A

INTERNSHIP PROJECT REPORT

(PROJECT SEMESTER MAY – JUNE, 2021)

“An Analysis of Business Promotional Strategies and Marketing activity with

reference to DIAZ CARTEL Pvt. Ltd.”

SUBMITTED BY
NARESH SHARMA

19BBAN1116

Under the guidance of

FACULTY INTERNSHIP GUIDE INDUSTRY GUIDE

Dr. RAM GARG Arnav Sharma

(Assistant Professor)

FACULTY OF MANAGEMENT
JECRC UNIVERSITY, JAIPUR
14th May, 2021 to 30th June, 2021

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 DECLARATION
I hereby declare that the work reported in this thesis entitled "An Analysis of Business
Promotional Strategies and Marketing activity in DIAZ CARTEL Pvt. Ltd." is an authentic
record of my own work carried out at " DIAZ CARTEL Pvt. Ltd.- Jaipur, Rajasthan"
requirements of 45 days internship project, under the guidance of "Arnav Sharma" during the
period from 14th May, 2021 to 30th June, 2021 is original and has not been previously
submitted anywhere else.

Name of Student: NARESH SHARMA

Enrolment No.: 19BBAN116

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 CERTIFICATE
This is to certify that the work incorporated in the summer internship project "Analysis of
Business Promotional Strategies and Marketing in DIAZ CARTEL Pvt. Ltd." submitted by
NARESH SHARMA was carried by the candidate under my supervision. It is certified that the
work has not been submitted anywhere else for the award of any other Degree or Diploma of this
or any other University. We also certify that he complied with the Plagiarism Guidelines of the
University.
Faculty Internship Guide: Dr. RAM GARG
Signature:
Date:

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 ACKNOWLEDGEMENT
I NARESH SHARMA, hereby express my gratitude for the tremendous support and enthusiasm
that I received throughout the course of this project. I would like to acknowledge the guidance of
Dr. Renu Pareek Dean of Management and Dr. Ruchi Goyal, HOD of Management at JECRC
University, Jaipur. I thank them for enriching our experience with this opportunity.

I deliver my sincere gratitude to Dr. RAM GARG his motivating demeanour paved the course
of my research and facilitated in facile accomplishment of my goal.

I feel blessed to have garnered great insights into the field of Marketing with the very
distinguished team at DIAZ CARTEL Pvt. Ltd. Jaipur. I would like to thank Mr. Arnav
Sharma, Director for bestowing the opportunity to learn and deliver on my skills. This
internship journey would not have been a smooth sail had it not been for the inspiring team at
DIAZ CARTEL Pvt. Ltd. Jaipur. Their steady fast support and belief encouraged me to take up
challenges. Their expertise has moulded a learning curve for me to focus and follow in future
competitive business environments.

I end with acknowledging my indebtedness to my Family for their blessings and unwavering
trust that has prepared me for the challenges ahead.

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 EXECUTIVE SUMMARY
Small Businesses like DIAZ CARTEL Pvt. Ltd. are the heart of the Market-Based Economy with
their business Operations in Rural and Urban Areas Of developed and developing countries.
Small business enterprises are playing a significant role by contributing to the Production and
Services, employment and thereby to GDP. But these are found to face severe competition and
different types of constraints.

The major objective of this report is to do marketing strategy of OGGY. It is descriptive in

nature. Most of the data collected from both primary and secondary sources. Majority of the data
of the report is collected from primary sources.

This internship report explains my overall assignments and works conducted during the
internship program. This reports also shows the behaviour and taste & preference of the
customers.

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 TABLE OF CONTENTS
CHAPTER PATICULARS PAGE
NO.
CHAPTER 1 9-11
1.1 Objective of study
1.2 Scope & limitation of study
CHAPTER 2 2.1 About DIAZ CARTEL 13-14
2.2 Mission & vision
2.3 Services provided by DIAZ CARTEL
CHAPTER 3 3.1 Topic introduction- Social media marketing and 16
business promotional strategies
CHAPTER 4 4.1 Work profile- OGGY 18-20
4.2 About OGGY
4.3 Roles and responsibilities of OGGY
CHAPTER 5 5.1 Market research & analysis 22-28
5.2 Four P’s of OGGY
5.3
SWOT analysis of OGGY
CHAPTER 6 6.1 Research methodology and research design 30-37
6.2 Research process and exploratory research
6.3 Classification and collection of data
6.4 Determination of sample size
6.5 Errors in study
6.6 Research design and scope and limitation of study
6.7 Research objective, target audience & Research plan.

