Professional Documents
Culture Documents
IBL July2021final4
IBL July2021final4
SP EC IA L RE PO RT
U.S.- CANADA
TRADE: A CLOSE
CONNECTION
3PLs
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Info SNACKS
BITE SIZED SUPPLY CHAIN / LOGISTICS INFORMATION
CHIPS AHOY
“I don’t expect the chip industry is back to a MAIL ORDER RIDE
healthy supply-demand situation until 2023. As its Long Life Vehicles (LLVs)—
94%
Corporation to manufacture the
Next Generation Delivery Vehicle
(NGDV). Oshkosh will deliver up to
165,000 trucks over 10 years. The
of respondents to the annual
Interos Global Supply Chain first vehicles will hit the road in 2023.
Report cite some negative The NGDVs have been designed
impact to revenue as a result to meet a list of requirements from
of supply chain disruption— the USPS: Being able to reach
from COVID and the Suez mailboxes while drivers remain
Canal blockage to cyber seated, being able to see the ground
B U T I D O N ’ T WA N T breaches and financial risks. around the vehicle from the driver’s
T O B E A P I R AT E ! seat, a walk-in cargo area with cab
$184M
access, and various modern safety
When Jerry Seinfeld famously features that the LLVs lack.
wore his puffy shirt on the Today The vehicles will be fitted to
Show, little did he know that nearly
30 years later, Michelin would ANNUALLY keep pace with advancing electric
vehicle technologies, as well as have
be outfitting cargo ships with a How much global supply either battery-electric drivetrains or
similar look. chain disruptions cost large fuel-efficient internal combustion
As part of an initiative to green its companies, on average,
engines.
supply chain, Michelin is deploying according to Interos.
Wing Sail Mobility—autonomously
deployed, inflatable sails—on a cargo
118 144
3PLs HAVE YOUR BACK SUPPLY CHAIN
Shippers trust their third-party MANAGEMENT:
logistics partners will be there
for them through any business
BIG IDEAS FOR
conditions. These partnerships SMALL COMPANIES
stuck it out through a difficult year Businesses of all sizes face
with smart work, innovation, and disruptions, but some solutions
commitment. are within reach only for the
136
largest brands. Small to mid-size
businesses can take these big
74
steps to rise above supply chain
TECH SUPPORT challenges.
152
The combination of technology
3PL PERSPECTIVES: and supply chain management
MARKET RESEARCH is incredibly powerful. The
REPORT reason? Technology can rectify 8 SUREFIRE WAYS TO
Our exclusive market research variability and uncertainty—the NAVIGATE GLOBAL SUPPLY
two big glitches in supply chain
report reveals the state of the
management.
CHAIN UPHEAVAL
union between shippers and What can shippers do
their third-party logistics service to combat demand
providers as they work through volatility, capacity
today’s challenging conditions. shortages, and
84
delays? While a
one-size-fits-all
solution doesn’t exist,
2021 TOP 100 3PLs following these key steps
Inbound Logistics’ annual guide will keep your supply chain moving.
honors trusted third-party
logistics providers that won’t
let you fall no matter what your
supply chain challenges.
105 144
READERS’ CHOICE:
TOP 10 3PL Small businesses
solve big supply
EXCELLENCE AWARDS chain challenges
The Inbound Logistics audience
has spoken. Learn more about
the best-in-class logistics
providers that earned your votes
and made it to the top in an
unprecedented year.
158
Launching logistics
164
for a NASA rocket
E-COMMERCE
INNOVATION: INPRACTICE
LEADERS OF THE PACK 22 LEADERSHIP
E-commerce brands looking to Val Hoge, chief operations
protect merchandise and reduce officer at DP DHL Supply
Chain North America,
their carbon footprint explore empowers teams with
surprising new packaging materials, a transparent work
designs, uses, and re-uses. environment, viewing
feedback as a gift to
maximize input and
engagement.
24 READER PROFILE
Marcia Brey, vice president of
distribution at GE Appliances,
used constant communication
with the executive team and
front-line workers to implement
new safety protocols and keep
179
all facilities running when the
164
pandemic hit.
2021 SUMMER
EXTREME PROJECT READING GUIDE
LOGISTICS: TAKE IT Whether you’re downloading an
audiobook or cracking open a
TO THE LIMIT hardcover, take a dip into this
From transporting wild animals to collection of fresh research,
expediting medical aid, demanding actionable advice, and best
logistics projects bring out the best practices.
in teams as they band together to
take on unique challenges.
187 CASEBOOK
172
Panama-based Undercover
Boots, designer and maker of
colorful rain boots and shoes,
SPONSORED steps up its supply chain—from
CANADA-U.S. TRADE: export to finance—through its
partnership with DHL Express.
CLOSE CONNECTIONS
The trading relationship between
191 I.T. TOOLKIT
Canada and the United States
By updating its enterprise
helps both countries grow resource planning and customer
stronger economies, eliminate relationship management
barriers, and compete with the systems, home décor brand
rest of the globe. Regina Andrew experienced
hyper-growth after the
pandemic and an e-commerce
sales explosion.
Inbound Logistics (ISSN 0888-8493, USPS 703990) is mailed monthly to approximately 60,000 business professionals who buy, specify, or recommend logistics technology, transportation, and related
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offices. All rights reserved. The publisher accepts no responsibility for the validity of claims of any products or services described. No part of this publication may be reproduced or transmitted in any form or by
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We chose the trust fall as an apt theme for our annual CONTENT MANAGER Jaclyn Ix
jix@inboundlogistics.com
third-party logistics edition. Whether you voluntarily CONTRIBUTING EDITORS
fall or are shoved by business realities—pandemic, labor Sandra Beckwith • June Allan Corrigan
Merrill Douglas • Tom Gresham • Karen Kroll
shortages, remote workforces, supply scarcity, mercurial CREATIVE DIRECTOR Jeof Vita
price increases, inflation, the surprise consumption jvita@inboundlogistics.com
Keith Biondo, Publisher explosion—the question is the same: Who has your DESIGNER Ellen Swandiak
ellen@inboundlogistics.com
back? Does anyone? DIGITAL DESIGN Amy Palmisano
MANAGER apalmisano@inboundlogistics.com
The answer for more enterprises this past year was to turn to a trusted third-
PUBLICATION MANAGER Sonia Casiano
party logistics partner and many took the trust fall for the first time. A full 84% sonia@inboundlogistics.com
of 3PLs responding to our annual market research study (see p. 74) report that CIRCULATION DIRECTOR Carolyn Smolin
new customer acquisition was up significantly year over year. In fact, several
SALES OFFICES
respondents say new customer sign ups totaled more than 30% for the year.
PUBLISHER: Keith Biondo
Respondents also report that sales of new solutions to customers were up
212-629-1560 • FAX: 212-629-1565
more than 88% year over year. Clearly, this past year caused many more publisher@inboundlogistics.com
companies to search for, engage with, and trust a logistics partner as a panacea for WEST/MIDWEST/SOUTHWEST: Harold L. Leddy
pandemic pain. 847-446-8764 • FAX: 847-305-5890
haroldleddy@inboundlogistics.com
TRUST FAIL Marshall Leddy
612-234-7436 • FAX: 847-305-5890
For the past 20 years, companies have refined their sourcing, purchasing, and
marshall@inboundlogistics.com
supply chain operations to be extremely efficient, satisfactorily serving customers
SOUTHEAST/MIDWEST/ECONOMIC DEVELOPMENT:
with fast-moving lower inventory levels, relying on partners to keep steady
Joseph Biondo
inbound product supply in place. Supporting those models were transportation 516-578-8924
networks that consistently performed with a proven measure of reliability. jbiondo@inboundlogistics.com
It’s not for lack of trying, and sometimes heroic efforts by carriers and other key NORTHEAST: Rachael Sprinz
players fighting friction outside of their control, but trust in the reliability of global 212-629-1562 • FAX: 212-629-1565
transport networks is largely broken. It follows that the best technology, and the rachael@inboundlogistics.com
most perfect plans driving finely tuned inventory regimes, is in shambles for many. LOUISIANA, SPECIAL PROJECT SALES & MARKETING:
MEXICO & LATAM: Guillermo Almazo
Restoring that trust will take the best efforts of key players and time—a lot of time.
212-629-1560
The first marker on the road to recovery is a sign that reads: Resiliency. mexico@inboundlogistics.com
“Successful companies today—and in the years ahead—will redesign their
FREE SUBSCRIPTIONS
operations and their supply chains to protect against a wider and more acute
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range of potential shocks and disruptive events,” according to a timely McKinsey
& Company study. More than 40% of respondents to that study say their ability to Inbound Logistics supports sustainable best
practices. Our mission is rooted in helping companies
Given the interconnected nature of global supply chains, going it alone is sourced from fast growth renewable timber.
@ILMagazine inboundlogistics.com/cms/podcast
DROP US A LINE:
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TAKES
—John Fischer bit.ly/2021_SC_buzzwords most critical, yet
Palatine, Illinois, via email fragile, aspect
Concerns persist to any business.
Re. February 2021 Checking In: around product For grocery retailers especially, ensuring
Buddy, Can You Spare a Can? availability, food on-time and in-stock fresh items is vital.
bit.ly/Feb2021_CheckingIn safety, and food Retailers can work to offset disruption
security. We’ve and create greater resilience with access
On maritime carriers’ decision to reject become increasingly to real-time data and visibility across the
some U.S. exports and bring empty reliant on global supply chains, which supply chain in order to predict impacts
containers to Asia: makes it important to ensure the security from internal and external factors, as well
I don’t know from a strict legal stance and predictability of the global supply as respond quickly when changes arise.
but carriers are likely to be able to invoke chain, especially when it comes to food. The White House task force
force majeure due to the pandemic and Digitization of the supply chain is announcement is one step in realizing
its consequences. Then the disputes will incredibly important, as is ensuring how indispensable yet vulnerable
be over which rejections fall under force you can trust the supply chain for the food supply chain is, and will aid
majeure. The simple fact it happened critical supplies like food, vaccines, companies in establishing systems
means shippers will need to account and medication. to ensure more efficient supply
for the possibility in their go-forward Here are key buzzwords for 2021: chain management.
negotiations for future capacity and 1. Shortage However, as we move forward, it is up
insist on clauses in carrier contracts 2. Digitization to grocers and food retailers to take the
that provide guarantees or penalties for 3. Reliability necessary steps to implement a future-
such eventualities. Failing that, shippers 4. Visibility proof supply chain infrastructure.
should go to insurers. 5. Security —Patty McDonald
—Michael Zimmerman —Ajay Rane Global Solution Marketing Director,
Partner, Americas Lead, Kearney VP, Global Ecosystem Business Development Symphony RetailAI, on the White House’s
Sigfox launch of a task force to tackle supply
chain discontinuities
WE BUILT OUR
REPUTATION
ON PROTECTING
YOURS.
At Old Dominion Freight Line we believe every shipment is a promise. So, when
you trust us with your promises, we keep them with an industry-leading on-time
record and low claims ratio. Every Promise means everything to us. Because it
means everything to you.
1 EMBRACE
AUTOMATION.
pictures of the delivered
product to prove the order
arrived safely. Some mobile
Automation reduces manual tasks and eliminates steps in the process, helping orders to
apps provide turn-by-turn
get out faster. An optimized transportation management system (TMS) automates these directions, which help speed
tasks while lowering transportation costs, improving logistics efficiencies and productivity, deliveries.
and providing real-time visibility that enables proactive actions and responses.
8 VERIFY DELIVERY
ADDRESSES.
2 PREPARE TO HANDLE
DEMAND VOLATILITY.
condition. Create KPIs
and measure carriers using 6 TRACK SHIPMENTS
FROM START TO FINISH.
As you type in the address,
a TMS can verify to make
The ability to scale with scorecards to help improve A TMS monitors ELDs, sure it is a valid address with
flexible logistics operations performance. Honest two- telematics, and GPS devices the right ZIP code. This
to handle demand is key. way conversations between to show the status of all reduces errors and speeds
Work with your suppliers shippers and carriers is a shipments and sends alerts processing.
to emphasize demand win-win that can lead to a to management if any
planning and forecasting to
ensure optimal amounts of
more satisfied relationship. delay occurs. If an issue
arises, being proactive and 9 RUN WHAT-IF
SCENARIOS.
inventory arrive at the right
locations at the right time. 5 EMBRACE GREEN
PRACTICES.
resolving it quickly leads to
happy customers.
Use analytics tools that
factor loads, origins and
The call for sustainability in destinations, hours-of-
3 TREAT DRIVERS
WELL AND PAY FAIRLY.
fashion has reached a new
high, and many retailers are 7 USE MOBILE
TOOLS.
service (HOS), and real-
world ETAs to see how your
Drivers want work-life following suit. A TMS can Mobile tools allow drivers to assigned drivers’ current
balance, so use scheduling help reduce mileage and upload critical documents. and future load routes mesh
tools (often built into a fuel usage by optimizing This speeds invoicing and with your strategic goals
TMS) that take into account routes. Smart trip planning settlement, allowing you and KPIs. The goal is to
their preferences, like reduces out-of-route miles to send a bill within hours develop a step-by-step plan
returning home after each and provides the most of delivery and shorten the defining where drivers need
trip. Give them the tools and advantageous stops for fuel time to receive payment. to go for their pickups and
perks they need to smooth and rest. Look for a TMS Proof-of-delivery mobile deliveries and enabling
the way for your freight. that reduces deadhead miles apps help improve customer them to automatically
where trucks eat up mileage satisfaction for last-mile stay compliant with HOS
4 WORK WITH
REPUTABLE CARRIERS.
without carrying a load. deliveries. Drivers take requirements.
Duty SAY
WHAT ?
2021. The Monroe, Ohio, CFC can fulfill
thousands of orders per day with more than
vs. 1,000 robots on 3D grids working alongside
Tariff
Freight
some 400 human employees to pick, sort, and
deliver items.
A.M.R.
goods and services imported
from or exported to a the middle-sized freight market,
different country. alternatives for shippers include
The most important moving freight through the
consolidator network or as part of Machines that can navigate
distinction is that a duty is
a shared truckload. warehouses, finding the most
charged to the consumer
for specific commodities, —OREN ZASLANSKY efficient paths and managing
whether they are Founder and CEO, Flock Freight obstructions, without direct
domestically produced, operator supervision or use
imported, or exported goods of a fixed preset route.
and services. Tariffs are “The AMR industry was worth
only charged on imports more than $1 billion in 2020
and exports in order to and is forecast to grow to
protect domestic production close to $10 billion in 2024.”
and restrict trade from a
—ASH SHARMA
particular country.
senior research director and warehouse
automation lead for market research firm
Interact Analysis
forwardaircorp.com
1.800.763.8892
VERTICAL
FOCUS
Agriculture
UNEARTHING THE LAND OF COTTON
You can sell unwanted cotton clothes at a garage
sale or donate them to avoid landfills, but what
about burying them in soil? The Goondiwindi
Circular Cotton Project in Australia recently found
that old cotton textiles can improve soil quality on
farms, potentially unearthing a large-scale circular FARM TO PLATE FILLS UP ON AI AND BLOCKCHAIN
solution for textile supply chains.
Food fulfillment often involves a fragmented supply chain. To
One advantage that cotton has over synthetic
materials is its natural fibers quickly break down fill the gaps, farmers and food retailers are looking to artificial
in soil. Because cotton fibers are made from intelligence and blockchain to make food fulfillment easier and
cellulose, they become food for more transparent. Here are two examples of the technology in use:
bugs and microbes, which
means the soil becomes Japan-based SECAI MARCHE received $1.4 million in seed
more active and funding from Rakuten and Beyond Next to build a logistics
favorable for growing platform that bundles products from different farmers into the
cotton.
same order. It uses an AI-based algorithm to predict demand
The Cotton Research
based on consumption trends, seasonal products, and farmer
and Development
Corporation conducted recommendations, making fulfillment more cost-efficient for
a study in 2020, burying farmers selling their crops to restaurants, hotels, and other food
small squares of cotton
and beverage businesses domestically or overseas.
into moist Goondiwindi
soil and then incubating it for PARAMOUNT SOFTWARE SOLUTIONS released Farm to Plate, a
almost six months. Results blockchain platform designed for the food supply industry that
showed that the shredded cotton increased the
extends data-sharing transparency from the point of origin to
bacteria and fungus in the soils, had no impact on
seed germination, and all but the tightest woven the consumer to improve supply chain resilience and food safety
cotton pieces broke down significantly. compliance. Trace-and-track systems typically disclose information
The cotton was shredded to resemble fluff, which starting with the distributors, but Farm to Plate starts with the
was mixed with compost before it was spread farmer, enabling complete supply chain transparency. Initial
across the paddock. Figuring out what to do about
synthetic threads, zippers, tags, and buttons will be food demographics include meat, cheese, and produce, with a
one of the next steps, the research says. geographic focus on the United States, Mexico, and Canada.
IL: What was one experience early in your career that helped
to shape you as a leader?
The president of Kellogg’s Canada was an innovator, always
looking for ways to improve the business. When he asked me
to lead one of his projects, I felt it was beyond my capability.
But he convinced me to take it on, and throughout he
mentored and coached me, providing constructive feedback
and always operating in an open, informal way.
As it turned out, I loved the work, and I was able to complete
it successfully. The experience helped build my confidence
In the transparent, open, and and showed me the importance of taking risks and receiving
honest work environment Val Hoge honest feedback.
created for DP DHL Supply Chain, IL: If we followed you around on the job for a week, what
teams are empowered, feedback would we see you doing?
Unfortunately, because of the pandemic, you’d mostly see
is considered a gift, and even the me at home in front of the computer on virtual meetings. My
coaches get coached. day usually starts early in the morning, when I represent North
America in meetings with DP DHL Supply Chain’s global
Operations Excellence team. Most of our initiatives emerge from
this group. You would see me learning, providing input, sharing
by Merrill Douglas best practices, and determining fit for North America.
Work then begins with our North American business leaders
to embrace those initiatives—such as standardized processes,
technology, or robotics—in our North American organization.
