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NPTEL » Entrepreneurship Essentials

Course outline

How does an NPTEL online course work?

Week 0

Week 1 :

Week 2 :

Week 3 :

Lecture 11 : Marketing for Startups - I

Lecture 12 : Marketing for Startups - II

Lecture 13 : Marketing for Startups - III

Lecture 14 : Marketing Research

Lecture 15 : Marketing Research (Contd.)

Lecture Material

Quiz: Week 3 : Assignment 3

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Assignment 3 Solution

Week 4 :

Week 5 :

Week 6 :

Week 7 :

Week 8 :

Week 9:

Week 10:

Week 11:

Week 12:

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Week 3 :
Assignment 3
The due date for submitting this assignment has
passed.
Due on 2022-02-16, 23:59 IST.

Assignment submitted on
2022-02-08, 23:13 IST
1) Which of the following statements 1 point
concerning marketing research is correct?

a. Marketing research is relevant when the

enterprise is ready with their product and is planning
to go to market the product.
b. Primary market research can be performed by
designing a suitable questionnaire.
c. An enterprise does marketing research even
before they develop the product and marketing
research continues as long as the product exists.
d. The company should do marketing research
when it reaches to the saturation stage so that they
can find new customers to achieve further growth.

Yes, the answer is correct.

Score: 1
Accepted Answers:
c. An enterprise does marketing research even before
they develop the product and marketing research
continues as long as the product exists.

2) Which of the following statements 1 point

concerning marketing research is correct?

a. Secondary data can be organized in-house

through a questionnaire survey.
b. Secondary market research (gathering
secondary data) is quicker than primary market
research.
c. Data obtainable from secondary sources helps
to understand the unique needs of the customers.
d. Secondary research (gathering secondary
data) involves personal interviews with the potential
customers, and thus, is costlier than primary data
collection.

Yes, the answer is correct.

Score: 1
Accepted Answers:
b. Secondary market research (gathering secondary
data) is quicker than primary market research.

3) Which of the following is NOT part of the 1 point

secondary sources of data?

a. Survey
b. Census data.
c. Data collected by government agencies.
d. Newspaper.

No, the answer is incorrect.

Score: 0
Accepted Answers:
a. Survey

4) Select the INCORRECT statement. 1 point

a. Markets with perfect competition have

homogenous products without any pricing power.
b. Oligopolistic markets have differentiated
product types with high barrier for new entrants and
limited pricing power.
c. Monopolists have unique and simple type of
products with great barrier for new entrants.
d. Companies in a perfect competition market
have high pricing power and high entry barriers
against competition.

Yes, the answer is correct.

Score: 1
Accepted Answers:
d. Companies in a perfect competition market have
high pricing power and high entry barriers against
competition.

5) You are targeting a market with potential size 1 point

of ₹50 crore within your geographical reach and in the
exact segment that you would like to serve. The size of
the aggregate market, including all sub-segments, in the
whole country is ₹1000 crore. The size of the market in
the market segment that you cater to in the whole
country is ₹250 crore.

What are TAM, SOM, & SAM

a. ₹50 crore, ₹ 250 crore & ₹ 1000 crore

b. ₹ 250 crore, ₹50 crore & ₹ 1000 crore
c. ₹ 1000 crore, ₹250 crore & ₹50 crore
d. ₹ 1000 crore, ₹50 crore & ₹ 250 crore

Yes, the answer is correct.

Score: 1
Accepted Answers:
d. ₹ 1000 crore, ₹50 crore & ₹ 250 crore

6) Which is the right chronological order of the 1 point

process of customer acquisition through the sales
funnel?

a. Interest, awareness, consideration, intent,

evaluation, purchase
b. Consideration, awareness, Interest, intent,
evaluation, purchase
c. Awareness, interest, consideration, intent,
evaluation, purchase
d. Intent, awareness, Interest, consideration,
evaluation, purchase
e. Evaluation, awareness, Interest, consideration,
intent, purchase

Yes, the answer is correct.

Score: 1
Accepted Answers:
c. Awareness, interest, consideration, intent,
evaluation, purchase

7) Difference between the use of ‘public 1 point

relation’ and ‘advertisement’ in marketing. Choose the
best answer.

a. Public relation is creation of awareness and is

associated with the term ‘content marketing’.
b. Public relation is creation of awareness
through social media.
c. Message can be sharper and more focused on
the values of the product or service in case of
advertisement than public relation.
d. Advertisement content is filtered through a
reporter.

No, the answer is incorrect.

Score: 0
Accepted Answers:
c. Message can be sharper and more focused on the
values of the product or service in case of
advertisement than public relation.

8) Choose the right answer: Marketing funnel or1 point

sales funnel is

a. A logistic funnel through which products make

their journey from the factory to the customers.
b. It is the channel through which marketing and
sales personnel are promoted to higher position
based on their performance and company sales.
c. It is the journey of a prospect to become a
customer helping a venture to formulate strategies
for customer acquisition.
d. It is the model for determining sales or revenue
of an enterprise.

Yes, the answer is correct.

Score: 1
Accepted Answers:
c. It is the journey of a prospect to become a customer
helping a venture to formulate strategies for customer
acquisition.

9) The storytelling example of Huggies is 1 point

about______________

a. Online marketing
b. Social media marketing
c. Content marketing
d. Public Relation marketing
e. Marketing through messaging

Yes, the answer is correct.

Score: 1
Accepted Answers:
c. Content marketing

10) Which of the following purpose is not directly 1 point

fulfilled by market segmentation?

a. To understand the customers, their unique

requirements, and liking better
b. To understand competitors, their offerings, and
pricing strategies
c. Understand market size, growth, and how to
position your product
d. It helps to understand competition and the
demand-supply gap

Yes, the answer is correct.

Score: 1
Accepted Answers:
b. To understand competitors, their offerings, and
pricing strategies