CHAPTER 7 7.1DATA analysis and interpretation 39-46

7.2Findings
CHAPTER 8 8.1 Recommendations 48-50
8.2 Conclusions References
CHAPTER 9 9.1Annexure- questionnaire 52-53

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 Chapter 1
INTRODUCTION

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1.1) OBJECTIVES OF COMPANY
The internship has gave me the understanding of organization and also about the element of
analytical thinking and implementation, how these are applied in real world.
 . To gain an overall idea about industry exposure
 . To correlate between the textbook knowledge {classroom management} of management
and also management applied in corporate
 . To get a feeling about how various department in an organization coordinate in a
uniform harmony and how they function
 . The policies of the company with respect to their goals, mission, vision etc.
 . Internship provide me the opportunity to test my own interest in marketing career before
permanent commitments are made.
 . To get an opportunity to develop attitude effective interpersonal relationship

1.2) SCOPE OF STUDY

Generally, an internship consist of an exchange of services for experience between the students
and an organization internship program is a good opportunity to show our learning skills that we
get from our school/college. Students can also use an internship to determine if they have an
interest in a particular career. It helps to built curriculum vitae [cv] for the student.
I have been assigned in DIAZ CARTEL that gave me tremendous scope to familiarize with the
organization. Major parts of scope are point out follow:
 Background of the organization and also their position.
 Their own software and services for process, which is followed by the organization for
performing any marketing activity.
 There are very peaceful environment and all the staff members are helping each other.
 There are lots of opportunity in sales and marketing for upgrade their skill in the field of
marketing & practical knowledge.

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1.3) LIMITATIONS OF STUDY
The study is conducted with an objective to make a thorough study of marketing process. I have
availed many facilities and faced some obstacles during my internship. These obstacles may be
termed as limitation of the study. These limitations are as follows:
 Due to the covid 19 situation scheduled time span was not sufficient to cover all
information.

 As the internship was the first practical experience in marketing line, it was not possible
for me to know all and everything about marketing.

1.4) RATIONAL OF STUDY

In college we learn the organizational structure only in theoretical basis. Internship is the place
where how theoretical knowledge are useful in real life scenarios. For that students need to
prepare resumes, write cover letters and go through interviews as if they were applying for the
job. This gives students valuable experience in preparation for employment. The internship
allows opportunities for the development of practical's skills in contexts where professional
criticism is both immediate and constructive. It also furnishes students with opportunities to
observe and understand connections between coursework and skills needed to perform
effectively in a given profession.
Finally, internship aid in the identification of knowledge and skills essential to doing well in a
particular profession.

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 CHAPTER-2

COMPANY PROFILE

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 2.1) COMPANY PROFILE
DIAZ CARTEL Pvt. Ltd. was established on 11 March 2021. To make online shopping behavior
easier and faster and we are working continuously on artificial intelligence and the latest
technology to make human life easier and stress free. Our motive is to provide all products and
services for free with more reliability. The company was formed by Mr. Arnav Sharma and Mr.
Samarth Gupta.

Start-up

₹29,065,916.
₹44,000,000. 38
00

₹12,770,000.00

Startup Earning Investment Total Assets

2.2) MISSION STATEMENT

To provide our clients with the optimum level of customized services like web development, app
development, digital marketing, social media content creation, charted accountancy, etc.

2.3) VISION
To be the best in class by providing various business development services thereby creating
values for our clients.

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SERVICES AT DIAZ CARTEL Pvt. Ltd.
 Web Development

We have a best-experienced team of developers with us, who can design the website in a
very attractive design which reflects their working style. We can design any type of
website and bring your dream come true into a very innovative design and technology.

 Mobile App Development

Mobile applications are application software package which are designed in such a way
that they can review many things while running as well basically they are a part of things
which are there over internet as well through that we can easily retrieve things and make
us comfort table to have a look over them easily.