The goals are to gain efficiencies, delight our customers,
and motivate our associates. All this work is accomplished
Honeybee TMS TM
n Supply chain visibility • Sky One FZE, a full-service • Pelican Products, a manufacturer
technology provider provider for aircraft leasing, charters, of protective cases, temperature-
project44 acquired San Francisco- and support services, covered the full controlled packaging solutions, and
based ClearMetal, an international cost of routing a Boeing 747 freighter portable lighting systems, partnered
transporting 50 tons of COVID-19 with nonprofit group human-I-T to
ocean freight visibility platform.
relief aid to New Delhi. The delivery turn its e-waste into reusable products
of oxygen concentrators, N95 and for underserved communities by
n Enstructure, a U.S. terminal and holding electronics recycling drives
KN95 masks, and isolation gowns from
logistics provider, entered into an at its locations. Twenty two pallets of
California’s San Bernardino Airport
agreement to acquire Patriot Ports, a technology were donated, resulting
was coordinated by the not-for-profit
provider of breakbulk, specialty cargo, in 11,000 pounds of e-waste diverted
Another Joy Foundation.
and cold storage services. from landfills.
• Sam’s Club named third-party logistics provider n Northwest Grains International broke ground on a
Kane Logistics its 3PL Partner of the Year for 2020. transloading facility in South Carolina to serve agricultural
The award recognizes operational excellence and producers. The site will handle containerized soybeans,
dedication to customer service. Kane operates three lumber, logs, peanuts, cotton, cotton seed, and yellow
of the retailer’s 17 U.S. distribution centers. peas through the Port of Charleston via rail-served Inland
Port Dillon, and then deliver the products to the Port of
• Dayton Freight Lines received the Transportation Charleston for exporting to overseas markets.
Excellence Award from Scotts Miracle-Gro for its
superior performance in n Tractor Supply Company began construction on its new
the regional less-than- distribution center in Navarre, Ohio. The 895,000-square-
truckload category. Mike foot facility will service more than 250 Tractor Supply
Cronin, executive vice stores at full capacity and is designed to meet high energy
president (left), and Tom efficiency and environmental standards.
Cronin, president (right),
accepted the award. n Online home furnishings retailer Wayfair is opening a
1.2 million-square-foot distribution center at MRP Industrial's
• Sylvan (Sonny) Holtzman was named a Hall of Fame Eastgate Logistics Park in Maryland. Its location near
Inductee by the Center for Urban Transportation Interstate 95 will allow Wayfair to reach one-third of the U.S.
Research. Known for his dedication to the population in an overnight drive.
transportation industry, Holtzman served in numerous
volunteer roles and is the founding chairman of the n Kroger opened the first of 20 planned automated
Miami-Dade Expressway Authority. warehouses for fulfilling online grocery orders. The
375,000-square-foot Ohio facility uses advanced robotics
• Southeastern Freight Lines was named Transplace and automation to enable efficient picking and delivery.
2020 Regional Carrier of the Year based on its overall More than 1,000 bots move across 3D grids to retrieve
spend and market share, automation metrics, and products and bring them to pick stations, where they are
feedback in a survey measuring carrier performance. sorted for delivery.
Pick Up
shifting their focus to mitigate following factors (see chart): major disruption occurs?
risk and assess resilience. • Industry attractiveness. • Operations. Which
Post-pandemic, 93% of How well does your industry internal operations and
the Slack executives responding to a
McKinsey survey say they
create economic profit and
perform on cash conversion
labor pool could be severely
impacted in the face of
Reduced air activity expect to increase resilience compared to other sectors? major disruption?
and increased port by rebalancing their supply • Corporate resilience. • Customers. What
congestion during the chains, an increase from 70% How well does your customers might be at high risk
pandemic highlighted before the pandemic. company perform on when major disruption occurs?
the need for more
urgent transportation A STRESS TEST QUANTIFIES
options. To ease this SUPPLY CHAIN RESILIENCE
supply chain strain,
German freight
forwarder Hellmann will
use unmanned planes
operated by drones to
speed deliveries of vital
goods in Europe.
The drones, from
Bulgaria-based aircraft
company Dronamics,
have successfully
transported machinery
spare parts, vaccines,
plasma, and other
pharmaceuticals. They
require approximately
1,300 feet of airport Dependence
space to take off on out-of-
region internal
and land, and will fly operations
between air terminals.
The unmanned planes, E2E value chain
which will commence concentration
commercial flights in
2022, can carry 772
pounds of cargo and
travel up to 1,553 miles. SOURCE: McKINSEY Supply chain exposure
Fertilizer Company
Launches Autonomous,
Zero-Emission Vessel
In an effort to reduce its reliance on diesel trucks, Norway-
based fertilizer company Yara International has developed the
first autonomous, zero-emission cargo ship.
The Yara Birkeland is fully autonomous in piloting as well as
port operations, allowing the vessel to dock, tether, and begin the
cargo transfer process on its own.
Yara relies on diesel trucks to move products from its factory,
totaling 40,000 trips per year. This new vessel will complete
more immediate coastal journeys, reducing the need for fossil
fuel-powered cargo transport.
Technology company Kongsberg developed the sensors and
the electric powertrain and propulsion units, and is testing semi-
autonomous technology with existing petrol boats when sailing
from port to port.
SOURCE: TRACPLUS
ai160865626186_0379 SYFAN Inbound Logistics_15.75x5.125.pdf 1 12/22/20 11:57 AM
A partnership of trust
At Syfan, our commitment to shippers remains steadfast and true. The demands of COVID have created
a shortage of carriers and tight capacity that have strained partnerships with some shippers – but not Syfan
Logistics. Throughout the challenges of the past year, Syfan has not wavered from standing by its customers
and continuing to provide drama-free service.
KNOWLEDGEBase
5 Ways to Keep Your Supply Chain on Track
in 2021’s Unprecedented Peak Season
Peak season 2021 is gearing up to be one of the most active in recent history. If your
business is often unprepared for shipping surges, this peak season won’t be any easier.
for significant savings with steady pickup
performance. Modes like intermodal or
LTL consolidation can help find savings
while keeping your network moving.
T
he good thing is, right now is the 2. Scheduling Flexibility logistics. If you’re already struggling to get
optimal time to start planning Everybody is focused on getting product ahead in today’s demand climate, working
for peak season. You should on the shelf, but when you’re laser focused with a 3PL that can put your network on
have a good idea for your forecast, so on a rigid transit schedule, you might their shoulders is a wise decision. They
putting a strategy in motion now can be be leaving some savings on the table. can use proven processes, dedicated teams,
the difference between letting 2021’s There are cost-effective ways to still drive expert leadership, and a 100% focus on
demand environment get the best of your supply chain performance, including customer success to gracefully lead your
budget or staying ahead of the curve. flexible pickup windows and delivery days, supply chain through 2021’s peak season.
While you plan your strategy, here are which can oftentimes open up the carrier
five key things to keep in mind: network to a broader array of providers and
create competition for your freight.
1. Quality of Forecasting —By Chris Hoffmeister
More than ever, quality of forecasting 3. Alternative Modes of Transportation
is critical to preplan capacity for your If the goal is to get your product off
network, but that’s just half the battle your shipping dock, paying a carrier a
these days. Having an open, continuous premium to pick up freight today when
channel of communication to your supply the delivery time doesn’t matter won’t
chain stakeholders to revise and change help keep the budget in check. Be open
forecasting can help avoid last-minute to alternative modes of transportation
changes and costly spot market coverage. where you can sacrifice speed to market
EVP, Account Management
Hub Group
For more than 50 years, Hub Group has helped customers meet their needs during retail info@hubgroup.com
peak season with a focus on service, integrity, and innovation. For more information, hubgroup.com
visit www.hubgroup.com or contact your Hub Group representative today. 800-377-5833
KNOWLEDGEBase
3PLs in Agriculture: Know the Roots
of the Industry to Make Your Impact
From LTL and dedicated route service to seasonal and year-round storage, 3PLs need
to be well versed in the space to meet the specialized needs of agriculture companies.
Grow together. Be prepared to grow
alongside your clients. The industry is
rapidly consolidating, with big firms
getting bigger and smaller players getting
squeezed. You must change, evolve,
and adapt to customer supply chain
requirements. The bigger companies are
looking for strategic alliances to grow and
need a reliable 3PL to be there to flex
up and down. Growmark just recently
expanded their service area into several
other states and asked NOTS Logistics
to help with this expansion. We not only
F
or third-party logistics as well as any services the agriculture built these new warehouses but also
companies, serving the business may need: warehouse space, manage all phases of logistics for the
agriculture industry requires people, forklifts, trucks, drivers, trailers, company. We are working together to find
more than moving commodities from customer pickups, and expertise in new opportunities around inventories,
point A to point B. Whether it is warehousing and transportation. As a warehouse space, transportation,
transportation, seasonal and year-round 3PL serving the industry, we help our equipment, and potential future locations.
storage, or another operation entirely, client Growmark with next-day LTL and Like many other industries, agriculture
there is specific knowledge to be dedicated route delivery services to all is experiencing supply chain challenges,
learned in order to effectively manage of their Southern Illinois co-op member with prices going through the roof. As a
these types of businesses. locations during the peak farming season 3PL, you must be fully committed to the
Agriculture companies have a unique running from March through June. industry and knowledgeable of the local
set of needs that require a 3PL partner to Invest in equipment. Agriculture market—and it certainly doesn’t hurt to
be well versed in the space. Here is what is thought to be old-fashioned, but have a personal interest in agriculture.
you should know to successfully serve the truth is, it’s one of the most Not every 3PL is equipped to serve the
the industry: technologically advanced industries in industry, but for those who are, it’s nice to
Embrace seasonality. Like growers the world. From farming equipment run have a niche.
that plant in the spring and harvest in solely by GPS to forecasting weather, the
the fall, 3PLs have to work around the industry is advancing rapidly. As a 3PL,
industry’s seasonality. When something you may have to invest in agriculture- —By Andy Kirchner
needs to be done, it’s not possible to specific equipment like hopper-bottom
push it off. After all, tomorrow could be a trailers to ensure you have what it takes
“rain day.” From spring input to summer to meet your clients’ needs.
maintenance and fall take-down of crops, Leverage location. Pursue
3PLs have to react within a specific partnerships that make sense from a
time frame. geographic standpoint. NOTS Logistics’
Be flexible. Agriculture clients must location near the center of the Midwest’s
be able to trust their 3PL partners to get farming universe in Southern Illinois
President and CEO, NOTS Logistics
the job done, day after day, year after has proven to be a perfect fit for many Sales@notslogistics.com
year. This can include on-time LTL and agriculture companies to easily reach notslogistics.com/contact-us/
dedicated route service performance, their customers throughout the region. 800-642-5436
KNOWLEDGEBase
Combating Labor Shortages: New Warehouse
Tech Offers a Competitive Edge
Innovative technology combats unpredictability and streamlines processes. An
augmented, connected worker is more efficient and more valuable than ever before.
empowering workers—an augmented, the more up-to-date technology the ware-
connected worker is more efficient and house workers have, the easier the job.
more valuable than ever before. That can increase worker satisfaction.
Procensis uses two components to
The Challenges of the New Warehouse solve this problem for customers: a dura-
With the global shift toward e-com- ble smartphone—the Samsung Galaxy
merce, focus on speed and accuracy of XCover Pro—paired with a wearable
distribution has never been more import- scanner to collect the data—the ProGlove
ant. Tightening labor markets paired with MARK Display. Such solutions are easily
increased demand are forcing companies deployable: It can be in workers’ hands—
to quickly expand their warehouse data ready to use—in as little as five days.
A
entry operations to increase productiv- Ivanti Velocity software integrates the
s we’ve learned over the past
ity. Retailers and their warehousing and units and provides a connecting inter-
year and a half, unanticipated
fulfillment operations are caught in the face through the wireless network to
changes to the supply chain
crosshairs of this dramatic shift, as are the the warehouse management system
can have a massive ripple effect on
technologies, labor, and work site pro- (WMS) platform.
warehouses and entire industries. The
cedures for stocking goods, managing
COVID-19 pandemic created logistical
inventories, and fulfilling orders. Popularity of Hands-Free in the
obstacles and made getting goods from Warehouse
Online ordering has dramatically
point A to point Z a lot more difficult. Static workstations and legacy
changed the layout of warehouse work-
Moreover, U.S. labor shortages have hardware impede productivity. As a con-
flows, how pickers perform their tasks,
posed a challenge: There are major sequence, processes can’t match the rapid
and the devices and technologies which
worker shortages in the United States and fluctuations in e-commerce transactions.
support them. The explosion in online
e-commerce, a surging industry, feels that. It enables higher pick productivity and
ordering during the pandemic led to
According to Indeed, there are more than safety. Procensis works to overcome this
workers each day picking far more
7 million open jobs across the country. challenge by applying its technology to
“eaches,” or much smaller, individual
One of our premium partners is the forefront. The worker is hands-free for
orders, often one or two items to a box.
Procensis. Their clients seek network, tasks such as climbing a ladder or operat-
That, coupled with a shortage of work-
device, and convergence technologies ing a forklift.
ers in some companies, creates a need for
to achieve effective workflows, and ulti- Upgrading to a mobile-first strategy
greater efficiency and connected devices
mately, gain a competitive edge. Jobs are and enabling workers with untethered
that work together to maximize speed
available, which means people have an wearable solutions addresses these issues.
and efficiency.
increasing number of choices when look- When access to materials handling sys-
ing for jobs, and they often look for those A Bundled Solution to tems is optimized for worker ergonomics
with improved technology that allows Maximize Efficiency with smart wearables, companies will see
them to receive incentives. New warehouse solutions apply tech- gains in accuracy and efficiency.
Innovative technology is indeed paving nologies and devices uniquely suited for
the way for countering the unexpected today’s high-velocity e-commerce environ-
and helping companies increase produc- ment—and support the heightened health —By Axel Schmidt
tivity, while combating unpredictability and safety needs of essential warehouse Senior Communications Manager
and streamlining processes. Mastering workers. To us at ProGlove, it is extremely ProGlove
micro efficiencies helps companies see important to work with organizations that
ProGlove’s leading industry solutions
the bigger picture and prepare for what- are investing in their workers to ensure are available at Procensis. For more
ever may come. New technology is also they are as productive as possible. And information visit: procensis.com
KNOWLEDGEBase
Need Speed Across the Supply
Chain? It’s All About the Barcode.
To streamline warehousing processes, one of the smartest places to start is also one
of the simplest—barcode label printing.
Select the right barcode printer.
To print crisp, scannable labels at
strikingly high speeds, all day or night,
industrial tabletop models like the new
Brother Titan Industrial Printer Series
are optimal. And Brother takes it a step
further by offering seamless integration
to existing WMS systems, best-in-class
warranties, and unparalleled life-
time-of-product support.
For more compact 4-inch printing,
a high-performance industrial desktop
label printer is best. The Brother TD-4
series delivers market-leading perfor-
T
he Amazon effect was already • Receiving: Applying barcode labels mance, connectivity, ease of use, and
straining supply chains in as soon as inbound items arrive ensures very competitive pricing. This format is
early 2020, but the pandemic they can be accurately unloaded, ideally suited for the SMB warehouse.
amplified the challenges even more. checked-in, put away, or handled by For truly mobile printing from fork-
We learned speed and efficiency in automated applications. lifts and pallet jacks, to carts, to wearable
warehouse and distribution center • Picking: Generating labels for each mobility—lightweight yet rugged printers
operations are critical to the success of item picked allows them to be scanned like the RuggedJet 4 Series from Brother
the supply chain. in a staging or packing area where they enable mobile printing on the go, any-
Managers in these industries are fol- are easily sorted for shipment. where inside or outside the four walls.
lowing the lead of their e-commerce • Packaging: Creating new labels is In today’s competitive environment,
peers and looking at ways to streamline vital for identifying finished goods that there’s no room for failure. To achieve
their receiving and warehouse pro- you have kitted, assembled, or packaged. 100% scannable labels, opt for reliable,
cesses. One of the smartest places to • Shipping and returns: Ship-to order quality label printers with the right tech-
start is also one of the simplest—barcode applications can incorporate custom- nology for your application.
label printing. er-specific labeling, scanning to fulfill
SMB warehouses still running on orders, and generating return ship- —By Ravi Panjwani
10-year-old labeling technology (and ping labels and paperwork that include
there are many) must first realize that time-saving credit and put-away loca-
getting the labeling process under con- tion data.
trol is the first step to efficiency. Newer • Cross-docking: Ideal for time-sensi-
barcode solutions that deliver imme- tive or fast-moving goods, cross-docking
diate efficiency improvements, plus sends inbound items out again with-
quick ROI, are proving to be well worth out their spending time in your facility.
the investment. Warehouse workers with mobile print-
Vice President
Upgrading to newer barcode solutions ers and scanners can hop inside inbound Brother Mobile Solutions
that speak the language of today’s supply trucks at the dock and start relabeling Brothermobilesolutions.com
chain saves time and helps ensure accu- cartons for store or customer delivery,
rate information at every key warehouse increasing the efficiency of that import-
Visit Brothermobilesolutions.com for
station, including: ant last-mile delivery. more information.
KNOWLEDGEBase
How Short-Term Bids Can
Produce Long-Term Benefits
Mini-bids act as a supplemental strategy, providing short-term revisions to rein in costs
and shore up routing guides. You need accurate data to execute a mini-bid strategy.
can even anticipate seasonal spikes and
plan a mini-bid proactively.
4. Soft Markets
When capacity is plentiful, spot rates
might drop well below your contract rates.
A wide gap might initiate a mini-bid to
lower your rates and align more closely
to the market. However, you may want to
honor these contract rates as a bargaining
chip for future scenarios when the tables
turn and the carrier is tempted to refuse
contract rates.
W
hat’s the best way to repair new lanes that weren’t in scope at the time Regardless of what triggers the event,
a broken routing guide? of your annual procurement cycle. you need the most accurate and reliable
In these days of continued data to execute a successful mini-bid
upheaval, the question comes up often, 2. Distressed, Failing Carriers strategy. That includes up-to-date insights
with widespread market disruptions and When markets become volatile, some into daily changing truckload rates, plus
network imbalances leaving many supply carriers may fail to meet expected service the ability to benchmark your network’s
chain experts scrambling for solutions. levels. And when volatility continues for performance against the overall market.
