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Historia Go!

IT-based education learning app


General Information
Problems
Boring
History lessons more than often bore
students. Why?

Passive learning
Little to no active engagements.

Not fun
Having to read countless of texts will
end up feeling like a chore.
Solutions
Short and simple
Brief but solid explanations

Active learning
Users actively search information

Videos and mini games


Makes learning less boring
Why now?

Utilize Technology Awareness


Using smartphones, History is interesting
computers, etc.

New method COVID-19


Lately, elearning is a Remote learning
popular method to use
Why now?

Source: research.com
Overview
01 05
Market Segmentation Our Team

02 06
Competitors Financial Plan

03 07
Our Product Marketing Plan

04 08
SWOT Analysis Timeline
Market Segmentation: Men and women
Target Market
15-24 years old
Gender
Age
Occupation #1 University students

Occupation #2
Lifestyle/Hobbies High school students

History enthusiast
Competitors

Video
Content
Text

General Type Specialized


Our
Product
SWOT Analysis

S W O T

Strengths Weaknesses Opportunities Threats

(1) Flexibility (1) Loss of direct (1) Rising interest (1) Data Security
(2) More communication in learning apps (2) Isolated learner
interesting (2) Prone to (2) Technology (3) Complexity in
(3) Accessibility technical errors development terms of design
Our Team

Project Manager
Elizabeth Althea
Larasati
Advertising Financial
Manager Manager
Paulina Wanda Backend Jesselyn Callista
Stevina UX/UI Developer Canggra
Developer
Gladys Valentina Jonathan Febrianto
Financial Plan
Marketing Plan

Twitter Google
Via our official Twitter Via Google Ads
account 03 04

Youtube 02 05 Facebook
Via our official Youtube Via our official Facebook
account account

Instagram 01 06 Partnerships
Via our official Instagram With content creators and
account history teachers
Timeline (2022)
Designing Testing and
Functions Development
July 2022 November 2022

Planning UI/UX Design


May 2022 September 2022
Timeline (2023)
Final Testing and
Application Launch
Maintenance
March 2023 June 2023 (Q2)

Bug Fixes Advertising


January 2023 April 2023
Conclusion
Thank You!
Any questions?

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