 SEO Services

Search Engine Optimization is a process to move one step forward from all other
competitors in the market. In this search engine optimization approach we use to create
backlinks for the website and on the basis of these links, we get our ranking.

 Content Marketing
Content Marketing Content marketing is a type of digital marketing that focuses on
creating and distributing content for a target audience. The content aims at being
valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable
customer action.

 CHARTED ACCOUNTANCY
This includes all the financial services like filling the taxes, creating the financial
documents, etc.

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 CHAPTER 3
Topic prologue

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3.1) What is Social Media Marketing?
Social Media Marketing (Social Media Optimization, SMO) is the
process of utilizing various social media networks like Facebook and
Twitter in order to reach a larger audience. Social media marketing
services focus on obtaining "followers" or users for each social media
network in order to spread a marketing message across numerous
networks.

3.2) Why is Social Media relevant to your business?

With more and more businesses targeting new customers online, it is
becoming more and more important for businesses to make the jump to
social networks. Millions of potential customers use social media
websites like Facebook, Google, LinkedIn and Twitter for one reason or
another. Each of these social media networks hold potential opportunities
for companies to reach out to their target audience
There are large opportunities to monetize through providing updates to
deals, information about new products and services, and engaging in
conversations with potential and current customers to hold interest.

3.3) Forming Business Strategies

Business (or Strategic) management is the art, science, and craft of
formulating, implementing and evaluating cross-functional decisions that
will enable an organization to achieve its long-term objectives. It is the
process of specifying the organization's mission, vision and objectives,
developing policies and plans, often in terms of projects and programs,
which are designed to achieve these objectives, and then allocating
resources to implement the policies and plans, projects and programs.

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 CHAPTER 4

JOB SPECIFICATION

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 4.1) OGGY
Most of the people in India like to order their food at home and some people like to eat their food
at restaurants. There is a certain number of platforms in the market which provide discounts on
food delivery and dine-in. A user who deals with several problems in daily life found it difficult
and time-consuming to compare discounts and deals on food given by different aggregators.
OGGY is a platform that provides a comparison of the best available deals on a particular
restaurant.
In OGGY we save users time, money, and effort while ordering food.

4.2) MARKET SUMMARY

There are 70 lakhs organized restaurants in India according to the report of TOI 2020. The value
of the dine-in market in India is Rs.1.6 trillion and the value of the food delivery market in India
is 4.66$ billion. The target audience for us is those who lie under the age of 13 to 50 and live in
metropolitan cities

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4.3) REVENUE MODEL
Our user's engagement with OGGY's platform is the only method of revenue generation, yet we
have multiple sources of revenue generation i.e. Affiliate to aggregators, Google Ads, Branding
of partners.

4.4) PROBLEM SUMMARY

The problem faced by the user is that he/she is not aware of all the available discounts, vouchers,
and cashback on freshly cooked food offered by Aggregators. The user is not able to decide
while comparing discounts given by various aggregators on a different platform.

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4.5) SOLUTION SUMMARY
The solution to this problem is to create a platform on which all real-time discounts of all
aggregators should be available with complete reliability. The platform must be reliable in case
of otherwise it will create a negative image of brands.

4.6) CLIENTS & PARTNERS

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4.7) ROLES AND RESPONSIBILITIES FOR OGGY:
 Identifying ways of promotion and advertisement.
The team is doing promotion and advertising by following methods identified:

1. Facebook marketing
2. Instagram marketing
3. Twitter marketing
4. Pinterest marketing
5. Linked in marketing

 Created content like posts, content writing, blog writing, etc. for their digital platforms.

 Conduct research and survey.

We conducted market research and market survey to know more about the market
competitors and to know about the consumer’s taste and preference.

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 CHAPTER 5
Market research and analysis

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 5.1) MARKET RESEARCH AND ANALYSIS
Marketing research can give a business a picture of what kind of new products and services may
bring a good sum of profit. For products and services already available, marketing research can
tell companies whether they are meeting their customers' needs and expectations. By researching
the answers to specific questions, small-business owners can learn whether they need to change
their package design or tweak their delivery methods--and even whether they should consider
offering additional services. A good market research plan indicates where and who your
customers are. It will also tell you when they are most likely and willing to purchase your goods
or use your services. Business Solutions believe to be an expert in Market research & analysis.
As they are connected with various group of companies their work is to recognize the link
between customer relationships and business outcome which allows companies to optimize and
execute their customer strategies.