At a recent roundtable discussion, an extended period, some carriers may be With that 360˚-view, your operations
members of the Freight Market forced to close operations. will have the agility and insights to respond
Intelligence Consortium—a group of In either scenario, you need new to markets in real time, empowering your
leading shippers who rely on analytics options for the lanes those carriers transportation teams to make clear and
from DAT iQ—discussed the rising serviced, and targeted mini-bid events are confident decisions.
adoption of mini-bids. an approach to getting back on track and/
While not designed to eliminate the or testing new service providers.
annual procurement process, mini-bids —By Ken Adamo
act as a supplemental strategy, providing 3. Tight Capacity
short-term revisions to rein in costs and When capacity is tight and spot rates
shore up failing routing guides. It’s an exceed contract rates, carriers may turn
approach that’s been used for decades, but down shipments or ask for higher rates.
now with access to cutting-edge freight In some cases, a carrier could be seeking
analytics, the strategy is becoming more these rates for a short period as a way to
and more common. reposition equipment to a different region.
In general, there are four trigger events In these scenarios, the carrier’s actions Chief of Analytics
for a mini-bid. may indirectly initiate a mini-bid process DAT Freight & Analytics
that ultimately helps you strengthen your DAT.com
800-547-5417
1. Network Expansion long-term relationship.
Whether you’re introducing a new Tight market conditions that lead to
product that requires new inbound lanes routing guide failures and spot-market
or adding new regional markets that premiums can cause you to spend budget
require new outbound lanes, expanding at an unsustainable pace. Mini-bids can
your network requires contract rates for help contain costs in these conditions. You
tayloredservices.com
732-750-9000
sales@tpservices.com
LEANSUPPLYCHAIN
by Paul A. Myerson
Instructor, Management and Decision Sciences, Monmouth University, and author of
books on Lean and the Supply Chain for McGraw-Hill, Pearson, and Productivity Press
pmyerson@monmouth.edu | 732-571-7523
I nno va t i ng L og i s t ic s
One R ou t e a t a Tim e
There are lots of ways to get from Point A to Point B,
but there’s only one optimal way. For your business
to maximize its profit, you need to avoid weather
disruptions, labor shortages, price increases and
countless other inefficiencies. Odyssey creates
custom-tailored, sustainable solutions across
multiple transportation modes. Let us help you
navigate the ever-changing logistics landscape.
ECODEV
by Mayor LeRoy Burcroff
City of Romulus, Michigan
www.romulusgov.com | 734-942-7500
Expedited teams are available to run coast to coast and cover all
our customers’ needs whether locally or OTR.
Capacity:
- 100 trucks
- 530,000 sq ft
- fulfillment,
distribution,
storage
Locations:
Rochester, Los Angeles,
Phoenix, Atlanta,
Charlotte, Greensboro
CONTACT US TODAY
6924 Orr Road, Charlotte, NC 28213
888-595-0154 • 980-270-5393
john@brothersfreightmanagement.com
brothersfreightmanagement.com
[ INSIGHT ]
IMPORTINGINSIGHT
by Peter Quinter
Shareholder and Chair, U.S. Customs and International Trade Law Group,
GrayRobinson, P.A.
peter.Quinter@Gray-Robinson.com | 305-416-6960
ITMATTERS
by Greg Price
CEO and Co-Founder, Shipwell
press@shipwell.com | 512-333-0898
LOGISTICSMGMT
by Dr. Chris Caplice
Chief Scientist, DAT iQ and FMIC,
Founder and Co-director, MIT Freight Lab
chris.caplice@dat.com | 617-258-7975
800-978-9307 | verstlogistics.com
Warehousing | Fulfillment | Transportation | Packaging
[ INSIGHT ]
SUPPLYCHAINVISIBILITY
by Michael Rabinowitz
Founder and CEO, CoEnterprise
coenterprise@corporateink.com | Twitter: @CoEnterprise
RETAILRETHINK
by Pini Mandel
CEO and Founder, Quicklizard
info@quicklizard.com | +972-3-7428800
MANAGINGDISRUPTION
by Nishith Rastogi
Founder and CEO, Locus
contact@locus.sh | 866-373-9004
CONTACT US TODAY!
W W W. R M XG LO B A L .CO M | 8 8 8 - 8 2 4 -73 6 5
24 • 7 • 365
[ INSIGHT ]
RISKS&REWARDS
by Omer Abdullah
Co-Founder and Managing Director, The Smart Cube
omer.abdullah@thesmartcube.com | 312-880-1300
NABP
PHARMACEUTICAL
WHOLESALE DISTRIBUTION
OMNI-CHANNEL
DISTRIBUTION Customizable Supply Chain Solutions
SUPPLY CHAIN Omni-channel distribution and supply chain diversification have never been
VISIBILITY
bigger priorities for the supply chain industry. It is our responsibility to
TRANSPORTATION ensure you are able to meet and exceed customer demands. Working with
SERVICES MD Logistics will be your Game Changer as you work towards creating
supply chain contingencies and establishing new distribution channels.
cGMP
TEMPERATURE
CONTROLLED ENVIRONMENT MDLogistics3PL.com | 317.838.8900 | #theMDexperience
[ INSIGHT ]
SMARTMOVES
by Jackie Jacobs
Senior Fleet Transaction Analyst and Project Manager, Fleet Advantage
info@fleetadvantage.com | 954-615-4400
Contact us today!
COVIDRECOVERY
by Ali Hasan R.
Co-founder and CEO, ThroughPut Inc.
ali@throughput.ai | 650-265-1193
SOLVED
Blend of Solutions Saves
the Day for Yogurt Maker
When yogurt company Noosa needed to sleeve bottles of drinkable yogurt while maintaining
temperature integrity, Verst provided a mix of solutions to make sure processes went smoothly.
THE CHALLENGE
Noosa reached out to Verst to Verst was able to start production
immediately sleeve filled bottles of
drinkable yogurt as their co-packer
within weeks of the initial request
who was filling the drink could not for a shrink sleeve solution,
properly apply the shrink sleeve with making sure yogurt company
their equipment.
The biggest concern was that they
Noosa kept their drinks cool.
needed Verst to apply the sleeve to
filled bottles of yogurt that had to stay
below a specific temperature, otherwise 2) They were then removed from cold
the product would spoil. This is not an storage, the trays were shrink bundle
ordinary request as most of what Verst wrapped with in-house equipment, and
decorates are empty containers, and if it then returned to cold storage.
is filled, the temperature of the product At the same time, the QA team took
is not a factor (like alcohol for example). temperature readings of the yogurt to
ensure that the product remained below
THE SOLUTION address the stringent storage conditions. the allowed maximum temperature.
Verst Packaging was ready for the (Product had to remain below 47°F at Although this was a short-term project,
challenge and was able to take learnings all times.) Verst was able to start production within
from a similar project it ran years ago. This project was run in two passes: weeks of the initial request and saved the
The company already had the 1) The bottles were removed from day for Noosa.
application tooling in house, had line cold storage, sleeved, placed in trays, and
availability to auto-apply the sleeves and returned to cold storage (to minimize
bundle wrap the trays, and was able to temperature exposure).
To learn more:
phone: 800-978-9307
web: www.verstlogistics.com
SOLVED
From Robots to Running Shoes
With homebound consumers buying new shoes and gear like never before, DHL Supply Chain and
Locus Robotics helped Brooks Running race to meet consumer demand and prepare for future growth.
THE CHALLENGE
Brooks Running is the number-
one brand in performance running in
the United States, and pre-pandemic,
they sold 90% of their units through a
retail store.
When the pandemic shut down
brick-and-mortar stores in March 2020,
Brooks thought they might have to slow
their pace.
Then, people stuck at home during
lockdowns started running, walking,
and buying new shoes and gear like
never before.
Though Brooks had been developing
an omnichannel strategy for years,
they needed to ramp up their direct-to-
consumer channels quickly to meet the
spike in e-commerce demand.
THE SOLUTION LocusBots could be up and running Most importantly, LocusBots give
To help navigate the shift to direct- quickly, and associates at the site could Brooks the ability to quickly scale up or
to-consumer and manage e-commerce be easily trained to work alongside them down, depending on consumer demand
distribution, Brooks opened a new within the first shift on the job. They and as the business grows.
distribution facility in July 2020. also reduce order cycle times, allowing DHL Supply Chain’s collaboration
The company turned to its 3PL associates to pick and pack orders to with Locus Robotics has successfully
partner, DHL Supply Chain, and its get products into consumers’ hands helped Brooks capitalize on the 27%
e-commerce experience and knowledge more quickly. year-over-year increase in volume they
of emerging technologies, to help DHL knew associates enjoyed experienced and strongly positioned
maximize the value of its supply chain working with the technology for several them for future growth.
and deliver on increasing consumer additional reasons—a less physically
expectations and demand. taxing work experience with less
Drawing on its deep experience, walking and without having to push
DHL Supply Chain knew LocusBots heavy carts; worker engagement and
from Locus Robotics—often called motivational opportunities through
collaborative robots or “cobots”— Locus’s innovative built-in gamification
provided many immediate benefits feature; and powerful, real-time
To learn more:
and needed to be a part of the solution management visibility into operational
for Brooks. productivity and workflow progress. DHL.com/AllBusinessNoBoundaries
SOLVED
Echo’s Managed Transportation Solution
Supports Resin Distributor’s Rapid Growth
Leveraging enhanced technology and a dedicated LTL carrier network, Echo’s solution enables
M. Holland to meet national business needs with a more strategic routing process.
To learn more:
email: info@echo.com
phone: 800-354-7993
web: echo.com
SOLVED
Flexing Labor Practices to Respond
to Supply Chain Disruptions
Responding to e-commerce surges without compromising service levels, MD Logistics developed
flexible labor solutions across its business by emphasizing four core elements.
THE CHALLENGE
The COVID-19 pandemic transformed
the world and forever altered the way in
which supply chains, everywhere, operate.
One of the many disruptions the supply
chain experienced during this time
was a shortage of available labor. Prior
to the pandemic, due in part to the
growing demand for e-commerce, the
supply chain was already experiencing
a shortage of readily available labor.
The ensuing days of the pandemic only
exacerbated that challenge as more and
more consumers moved to e-commerce
channels for all of their shopping needs.
This shift, coupled with the need to highly specialized teams operating they can be met and fulfilled.
take time off to care for family members within each industry. Company culture. The culture at MD
due to illness or the closing of schools, While this worked for many 3PLs, Logistics supports a “can do” attitude
created a labor challenge for 3PL including the team at MD Logistics, and is very much a team environment.
providers and supply chains everywhere. in the past, the events of the past year Creating an environment which supports
They were now tasked with finding a have proven a need for greater flexibility assistance within the organization
solution to respond to this influx of orders, across all areas of the supply chain. produces a team-oriented group of
without compromising on the level of Throughout the pandemic, as some areas individuals all with a willingness to assist
service the consumer has come to expect. of our business slowed, others got busier. where needed.
We used this opportunity to alleviate a Technology. Utilizing the same WMS
THE SOLUTION portion of the labor shortage we were across the MD Logistics organization
MD Logistics operates as a 3PL within experiencing by flexing labor across the creates a more seamless transition of
two very distinct and separate industries: business. The solution is made possible personnel from one operation to another.
Life Sciences and Pharmaceuticals, and by keeping these elements in mind:
Retail and Consumer Goods. These two Collaboration. Cross collaboration
industries have their own set of handling between the facilities within our four-
requirements and quality controls in facility Plainfield, Indiana, campus
place to ensure the integrity of the ensures that all areas are properly staffed,
product. Because these two industries flexing team members where needed.
are so distinctly different, traditionally, Open communication. Consistent To learn more:
email: info@mdlogistics.com
the best way to deliver a lasting customer open channels of communication ensure phone: 317-838-8900
experience would be to have separate, that as additional staffing needs arise, web: www.mdlogistics.com
SOLVED
Holman Logistics Uses Artificial
Intelligence to Increase Forklift Safety
Holman partners with OneTrack to bring AI solutions to the issue of forklift accidents.
THE CHALLENGE
For Holman Logistics, nothing is more
important than the safety of its team
members and the customers for whom
they provide manufacturing logistics,
warehousing, omnichannel fulfillment,
and transportation services.
“Our core values set the foundation
for the work we do, and we have no
more important core value than safety.
We constantly seek technology, training,
and other innovative resources to
help us maintain our superior safety Holman custom logistics solutions are both cost-effective
and safe. AI technology provides real-time feedback and
performance,” commented Brien detects patterns to prevent collisions.
Downie, president of Holman Logistics.
Holman operates forklifts in all of its Vision has been around a long time, processes, requirements, and workflows
locations across the U.S., and operations recent advancements in Deep Learning can vary greatly by customer and location
managers and customers understand the allow computers to detect, recognize, across its network of facilities.
human and financial costs of forklift- and predict high-level concepts from Brien Downie concluded, “I am
related accidents. Holman always images with superhuman accuracy confident that these AI tools, along
monitored and tracked forklift activity; and reliability. with our never-ending safety focus,
however, management wanted to A system powered by Deep Learning are helping us move steadily closer to
understand the root causes of mishaps has the ability not only to detect that our goal of accident-free operations.
and find out if it was possible to create a an incident occurred but also to learn AI technology can have a positive
system to warn of problems and prevent why that incident occurred. Most impact on the safety performance of the
accidents from occurring. importantly, it can recognize the same entire industry.”
pattern in the future and provide a
THE SOLUTION real-time warning when it thinks a
Along with ensuring that it hires, similar incident is about to happen.
trains, and develops technically Such a system continues to learn while
proficient forklift drivers, Holman chose deployed, actively preventing incidents
to partner with OneTrack to leverage and continuously getting better at doing
that company’s expertise in Computer so. As the system learns, drivers become
Vision and Deep Learning, also known safer and more effective, and the number Extraordinary Service for
Over a Century
as Artificial Intelligence (AI). of accidents can be reduced over time.
Computer Vision refers to software These technologies create a safer, To learn more:
email: solutions@holmanusa.com
processing images from an onboard more efficient workplace for everyone, phone: 253-872-7140
camera. While the concept of Computer which is important for Holman because web: holmanusa.com
SOLVED
Pool Distribution Increases the Speed
to Market for Fast-Fashion Giant
A major fast-fashion retailer got a leg up when SEKO Logistics streamlined workflows with a 24/7
performance portal to manage metrics, outside market conditions, and costs.
SOLVED
3PL Outsourcing Beyond the Initial Goals
RedStone understands that cost savings are just a part of each client relationship; a 3PL must provide
more if the relationship is to withstand the demands of an ever-changing supply chain.
THE CHALLENGE Ritchie, president and CEO of
Outsourcing logistics RedStone Logistics.
operations to a 3PL isn’t new. RedStone focused its work
Unfortunately, disillusionment for Alan on simplifying the
after a year or two isn’t new entire supply chain from
either and can result in the beginning, not just on
dissatisfaction. The experience reducing the cost of shipping
of a RedStone Logistics their products.
client that manufactures “We worked with Alan and
and distributes outdoor his team to ensure we met
recreational equipment across their near-term requirements
North America illustrates and anticipated changes in
this challenge. their supply chain,” added
For Alan, the company’s Growth industries such as recreational equipment require a Ritchie. “We invested in
3PL partnership that looks beyond initial cost savings to improve
director of distribution supply chain efficiency and customer satisfaction. dedicated resources to meet
and domestic logistics, his the strategic direction of the
frustration was at a point that he knew he new clients that are coming onboard. company, the needs of its customers,
had to make a change. “We hired a 3PL Culturally, the two organizations may be and the plan for how its supply
to help us save money and ultimately to focused on different priorities. chain should react to ever-changing
turn our supply chain into a competitive logistics requirements.”
advantage. Early on, the savings were THE SOLUTION These specialized resources provided
there, and the 3PL team did everything RedStone understands that cost by RedStone reach into every corner
we told them to. But,” he added, “why savings are just a part of each client of the business to drive continuous
should we have to tell them what to do? relationship; a 3PL must provide more improvement, resulting in years of
They are supposed to be the experts.” if the relationship is to withstand the client satisfaction. Eliminating client
“Our business was growing, and we demands of an ever-changing supply disillusionment is a fundamental
were not sure that our 3PL was looking chain. The RedStone answer was a imperative for RedStone Logistics,
beyond cost savings to improve our solution designed specifically for the creating client relationships that don’t
supply chain as business expanded. What demands of the organization’s industry merely survive but thrive beyond the first
we really needed was a partner who and customer requirements. year of cost savings.
would drive innovation and challenge “Many 3PL organizations rely on
our ideas if they weren’t the best for price alone to drive improvements,
our business.” quickly running out of options to
Clients are looking for additional improve efficiencies after lower costs
assistance and efficiencies, not just are no longer an option. RedStone
reduced costs. Some 3PLs, having solutions start with getting to know
worked hard to deliver on early promises, our clients—their challenges, systems,
fall into an operating rhythm with processes, people, and most importantly To learn more:
email: solutions@redstonelogistics.com
current clients and then must turn their how they measure success—before phone: 888-733-5030
attention to meeting expectations of we do anything else,” commented Jim web: redstonelogistics.com
Truckload
EFFICIENCY
Our Transportation Management System was
Less Than Truckload built to automate decision making processes
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3PL Market Research Report ...74
3PL
buyers have cash in hand and the will to
INBOUND LOGISTICS PERSPECTIVES spend it, but shortages of key commodities
such as microchips and plastics are slowing
production of the items they crave. Port
congestion, labor shortages, tight freight
capacity, and other constraints also stymie
shippers as they try to maintain the flow of
materials and finished goods.
Third-party logistics (3PL) service providers
are the natural allies of shippers in these
perplexing times. These logistics partners help
shippers devise and execute new strategies to
deal with today’s unusual conditions as they
MARKET
evolve. Often, they help overcome supply
chain challenges with broader and deeper
resources, more sophisticated technology, and
more clout in the transportation marketplace
RESEARCH
than shippers command on their own, plus
insights they’ve gained while serving a broad
spectrum of clients.
