UNIT – II

COMPETITIVE ADVANTAGE
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UNIT – II
COMPETITIVE ADVANTAGE
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INTRODUCTION

“Environment is the aggregate of all conditions, events and

influences that surround and affect it.”
- K. Davis 
(The Challenges of Business)
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BUSINESS ENVIRONMENT
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PORTER'S FIVE FORCES MODEL
INDUSTRY CONCENTRATION
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STRATEGIC GROUP

A strategic group comprises business units or firms that ‘‘pursue similar strategies with similar
resources.’’
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COMPETITIVE ADVANTAGE
STRATEGIC
QUESTIONS:
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A competitive advantage is an advantage over
competitors gained by offering consumers greater
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value, either by means of lower prices or by providing
greater benefits and service that justifies higher
prices. 

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COMPETITIVE CHANGES DURING INDUSTRY EVOLUTION

GLOBALIZATION AND INDUSTRY STRUCTURE

Globalization is a process of interaction and integration among the people, companies, and
governments of different nations, a process driven by international trade and investment and
aided by information technology.

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