5.1.1) Objectives of Market Research

 To discover the New Markets
 To evaluate Tastes and Preferences of Customers
 To minimise the Cost of Marketing
 To analyse the External Environment

5.2) Branding
Branding is an important aspect of any business; large or small, retail or B2B, Marketing
may contribute to a brand, but the brand is bigger than any particular marketing effort. The
brand is what remains after the marketing has swept through the room. It's what sticks in
your mind about a product, service, or organization whether at that particular moment, you
bought or not. The brand is ultimately what determines if you will become a loyal customer
or not. The marketing may convince you to buy a particular service, and maybe it's the first
service you ever owned, but it is the brand that will determine if you will only buy services
for the rest of your life, OGGY is confident to establish the branding reputation in this
competitive Market. OGGY create. plan and manage branding strategies for clients, but can
also involve support for advertising and other forms of promotion.

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 5.3) Product Catalog
The product catalog is a set of information about individual models. Models are specific
versions or various configurations of an asset. Models published to the product catalog are
automatically published to the service catalog. OGGY limited can efficiently do this service
catalog that includes information about goods (models) and services.

5.4) Advertisement plan

An advertising plan is a basic part of a marketing strategy. It helps a business to establish
smaller goals as part of a larger marketing strategy. For example, an advertising plan may be
created for a few months to a year, where a complete marketing strategy may aim to corner a
part of the market in 5 years. An advertising plan lays out exactly how and when a business
will reach out to potential customers through various types of media. This includes setting
advertising goals, identifying a target audience, defining a message to that audience, and
clarifying a plan of action to achieve those goals. OGGY do this planning program through
our highest professional expertise.

5.5) Social Media Marketing

Social media itself is a catch-all term for sites that may provide radically different social actions.
For instance, Twitter is a social site designed to let people share short messages or "updates"
with others. Facebook, in contrast is a full-blown social networking site that allows sharing
updates. photos, joining events and a variety of other activities. Social allow individuals and
businesses to interact with one another and build relationships and communities online. When
companies join these social channels, consumers can interact with them directly.

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5.6) Project Plan
A project plan is a formal document designed to guide the control and execution of a project. A
project plan is the key to a successful project and is the most important document that needs to
be created when starting any business project. The professional expertise of project planner can
do this kind of activities more efficiently for our honorable clients.

5.7) Web Development

Web development is a broad term for the work involved in developing a web site for the Internet
(World Wide Web). Web development can range from developing the simplest single page of
plain text to the most complex web-based internet applications, electronic businesses, and social
network services. A more comprehensive list of tasks to which web development commonly
refers, may include web design, web content development, client liaison, client side/side
scripting, web server and network security configuration, and e-commerce development. OGGY
are confident to develop any kind of Web related work successfully.

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5.8) Four P's of OGGY

The four P's of sales strategy are: product, place, price and promotion. These four elements
cover the essential implementations of sales strategy and tactics. Sales strategy, in turn, is a
combination of marketing tools that are used to satisfy customers and company objectives.
The four P's are variables that can be used to satisfy consumers in targeted markets. Sales
managers need to thoroughly understand how to leverage the four P's to appeal and connect
with consumers, test ideas and beliefs before applying them to the sales process, and make
adjustments as needed.

PLACE PRODUCT
4 P's
PROMOTIO PRICE
N

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 Product/Service

Considerations include: benefits, features and product interaction from the most basic to
extremely detailed, there are a number of questions to ask when making product marketing
decisions. Here are a few of the most important;
What need does your product satisfy? What problem does it solve, or what challenge does it help
the customer overcome? In other words, what will the customer gain by using your product?
How will it benefit him or her?
. What features does the product have that help it meet the needs of your customer? What is your
product's competitive advantage? How is your product different from your competitors? Why
should the customer buy your product instead of your competitions? Let others interact with
your product, and then ask if it includes any features that aren't really useful. Also, ask if there
are features the product should offer, but doesn't.