Clearly, a good number of shippers
REPORT
understand the benefits 3PLs provide. Most
of the 3PLs who responded to Inbound
Logistics’ annual 3PL marketplace survey in
2021 report growth in their revenue, profits,
and customer base.
Inbound Logistics’ 16th annual 3PL
Our 16th annual 3PL market research Perspectives report uses data gathered from
report reveals the current state of 3PLs and shippers to paint a picture of how
these relationships work across the whole
the union between shippers and their spectrum of 3PL services. After diving into
logistics service partners. this report, check out the Top 100 3PLs
for 2021 (page 84) for a closer look at the
companies that help shippers keep their
BY MERRILL DOUGLAS
supply chains fluid, flexible, and smart.
Services 54%
Risk management / contingency planning 28% Supply chain disruption / contingency planning / risk management 31%
Technology strategy and implementation 22% Meeting customer service requirements 26%
Sourcing in new markets 21% Corporate social responsibility (including sustainability) 20%
Managing big data 18% Rising operational costs / access to capital 10%
Reducing assets and / or infrastructure 9% Among the challenges 3PLs training, and retaining qualified
face in 2021, four stand out as key labor is an important challenge.
DC network optimization 8% concerns for three-quarters or That’s a big jump from one year
more of respondents, and all four ago, when 58% cited challenges
have gained weight since 2020. related to the labor pool.
Corporate social responsibility 4% Capacity and growth management One surprise is the relatively
(including sustainability) top the list, each cited by 78% small number of 3PLs that
of 3PL respondents. In 2020, name supply chain disruptions/
With capacity tight and freight rates running high, it’s no just 49% named capacity as an contingency planning/risk
wonder the need to cut transportation costs tops the list issue, and only 32% cited growth management as a challenge—31%,
of challenges shippers face in 2021. Half of respondents list management. compared with 63% in 2020.
transportation spending as a crucial concern. While that’s a Finding and retaining Given capacity and labor
smaller group than the 70% who were seriously concerned customers runs a close third in shortages, port congestion, and
about transportation costs in 2020, many shippers are still 2021, noted as a challenge by 74% manufacturing delays, disruption
trying to figure out how to spend less on getting freight of respondents. In 2020, that and risk seem to be important
where it needs to go. issue topped the list, although it issues in 2021.
Nearly as crucial for shippers this year is finding, training, figured in responses from slightly Perhaps many 3PLs have
and retaining qualified labor, cited by 47% of shippers who fewer 3PLs—67%. learned to anticipate potential
took part in the 2021 survey. That’s the same percentage as Like employers in many other disruptions and mitigate their
last year, suggesting that labor shortages—those triggered industries, 3PLs are feeling the effects, transforming disruption
by COVID-19 on top of the nearly chronic shortage of effects of a tight labor market: and risk from special challenges
commercial drivers—haven’t eased in the past 12 months. 73% of respondents say finding, into business as usual.
Forty-four percent of shippers cite e-commerce as an
important challenge this year, an increase from 37% in
2020. The pandemic accelerated consumers’ shift to online
shopping, and that effect has persisted even as the United
States emerges from COVID quarantine, making e-commerce
an urgent concern. And in an era of commodity shortages
and port congestion, 39% of shippers say they face
challenges in managing inventory, up from 31% in 2020.
Notably, only 4% of shippers this year say they are
concerned about corporate social responsibility, including
sustainability, down from 14% in 2020, reflecting the
precedence of existential concerns and urgent challenges.
July 2021 • Inbound Logistics 75
SPECIAL SERVICES WHAT IS THE
3PLs OFFER MAIN REASON
FOR A FAILED 3PL
Logistics / transportation consulting 84% PARTNERSHIP?
Direct to store 67% SHIPPERS SAY:
Import / export / customs 64%
Poor customer service 61%
Reverse logistics / product lifecycle management 64%
Failed expectations 22%
Sustainability / green logistics 57%
Cost 10%
Direct to home 50%
Loss of control 4%
Foreign Trade Zone 35%
More competitive option 2%
Risk management / contingency & crisis planning 35%
Cultural dissimilarities 1%
Marketing / customer service / call center 31%
When things go sour between a shipper and its
3PL, the problem is far more likely connected to
Labor management 27% performance than to price.
Sixty-one percent of shippers cite poor
customer service as the top reason for a failed
Security analysis 13% 3PL relationship. Another 22% mention a related
cause: failed expectations. Only 10% cite cost
Global expansion—sourcing / selling 11% as the top reason for a shipper-3PL breakup, and
just 2% say relationships have foundered when
the shipper found a service provider with better
Basic logistics services—planning pricing.
and executing transportation, storing
inventory, etc.—are the bread and butter
of many 3PL businesses. But most
of these companies also offer more
specialized services. Foremost among
those are consulting services to help SHIPPERS, IS Even as shippers
grapple with how to control
shippers develop their logistics and/or
transportation strategies and put them PRICE OR transportation and logistics
costs, most know better than
into action. Eighty-four percent of our
3PL respondents offer such services. SERVICE MORE to skimp on relationships with
3PLs. A solid 79% tell us that
The second-most common set of
special 3PL services helps shippers
deliver product directly to retail stores,
IMPORTANT? service outranks price when
they judge the quality of a
logistics partner. Asked why
rather than to retailers’ distribution their favorite 3PLs deserve
centers. Sixty-seven percent of this industry recognition, many
year’s respondents provide that service, shippers offer comments such
down a bit from 75% in 2020. as “excellent service.” Others
Two other important themes in 3PLs’
service portfolios are import/export/ 21% were more specific:
“They help me move freight
customs services and services for PRICE with ease and go above and
handling reverse logistics and managing beyond.”
the product lifecycle, each of them “Quick on quotes, great
cited by 64% of respondents. The other customer service, on-time
services offered by half or more of our
respondents are sustainability/green 79% deliveries, always helpful.”
“They consistently invest
logistics (57%) and direct-to-home SERVICE in new technology and meet
delivery (50%). our needs. They go above and
beyond with access to all levels
of leadership.”
Global shipping, freight forwarding solutions 35% Managed technology services 42%
Most shippers rely on their 3PLs to move product from Point A Supply chain decentralization 23%
to Point B: 83% say they buy motor freight services through their
logistics partners. And 70% work with 3PLs to purchase services
for expedited and small package deliveries, a growing need as more Of the top five strategies shippers and their 3PLs use
companies join the direct-to-consumer marketplace. to manage challenges, two of them involve the geographic
While over-the-road is the transportation service shippers are dimensions of the supply chain. Supply chain design, cited by
most likely to purchase through their 3PLs, other modes also play 55% of 3PLs, can encompass all aspects of product flow, from
an important role: 56% buy airfreight services through these where a company sources goods, to how they’re transported,
partnerships, while 44% cite ocean and ocean/intermodal services and to what distribution points offer the most efficient access to
the same number mention rail and rail/intermodal. customers. DC network and realignment, which 48% of 3PLs
Shippers also rely heavily on 3PLs to receive and store inventory mention, focuses on the best locations for distribution centers.
and then arrange to move it to its next destination. Among our Fifty-four percent of 3PLs say they use a fourth-party
respondents, 67% say they use 3PLs for warehousing, fulfillment, and logistics (4PL) provider or lead logistics provider (LLP) model to
distribution center (DC) services. orchestrate the services of multiple service companies. Half of
3PLs remain strong players in the world of logistics information this year’s respondents focus on demand-driven logistics.
technology. Although the market abounds with pure-play technology While pandemic-induced supply chain disruptions have sparked
vendors, 73% of our shipper-respondents say they purchase predictions that more companies might soon source products
transportation management systems (TMS), warehouse management closer to home, only 32% of this year’s 3PL respondents say
systems (WMS), or other logistics technology solutions from 3PLs. they’re using nearshoring or reshoring to manage challenges.
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3PL SERVICES + LOGISTICS
CAPABILITIES Inbound logistics 88%
Integrated logistics 68%
Drones 22%
18%
3PL PROFITS Wearable technology
3D printing 5%
up 20%+
3PLs
84 Inbound Logistics • July 2021
TOP 100
3PLs
When your A.N. Deringer CRM / SRM Customer/Supplier
Relationship Management
KEY
enterprise faces
888-612-6239 / www.anderinger.com
DCC Dedicated Contract Carriage
ASSET/NON-ASSET: Both
FTZ Foreign Trade Zone
and logistics
E-Commerce, Retail, Wholesale, Services/ Internet of Things
Government, Transportation
LLP Lead Logistics Provider
LOGISTICS SERVICES: LLP/4PL, Inbound
challenges, these
LTL Less than Truckload
Logistics, Supply Chain Finance, Payment
PLM Product Lifecycle Management
Auditing/Processing/Claims, Inventory
TMS Transportation Management System
partners won’t
Management, Shared Services
WAREHOUSING SERVICES: E-Commerce, Pick/ VMI Vendor Managed Inventory
Pack, Subassembly, Crossdocking, DC WMS Warehouse Management System
party logistics
Transportation Consulting
Equipment/Drivers, Final Mile/White Glove
TECHNOLOGY SERVICES: CRM/SRM, EDI, ERP
SPECIAL SERVICES: Direct to Store,
Integration, TMS, WMS
by Inbound
Enablement, TMS, Visibility, RFID, WMS
MARKETS SERVED: Manufacturing,
Retail, Wholesale, Services/
bit.ly/3PL-DST
Wholesale, Transportation
Trade Management, Optimization, TMS,
LOGISTICS SERVICES: LLP/4PL, Integrated Visibility, WMS
Logistics, Omnichannel, JIT, Inbound
TRANSPORTATION SERVICES: Truckload TRANSPORTATION SERVICES: Small Package, TECHNOLOGY SERVICES: CRM/SRM, EDI, ERP
Air Cargo, LTL, Truckload, Intermodal, Integration, Global Trade Management,
Ocean, Rail, Bulk, Dedicated Contract Optimization, Predictive Analytics, Supply
Carriage, Fleet Acquisition, Equipment/ Chain Design, TMS, Visibility, WMS
3PL Drivers, Final Mile/White Glove
DECISION SPECIAL SERVICES: Direct to Store, Direct
SUPPORT TOOL to Home, Foreign Trade Zone, Import/
SEARCH on any of the Export/Customs, Reverse Logistics/
data points to match Product Lifecycle Management,
your requirements to
the Top 100: Marketing/Customer Service/Call Center,
Contingency/Crisis Planning, Logistics/
bit.ly/3PL-DST
Transportation Consulting, Sustainability/
Green Logistics
READERS’
AND THE
WINNERS ARE:
1
CHOICE
EXCELLENCE AWARDS
ECHO GLOBAL LOGISTICS
2
HUB GROUP
3
KENCO
6
steadfast of all. play technology vendors, the majority of our
With more than 14,500 votes cast, our audience rely on 3PLs for IT systems, with 73%
audience has revealed the 3PLs they trust the of shippers in our 3PL Perspectives report (see
most. The providers on this short list have page 74) indicating they leverage transportation FEDEX SUPPLY CHAIN
been reliable and responsive in uncertain and management systems, warehouse management
unpredictable conditions, through material
shortages and demand volatility.
“They make our job easier” is a constant
systems, and other IT solutions from their 3PLs.
The importance of IT applies to supply
chain touch points across all verticals, which
7
UPS SUPPLY CHAIN
refrain among voters, when asked why their are represented in our Top 10 survey. From SOLUTIONS
favorite 3PL merits recognition. For instance, a consumer packaged goods to pharmaceutical
Lexington, Kentucky-based maker of power tools
says of our top spot holder Echo Global Logistics:
“One email or phone call and it’s done.”
to automotive sectors, survey respondents hail
from wide-ranging markets (see About the Survey
respondents, page 106).
8
WERNER
The ability to execute shipments consistently Voters include supply chain decision-makers
9
is no less than a lifeline as freight capacity from trillion-dollar companies Amazon, Apple,
constraints persist. By managing a portion or all of and Microsoft; retailers such as Best Buy, Target,
a shipper’s transportation and logistics operations, and Walmart; as well as manufacturers Boeing,
3PLs keep supply chains moving, even in the face Caterpillar, General Motors, and Tesla (See DHL SUPPLY CHAIN
of port congestion and labor shortages. Thank You to All Who Voted on page 116).
They do this by leveraging their expertise,
resources, and increasingly, their technology
to optimize shipper operations and provide
Year after year, our audience lauds the 3PLs
most proactive in communication and customer
service. The most trusted and turned-to providers
10(tie)
efficiency-boosting insights. For instance, a get the job done, every time. They’re resourceful R2 LOGISTICS
respondent from U.S. Paint, a manufacturer and responsive, offering technology solutions that XPO LOGISTICS
of custom paints and coatings, says of Sunset yield supply chain efficiencies.
Transportation
management Services 9%
under
14% 11% $1 M
37%
Supply chain Corporate 49% $1-10 M 39%
management
management Retail, 25% $10-49 M
19% Manufacturing
e-commerce,
wholesale
30% 40%
Logistics 27%
management $50 M +
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1
TOP 10
3PLs
ECHO GLOBAL
2
LOGISTICS
W H Y T H E Y WO N :
Echo has developed
strong partnerships with
50,000+ carriers, creating
a robust network that allows
the 3PL to move 16,000+
shipments every day for
more than 35,000 clients.
The trust and credibility
built in a highly competitive to ensuring their supply HUB
industry are testaments
to Echo’s expert logistics
chains remain uninterrupted.
Recognizing that one GROUP
professionals, industry- solution does not fit all, Echo
leading technology, and works closely with each client W H Y T H E Y WO N :
exceptional service, which to evaluate their current
allow them to provide network and constraints and Hub Group is celebrating
shippers and carriers with make recommendations that 50 years of service, integrity,
the best solutions to meet improve shipping operations and innovation. The company
their unique needs. and eliminate supply chain creates innovative, end-to-
“We’ve worked with bottlenecks. end supply chain solutions
Echo for many years and Echo’s clients have access
tailored to each client’s unique
have developed a strong to EchoShip, a self-service
business needs.
partnership based on web portal that enables
communication and trust,” them to quote, book, ship,
From activating
comprehensive technology for Phillip D. Yeager
says David Wozniak, manage invoices, and track President &
marketing director at Taraca shipments in real time, all added visibility and efficiency, Chief Operating Officer
Pacific. “We know we can while supported by Echo’s to leveraging strong third-party
rely on Echo to go above team of experts. relationships and the industry’s
and beyond for us, whether With EchoDrive, Echo’s second-largest private intermodal fleet, Hub Group
that’s finding the best route proprietary web portal and provides access to the right support and the right end-
for a single shipment or mobile app, carriers are to-end supply chain solutions, at the right time.
guiding us in developing able to search, bid, book, Customers recognize the value Hub Group brings
and improving our entire manage, track, and get paid
to their operations. “Hub Group has been a strategic
distribution network.” on freight hauled for Echo.
provider for TrinityRail for more than six years,” says
“They have done an
excellent job of sourcing
CLIENT ROSTER: a TrinityRail spokesperson. “Hub Group delivers
• Archway value to our supply chain through increased visibility,
capacity from top-notch • Culligan International
carriers at some of the • Duracell service, and savings.
best rates in the market • Greenheck “Having solid relationships with stakeholders is
without sacrificing safety on • Johnstone Supply key to staying ahead of supply chain disruptions.
• Newell
the road or the care of our • Omron Regardless of the challenge or situation, Hub Group
goods,” he adds. • Purely Elizabeth can be counted on to provide innovative solutions and
This past year, Echo • Taraca Pacific a path forward that supports our long-term company
launched EchoShip Rewards, goals,” adds the spokesperson.
a loyalty program for clients,
Hub Group personalizes its offerings to meet each
and added new benefits
client’s needs. With a single point of contact, a robust
to EchoDrive Preferred, a
rewards program built for
lineup of tech-enabled assets, and strong third-party
carrier partners. relationships, customers are on the receiving end of
Many of Echo’s clients innovative, new ideas that drive long-term potential.
were impacted by the
pandemic, and each client
Doug Waggoner
has their own specific set of
Chairman of the Board
issues. Echo is committed of Directors & CEO
3 4
3PLs
SUNSET
TRANSPORTATION A TIE!
W H Y T H E Y WO N :
Denis Reilly
President & CEO Sunset’s culture is a
definite differentiation
from other 3PLs. The
company doesn’t try to
KENCO be everything to every
customer, but rather forms
a partnership of trust that
W H Y T H E Y WO N : builds over time.
CLIENT ROSTER:
• Alberici Constructors
During an unprecedented year, clients acknowledged The internal Sunsetter • Diamond Pet Food
Kenco’s ability to quickly adapt to change, whether that team embraces the • LeJeune Steel Company
company’s family-style • Navistar
was sudden shifts in consumer demand, the need for new • Tacony International
approach of accountability
safety measures, or creative approaches to a difficult labor • Paric Corporation
and creating relationships, • Vi-Jon
market. Kenco has always touted its agility and customer
and that mindset translates
service, but 2020 was the year Kenco proved that it walks into how much Sunset flexible solutions are
the walk. cares about doing the right effectively communicated.
