale processing plant nearby can buy your milk and create jobs for the
community. It can serve local consumers or supply a larger dairy in town. It can be
run only in the wet season when there is enough milk available for processing. It can
pasteurise and package milk and turn it into yoghurt, ghee, and other products.
☐ 4. Improve feeding in the dry season
The amount of milk delivered to dairies varies hugely from season to season, as
pastoralists move their animals around, and production rises and falls along with the
growth of grass. That makes it difficult to keep dairies running at capacity, harming
their profitability and viability – and their ability to keep buying milk
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DAIRY FARMING BUSINESS
STARTUP PLAN
women play a bigger role in marketing, it can benefit the whole family and the
economy as a whole. To ensure a more important role for women in the marketing
process