 Place

Considerations include: location, how to get product into the market and distribution Questions
to ask about place range from how it will be distributed to what market it will be found in. Here
are a few questions to get you started thinking about place:
Where will your potential buyer look for your product? Will it be found in a brick and mortar
store, in a catalog, only on the web or a combination of one or more locations?
• If your product will be sold in a brick and mortar store, what characteristic will the store have?
For example, will it be sold in a boutique, or sold through a discount store? Will it be found in a
house wares store, grocery store, children's store, etc.?
• What is your plan for getting your product into the market?
 Will you sell directly to your customers or use a distributor or a sales team.

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 Price

Considerations include: price strategy, discounts and profit margin when considering
what price to set your product at, remember that your customer must perceive value in
your product and that means you won't win customers on price alone. Consider these
questions when trying to set your product price:
What amount does your competition sell the product for? Are you able to set and
maintain a competitive market price? How will your price compare to your competitors?
. Will you offer discounts or buying advantages? Will you offer a loyalty program or
rewards program?
. Will your product be offered at more than one price point? If so, why? What is the
lowest price you can set for your product and still maintain the profit margin you need?

 Promotion

Considerations include: marketing channels, marketing strategy and seasonality even the
best products won't sell if your customer doesn't know about them. When considering
how you will promote your product, ask yourself these important questions:
By what means will you get your marketing message to your potential customer? For
example, will you use direct mail, billboards, the web, social media, etc.?
• When will you start promoting your product and what is your reason for promoting it at
that time? Will you promote the product two months before its release? Six months prior?

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5.9) SWOT ANALYSIS OF OGGY

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Strengths and weaknesses are internal to your company things that you have some control
over and can change. Examples include who is on your team, your patents and
intellectual property, and your location.
Opportunities and threats are external things that are going on outside your company, in
the larger market. You can take advantage of opportunities and protect against threats,
but you can't change them. Examples include competitors, prices of raw materials, and
customer shopping trends.
A SWOT analysis organizes your top strengths, weaknesses, opportunities, and threats
into an organized list and is usually presented in a simple two-by-two grid.

Strength Weaknesses
 No experience
 Asset Light Model  No contractual agreements with
 Team of 10 people aggregators
 Multiple Revenue source  (Third party data )
 First mover in market  Providing services for only 12 cities
 Unique Platform

Opportunities
 Add new Aggregators
 Collab with aggregators
 Occupy Huge audience
 Add more features
 Build own data/offers
Threats
 Refusal by aggregators
 Update in DATA PROTECTION ACT
 Unavailability of offers
 Common business model

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 CHAPTER 6
RESEARCH METHODOLOGY

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6.1) Introduction
This chapter aims to understand the research methodology establishing a framework of
evaluation and revaluation of primary and secondary research. The techniques and concepts used
during primary research in order to arrive at findings, which are also dealt with and lead to a
logical deduction towards the analysis and results.

6.2) Research Design

A Research must be conducted after a series of planning on the subject, which comes under
Research Design It is important for a good research design to contain problem definition, time
required for research and estimate expense to be incurred. This is done to make sure that the data
collected is both accurate and economically feasible. In simple words, a research design is a
guideline to be to be taken care at the time of research. I propose to first conduct an intensive
secondary research to understand the full impact and implication of the industry, to review and
critique the industry norms and reports, on which certain issues shall be selected, which I feel
remain unanswered or liable to change, this shall be further taken up in the next stage of
exploratory research. This stage shall help me to restrict and select only the important question
and issue, which inhabit growth and segmentation in the industry. The various tasks that I have
undertaken in the research design.