Because the single greatest challenge right now is the thing for customers. While it hasn’t been
labor market, where it is increasingly difficult to attract Despite the significant “business as usual” this
and retain quality employees, Kenco is doubling down growth Sunset has year for so many people,
on investing in innovative labor solutions. experienced over the Sunset has stayed loyal
For instance, in 2020 Kenco co-invested with one past few years, they have to these core values and
of its Fortune 500 clients to implement an automated worked hard to maintain that has made all the
storage and retrieval system that significantly reduces the Sunset Way culture difference in their growth
in every aspect of the
their dependence on labor as well as their footprint. and success.
business. Customers appreciate
Kenco is also the first North American 3PL partnering
During the past 18 that commitment.
with Phantom Auto to use its remotely operated months of an extremely “Sunset is an important
forklift solution, expanding the labor pool by removing challenging pandemic, and strategic partner in the
geographic restrictions to hiring. Sunset’s customers Navistar logistics network,”
The pandemic accelerated trends that were already in have valued stability and says Taip Memishi, senior
motion, including the shift to omnichannel, tightening communication from procurement manager
capacity, and the need for more supply chain agility their 3PL over anything of global logistics at
and resilience. It also highlighted the fragility of supply else. Sunset remained Navistar. “Sunset remains
chains, from overdependence on Chinese manufacturing committed to their committed to supporting
and top cybersecurity threats to backlogged U.S. ports. changing needs while business requirements
making sure safety and
As a domestic 3PL, Kenco is often the final link and ensuring superior
in the supply chain. That’s why Kenco is increasing performance.
its investment in innovative “With an unwavering
team, Sunset has earned
CLIENT ROSTER: automation and technology
a position of trust and
• Carrier solutions to relieve labor, space,
• Dr. Squatch reliability; leading with a
and freight capacity constraints
• Dupont solid ‘customer-centric’
• Fresh Clean Tees and increase speed of delivery. approach,” Memishi adds.
• General Mills “Sunset is well-deserving
• Ingredion
• Jeni’s of their Top 3PL ranking.”
• Oatly
• Stryker
• Whirlpool
Lindsey Graves
CEO
4 5
3PLs
W H Y T H E Y WO N :
A TIE!
Today’s shippers are
navigating increased
SEKO LOGISTICS
customer expectations,
changing buying behaviors, W H Y T H E Y WO N :
evolving inventory
management, and SEKO provides complete
ongoing market volatility. supply chain solutions,
GlobalTranz partners closely specializing in transportation,
with customers to drive logistics, forwarding, and
supply chain resiliency, warehousing. Its innovative and configurable IT solutions
competitive and operative provide a seamless flow of information and give its growing
advantage through data- client base true supply chain visibility.
driven supply chain
optimization, multimodal
GLOBALTRANZ SEKO’s unique business model provides customers
with hands-on service and support; personal relationships;
solutions tailored to their
creative, configured solutions; responsiveness and
business needs, award-
winning technology, reliability; and flexibility and consistency.
and exceptional carrier SEKO’s lean and nimble management structure
relationships. enables them to deliver solutions that can meet each
Customers recognize customer’s exact requirements, increase decision-making
GlobalTranz’ exceptional speed, and implement configured solutions.
service. “We work very SEKO is committed to developing efficiencies and
closely with our GlobalTranz optimizing every customer’s supply chain. It takes the time
account team,” according to understand each client’s requirements and builds its
to one client in the food and Bob Farrell processes and services around that business.
beverage industry. “They Chairman & CEO SEKO’s logistics solutions are lean and efficient,
are always quick to answer
with the core aim of improving customer satisfaction
our phone calls and emails
and they provide efficient and keeping businesses running at peak performance.
solutions to our logistical As a customer-focused organization, SEKO is “fast
needs. “They are prompt with on its feet” in delivering solutions that meet clients’
“We think of them as an email responses, quick to exact requirements.
extension of our business act, and accommodating Just ask Ember. “We knew we needed a great third-
for many challenging
due to their constant party logistics partner to handle projects like launching
contact and hard work on scenarios,” says another
in Apple stores in 26 different countries and, in a single
our account,” the client customer. “We use the
GlobalTranz Transportation day, opening global e-commerce channels and supplying
adds. “We look forward to a to Tmall China,” says Phil Poel, chief operating officer
lasting partnership with the Management System (TMS)
to book LTL shipping to at Ember. “That in and of itself tells the story of why we
team at GlobalTranz and we
deliver furniture pieces to needed a reliable logistics partner on our side.”
appreciate all their efforts to
help us grow our business.” customer residences and
businesses.
“We find the GlobalTranz
CLIENT ROSTER:
TMS convenient and easy to
• Beckman Coulter
use, including filing claims. • Canyon Bikes
As a furniture company, we • Castore
value customer satisfaction • Cath Kidston
and rely heavily on quality • Dell EMC
• Escalade Sports
shipping.” • Peli BioThermal
• Thuma
• Weber
James Gagne
President & CEO
6
UPS SUPPLY
CHAIN
SOLUTIONS
W H Y T H E Y WO N :
8 9
DHL SUPPLY CHAIN
WERNER W H Y T H E Y WO N :
DHL Supply Chain, a global
and North American contract
logistics provider, attracts and
Derek Leathers
Chairman, President retains dedicated associates with
& CEO a team-based culture focused on
continuous improvement and
operational excellence.
W H Y T H E Y WO N : DHL offers a broad suite of
Werner Logistics focuses integrated solutions, bringing greater flexibility, predictability,
on providing a premier and speed to customers’ supply chains. Anticipating and
experience to all of its adapting to the changing market, DHL committed this year
customers, carriers, and to purchase 2,000 robots from Locus Robotics to deploy in
talent. As an asset-based CLIENT ROSTER: e-commerce or consumer warehouses, increasing efficiency
3PL, its team of experts has • Dollar General and accelerating delivery processes for customers.
all the tools and resources
• The Home Depot
• Walmart Against a background of rising costs and volatile
to solve customers’ supply markets, companies are under pressure to do more with
chain challenges. Ocean capacity is less and get the goods to market even faster—while
In addition to its talented extremely tight, and carriers
improving service levels for customers. DHL Supply Chain
team, Werner is on its way are adjusting their networks
enables customers to grow their business by providing
to becoming the first North to maximize the availability
American carrier to move and utilization of containers. more certainty in operating performance, as well as
its entire tech stack and The result is fewer inland implementing lean logistics processes that deliver greater
operations to the cloud. This services being offered in efficiency, flexibility, agility, and resilience. By optimizing
includes the implementation most countries, especially supply chains to enhance performance, the customer can
of MasterMind, a new cloud- the United States. spend more time focused on core business and strategy.
based transportation This trend is creating Customer behavior has been thrown off kilter by the
management system that increased demand on pandemic, which has made it extremely difficult to predict
aims to make supply chains domestic trucking, flows and trends. Having the right logistics infrastructure and
smarter and more efficient. transloading, and rail operations will be crucial to provide a seamless customer
This year, Werner also providers. Companies that
experience, ensure total logistics cost savings, and, more
introduced Carrier’s EDGE, can effectively manage
importantly, rapid response and resilience.
a self-serve, digital carrier multiple modes will have the
platform designed to best chance of preserving The operational agility that DHL Supply Chain provides
increase available freight supply and maintaining its customer network has
visibility and streamline transit times. CLIENT ROSTER: significant strategic advantages
communications. Werner is working with • Advanced Drainage in establishing competitiveness
Systems
Even though the customers to integrate its
• Brooks Running Shoes and enabling them to adapt
transportation and logistics domestic capabilities into • Carrier quickly to changing social and
industry continues to the traditional international • Ferrero economic climates.
see strong growth, post- supply chain to keep freight • Glanbia
• IKEA “Working with DHL Supply
pandemic supply and moving. This advantage of • Siemens Healthineers Chain, we have an exciting
demand have created having assets and a strong • Xerox opportunity to further strengthen
extreme challenges for 3PL network of transportation
our services and support our
customers. Werner utilizes partners allows its
multiple capacity solutions customers to engage goal of generating above-market
to meet the demands multiple transportation growth through the execution
of consumers, including modes through one of our material conversion and
more than 33,000 alliance relationship. This is an water management solutions
carriers, 7,700-plus trucks, essential piece as many strategies,” says Scott Barbour,
24,000 trailers, access to companies are not equipped president and CEO, Advanced
95,000 rail containers, and to manage more complex Drainage Systems.
170-plus final mile terminals. multi-mode shipments. Scott Sureddin
CEO North America
10
XPO LOGISTICS
W H Y T H E Y WO N : A TIE!
ascentgl.com | 1.800.614.1348
THANK
3M Dell
Abbott Laboratories Dick’s Sporting Goods
Abercrombie & Fitch Disney
ADP Dole
Alcoa Dollar Tree
Amazon Domino Foods
YOU
American Airlines Cargo Domino’s Pizza
American Heart Association Dove
Anheuser-Busch Dow Chemical
Apple Duane Reade
Applebee’s Duke University
Archer-Daniels-Midland Dunkin’ Donuts
Arizona Beverages USA E & J Gallo Winery
AT&T Elizabeth Arden
THE CHOICE
IS LANDSTAR
FOR CAPACITY
TRUCKLOAD | LTL | HEAVY HAUL/SPECIALIZED | EXPEDITED | AIR | OCEAN | RAIL INTERMODAL | TRANSPORTATION MANAGEMENT SOLUTIONS
Landstar.com
Why 3PLs Need a Hand-Holder-in-Chief
out to companies like Pegasus,” he says, A new 3PL relationship can be department to focus on their
adding that volume was three times what exciting, full of promise, and—just individual tasks to ensure they
he’d normally expect. like all partnerships—sometimes meet milestones. The shipper
Similarly, Herbst usually doesn’t need difficult to navigate. This is where can focus on project deliverables
to pay peak season freight rates, as his the hand-holder-in-chief comes in— instead of project management.
volume is steady throughout the year. In an individual dedicated to onboarding
2020, he transacted at spot market pricing. new shippers to ensure expectations Manage Performance
are set, best practices are followed, A successful go-live isn’t the
DO THE HUSTLE and the project is a success. only important measure of new
Pegasus leveraged its international client onboarding. 3PLs must
solutions team to help Herbst quickly Onboarding understand the lifecycle of
access the capacity he needed. “For us, it The complexities of onboard- bringing an account from contract
was about hustling and working with our ing can overwhelm even a senior execution to operational stability.
partners,” says Chad Heller, executive team of professionals. Introducing The timeline for stability
vice president, global development. “We a proven implementation meth- doesn’t end with a launch date.
were on the phone at 2 a.m., getting odology breaks things down into It requires a transition timeline
space. We talked to our partners daily.” reachable milestones, and sets up with a single long-term point
At the same time, Heller and his all parties for a successful launch. of contact who has the tools in
team were careful to be transparent and Key steps of the methodology place to continue the momentum.
realistic in their client communications. include: • All processes, documentation
For instance, promising a fixed rate when • One main point of contact and open deliverables are
a higher FAK (freight all kind) rate was to provide a holistic view of transitioned to the account
more likely, “would be misleading,” Heller the project and understand management team.
says. Moreover, making this promise likely dependencies. • Formal hand-off to project
would put the customer in the position • A structured plan that clearly stakeholders.
of having to take the FAK rate because it lays out each organization’s • Open tasks delegated.
would already have been committed. responsibilities and task owner. • Critical operational and
For the most part, Pegasus employees • A customized timeline for account management goals
were able to “make sure the right each project to meet shippers’ circulated.
network was in place for domestic as well planned initiatives. • Account review proactively
as ocean shipments,” Heller says. These steps provide stability scheduled.
Reaching out to Pegasus “cut down in what feels like a monumental, After a well-executed handoff,
the time my team had to spend working and sometimes chaotic, project. the hand-holder-in-chief lets the
to get these bookings,” Herbst says. account management team take
Transition over day-to-day communication
Shippers are often winding while remaining engaged and
down in-house operations or available behind the scenes.
negotiating an exit from an Account reviews provide
incumbent 3PL while running a formal event to evaluate
their day-to-day business during goals and share updates. More
the implementation phase. 3PLs importantly, that touch base
can make the transition easier reminds the shipper that a team
by leveraging their industry is ready to implement the next
expertise and experience. phase of their company’s growth.
The above tools, such as a —By Jamie Scott, Implementation
single point of contact to manage Manager, Symbia Logistics
calls, timelines, and deliverables,
are an example of that lived
experience. As the saying
goes, “every project needs a
champion.” In this case, the hand-
Finding capacity to distribute its disposable holder-in-chief works across
gloves during the pandemic was critical the organization to enable each
for AMMEX. Pegasus Logistics helped the
company secure the space it needed.
Contact Evans and see how your online business will grow when
partnering with us.
solution. The XPO Direct model lets the TEE TIME assortment.
team at Floyd Home track all products Fresh Clean Tees, a designer and
at a glance. This real-time visibility online purveyor of yes, t-shirts, grew
into Floyd Home’s supply chain at several-fold over the past few years,
every stage of the process, from order outpacing the scale and capabilities of its
to delivery, allows Floyd to adjust as previous logistics provider. The company
demand changes. then turned to Kenco Group, drawn by
XPO Direct, a flexible solution for its depth and breadth of experience.
inventory management, employs a “We had the feeling Kenco would
shared distribution network to position work through every possible problem,”
goods closer to consumers, cutting says Jason Finkelstein, director of
delivery times, Chowdhury explains. operations with Fresh Clean Tees.
In fact, by leveraging XPO’s assets Once the two companies signed a
At Alliance Shippers Inc., we understand each customer has unique supply chain
needs. That’s why we customize your logistics plan. Whether it’s by land, sea or air,
we use our knowledge and expertise to provide the best solution for you.
To find out more: www.alliance.com
hello@sekologistics.com
sekologistics.com
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THOUGHTLeaders
THOUGHTLeaders
THOUGHTLeaders
Rail Transportation:
What Shippers Need to Focus On
Q How have the recent rail mergers
changed the rail landscape for shippers?
the railroads reduced switching frequency
and manage through reduced labor, shippers
have had to deal with railcar bunching and
inconsistent switching service. We expect to
THOUGHTLeaders
Q
solution, you can do it from anywhere.
What’s the benefit of an integrated
Dave Maddox TMS?
Senior Vice President Q How can I use a TMS to uncover
A
Sales, Supply Chain You can use one solution for planning,
nVision Global better rates and capacity?
executing, and analyzing your
A
dmaddox@nvisionglobal.com
shipments—both inbound and outbound. Many One of our clients used the spot auction
www.nvisionglobal.com
small to medium shippers still rely on outdated tool to find a cross-Europe rail route
770-474-4122 x265
or homegrown systems and processes instead of an all-ocean move from Asia to the
that may require moving data between United States. The rate was about half, and the
spreadsheets and applications and lots of transit was only a week longer, and the ocean
manual inputs. Everything takes longer and is move would have been delayed by that much
prone to error. or more anyway.
Q
You don’t have deep visibility into rates
and the ability to monitor performance in What if I’m not ready for a full-scale
real-time. Many companies don’t realize TMS implementation?
how much of the process can be automated,
allowing their staff to focus on more strategic
activities.
A Look for a solution that allows à la carte
selection for the functions you need.
Maybe you want to concentrate on outbound
execution first or use a spot auction tool to find
capacity. You can automate a lot of back-office
tasks with freight audits and payments to get
started and then expand the use as you get
comfortable with the solution.
THOUGHTLeaders
Supply Chain Continuous
Improvement Requires Collaboration,
Trust, and Tolerance for Failure
Q How can a 3PL affect continuous
improvement of their partners’ supply
We have solved partners’ challenges with
creative equipment specifications that offer
chains? enhanced payload, safety, strength, accuracy,
or efficiency qualities. Examples of equipment
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TECH
SUPPORT THE NEED FOR SUPPLY CHAIN RESILIENCE,
VISIBILITY, AGILITY, AND CONTROL DRIVES
TECHNOLOGY ACROSS MULTIPLE SECTORS.
BY KAREN KROLL
T
he combination of technology and supply chain always find a way to access supply. “That myth was shattered
management “is incredibly powerful,” says in the past 12 months,” Gandhi says. Technology helped
Steven Carnovale, PhD, assistant professor of companies navigate supply shortages.
supply chain management at Rochester Institute Along with supply shortages, many supply chain
of Technology. The reason? Technology can professionals had to manage dramatic swings in order volume
mitigate variability and uncertainty, the twin banes of supply in 2020, such as the 45% jump in demand for hand sanitizers.
chain management. Technology can help there, too.
There is a “genuine technology arms race in the world While technology is impacting supply chains across
of supply chain,” notes Suketu Gandhi, partner and multiple industries, it has accelerated more quickly in some,
global leader for digital supply chain with consulting firm such as retail and trucking, says Sean Maharaj, logistics and
Kearney. The focus is not on transactional technology— supply chain expert with consultancy AArete. Investors and
say, streamlining purchase order processing, although that technology firms view these sectors as ripe for transformation,
remains important—but on solutions that enable what he often due to chronic issues that hamper profitability
calls “cognitive intelligence,” such as algorithms that can and productivity.
confidently forecast demand for a company’s products. Along with these two verticals, here’s how technology is
The growing interest in supply chain technology is a shift. being applied across other multiple sectors to gain supply
Many supply chain executives had long assumed they’d chain control, resilience, visibility, and agility.
FOCUS ON
RETAIL
The pandemic-induced boost in e-commerce
THE OUTCOME
A few guidelines can help
when implementing supply chain
sales heightened interest in distributed order technology. “Configure versus
management (DOM) systems. customize,” advises Jonathan
DOMs optimize order fulfillment by Foster, principal consultant with
determining how to most effectively allocate Proxima.
inventory across an enterprise. So if one customer The difference? Configuration
orders an item for store pickup and another refers to the application setup,
customer orders the same item for seven-day delivery, the DOM calculates how while customization generally
to economically fill each order, while meeting delivery requirements. DOMs requires modifying the software
are particularly useful for retailers with numerous stores and distribution centers, code and can tie a company to a
as well as a range of product and delivery options. particular technology solution.
Virtual store features that allow consumers to, for instance, try on hair Speed has become critical.
dye before actually buying it, are also capturing attention. Customers can While few companies launch with
experiment and identify the right product before they spend their money. a big bang, pilot implementations
Many demand forecasting solutions implemented before the spike in have increased in scope. The
online shopping are unable to optimize the various options available to key is finding the sweet spot—
customers, such as multiple lead times and delivery modes. Newer solutions accelerating deployment while
can leverage machine learning and artificial intelligence and incorporate a proceeding prudently.
broader range of information—including social media reviews, and shipping Technology implementations
and returns options—into their forecast models.
MANUFACTURING
One way senior executives are boosting supply chain and manufacturing
resilience is by investing in advanced manufacturing technologies,
according to Kearney and the World Economic Forum.
IoT and artificial intelligence can help identify which elements of a
that add the greatest value
supply chain fall within risk areas, their report notes. Once the risk areas
generally proceed through
are identified, data analytics can help supply chain professionals optimize
several stages, says Keith Moore,
decision-making. 3D printing solutions can help boost agility.
chief product officer with
Predictive analysis tools can monitor machine use so supply chain
Autoscheduler.ai.
professionals can schedule preventive maintenance “before disaster starts,”
To start, technology helps
says Carnovale of the Rochester Institute of Technology.
assemble data. Next, the
The combination of location-based solutions and 5G, or the fifth
solutions leverage that data to
generation of cellular technology, will help supply chain organizations
accurately forecast what is likely
better track products and will become more prevalent over the next
to happen, such as changes in
few years.
demand. Then technology links
Blockchain allows manufacturers to show the chain of custody of their
together the previous two steps
products and “ensure the customer holds an authentic product in their
by providing insight to the action
hands,” says Andre Luecht, global practice leader, transportation and
the organization needs to take to
logistics, with Zebra Technologies.
navigate the changes ahead.
New GS1 standards support
Many companies focus on the
item-level visibility. They uniquely
technology itself, rather than
identify, accurately capture, and
the outcome, undercutting the
automatically share product and
potential value of the solution.
other information, and enable
“First, understand what success
blockchain users to maintain a
looks like,” Moore says.
single, shared version of the truth
about supply chain events.
TRUCKING
says Cal Petty, vice president, supply microfulfillment centers.
chain consulting, with Tompkins
Solutions, a division of Tompkins
International. Many warehouses also
are struggling with a labor shortage.
USE YOUR IMAGINATION
Advances in technology mean & LOGISTICS
robots today can lift and move pallets
Automation can help. Picking
“in a way unimaginable a few years The trucking industry has been
assist autonomous mobile robots
ago,” says Jason dePreaux, principal the subject of much technological
(AMRs) do much of the traveling to
analyst at Interact Analysis. transformation to address declining
picking locations, cutting operators’
One reason is the real-time profitability and margins due to rising
travel time. Sorting assist AMRs
connectivity enabled by the Industrial costs, manual processes, and lack of
provide a flexible way to move picked
Internet of Things, or IIoT. Many innovation, says Maharaj of AArete.
product, while also providing unit
mobile robots know each other’s Add on competition from
sortation and order consolidation
location, as well as the location of organizations such as Amazon and
capabilities. For instance, they could
their human colleagues, and can rideshare companies, and the result is
sort cases according to which stores
navigate around both. “a ripe environment for the large-scale
they’re replenishing.
introduction of technology and tools,”
he adds. About $28 billion in funding for
trucking and logistics technology startups
flowed to the industry between 2015 and
2019, according to McKinsey research.
One focus of investment is telematics
to enable communication with drivers
and equipment. The telematics firms
operating today offer improved visibility,
reporting, transparency, and control,
Maharaj says.
Workflow solutions allow drivers to
leverage electronic documents. This
both minimizes person-to-person contact
and boosts productivity.
Few conversations about technology’s
role in transportation can conclude
without addressing autonomous
driving. These solutions still must
prove themselves and face numerous
legislative hurdles. Yet if driver shortages
persist, technology could prove critical
to advancing this component of the
supply chain.
Search industriously
at Thomasnet.com®.
REVAMPING
THE EDUCATION
SUPPLY CHAIN
Early in the pandemic, schools
had to change how they deliver
information to their students—
essentially creating new supply
chains, says Brian Gibson, PhD and
executive director with the Center
for Supply Chain Innovation at
Auburn University.
Technology played a critical
role. Many schools turned to
videoconferencing systems,
using synchronous meetings for
discussions, while also allowing
students to asynchronously review
material on their own.
Schools also used online
learning management systems to
distribute tests, grades, and other
material.
While these shifts often
PHARMACEUTICALS
occurred within days after the When analyzing technology in the pharmaceutical supply chain, it
pandemic sent students home, helps to break the chain into several stages.“At each level in the pharma
“there’s no turning back,” Gibson supply chain, we see a different technology focus,” says Rachna Shah,
says. Moving forward, he says, PhD, and professor of supply chain and operations at the University
most schools will incorporate both of Minnesota.
online and in-person approaches. During research, technologies that streamline the development of
different drugs are key. For instance, robotic process automation enables
data to be automatically gleaned and coded.
When manufacturing pharmaceutical products, machine learning and
artificial intelligence can help optimize capacity. This is becoming key
as demand grows more fragmented. While the United States consumes a
large proportion of all drugs produced, consumption in other countries is
increasing, Shah says. Manufacturers can use these technologies to help
optimize their manufacturing and distribution networks.
Visibility tools are also critical. By providing transparency to the supply
chain, blockchain can aid in getting ahead of potential disruptions and
also ensure product integrity.
Before these technologies can fill their potential, data collection
needs to become more robust and streamlined, Shah says. In the
United States, drug manufacturers must comply with myriad FDA
guidelines. Currently, many manufacturers spend hours observing and
documenting compliance, often using largely manual processes that are
time-consuming and can boost the risk of errors. Automation would cut
time from the processes and allow the information to be used with more
confidence. n
BY KAREN KROLL
costs more than tripled, says Nathan Vazquez, chief While the challenges are real, smaller
companies can address them. A first step
executive officer with Pipsticks, a subscription sticker is boosting visibility.
service. His company currently pays almost as much to Technology is key. For example,
to address the post-pandemic buying
move its product about 200 miles from Long Beach to frenzy that led to “exploding” sales, says
San Luis Obispo, California, as it does to ship it from founder and CEO Stephanie Carter,
China to Long Beach. On top of that, some established Wallaroo Hat Company implemented
radio frequency (RF) scanning to assist in
carriers have canceled shipments at the last minute. packing orders. RF scanning allows for
easier, more accurate, and faster tracking
To combat congested ports and
of products.
container shortages that slowed By capturing and transmitting data,
its import shipments, The Home technology boosts worker efficiency,
Depot contracted a dedicated
containership. Such moves are out says John Wirthlin, industry principal,
of reach for smaller enterprises. manufacturing, transportation, and
logistics with Zebra Technologies, a
provider of barcode printing, mobile
computing and data capture solutions. For
instance, real-time locationing solutions,
as the name indicates, can track the
location of workers, items, and equipment
such as forklifts in real time.
By linking this data with ordering and
transportation systems, the solution can
direct workers to pick the items closest to
them. Then, other transport mechanisms
Vazquez isn’t the only small business containers has led to more convoluted can move the products to a staging area for
executive facing supply chain challenges. transit routes. Until recently, some shipping. Without such a system, workers
More than half of small business owners shippers would send international may traverse much of the warehouse to fill
responding to an April 2021 National containers directly to their customers’ each order.
Federation of Independent Businesses door. Now, more are routing them to The emergence
survey indicate supply chain disruptions their own facilities and then transloading of autonomous
are having either a significant or them to domestic trucks for delivery. mobile robots (AMRs)
moderate impact on their operations. “This creates more freight touches,
Small businesses such as
Businesses of all sizes are confronting more delays, and more cost,” says Tim Pipsticks, which sells stickers
supply chain disruptions and delays. Carey, executive vice president, strategy and sticker subscriptions, have
been stuck with rising labor and
The largest enterprises, however, can with Target Freight Management. domestic freight transportation
take steps that are often out of reach for Another challenge is a greater number costs.
smaller companies. The Home Depot, for of lost shipments, especially in the less-
instance, has leased its own containership. than-truckload network. One reason:
Supply chain disruptions can be labor shortages mean a
more damaging to small and mid-sized greater number of
businesses (SMBs) than to larger ones. less experienced
“For many SMBs, one shipment could employees
contain all of their inventory or enough are moving
product to turn a profitable month into an packages. That
unprofitable one,” says Harris Rainbow, can lead to
chief operating officer with NTG. more mistakes.
In addition, SMB employees often
handle multiple roles, limiting their ability
to also troubleshoot logistics issues.
Congestion and a lack of
Rise Gardens, an SMB that sells hydroponic gardens for indoor use, added lead time to its
ordering process to maintain reasonable delivery windows.
Having visibility
to inventory
helps supply
chain managers
take action
when faced with
disruption.
d
a re
e
s
L
of the
Pa k
c
E-commerce brands looking to protect merchandise and
reduce their carbon footprint are exploring surprising new
packaging materials, designs, uses, and re-uses.
By Sandra Beckwith
The sudden e-commerce growth “E-commerce is the end of ‘up’ for and improve the barrier technology that
triggered by covid-19 created a ripple packaging,” adds Jonathan Quinn, helps air pillows and bubble wrap keep
effect that extends beyond supply chain, e-commerce packaging and shrink films air as long as they need to,” says Quinn.
fulfillment, and transportation challenges. market manager at NOVA Chemicals. For example, NOVA Chemicals
It helped change e-commerce packaging “Packaging that was designed to sit has developed a material for caps and
as well, especially for grocery items. vertically on a pallet or shelf now needs to closures that improves sealing properties
Fragile bags of potato chips, for be designed for 360 degrees of impact.” while eliminating the need for using
example, weren’t designed to be Companies are also exploring new mixed materials that keep the package
handled as many times as they are now options for the external packaging that from being recycled curbside.
as e-commerce orders are filled and holds products ordered online as they Using flexible packaging with leak-
shipped. Leakage isn’t unheard of with continue to seek ways to reduce weight proof seals—think pouches—also
laundry detergent bottles ordered online or improve sustainability. helps minimize container breakage
and moved multiple times, then jostled Here are three e-commerce packaging during shipping.
during shipping. Shampoo bottles innovations gaining traction today. “The robust nature of this material,
shipped to consumers have been known whether it’s plastic, mono-material, or
to break on impact during shipping, too.
“Packaging for e-commerce is
product a combination, helps reduce leakage
and packaging breaks because pouches
different than packaging for retail,” protection with liquid can withstand being
explains Hank Canitz, vice president dropped, moved, or crushed more than
of industry solutions at supply chain traditional paper or cardboard can,” says
software provider Nulogy. “It needs to Packaging engineers and others are Alison Keane, president of the Flexible
be more robust to meet the demands working to reduce or eliminate damage Packaging Association.
that come with being processed through risk, particularly with packaging that wasn’t Protection is paramount for direct-
multiple distribution centers and designed for direct-to-consumer shipping. to-consumer brand Fracture, which
last-mile carriers so it arrives intact “We’ve done work to improve prints digital photos onto glass. When
and undamaged.” closures, reduce and eliminate leakage, developing its minimalist but highly
W
to find the intersection of function, form, ith a goal of becoming a doesn’t add to the carbon
and sustainability. Form contributes to net-zero carbon company footprint.
the customer’s unboxing experience. by 2030, Imperfect Foods, The company donates
“Unboxing can be a magical an online provider of less-than- flattened boxes to food banks;
experience when it’s your memory you’re perfect groceries, is innovating partner organizations recycle
unpacking,” says Abhi Lokesh, CEO and with conventional e-commerce liners and prepare gel packs
co-founder of Fracture. packaging. for re-use. “We aggregate
Fracture’s e-commerce packaging The San Francisco-based the insulated liners in rail cars,
uses no bubble wrap or peanuts— grocer offering home delivery then send them off via rail to
just recyclable corrugated in a highly for everything from produce recycling centers so they can be
engineered design developed after to snacks extends its “cultivate turned into household goods,”
Lokesh’s co-founder “invested a lot of sustainability in everything we Rotman says.
time understanding the physics and do” core value to collaborating In keeping with the brand’s
angles around how to ship a piece of glass with customers to recycle or values, it uses rail because that
from point A to point B,” Lokesh says. reuse packaging. transportation mode has lower
“There’s a science to understanding how Its redesigned logistics
much pressure it can take and where the system of distribution centers
pressure points are.” and last-mile delivery partners
The brand’s hand-packed box enjoys allows customers to donate
a damage rate of less than 5% on more flattened delivery boxes to food
than 1 million orders. banks and return gel packs and
insulated liners so they can be
re-used or recycled.
PACKAGING While customers have always
MATERIALS been able to recycle delivery
boxes curbside, they couldn’t
do that with insulated liners and
A spot check of Amazon deliveries gel packs. What’s more, most
will show fewer corrugated boxes with gel packs are in good enough
dunnage—crumpled kraft paper or condition to be used again. The
inflated poly film pillows—and more packaging waste frustrated both
polybags and fully recyclable paper them and the grocer.
Imperfect Foods allows customers to
padded mailers. The situation was exacerbated donate flattened delivery boxes to food
The paper mailer has four layers of during the pandemic, when the banks and return gel packs and insulated
liners so they can be re-used or recycled.
paper and a water-based cushioning company, which serves 80% Customers leave them outside when
material using components found in the of the country in 42 states, they’re expecting their next delivery.
WE DELIVER
THE GOODS.
WE HAVE THE TRUCKS. We have pioneered a dual-service approach allowing our trucks
and logistics services to work in tandem. That’s why one of the world’s largest food
manufacturers trusts us to get their product delivered on time, intact and on budget. So
whether you’re shipping PB&J’s or textbooks, we’ll deliver the goods when others can’t.
corporatetraffic.com
1.800.787.2334
Deck
NASA has
built for deep
space missions,
including missions
to Mars. Its core
stage is the
longest item
ever shipped by a
NASA barge.
Byline
Body Copy
TAKE IT
TO THE
LIMIT
Demanding logistics projects can
bring out the best in teams as they
band together to navigate an array
of complex challenges.
By Tom Gresham
www.lynden.com | 1-888-596-3361
A Wing and
a Prayer
W hen India was struck by a
dramatic surge of COVID-19
cases in spring 2021, IAG Cargo, the
The items being moved also created
particular logistics challenges in those
uncertain circumstances. Oxygen
cargo division of International Airlines cylinders, for instance, are difficult to
LOGISTICS
Contact Us Today!
888-311-3909 | MeritLogistics.com
Setting the Stage
for Deep Space
A t a towering 212 feet, NASA’s Space
Launch System (SLS) core stage
is the world’s tallest rocket stage and
hardware is manufactured, tested, and
moved in careful coordination.
“There are different components
the most powerful rocket ever built for designed at different locations, and
deep space missions. Manufacturing and different contractors are involved,
testing SLS is a highly complex process too,” says Lilli Villarreal, exploration
requiring expertise, intense planning, and ground systems operations flow manager
collaboration. So is moving it. for NASA.
In April 2021, SLS arrived by water to For example, solid rocket motors
NASA’s John F. Kennedy Space Center manufactured in Utah traveled via rail
in Cape Canaveral on the eastern coast of to Cape Canaveral. The launch vehicle
Florida. It completed a 900-mile journey stage adapter was made at Michoud, and,
on a specialized barge called Pegasus like the core stage rocket, sent to Stennis
in preparation for the planned 2021 for testing and then shipped to Cape
Artemis I launch, the test flight of NASA’s Canaveral by barge.
Orion Astronaut Spacecraft and SLS. Chappell says NASA and its
The SLS trip began at NASA’s contractors remain focused on a launch
Michoud Assembly Facility in New schedule. Delays happen with individual
Orleans, where it was manufactured. pieces of the project, affecting other
Pegasus first ferried SLS to the Stennis components as a result.
Space Center near Bay St. Louis,
Mississippi, for testing—a one-day UP FOR THE CHALLENGE
trip—and then to Kennedy, which took equipment arrived by commercial carrier “Everybody working on this project
six days. at Cape Canaveral to be offloaded and has to be extraordinarily flexible and
positioned for the processing of the core adaptable because it’s a very dynamic
BY TUG AND TOW stage. Preparing the ground systems process,” Chappell says. “We constantly
Tugboats and towing vessels moved in the Vehicle Assembly Building to adjust schedules because there are so
the barge, which has no engine, over the accommodate and process SLS was “an many moving pieces, parts, and players.
course of a journey that included both enormous undertaking,” Chappell says. Everyone needs to be flexible and have
inland and open-ocean waterways. The Team members also needed to be the systems set up to do that.”
SLS core stage represents the longest prepared and in place to dock the barge Fortunately, NASA is accustomed to
item ever shipped by a NASA barge. and offload it. It took a couple of days to exactly these types of challenges.
Once SLS arrived at Kennedy, a new transport ground support equipment off “At NASA, we love these big, complex
challenge began as the massive rocket the barge and to remove the core stage. projects,” Villarreal says. “There are
stage was transferred from the barge The arrival of SLS was the centerpiece always going to be issues that come up,
into the Vehicle Assembly Building for of preparation for the Artemis launch. but that’s what we do best – get over
eventual integration with twin solid That process involves an array of supply hurdles, resolve issues, and keep moving
rocket boosters, the Orion spacecraft, and chain challenges, as unique, sophisticated forward.” n
additional flight hardware.
Preparations at Kennedy for the
arrival of the core stage were extensive.
“There was an extraordinary level of
communication structured into the core
stage transport,” says Mike Chappell,
deputy director for program integration
for Jacobs, the prime contractor for
NASA’s exploration ground systems.
Ahead of SLS’ arrival, approximately
one dozen trucks of ground support
Canada-U.S. Trade:
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TO K E E P G O O DS F LOW I N G A N D S U P P LY C H A I N S H U M M I N G .
Polaris Transportation Group is proud to be named the 2021 Mastio Quality Award winner
for the Canadian LTL Carrier Study. We continue to be a service-first company made up
of great people who truly care about our customers and this approach to transportation
has been recognized by ranking Polaris number one, against key competitors, in multiple
categories, including the following:
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CLOSECONNECTIONS
and detail into our automated system as
early as possible.” Taking such careful
steps has paid dividends through the
COVID crisis.
“The world has changed since March
2020,” Cox says. “When we went into
March we didn’t know what to expect.
Looking back, it is staggering to see where
business is despite the crisis.”
TFORCE LOGISTICS:
STAYING ON TRACK
In logistics as in life, every journey
begins with the first step. But when
the journey is about getting products TForce Logistics, an asset-light final-mile logistics and transportation provider, offers
coverage across the United States and Canada, with more than 70 locations in major cities.
to market, the final mile may be the
journey’s most important segment of all.