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6.3) Research Process
The research process has four distinct yet interrelated steps for research analysis. It has a logical
and hierarchical ordering:
• Determination of information research problem.
• Development of appropriate research design.
 Execution of research design.
 Communication of results.
Each step is viewed as a separate process that includes a combination of task, step and specific
procedure. The steps undertake are logical, objective, systematic, reliable, valid, impersonal and
ongoing

6.4) EXPLORATORY RESEARCH

The methods used for exploratory research was,
 Primary Data
 Secondary data

6.4.1) PRIMARY DATA

New data gathered to help solve the problem at hand. As compared to secondary data which is
previously gathered data. An example is information gathered by a questionnaire. Qualitative or
quantitative data that are newly collected in the course of research, Consists of original
information that comes from people and includes information gathered from surveys, focus
groups, independent observations and test results. Data gathered by the researcher in the act of
conducting research. This is contrasted to secondary data, which entails the use of data gathered
by someone other than the researcher information that is obtained directly from first-hand
sources by means of surveys, observation or experimentation. Primary data is basically collected
by getting questionnaire filled by the respondents.

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6.4.2) SECONDARY DATA

Information that already exists somewhere, having been collected for another purpose. Sources
include census reports, trade publications, and subscription services. There are two types of
secondary data: internal and external secondary data. Information compiled inside or outside the
organization for some purpose other than the current investigation Researching information,
which has already been published? Market information compiled for purposes other than the
current research effort; it can be internal data, such as existing sales-tracking information, or it
can be research conducted by someone else, such as a market research company or the
government. Secondary source of data used consists of books and websites
My proposal is to first conduct an intensive secondary research to understand the full impact and
implication of the industry, to review and critique the industry norms and reports, on which
certain issues shall be selected, which I feel remain unanswered or liable to change, this shall be
further taken up in the next stage of exploratory research.

6.5) DESCRIPTIVE RESEARCH

STEPS in the descriptive research:

 Statement of the problem
• Identification of information needed to solve the problem
• Selection or development of instruments for gathering the information
• Identification of target population and determination of sampling Plan
 Design of procedure for information collection
 Collection of information
 Analysis of information
 Generalizations and/or predictions

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6.6) Classification of Data

The correct information is the key to success Data information is of two types; Primary
Data and Secondary Data Primary data is information collected by researcher or person
himself where is wdary data is collected by other but utilized or used by researcher. Data
can be classified under we categories depending upon source utilized. These categories
are:
1. Primary Data
2. Secondary Data
 Primary Data: The study is largely based on the primary data which has been
collected through the structured Questionnaire method.
 Secondary Data: This type of data has already been collected by someone else and
has already passed through statistical process. This type of data has been collected
from various resources described later.

6.7) Data Collection

Data collection took place with the help of filling of questionnaires. The
questionnaire method has come to the more widely used and economical
means of data collection. The common factor in all varieties of the
questionnaire method is this reliance on verbal responses to questions,
written or oral I found it essential to make sure the questionnaire was easy to
read and understand to all spectrums of people in the sample. It was also
important as researcher to respect the samples time and energy hence the
questionnaire was designed in such a way, that its administration would not
exceed 4-5 minutes. These questionnaires were personally administered, The
firsthand information was collected by making the people fill the
questionnaires. The primary data collected by directly interacting with the
people. The respondents were contacted at shopping malls, markets, places
that were near to showrooms of the consumer durable products etc. The data
was collected by interacting with 70 respondents who filled the
questionnaires and gave me the required necessary information. The
respondents consisted of housewives/family friends, Officegoers,
businessmen, professionals etc. the required information was collected by
directly interacting with these respondents.

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6.8) DETERMINATION THE SAMPLE PLAN AND SAMPLE SIZE
TARGET POPULATION
It is a description of the characteristics of that group of people from whom a course is intended.
It attempts to describe them as they are rather than as the describer would like them to be. Also
called the audience the audience to be served by our project includes key demographic
information (i.e.: age, sex etc.). The specific population intended as beneficiaries of a program.
This will be either all or a subset of potential users, such as adolescents, women, rural residents,
or the residents of a particular geographic area. Topic areas: Governance, Accountability and
Evaluation, Operations Management and Leadership. A population to be reached through some
action or intervention; may refer to groups with specific demographic or geographic
characteristics. The group of people you are trying to reach with a particular strategy or activity.
The target population is the population I want to make conclude an ideal situation; the sampling
frames to matches the target population. A specific resource set that is the object or target of
investigation. The audience defined in age, background, ability, and preferences, among other
things, for which a given course of instruction is intended. I have selected the sample through
Simple random Sampling

6.9) Sample Size:

This involves figuring out how many samples one need.
The numbers of samples you need are affected by the following factors:
• Project goals
 How you plan to analyze your data
• How variable your data are or are likely to be
• How precisely you want to measure change or trend • The number of years over which you
want to detect a trend
• How many times a year you will sample each point
• How much money and manpower

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 6.10) ERRORS IN THE STUDY

 Interviewer error

There is interviewer bias in the questionnaire method. Open-ended questions can be

biased by the interviewer's views or probing, as interviewers are guiding the respondent
while the questionnaire is being filled out. The attitudes the interviewer revels to the
respondent during the interview can greatly affect their level of interest and willingness
to answer openly. As interviewers, probing and clarifications maximize respondent
understanding and yield complete answers, these advantages are offset by the problems
of prestige secking, social desirability and courtesy biases.

 Questionnaire error

The questionnaire designing has to careful so that only required data is concisely reveled
and there is no redundant data generated. The questions have to be worded carefully so
that the questions are not loaded and does not lead to a bias in the respondents mind.

 Respondent error

The respondents selected to be interviewed were not always available and willing to
cooperate also in most cases the respondents were found to not have the knowledge,
opinion, attitudes or facts required additionally uninformed response errors and response
styles also led to survey error.

 Sampling error

We have taken the sample size of 70 which cannot determine the buying behavior of the
total population. The sample has been drawn from only Capital Region.

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6.11) Research Design

Research design is a conceptual structure within which research was conducted. A

research design is the detailed blueprint used to guide a research study towards its
objective. It is a series of advanced decision taken together comprising a master plan or a
model for conducting the research in consonance with the research objectives, Research
design is needed because it facilitates the smooth sailing of the various research
operations, thereby making research as efficient as possible yielding maximum
information with the minimum effort, time and money.

6.12) Scope and the Limitation of the study

 . The scope of study is limited to the respondents are selected from in and around Jaipur,
Rajasthan.

 . The project is carried out under very drastic covid-19 conditions.

 . Measurement of marketing strategies is complex subjects, which uses non-objectives

method, which is not reliable.

 . The sample unit was also 70 respondents.

6.13) Objective of Research

 To determine whether consumers are aware of OGGY

 To identify how many people are reluctant/flexible to use our OXO care . To determine their
perspective behind the idea of OXO care
 To determine its competitive advantage over other players in market
 To determine the opinion of Automobile garages and centers regarding this perspective

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6.14) Target Audience

 Professionals
 Office Goers
 Corporate personnel
 Businessmen
 Colleagues
 Friends & Family

6.15) Research Plan

 Data Source - Primary Data

 Research type - Exploratory
 Research Approach-Survey
 Research area-Jaipur
 Research Instrument - Questionnaire
 Mode of contact Personal (Using social networking)
 Sample Size - 70 Respondents

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 CHAPTER 7
DATA ANALYSIS & INTERPRETATION

40
 DATA ANALYSIS & INTEPRETATION

7.1) Which cuisine you like the most?

INDIAN 30
CHINESE 15
ITALIAN 15
JAPANESE 10

JAPANESE
14%

INDIAN
43%

ITALIAN
21%

CHINESE
21%

INDIAN CHINESE ITALIAN JAPANESE

OBSERVATION: Through this chart this is clearly observed that the consumers love to have
Indian cuisine and the organization can use their marketing activities to attract Indian cuisine
lover through their platform.

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7.2) What is your age group?
15 to 18 18
18 to 30 27
30 to 50 15
50 + 10

50 +
2%

30 to 50 15 to 18
25% 29%

18 to 30
44%

15 to 18 18 to 30 30 to 50 50 +

OBSERVATION: this can be totally observe that these food related service are more common
and popular among the age group 18 to 30, as this age group is more aware about technology.

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7.3) In which category you fall into?
VEGETARIAN 35
NON- VEGETARIAN 20
EGGITARIAN 15
EGGITARIAN
2%

NON VEGETRAIN
35%

VEGETARIAN
62%

VEGETARIAN NON VEGETRAIN EGGITARIAN

OBSERVATION: this concludes that the vegetarian customer base is more stronger than non
vegetarian and others. Thus the company should be more focused towards the vegetarians.