For moving products across the Canada- requiring next-day final-mile shipping.” 2021, the company launched its Texas
U.S. border, getting to the consumer’s Final-mile considerations were expansion, using four warehouses to cover
doorstep means partnering with final- among the areas of logistics significantly 191 ZIP codes in Dallas, 127 ZIP codes
mile providers. impacted by the waves of change that in Houston, 74 ZIP codes in San Antonio,
“By getting closer to the end consumer, swept the world in the recent past. and 56 ZIP codes in Austin. This means
manufacturers and distributors get the “The dynamics of the past few years e-commerce shippers can use Dallas as an
final-mile delivery completed with speed, prioritized the importance of carrier injection site with next-day service in the
reliability, visibility, and competitive diversification,” Mills says. “One option four largest cities in Texas.
price,” says Dean Mills, vice president is to hire additional transportation In 2020, the company announced
of sales, North America, for TForce managers to oversee multiple final- an expansion of its dedicated last-mile
Logistics, an asset-light final-mile logistics mile carriers, depending on the carrier’s delivery capacity in Toronto with the
and transportation provider with extensive individual network reach. This results opening of the Torlake center, its third
coverage across the United States in a vendor-heavy portfolio, multiple facility in the greater metropolitan area.
and Canada. systems, and administrative resources. The new facility, a 21,000-square-
“Due to the demand for faster “The other option is to partner with foot distribution center, is located in
deliveries, TForce Logistics hosts carriers like TForce Logistics, with a south-central Toronto’s Etobicoke
branch locations and delivery zones in broad reach that meets your network neighborhood. Torlake complements
population-dense areas across Canada portfolio’s needs,” he adds. TForce Logistics’ current footprint in
and the United States,” Mills says. Five the greater Toronto metropolitan area,
established regional networks cover STRATEGIC LOCATIONS which also is served by a 21,500-square-
the U.S. Northeast, Central Canada, Companies are setting up micro foot distribution and fulfillment center
Texas, Southern California, and fulfillment centers close to their in Brampton and a 5,000-square-foot
Western Canada, with a sixth network in customers, Mills explains, manually operation in Markham.
development in the U.S. Southeast. building solutions that get product Collectively, the TForce Logistics
“This networked solution expansion inventories closer to the end consumer. final-mile operations make upward of
allows shippers to inject their shipments “There is significant upside to two million deliveries annually in the
into one TForce Logistics location, for an partnering with 3PLs who work with Toronto area.
overnight interline to the other final-mile importers, manufacturers, and shippers As in everything related to logistics,
branches,” Mills explains. to get their products closer to the end the goal is to get closer to customers.
“For instance, in the Northeast, the consumer,” he says. “Companies with The unique spirit of cooperation and
New Jersey branch serves as an injection a fast and reliable next-day final-mile collaboration that exists between Canada
location, connecting into New York, delivery service are winning the hearts and the United States, coupled with
Philadelphia, Baltimore, and Washington, and reviews of their customers.” strong relationships among logistics
D.C. for next-day delivery,” he adds. “This TForce Logistics has more than providers, combine to make cross-border
provides significant value and flexibility 70 locations strategically placed in all trade a particularly bright spot on the
for companies managing inbound freight major U.S. and Canadian cities. In June landscape of international trade. n
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Supply Chain Boot Camp
THE CUSTOMER
Founded in 2014, Undercover Boots
Undercover Boots, based in Panama, has been designing and selling
creates original and comfortable rain
boots that embed art and culture.
its colorful rain boots and shoes since its founding in 2014. Over the
With each pair of Undercover rain past seven years, it has expanded sales to 72 countries, even though
boots purchased, the company
donates to organizations focused on only eight individuals are listed on its employee roster.
supporting children in need, animal
protection, and environmental
conservation. Undercover Boots’ partnership with she considered how to turn it into a
DHL Express has been key to its growth business, her dad told her, “There are
THE PROVIDER and success, says Mary Quintero, 10,000 companies making rain boots.
DHL Express specializes in Undercover Boots’ founder and chief You really need to make a difference to
international shipping and courier
delivery services and transportation. executive officer. While the partnership be competitive.”
initially focused on shipping, Quintero Taking his advice to heart, Quintero
then participated in DHL’s Pymexporta started with a small collection of boots that
by Karen Kroll
program, where she gained critical infused art and culture. One current style
insight into customs, finance, and other features a colorful cityscape, and another
export functions. shows a vibrant desert scene.
Given that Panama lies slightly north As eye-catching as the boots are, when
of the equator, it’s not surprising the rainy it took nine days for a customer to receive
season extends for seven to eight months an order, Quintero knew she needed to
each year. What was surprising was how change her shipping methods. Instead
difficult it was to find “really cool rain of using the Panamanian national mail
boots,” Quintero says. service as she had been doing, Undercover
Boots made DHL Express its exclusive
MAKING A DIFFERENCE shipping partner.
After a decade working in hotel Because Panama currently lacks a strong
management in Switzerland, when manufacturing infrastructure, the company
Quintero combined her passion for travel produces its boots in China. For most sales,
and languages, she returned to Panama Undercover Boots works with DHL to
to figure out her next steps. When she left fulfill orders from warehouses in Panama
Europe, Quintero brought with her several and the United States.
brands of rain boots that weren’t available
in Panama. When she was out and about, HELPING SMALL BUSINESSES THRIVE
people would ask her where she bought DHL Express, an international express
her boots. service provider, operates in about 220
Quintero had found her calling. As countries and territories, says Mike Parra,
Getting
Canada, it’s number one in its respective This makes shipping “easier and seamless,”
markets, he adds. About 80% of the Quintero says, as customers don’t need to
company’s active customer base consists of worry about additional import paperwork
the Boot micro, small, and mid-sized enterprises.
By participating in DHL’s Pymexporta
and payments. Another DHL program,
the On Demand Delivery Service, allows
THE CHALLENGE workshops, which are offered throughout customers to specify where and when their
Undercover Boots wanted to Central and South America, Quintero packages are delivered.
reduce shipping times and acquire learned about a range of topics critical to
the information needed to expand building a growing, international brand. GOING GLOBAL
sales worldwide. In these workshops, DHL experts, In 2018, Undercover Boots won DHL’s
working with government agencies and Pymexporta award for growing its export
THE SOLUTION other businesses and organizations, share operations, and for bringing Panamanian
The company partnered with DHL their insight on subjects such as customs, art and culture to consumers across
Express and participated in its
exporting, banking, packaging, and market the globe. “Every year we award a local
Pymexporta program, which offers
differences. This helps businesses like company in the country that embodies
information critical to exporting,
Undercover Boots more efficiently and values similar to DHL,” Parra says.
such as customs, banking,
packaging, and the differences
effectively reach global markets. “Undercover Boots is very purpose
between various markets. The goal is to help small businesses driven,” he says. “Besides wanting to grow
“be successful and be able to take their a business, Mary Quintero wants to give
THE RESULTS businesses global,” Parra says. back to the world.”
Over the past several years, With a goal of leaving “positive
Undercover Boots expanded the MASTER CLASS footprints,” Undercover Boots has
number of countries it exports The structure of the Pymexporta supported Pro Niños del Darien, which
to from 12 to about 72, while programs can vary, as local managers provides food, clothes, and other items to
increasing the proportion of and their teams decide on the seminars, children in need, as well as the National
e-commerce sales from 30% to webinars, classes, and other media that Association for the Conservation of the
about 90%. The company also make sense for their area. Classes typically Environment of Panama.
partnered with DHL Express to
meet monthly or quarterly. During the The growth Undercover Boots has seen
create a limited-edition collection
pandemic, they shifted to a virtual format. since partnering with DHL shows how a
of boots and shoes.
Becoming a DHL customer is not a small business can grow in a short time by
NEXT STEPS
requirement and the program is open to leveraging e-commerce and the resources
Continue growing sales, including non-customers. of DHL. The program gave Quintero “the
export sales, and penetrate the Through her work with DHL, Quintero momentum and the confidence to decide
U.S. market. decided to implement the Delivered Duty to take her business global,” Parra says.
Paid program, which calculates customs Quintero agrees, noting that the
After Undercover Boots partnered with DHL Express to be its exclusive shipping partner, the two companies issued a cobranded line of rubber
boots available for purchase worldwide in a limited run.
information and partnership helped just as it did most businesses. “The first business, DHL facilities remained open.
change her mindset, and she began to month was bad,” Quintero says, noting “The concierge of my apartment building
think of herself as a chief executive officer that Panama’s lockdown lasted about seven kept laughing and asking, ‘What are you
and leader of a business. “The tools DHL months, during which Undercover Boots’ doing?’” she says.
provides transform you,” she says. “You will brick-and-mortar store remained closed.
change as a human being and your vision “It would have been easy for us to sit COBRANDING OPPORTUNITY
will change. To me, that has no price.” down and just wait,” Quintero says. But she There were more questions when
chose to figure out how she’d navigate the Quintero signed a contract in May 2020—
PREPARING FOR THE NEXT STEP pandemic and lockdowns, and then act. just several months into the pandemic—to
When she had still been working as Fortunately, Quintero already had an produce the DHLUndercover collection.
an employee, one of Quintero’s bosses online business. While e-commerce has The limited-edition boots, raincoats, and
told her that nobody is ever truly ready been popular in many areas of the world plush toys feature DHL’s red and yellow
for their direct next position. If they were, for years, it wasn’t as popular in Panama. brand colors.
they’d simply skip it and go to the position “We had to really push it,” Quintero says. “People said, ‘You must have lost your
after that. mind. You don’t know what’s going to
When Undercover partnered with ADAPT AND CHANGE happen,’” she says, adding “we had so
DHL to go global, “maybe we weren’t Quintero and her team changed the much faith in the project.” Within about
100% ready,” Quintero says. Yet while website so it can accept international seven months, the collection nearly
Undercover’s growth has been swift, “the payments. It also now shows prices in sold out.
program guides you in every level,” she multiple currencies, while shoe sizes are DHL has partnered with other
says, with the array of information it offers. shown in both inches and centimeters. In companies including Casetify, a
DHL also can introduce growing roughly seven months, the percentage of producer of phone cases and other tech
businesses to banks and government e-commerce orders jumped from about accessories based in Hong Kong and Los
economic development agencies. The 30% to about 90%. Angeles; and Switzerland-based fashion
knowledge and connections can help Quintero also changed Undercover’s brand Vetements.
companies move their businesses to the slogan to “fashion that protects.” Front- As the worst of the pandemic eases in
next level. “If you are a brand that has a line and essential workers began wearing many parts of the world, Quintero is still
good product, and you want to export and Undercover shoes and boots. going strong. Among other steps, she is
tell the world who you are, DHL shows With Undercover Boots’ brick-and- raising capital to fund the company’s growth.
you how and guides you,” Quintero says. mortar store closed, Quintero’s home She’s also launching a three-year plan to
Undercover Boots keeps a map of the became an e-commerce fulfillment more fully penetrate the U.S. market.
world on a wall. Each time an order comes warehouse. She filled the orders, labeled Quintero’s advice to other business
in from a new country, Quintero and her the boxes, and then ran them down the owners and entrepreneurs? “Don’t be the
colleagues mark it off. stairs to a truck or motorcycle, which took first one to put limits on your dreams. Just
The pandemic hit Undercover Boots them to DHL; designated an essential live them with true passion.” n
ITTOOLKIT
Light Through the Cloud
THE CUSTOMER
Home décor and lighting brand
Regina Andrew did more than survive the pandemic—it thrived.
Regina Andrew operates in both the
B2B marketplace and as a direct-
“If you didn’t do well in the home furnishing industry during
to-consumer e-tailer of distinctive
furnishings designed to electrify a
the pandemic, then you were doing something wrong,” says Jim
room literally and figuratively. Bonomo, the company’s chief operating officer.
THE PROVIDER Bonomo assumed his current role in hone Regina Andrew’s supply
San Mateo, California-based NetSuite 2015 after seven years of performing part- chain operations was to overhaul its
is a cloud computing company that
provides software and services time accounting duties. “When I came enterprise resource planning (ERP) and
to manage business finances, on board full-time, I sought to hone customer relationship management
operations, and customer relations. operations and look at the efficiencies (CRM) systems. It sought to gain an
Founded in 1998, it was acquired
by Oracle Corporation in 2016, Regina Andrew can deliver,” he says. omnichannel commerce platform that
prompting its name change to Oracle The company sprang from the would provide full visibility into its
NetSuite. imagination of real-life couple Carla inventory and entire supply chain.
by June Allan Corrigan Regina and James Andrew, who founded The company—which employs 44
their Detroit-based business in 1998. full-time individuals and another 35
Their initial focus centered on case outside sale reps, and uses sourcing
goods—furniture such as chests, dressers, agencies in China, India and Vietnam—
bookshelves, and cabinets designed also wanted to ensure all its data was
for storage. housed in one place so that each of
its teams could easily access it. After
REGINA ANDREW SEES THE LIGHT considering several cloud computing
It was a foray into decorative lighting companies, Regina Andrew landed on
in the early 2000s that put them on the Oracle NetSuite in 2015 and has been a
map. Today, Regina Andrew markets customer ever since.
itself as a lifestyle brand specializing in “You’ve got to analyze the
lighting, furniture, and décor. functionality and ask a lot of questions
In simple terms, Regina Andrew about any technology you invest
creates beautiful products. It designs in,” advises Bonomo. “And then you
and fabricates prototypes stateside, have to tailor the solution to fit your
manufactures with its partners business needs.”
overseas, and ships finished product
to its Michigan headquarters where it LEVERAGING ORACLE TECHNOLOGY
is warehoused. Ultimately, products One benefit to Regina Andrew’s
are picked and packed and delivered particular choice of cloud business
to customers. management software is the ability to
First stop on the campaign to take advantage of the robust Oracle
Shine a Light
THE CHALLENGE
Home décor and lighting brand
Regina Andrew needed to update
its enterprise resource planning
and customer relationship
management systems. The
business operates in both the
business-to-business marketplace
and as a direct-to-consumer
e-tailer.
THE SOLUTION
By implementing Oracle NetSuite
cloud business management
software and services, the brand
gained an omnichannel commerce
platform. Regina Andrew achieved After years of running on siloed, legacy systems, home furnishings company Regina Andrew
needed a solution to improve inventory management, provide engaging online experiences
full visibility into its inventory and and support long-term growth. It chose NetSuite’s unified cloud platform to consolidate
supply chain, as well as centralized systems, streamline operations, and optimize online purchasing for its B2B buyers.
data.
readily admits the process is ongoing. system limitations—Oracle NetSuite
THE RESULTS “It’s never finished because there’s always cloud business management software
By implementing Oracle NetSuite
another efficiency to achieve,” he says. frequently is a game changer.
system solutions, Regina Andrew
“That’s one way we manage to elevate “Users no longer have to fight fires
is experiencing hyper growth
our employees and our workforce. dealing with siloed systems,” says Chris
after the pandemic led to an
e-commerce sales explosion.
Instead of just throwing people at a Benner, a master industry principal at
challenge, we prefer to throw technology Oracle NetSuite. “They appreciate being
NEXT STEPS and to look at systems and processes.” able to look at all their data—financials,
Regina Andrew is currently inventory, sales—in one place.
working on an advanced POWER SOURCE “The system also offers the ability to
warehouse management solution “It’s common for our product- do what we call ‘safe searches’ where
with Oracle NetSuite. It would also based customers to outgrow their users can go in, make a query, and find
like to lean into more analytics. ERP and CRM systems,” says Gavin any type of customer, transaction, or
Davidson, industry product manager data,” Benner adds. “Having it all at their
at Oracle NetSuite. He points out that fingertips is very appealing.”
NetSuite was basically founded on
infrastructure while running the three pillars—financials, commerce, DIMMER SWITCH
NetSuite application. It is possible to and CRM. When COVID hit, there was the
leverage Oracle technology such as “We find the use of CRM and potential for the lights to go out, or at the
machine learning, artificial intelligence, commerce tools is higher for the vast very least dim, at Regina Andrew. As it
and blockchain. majority of our product industries— turned out, they merely flickered.
“A nice benefit of Oracle NetSuite manufacturers, distributors and “It’s fortunate that we had NetSuite,”
is its vast community,” Bonomo notes. retailers—than some other verticals,” recalls Bonomo. “When we sent our
“You can reach out to the community to he says. “So, NetSuite fit in nicely with people home, we gave them a laptop
figure out how things are done and learn Regina Andrew’s business model.” or a computer to take along and set up
different ways to achieve your goals. For any business coming from an their network. Meanwhile, our IT team
Asking lots of questions is key.” environment where every division made sure everything was secure so our
As for tailoring a solution to meet operates in a silo—meaning they employees could work from home and
Regina Andrew’s challenges, Bonomo can’t share information because of continue to handle orders and processes.”
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WEB_CITE
V i e w O n l i n e : B I T. LY/ I L _ W C C
CITY
3PL
IN THIS SECTION:
3PL
CITY
3PL
IN THIS SECTION:
3PL
CT LOGISTICS • www.ctlogistics.com
Since 1923, organizations have leveraged CT Logistics to provide global freight audit
and payment and transportation management solutions. Partner with CT to design and
implement customized supply chain and rate management solutions. CT’s Business
Intelligence platform provides global spend visibility and data analysis using SOCII
and ISO 9001:2015 certified processes. Services also include: Shipment Execution, Bid
Management, Shipment Planning and Execution Software, and Professional Services for
consulting and advising.
GEODIS • www.geodis.com
With 5,500 people and a global network, GEODIS is one of the world’s largest freight
management companies, serving customers with integrated supply chain solutions
that deliver cargo by sea and air. The company’s expertise, value-added services, and
e-services enable you to streamline the flow of goods. We also make your supply chain
more transparent and easier to manage. A self-reliant network of offices, and air and
ocean hubs in more than 50 countries, ensures that your cargo flows efficiently and
consistently across the world.