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7.4) What would you prefer the most?
HOME DELIVERY 35
TAKE AWAY 10
DINE IN 25

DINE IN
36%

HOME DELIVERY
50%

TAKE AWAY
14%

HOME DELIVERY TAKE AWAY DINE IN

OBSERVATION: this shows that as the technological advances increases people tend to move
towards the comfortable way of doing works. Thus this increases the number of customers who
love to order the food for home delivery.

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7.5) Would you like to have best available offer on particular Restaurant/ meal?
YES 62
NO 5
MAY BE 3

MAY BE
19%

YES
51%

NO
31%

YES NO MAY BE

OBSERVATION: This shows that most of the people loves to get some offers and discounts on
their meals this also excites them to order food more.

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7.6) What kind of offer you would love to have?
CASH DISCOUNT 24
FREE MEALS 36
FREE GIFTS/COPOUNS 6
OTHER 4

OTHER
6%
FREE GIFTS
9%

CASH DISCOUNT
34%

FREE MEALS
51%

CASH DISCOUNT FREE MEALS FREE GIFTS OTHER

OBSERVATION: This chart tells us that the consumers are more attracted towards such offer or deals
where they free or complimentary dishes.

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7.7) Which platform you use most to order your food online?
ZOMATO 54
SWIGGY 10
UBER EATS 2
OTHER 4

OTHER
UBER EATS 6%
3%

SWIGGY
14%

ZOMATO
77%

ZOMATO SWIGGY UBER EATS OTHER

OBSERVATION: this shows that the giant market player in this industry that is ZOMATO is
totally winning the game as it is one of the most popular platform among the customers.

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7.8) Which excites you more to order food online?
DISCOUNTS/OFFERS 20
TIME SAVING 25
NO DRIVING 15
OTHER 10

OTHER
14%
DISCOUNT
29%

NO DRIVING
21%

TIME SAVING
36%

DISCOUNT TIME SAVING NO DRIVING OTHER

OBSERVATION: this online food delivery has provided a lot of customers the comfort zone.
Most of the people love to order online as it saves their time.

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 CHAPTER 8
RECOMMENDATIONS, CONCLUSIONS,
REFERENCES

49
 8.1) CONCLUSION

 As the technology is knocking the door of every sector, the company should focus on
their promotion through various digital platform by keeping a good consistency of
uploading the content.
 A business can get a lot of new consumer base through digital platforms as well as they
can attract their target audience in a very effective manner.
 The primary source of data gives the raw ideas for the implementation of business
strategies.
 The company should build their business models according to their customer’s taste and
preferences.

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 8.2) RECOMMENDATIONS

 The company should concentrate on more aggressive advertisement to promote their

services.
 Company should organize more and more promotional programs for the awareness of
customers.
 The company should customize their services according to the customer’s taste and
preference.

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 8.3) REFERENCES

 www.researchgate.net

 www.zaubacorp.com

 www.scribd.com

 Advertising and Promotion: An Integrated Marketing Communication Perspective.

 Hand book of OGGY and DIAZ CARTEL

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 CHAPTER 9
ANNEXURES - QUESTIONAIRE

53
 QUESTIONAIRE
PART A
NAME:
OCCUPATION:
AGE:
E- MAIL:

PART B

1) Which cuisine you like the most?

o INDIAN
o CHINESE
o ITALIAN
o JAPANESE

2) What is your age group?

o 15 to 18
o 18 to 30
o 30 to 50
o 50 +

3) In which category you fall into?

o VEGETARIAN
o NON- VEGETARIAN
o EGGITARIAN

4) What would you prefer the most?

o HOME DELIVERY
o TAKE AWAY
o DINE IN

5) Would you like to have best available offer on particular Restaurant/ meal?
o YES
o NO

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 o MAY BE

6) What kind of offer you would love to have?

o CASH DISCOUNT
o FREE MEALS
o FREE GIFTS/COPOUNS
o OTHER

7) Which platform you use most to order your food online?

o ZOMATO
o SWIGGY
o UBER EATS
o OTHER

8) Which excites you more to order food online?

o DISCOUNTS/OFFERS
o TIME SAVING
o NO DRIVING
o OTHER

55