CITY
3PL
IN THIS SECTION:
3PL
KENCO • www.kencogroup.com
Adding value to your bottom line? That’s the mission of Kenco. For more than 50 years,
Kenco has guided some of the most demanding supply chains in the world. Kenco’s
convergence approach can help you streamline your supply chain and bring a greater
return on assets and investments. Kenco invites you to visit this website so that you
might get to know its services. Then, contact Kenco so that you might truly understand
its unique strategic advantages.
LYNDEN • www.lynden.com
Over land, on the water, in the air—or in any combination—Lynden has been helping
customers solve transportation problems for almost a century. Operating in such
challenging areas as Alaska, Western Canada and Russia, as well as other areas around
the globe, Lynden has built a reputation of superior service to diverse industries.
MAINFREIGHT • www.mainfreightusa.com
Mainfreight is a one-stop shop for your global supply chain and logistics needs, offering
international and domestic freight transportation, managed warehousing, and everything
in between. With teams and branches across The Americas, Asia, Australia, Europe, and
New Zealand, Mainfreight’s network of passionate team members will work together to
design an effective supply chain solution to suit your business needs.
MD LOGISTICS • www.mdlogistics.com
MD Logistics is a third-party logistics (3PL) company specializing in customized supply
chain solutions. Our vertical markets include life sciences and pharmaceuticals, retail
and consumer goods, as well as transportation services. In addition to cold chain
storage and foreign trade zone warehousing, our services range from packaging,
omni-channel fulfillment and distribution, to global supply chain solutions, freight
forwarding and freight management.
CITY
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IN THIS SECTION:
3PL
R2 LOGISTICS • www.r2logistics.com
Founded in 2007, R2 Logistics is a national provider of transportation services and
logistics solutions. As a third-party logistics (3PL) company, we provide access to
thousands of contracted transportation providers. With offices located across the
United States, we are able to provide your company with any possible over-the-road
shipping need nationwide, including Mexico and Canada. Backed by game-changing
technology and our culture for Reliable Service and Relentless Passion, we’ve built a
strong reputation as an industry leader.
CITY
3PL
IN THIS SECTION:
3PL
RUAN • www.ruan.com
With Ruan, you can take advantage of door-to-door shipping solutions without the
hassles and overhead associated with owning and operating your own fleet of trucks.
We have more than 5,200 employees operating, servicing and coordinating some
3,400 power units and 5,600 trailers out of more than 100 locations throughout the
continental United States. But you get more than just drivers and equipment—we
become an extension of your team, advocating for your bottom line. Find out why
the right partner can drive costs out of your supply chain—call 866-RUAN-NOW or
visit our website — ruan.com.
SEKO • www.sekologistics.com
SEKO prides itself on a commitment to customer service, whether it’s a 2 a.m. pickup
for a critical industrial part for a plant that is 4,000 miles away, or the cost savings
achieved from proactive communication with your vendors overseas. SEKO offices
have the knowledge and expertise to expedite or to consolidate, depending on your
need. From Hong Kong to Amsterdam, SEKO knows how to serve its clients. As a non-
asset-based third-party logistics provider, SEKO has the flexibility to meet your supply
chain needs using a variety of modes and carriers.
CITY
3PL
IN THIS SECTION:
3PL
WHIPLASH • www.whiplash.com
Whiplash is the nation’s leading provider of omni-channel logistics services, including
value-added warehousing and distribution, transloading and crossdocking, e-commerce
fulfillment, and national transportation. With 6.5 million square feet of warehouse space
strategically located in and around major North American ports, Whiplash provides the
critical link between international transportation and the last-mile supply chain.
CANADA
CITY
FREIGHT MARKETPLACE
IN THIS SECTION:
CTSI-GLOBAL • www.ctsi-global.com
Since 1957, CTSI-Global has developed industry-leading supply chain management
expertise and technology. Shippers and 3PLs manage their global supply chains through
CTSI-Global’s transportation management system, business intelligence solutions, freight
audit and payment, and consulting services. Partnering with one expert provider for all
your logistics needs ensures seamless integration to eliminate redundant processes and
costs while providing the visibility you need. CTSI-Global is your link to supply chain
solutions.
MATERIALS HANDLING
PROGLOVE • www.proglove.com
ProGlove builds the smallest, lightest, and toughest barcode scanners in the world,
connecting workers to the Internet of Things. This promotes human-machine
collaboration and drives the digitization of the shop floor. More than 500 renowned
organizations in manufacturing, production, logistics, and retail use these smarter
workforce solutions. The World Economic Forum named ProGlove a Technology
Pioneer in 2020. More information is available at www.proglove.com.
TRUCKING
WMS
> SERVICES
> DHL expanded in Kansas
City to accommodate
growth in international
e-commerce shipping.
The company relocated its
Kansas City operation to a
newly constructed building
that’s more than double the
size of the previous location
and is near the Kansas City
International Airport.
Automated
Parcel Solutions
For Fulfillment, Distribution,
Reverse Logistics, and Warehousing
SEPT 13-17, 2021 chain management community OCT 3-6, 2021 the capabilities needed for
LONDON, ENGLAND by fostering relationships NASHVILLE, TN success. Discover key insights,
London International and building careers through TMSA Rise strategies, and frameworks
education, professional supply chain leaders need to
Shipping Week development, and networking.
bit.ly/TMSARise
build the sustainable, societal,
bit.ly/LondonShipping Curate your own agenda with Meet with other industry and profitable supply chains
This global shipping and 22 dedicated tracks and more professionals in person to required for a dynamic world.
maritime event offers sessions than 120 sessions spanning the share ideas and experiences
and networking opportunities end-to-end supply chain. with peers in transportation, OCT 26-28, 2021
for leaders across all sectors. logistics, sales, and MIAMI, FL
marketing. Regroup with
High-level government and
shipping leaders explore
SEPT 25-28, 2021
LAS VEGAS, NV industry experts on the Air Cargo Americas
unprecedented disruption, bit.ly/AirCargoEvent
how the shipping industry
can balance recovery with
Truckload 2021 and gain meaningful insight Air Cargo Americas gathers
truckload2021.com from interactive roundtable
mounting pressure and executives from all sectors
opportunities. The key drivers Attend truckload-specific discussions, the expo, and of the aviation and logistics
of trade, finance, technology, educational sessions with networking activities. sectors to exchange views and
and people are highlighted, industry experts, insightful experiences to enhance the
backed by the principles panel discussions, and OCT 23-26, 2021 growth of the cargo industry.
of environment, social engaging keynotes. Take NASHVILLE, TN Topics include security, regional
responsibility, and governance. advantage of dozens of unique ATA Management consolidation, manufacturer
networking opportunities and shipper needs in high-
SEPT 14-16, 2021 with trucking’s most engaged Conference growth cargo, trade facilitation,
WASHINGTON, DC leaders as well as dedicated & Exhibition service quality, responding
exhibit hours to learn about mce.trucking.org to market changes, and
Parcel Forum the latest products and controlling costs while
parcelforum.com technology for your fleet. Focused on celebrating the streamlining customer service.
growth of trucking, this event
The small-package supply chain will be one of the first in-person
and those working in it became SEPT 28-30, 2021 industry meetings. Join more NOV 16-18, 2021
essential to connecting the LAS VEGAS, NV BARCELONA, SPAIN
than 4,000 decision-makers for
entire globe. Reconnect and RLA Conference policy discussions, educational Smart City Expo
get up to speed with other World Congress
e-commerce B2C and B2B and Expo sessions, and exhibits, and
hear from government officials smartports.tv
shippers at this learning event. rla.org/event/125
and executives about what the This cross-platform experience
Choose specific learning pods The Reverse Logistics future holds for trucking. includes the combined physical
that offer content specific to Association presents industry event of Smart City Expo
your profession, or customize thought leaders who discuss OCT 25-27, 2021 World Congress and the digital
your learning experience by how to navigate the demanding ORLANDO, FL Tomorrow.Mobility World
choosing from 45 sessions and world of reverse logistics,
workshops. especially during these Gartner Supply Chain Congress. Join city and mobility
players with a critical influence
challenging times. Take part Symposium/Xpo in the post-pandemic economic
SEPT 19-22, 2021 in powerful keynotes, content- bit.ly/GartnerXpo recovery to learn about smart
ATLANTA, GA driven panel discussions, and ports, drones, AI, and more.
Purpose-driven supply chains
CSCMP Edge an ample number of networking
take center stage at this
opportunities.
cscmpedge.org conference as top-performing
The Council of Supply Chain chief supply chain officers
Management Professionals embrace not only profitability,
These in-person events were scheduled to
conference supports the supply but a human element to create proceed as of press time.
Connect With Us
RESOURCECENTER Use our Resource Center and let the information you need find you.
via our online RFI/RFP: Bender Group pg. 178 Holman Logistics pgs. 61, 68
inboundlogistics.com/rfp bendergroup.com 800-621-9402 holmanusa.com 253-872-7140
Echo Global Logistics pg. 66, Cover 4 MGN Logistics pg. 130
echo.com 800-354-7993 mgnlogistics.com 484-544-0406
nVision Global pgs. 53, 132 Saddle Creek Logistics Services pg. 107 EQUIPMENT
nvisionglobal.com 770-474-4122 sclogistics.com 888-878-1177
Engineering Innovation pg. 217
Odyssey Logistics & Technology pg. 43 Scan Global Logistics pg. 3 eii-online.com 800-350-6450
odysseylogistics.com 855-412-0199 scangl.com 45 32 48 00 00
KWIPPED pg. 183
Penske Logistics pg. 47 SEKO Logistics pgs. 69, 127 kwipped.com 800-273-8404
gopenske.com 844-868-0818 sekologistics.com 630-919-4800
ProGlove pg. 36
Performance Team pg. 39 Sunland Logistics Solutions pg. 155 proglove.com 866-678-6289
performanceteam.net 866-775-5120 sunlandlogisticssolutions.com
864-295-0081
Polaris Transportation Group pg. 175
polaristransport.com 800-409-2269 Sunset Transportation pg. 72
sunsettrans.com 800-849-6540 EVENTS
ProTrans pg. 17
protrans.com 888-SHIP-NOW Syfan Logistics pgs. 32-33 CSCMP Edge pg. 219
syfanlogistics.com 855-287-8485 cscmpedge.org 630-574-0985
R2 Logistics pg. 71
thebest3pl.com 904-394-4677 Symbia Logistics pg. 49 Parcel Forum pg. 186
symbia.com 855-467-9624 parcelforum.com 866-378-4991
Red Classic pg. 79
redclassic.com 866-768-8809 Taylored Services pg. 40
tayloredservices.com 844-RING-TDF
RedStone Logistics pgs. 70, 143 FREIGHT PAYMENT
TForce Worldwide pg. 177
redstonelogistics.com 888-733-5030
tfwwi.com 877-744-3818
SERVICES
Regal Logistics pg. 135 AR Traffic Consultants pg. 134
regallogistics.com 866-300-5580 Verst pgs. 51, 64
artraffic.com 212-736-8565 x3045
verstlogistics.com 859-485-1212
RMX Global pg. 57
rmxglobal.com 888-824-7365 Wagner Logistics pg. 161
wagnerlogistics.com 800-817-1264
Romark Logistics pg. 77 INTERMODAL
romarklogistics.com 908-789-2800 Whiplash pg. 29
whiplash.com 877-901-6472 Alliance Shippers pg. 125
Ruan pg. 133 alliance.com 800-222-0451
ruan.com 866-782-6669 WSI (Warehouse Specialists, LLC) pg. 55
wsinc.com 920-831-3700
FOR A SPECIFIC
LOGISTICS IT ROBOTICS/
RESPONSE AUTOMATION
3PL Central pg. 147
Contact these advertisers 3plcentral.com/wms 888-375-2368 Locus Robotics pg. 129
directly. Please tell them locusrobotics.com 844-562-8700
you saw their ad in DAT Freight & Analytics pg. 38
DAT.com 800-547-5417
Inbound Logistics.
RSI Logistics pg. 131
FOR FASTER SERVICE
rsilogistics.com 517-349-7713
TRUCKING
Request information
Brothers Freight Management pg. 45
via our online RFI/RFP: brothersfreightmanagement.com
inboundlogistics.com/rfp 888-595-0154
PORTS
Ease Logistics pg. 128
Port Authority of New York easelogistics.com 614-553-7007
and New Jersey pg. 9
portnynj.com 888-767-8696 Old Dominion Freight Line pg. 15
odfl.com 800-432-6335
Port of Longview pg. 157
portoflongview.com 360-425-3305 Transervice pg. 31
transervice.com 888-858-7570
PRINTING AND
LABELING WAREHOUSING
Brother Mobile Solutions pgs. 37, 139 NOTS Logistics pg. 35
brothermobilesolutions.com notslogistics.com 800-642-5436
303-993-0182
REAL ESTATE
LOGISTICS/SITE
SELECTION
FIBRA Macquarie Mexico Cover 3
fibramacquarie.com 800-700-8900
INDEX
3PL Central 147 GEODIS 5 ProTrans 17
Alliance Shippers 125 Holman Logistics 61, 68 R2 Logistics 71
Approved Freight Forwarders 104 Hub Group 7, 34 Red Classic 79
AR Traffic Consultants 134 Kenco 11 RedStone Logistics 70, 143
Ascent Global Logistics 115 KWIPPED 183 Regal Logistics 135
Atlanta Bonded Warehouse 81 Landstar 121 RMX 57
Bender Group 178 Locus Robotics 129 Romark Logistics 77
Brother Mobile Solutions 37, 139 Lynden Cover 2, 167 RSI Logistics 131
Brothers Freight Management 45 Mainfreight 149 Ruan 133
C.L. Services 151 MD Logistics 59, 67 Saddle Creek Logistics Services 107
CJ Logistics America 108 Merit Logistics 169 Scan Global Logistics 3
Corporate Traffic Logistics 163 MGN Logistics 130 SEKO Logistics 69, 127
CSCMP Edge 219 Mitco Global Logistics 171 Sunland Logistics Solutions 155
CT Logistics 190 NOTS Logistics 35 Sunset Transportation 72
CTSI-Global 25 nVision Global 53, 132 Syfan Logistics 32-33
DAT Freight & Analytics 38 Odyssey Logistics & Technology 43 Symbia Logistics 49
DHL 65 Old Dominion Freight Line 15 Taylored Services 40
Distribution Technology 181 Parcel Forum 186 TForce Worldwide 177
Ease Logistics 128 Penske Logistics 47 Transervice 31
Echo Global Logistics 66, Cover 4 Performance Team 39 Verst 51, 64
ELM Global Logistics 83 Pharr International Bridge 41 Wagner Logistics 161
Engineering Innovation 217 Polaris 175 Whiplash 29
Evans Distribution Systems 123 Port Authority of New York WSI (Warehouse Specialists, LLC) 55
FIBRA Macquarie Mexico Cover 3 and New Jersey 9
FLS Transportation 63 Port of Longview 157
Forward Air 19 ProGlove 36
2.25 b
SPILLING because they're sensitive cups per day
THE BEANS to environment and
Three major coffee- temperature fluctuations.
producing countries are Roasted beans are
struggling with supply packed in vacuum boxes
chain issues—at harvest and and thermal blankets
at the port. to protect them from
temperature variations. WO R L DW I D E J O LT
Brazil. Beset by drought,
Brazil’s total coffee harvest Global coffee consumption in 2021 is expected to
GRINDING IT OUT
in 2021 is expected to exceed production for the first time since 2017,
record the biggest year- Portland, Oregon-based according to the USDA. The department expects
165 million
over-year drop since 2003, Sustainable Harvest,
according to the USDA. Its which imports specialty
arabica crop is forecast to coffees from around
bags of beans to be consumed in 2021,
be almost 15 million bags the world, is navigating
smaller than last year.
Brazil, which accounts
shipping delays by:
• increasing its lead time 1.8 million bags more
for 30% of global coffee for upcoming shipments than 2020.
trade, is the world’s largest from 2-3 months before the Meanwhile, global coffee production is expected
exporter of the commodity. delivery date to 3-4 months to decline to 164.8 million bags*.
Colombia and Vietnam: • assisting its staff and
Both are grappling with suppliers at origin to find
port delays. Colombian alternatives if needed
coffee exports plummeted *One bag of
when protests shut down • monitoring shipments and coffee beans =
highways and ports. issues around them 60 kilograms or
Vietnamese farmers, • keeping customers around 132 pounds
meanwhile, faced a informed about
shortage of shipping any problems
containers and surging
freight costs. CO N S U M E R P E R KS
Peet’s Coffee, which grows
H A N D L E W I T H CA R E its business through retail, a nonprofit helping coffee Sources: U.S. Department of
Unlike other commodities grocery, on-premise, and farmers, Peet’s Coffee Agriculture; National Coffee
such as sugar, which can e-commerce channels, sponsors the planting of Association; Sustainable
three mangrove supertrees Harvest; Peet’s Coffee;
be shipped on dry bulk added a direct-to-consumer
Dachser USA Air & Sea
vessels, coffee beans are option: a carbon-neutral in Myanmar for every 2
Logistics; The Wall Street
moved around the globe coffee subscription. pounds of Peet’s Coffee Journal
in containers. Air freight Partnering with Enveritas, delivered—or 36 trees for a
is utilized for roasted year’s subscription.
coffee bean exports
FIBRA Macquarie offers flexible solutions and integrated services for industrial and retail real estate strategically
located throughout Mexico. Beyond space, we see an opportunity for growth.
Contact:
Industrial Leasing opportunities Retail Leasing opportunities
01 800 700 8900 +52 55 9178 7700
industrial.leasing@fibramacquarie.com fibramacquarie.com retail.leasing@fibramacquarie.com
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also recommended to seek independent advise. The information provided does not constitute an advice, announcement, invitation, offer or solicitation to sell or purchase any
financial product or value o to participate on investment activities, or an offer of financial or banking products. Some of the products and/or services hereby mentioned might not
be adequate for you and might not be available in every jurisdiction.
None of the entities included herein is an authorized deposit-taking institution for the purposes of the Banking Act 1959 (Commonwealth of Australia). The obligations of such
entities do not represent deposits or other liabilities of Macquarie Bank Limited ABN 46 008 583 542 (“MBL”). MBL does not guarantee or otherwise provide assurance in respect
of the obligations of such entities.
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